April 2016, China's color TV market share as the first? Hisense-Hisense crackdown, TV plus-IT information
IT information news on May 19, as the Internet industry's fiery, traditional manufacturing industries and emerging Internet companies has become increasingly fierce competition between, one of the home appliance industry is a significant representative of the. Prior to that, IT news proclaimed April 2016 full channel sales ranked first in the domestic television market news. However, with the music video of "King" brand household electrical appliance enterprises clearly indicated that he did not agree, Hisense said, according to the statistics, in April this year's domestic TV market sales, Hisense became the first. In this way, the two data had "fight", has attracted industry interest.
This afternoon, the domestic market-research firm, Aon-Kang issued the interpretation of Yi kang, China's color TV market in April retail sales data, and publish the data. According to Aon-Kang retail surveillance data, April offline channels LCD TV sales 1.415 million; online public channels to 1.323 million units. In this data, Hisense offline and online retailing shares 16.1% per cent and 13.2% per cent respectively, total sales of 402,451 units, ranking first. Previously announced the first apparent even in this data into offline retail share eight (eighth Sharpe for 4.7%), online share 18.8%, calculate sales to 248,724 units.
We know that the previously published data from Aon-Kang, market research firm. Why data gap released two vastly different? Aon-Kang said, " This is because the two sides use different statistics. Typically traditional companies such as Hisense was the Ekon public platform to monitor data, depending on the monitoring data using a public platform + own website data, the calibre of the inconsistency. "At the same time, the sample data next week and monthly retail sales monitor sample is 1136 counties 8,603 stores (no stores); line data last week from the week of 9 public e-commerce platform data (excluding enterprises ' own Web sites). All in all, words are, depending on which data are being adjusted after their own, there is suspicion of fraud.
The night of 18th track IHS color TV market research firm Display Search, China's Zhang Bing, China Research Director in an interview with the China Business Journal said, compared to sales in a month, sold for slightly longer time periods, can explain the problem. Especially as the flagship on-line sales, possibly some sales orders, shipments are not really.
Deputy Secretary-General of the China electronic Chamber of commerce landing edge for this event commented, Skyworth, Hisense, TCL, or the Rainbow may be found in the monthly sales or sales of the first, but depending on television sales, could never. Continental edge wave as well as millet main price, depending on the term "streaking low prices" contributed to the rapid growth in sales and success "spoiler" color TV industry. And continental edge wave, prices beat the low prices is the market of norm, low price to beat high prices is only the case. Traditional Chinese color TV enterprises not to be disturbed, and should continue to work in terms of technology, quality, real in the international market by the "TV power" to "TV nation".
According to the data, head of Hisense said: "is more important than TV sales values and ethos of the industry, the so-called ' truth is more important than the truth. Data released for third-party research organization may not be recognized, but not modify, nor modified "third party publishing" propaganda. ”
The funny thing is, Hisense official micro-blog also forwarding this data and specifically @, @ Jia Yue-Ting, before but as of press time, there is no response on the part of data. But you can predict is that with the increased competition of appliance industry, trends in this fight is probably inevitable.
2016年4月中国彩电市场份额乐视第一？海信打假 - 海信,乐视 - IT资讯
IT资讯讯 5月19日消息，由于互联网行业的火热，传统制造业和新兴互联网企业之间的竞争已经日趋白热化，其中家电行业就是其中一大显著的代表。此前，IT资讯报道了乐视宣布2016年4月份在国内电视市场全渠道销量排名第一的消息。不过，面对乐视“称王”，品牌家电企业显然要表示不答应，其中海信就表态，根据统计，今年4月份国内电视市场销量，海信才是第一。就这样，两家数据发生了“打架”的情况，备受行业关注。
今天下午，国内市场研究公司中怡康发布了《解读中怡康中国彩电市场4月零售监测数据》一文，并公布了相关数据。根据中怡康零售监测样本数据，4月线下渠道液晶电视销售141.5万台；线上公共渠道为132.3万台。在这份数据中，海信在线下和线上零售份额分别占到16.1%和13.2%，合计销售量为40.2451万台，排名第一。而此前宣布第一的乐视在这份数据中甚至未进入线下零售份额前八名（第八名夏普份额为4.7%），线上份额为18.8%，计算销售量为24.8724万台。
我们知道，此前乐视公布的数据也来自中怡康市场研究机构。那么为何两家公布的数据差距如此悬殊？中怡康方面表示，“这是因为双方使用了不同的统计数据。通常传统企业如海信使用的是中怡康公共平台监测数据，乐视使用的是公共平台监测数据+自有网站数据，存在不一致的口径。”同时表示，本次其样本数据线下周度和月度零售监测的样本是1136个市县的8603家门店（无专卖店）；线上周度的数据样本来源于9大公共电商平台的周度数据（不含企业自有网站）。总而言之，言下之意是，乐视使用的数据是经过自家调整之后的，存在造假的嫌疑。
18日晚，长期跟踪中国彩电市场的调研机构IHS Display Search的中国区研究总监张兵在接受《第一财经日报》记者采访时曾表示，相比于某个月的销量，稍微长一点时间段的销量，更能说明问题。尤其是乐视主打网上销售，可能有的销量是网上订单，并不是真正的出货量。
中国电子商会副秘书长陆刃波针对此事件评论到，创维、海信、TCL、或长虹都可能在每一个月销售量或销售额第一，但乐视电视销售第一绝不可能。陆刃波称如同小米主打性价比一样，乐视长期的“低价裸奔”促成了销量的快速增长并成功“搅局”彩电行业。同时陆刃波表示，高价打败低价是市场的常态，低价打败高价仅是个案。中国传统彩电企业不要被干扰，应持续在技术、质量上下功夫，真正在国际市场由“彩电大国”走向“彩电强国”。
针对这份数据，海信方面负责人则表示：“比电视销量第一更重要的是行业的价值观和风气，所谓‘真理比真相更重要’。对于第三方研究机构发布的数据，可以不认可，但不能自行修改，更不能修改后再说成“第三方发布”去宣传。”
有意思的是，海信官方微博也转发了这份数据，并特意@乐视、@贾跃亭，不过截至发稿前，乐视方面还没有针对这份数据进行回应。但可以预判的是，随着家电行业的竞争加剧，这种掐架的趋势恐怕是在所难免了。