Yu: 2015 spent $ 30 billion invested media-Yu, Ali Baba, Ali-IT information
May 17 news today, in mother's martial arts Assembly, Ali, as MOM in Chief Executive Yu debut, he said in a speech, current media content chain are reconstructed, plump MOM in the past year the media matrix, cost $ 20 billion to $ 30 billion.
Yu believes that mobile information flow, short videos, and live within the next two years, especially the latter two forms of media will cause the entire media have a tremendous change.
Meanwhile, Ali media matrix construction, Yu called the rich MOM platform media matrix, Ali, through investment, three ways to advance cooperation and mergers and acquisitions, "the media as a whole over the past year on the fullness of the matrix, his estimated $ 20 billion to $ 30 billion."
The following are speeches:
Yu:
Should call members martial arts friends, everyone good I is monitor Yu, actually this is first times official participate in martial arts Assembly, participate in martial arts Assembly today special excited, because each a men of inside are has a became martial arts Warrior of dream, said martial arts Warrior thought two a keywords cultivation, and fighting, actually each personal are in General of venture such of environment, everyone each a days are in cultivation, are in do himself of business, put business from Ali MOM 0 to 1, from 1 to 10, from 10 to 100, such a process among In the past many years driving the eight words, a great influence, is today sharing perspective, looking at the stars, down to Earth, because all of the cultivation of a large felt the end result actually lost in the pattern, to win in detail, if the direction is wrong, make a bigger effort is equal to 0, the cultivation process is very important.
Today as opening guests stand point of view of the MOM Yong Fu looking up at the stars in the past year, share with you some reflections on the past, talk about down to Earth.
First said look stars, actually actually first a media industry also in fast of development, this development also is to mobile Internet for core of, but this development actually to today this time points from user volume Shang basically reached a is important, Chinese half people has with mobile Internet, but next three years in user process in the effect maximum is Shi long, in future of three years Chinese spent in mobile Internet time also will double, in this process in the main of contribution who members housing in friends is part, But with time of development everyone will supporting slow time number, because China spent in mobile Internet time up is 85, this is raised see Mobile Internet is from quantitative to qualitative change is important of process, this housing in a most people was Mobile Internet effect of generation people, mobile Internet raised of changes raised we of changes, but 85 Hou, was born zhihou whole lifestyle is mobile, they actually is for they in effect with mobile Internet media of development, this is a is important of different. See multimedia forms, because of their lifestyle, they influence the development of mobile media, we moved a generation affected by the media, which was the first to see different, after 85 the difference such a dividing line on the mobile Internet is only going to get bigger.
Second a important of changes actually is media form in fast of changes, see in today to 2016 to 2017, future two years three species media form will is industry of outlet is fast of changes, mobile of flow, short video, and live, especially Hou two species completely is 85 Hou of interest raised whole media form special big of changes, this three species media form fast changes how grasp good, using good.
Third a is fast changes of is whole media content industry chain, actually actually is for heavy frame, in traditional media of industry chain, whole actually is content provides business, now whole in content industry link inside most important of changes in content provides business is upgrade for content servicers, UC headlines why in information in whole content platform is help all content cooperation partners, from content of provides business again transformation upgrade for content of servicers, actually this is also is by Taobao days cat is important of inspired, Actually Taobao days cat relative Yu Internet of supermarket maximum of difference actually assigned can to businesses, to businesses private property, although this two word effect is big, everyone imagine past many years China revolution main of reasons full is with land related, because land means with you has Yong continued business of may space and price, this actually see content of industry chain is occurred of some important of changes.
Talk about down to Earth. See these MOM or Ali, what we are doing as a whole, we do some reporting. Whole Ali and Ali mother from past to future a time actually in media marketing such a industry is important down-to-Earth in do three pieces things, first pieces things down-to-Earth very actual put Ali mother of media matrix full, from brand of media, spread of media, sales of media again to behind of community of media, II times marketing, and reputation spread, such whole a chain through just of way gradually ahead go, Media matrix as a whole over the past year from the modern's own estimates it takes about 20 billion to 30 billion dollars, turns the whole fullness of the media matrix, which is actually Earth's work on the first. On the second work over the past year in fact focus let MOM in a traditional classic and timeless. Ali mother of monitor should in more in customer inside more go more run, past a years in this aspects certainly not qualified, with everyone said of again more eventually landing also is in products, past a years spent has quite more time in whole products combs and upgrade, upgrade a gravity actually for traditional classic of products, all people like dry new thing, since became a brand, train, and drill exhibition, and Taobao guest, must for cooperation partners for are effective, in any times how let classic into eternal, how let supermodel eternal, tender die many, But young models models is not easy thing, think classics into eternity and the two men at a time a Chow Yun-fat, Lin Chi-ling.
Classic eternal also is is key, past a years Ali mother of products in brand sex, original traditional brand of products train, and drill exhibition, and Taobao guest are do has is important of upgrade, which a is important of upgrade of direction is put we large of manual document this products of design and experience upgrade for automatically document products design and experience, in Ali mother platform Shang paid active of marketing customer over million, these million of customer actually has quite more has himself of professional capacity open good racing, professional level of manual document, But quite a lot of partners as the technical capacity should be upgraded to automatic transmission manual transmission, manual transmission have defects, but in real life there are a few people inside the House today drive a stick shift, so is his level of player, which actually enhance the classic product last year one of the most important things. Third a down-to-Earth past a years do of things, actually around new products, new products also is clear, see whole digital marketing industry is occurred a important of changes, is from single points of digital precision marketing in to chain or is full chain road precision digital marketing in occurred changes, in this process in the actually Ali mother whole new products on around with two a life cycle: first a is consumers life cycle, new user to old user to silence user, around with commodity of life cycle from starting, and plain pin, and Transfer of the activities around the whole link in our new product, I believe that product team members to share in the product design, consider some of the testing and before the effect.
Returned to today of theme, is I last a share, I think each personal are in cultivation, this cultivation most important is to with a years consider we became a warrior, with three years to consider became a warrior also is with ten years, I has enough of patience, I think whole digital marketing actually past mention has many years, has 35 years of time has, is hot, but digital marketing from 0 to 1, from quantitative to qualitative change, also is need a time, this time is all of in marketing of martial arts in the these Lake people, Our martial arts friends, we come together to create.
At last, my name is blessing us, because in a martial arts world, and everyone in the practice, eventually would like to wish each and every martial arts masters to be an ending of warrior within, I wish you all happiness, thank you!
俞永福：2015年阿里巴巴投资媒体花费300亿美金 - 俞永福,阿里巴巴,阿里 - IT资讯
5月17日消息今日，在阿里妈妈武林大会上，俞永福作为阿里妈妈总裁首次亮相，在演讲中他表示，当前整个媒体内容产业链正在进行重构，过去的一年为了丰满阿里妈妈的媒体矩阵，已花费200亿到300亿美金。
俞永福认为，未来两年内移动信息流、短视频和直播，尤其是后两种媒体形式将会引发整个媒体形式产生巨大的变化。
同时，对于阿里媒体矩阵的建设，俞永福称为了丰富阿里妈妈平台的媒体矩阵，阿里主要通过投资、合作和并购三种方式推进，“过去一年在整个媒体矩阵的丰满上，自己的估计大概花200亿到300亿美金”。
以下是演讲实录：
俞永福：
应该称呼各位武林好友，大家好我是班长俞永福，其实这是第一次正式参加武林大会，参加武林大会今天特别兴奋，因为每一个男人的内心都有一个成为武林大侠的梦想，说到武林大侠想到两个关键词修炼、战斗，其实每一个人都在广义的创业这样的环境，每个人每一天都在修炼，都在做自己的业务，把业务从阿里妈0到1，从1到10，从10到100，这样一个过程之中，过去很多年驱动我们的八个字，影响很大，也是今天分享的视角，仰望星空，脚踏实地，因为所有的修炼最终的结果很大一个感受其实输在格局，赢在细节，如果方向错了，付出再大的努力都等于0，这个修炼过程都很重要。
今天作为开场嘉宾站立阿里妈妈的角度跟大家分享一下永福过去一年仰望星空对过去的思考，讲一下脚踏实地。
先说仰望星空，其实实际上第一个媒体产业还在快速的发展，这个发展还是以移动互联网为核心的，但这个发展其实到今天这个时间点从用户量上基本上达到一个很重要，中国人一半人已经用移动互联网，但是下一个三年在用户过程中影响最大是时长，在未来的三年中国人花在移动互联网时间还会翻番，在这个过程中主要的贡献者各位屋里好友是一部分，但是随着时间的发展大家会托慢时间数，因为中国花在移动互联网时间最多是85年，这是引发看到移动互联网正在从量变到质变很重要的过程，这屋里一大部分人被移动互联网影响的一代人，移动互联网引发的变化引发我们的变化，但是85后，出生之后整个生活方式就是mobile，他们其实是因他们在影响着移动互联网媒体的发展，这是一个很重要的不同。后面看到很多媒体形式，就是因为他们的生活方式，是他们影响移动媒体的发展，我们被移动媒体所影响的一代人，这是第一个看到的不同，对于85后这样一个分界线在移动互联网的差异只会越来越大。
第二个重要的变化其实是媒体形式在快速的变化，看到在今天到2016年到2017年，未来两年内三种媒体形式将是产业的风口正在快速的变化，移动的信息流，短视频、直播，尤其后两种完全是85后的兴趣引发整个媒体形式特别大的变化，这三种媒体形式快速变化如何把握好，利用好。
第三个正在快速变化的是整个媒体内容产业链，其实实际上正在进行重构，在传统媒体的产业链，整个实际上是内容提供商，现在整个在内容产业环节里面最重要的变化在内容提供商正在升级为内容服务商，UC头条为什么在信息量在整个内容平台正在帮助所有内容合作伙伴，从内容的提供商再转型升级为内容的服务商，其实这一点还是受淘宝天猫很重要的启发，其实淘宝天猫相对于互联网的超市最大的区别其实赋能给商家，给商家私产，别看这两个字影响很大，大家想象过去很多年中国闹革命主要的原因全是跟土地相关，因为土地意味着你有永续经营的可能空间和价格，这实际上看到内容的产业链正在发生的一些重要的变化。
说一下脚踏实地。既然看到这些阿里妈妈或者整个阿里我们在干什么，跟大家做一下汇报。整个阿里和阿里妈妈从过去到未来一段时间实际上在媒体营销这样一个产业很重要脚踏实地在做三件事情，第一件事情脚踏实地非常实际把阿里妈妈的媒体矩阵充满，从品牌的媒体，传播的媒体，销售的媒体再到后面的社区的媒体，二次营销、口碑传播，这样整个一个链条通过刚才的方式逐渐往前走，过去一年在整个媒体矩阵从现代的自己的估计大概花200亿到300亿美金，要把整个媒体矩阵建的丰满，这实际上脚踏实地在做的第一方面的工作。在做第二方面工作过去一年实际上工作重心让我们阿里妈妈原来传统的经典产品经典永恒。阿里妈妈的班长应该在多在客户里面多走多跑，过去一年在这个方面肯定不合格，跟大家说的再多最终落地还是在产品，过去一年花了相当多时间在整个产品梳理和提升，提升一个重心其实对于传统经典的产品，所有人喜欢干新事，既然成为一个品牌，直通车、钻展、淘宝客，一定对于合作伙伴来说都有效，在任何时代如何让经典变成永恒，如何让名模永恒，嫩模很多，但是从嫩模成为名模是很不容易一件事，每次想到经典变成永恒想到两个人一个周润发，一个林志玲。
经典永恒还是很关键，过去一年阿里妈妈的产品在品牌性，原来传统品牌的产品直通车、钻展、淘宝客都做了很重要的提升，其中一个很重要的提升的方向是把我们大量的手动档这种产品的设计和体验升级为自动档产品设计和体验，在阿里妈妈平台上付费活跃的营销客户超过百万，这些百万的客户其实有相当多有自己的专业能力开好赛车，专业级的手动档，但是相当多合作伙伴其实随着技术能力变化应该把手动档提升为自动档，原来手动档有这样那样的缺陷，但是在今天屋里面在现实生活中有几个人在开手动档，有的话就是赛手级的选手，这实际上去年提升经典的产品其中重要的一件事。第三个脚踏实地过去一年做的事情，其实围绕新产品，新产品也很明确，看到整个数字营销产业正在发生一个重要的变化，正在从单点的数字化精准营销在向链条或者是全链路精准数字营销在发生变化，在这个过程中其实阿里妈妈整个新产品就围绕着两个生命周期：第一个是消费者生命周期，从新用户到老用户到沉默用户，围绕着商品的生命周期从首发、平销、转货这个活动围绕整个链路在做我们新的产品，我相信今天有产品团队同事跟大家分享一下在这些产品上的设计、考虑和之前的一些测试效果。
回到今天的主题，也是我最后一个分享，我觉得每一个人都在修炼，这个修炼最重要是要用一年考虑我们成为一个大侠，用三年去考虑成为一个大侠还是用十年，我有足够的耐心，我觉得整个数字营销其实过去提了很多年，有三五年的时间了，很热，但是数字营销从0到1，从量变到质变，还是需要一个时间，这个时间就是所有的在营销的武林中这些江湖人士，我们的武林好友，我们来共同打造。
最后用我的名字祝福一下大家，因为在这样一个武林世界里面，每个人都在修炼，最终预祝每一位武林高手能够成为自己内心终结的大侠，祝大家永远幸福，谢谢大家！