Microsoft tired to feel love, Foxconn to revive the Nokia feature industry? -Foxconn, Nokia, function-IT information
According to foreign media reports, Microsoft announced on May 18, the company had the same Foxconn subsidiary Fu Zhikang HMD and Global agreed , would make its entry-level feature phones sold at a price of US $ 350 million of assets to the two companies.
How Microsoft give up Nokia's function?
In many people's eyes, functional machine has lost its industry position, smartphones are vendors promoting innovation ecosystem in the industry, it has already come to an end, and there is nothing new to consider, would no longer be included in their choices. And this is considered is the main reason Microsoft today to give up Nokia feature brands.
Although Microsoft sales in the mobile phone market is grim, but the reason for this is certainly not due to lack of market share. IDC report, in the third quarter of 2015, Microsoft produced revenues reached US $ 765 million Nokia features than Lumia Smartphone $ 754 million in revenue, and more.
And not long ago, Microsoft released sales figures showed total sales in this cycle out of the 2.3 million Lumia phone, and 15.7 million to other mobile phone, apparently less than the 24.7 million and 8.6 million a year earlier. And this, Windows phone revenues fell to $ 662 million.
However, it can be seen from the data, Microsoft's sales of other phones that feature is much larger than its Lumia phones. While, in many countries with high Smartphone penetration is not function is still the mainstream market, this market situation is also reflected in the old man and valued function standby time to work on the work group.
Since it is not poor because of market share, it is easy to put the blame on the uniform integration of Microsoft's mobile business. Because of the different nature of ecosystems, Lumia mobile and functional in many places cannot be reunification of the Microsoft business integration market vision, different manufacturing methods, different systems, different multi-extension, different groups positioned almost the whole of the full Microsoft mobile business, dragging its continuous innovation of ecological architecture .
And Microsoft purpose is is wants to through intelligent machine to again positioning himself acquisition Nokia zhihou of business branch, concentrate on Yu intelligent machine of products structure, despite intelligent machine in 2016 fiscal quarter compared dropped has 73%, it also does no gave up of momentum, and this is through its earlier to to Lumia phone way then gave up has wants to through Ann Zhuo strive to industry channel of x series phone Shang also can see.
Although gave up function machine business for Microsoft, may will is a does not too good of market choices, but separation has range of brand or can let Microsoft in intelligent machine of market Shang further, and zhiqian rumors, Microsoft also will in launched himself of Surface Phone, the stripping Nokia function machine business also may is to to it concessions, to in intelligent machine market to a second Act, save Lumia phone in market Shang malaise of status.
After the owners, Foxconn can fight this remnant?
In 2014, India only one-fifth people using smartphones, according to estimates by the Pew Research Center, including 7 African countries South of the Sahara, there are 65% people still in use, this does not say the products function in older age groups, the advantage of market penetration and may need to be propped up by its working population in additional markets. So the share of the market, functional machines still have a large market potential.
As for Foxconn, functions are also a good foothold in the market. Company profile in the manufacturing industry was extraordinary, but before the release of the InFocus brand in the Smartphone market and hardly made big waves in the market, and Foxconn have also admitted to make a Internet phone brand like millet.
To this view, Nokia function machine brand although lost has past of market treasures, but bear up has a good of promotion role also is enough of, and while, follow-up Nokia function machine of market exists also can for its Internet phone brand towards more of development time; from on the view, Microsoft stripping and to of personnel also can in mobile business Shang for Fuji Kang provides must of market help .
Foxconn has many years of manufacturing experience in mobile industry, despite the lack of a lot of Internet companies lack the software gene, but the buying Consortium to win the Nokia feature is easy, because it has its own production lines and to expand your thinking of diversified products. Also, since in the field of intelligent machines, but already saturated by smart phone makers Nokia features may also be mobile branch good hand cards, although it is not a smart pet rolled into product superiority, but Foxconn diversified way a good market Foundation.
For mobile phones businesses do not know much about Foxconn is testing the waters for the first time the smart-phone market is the main cause of the fiasco, but with Nokia brand and associated personnel also may to some extent these markets lack of rectification. So in a sense, Foxconn, Nokia feature in the hands of brand no matter which will have certain advantages on both sides, Foxconn has a fight this residual hand market base, and can be created in the market for a different feature brands.
Foxconn is expanding its own transition path, shortly before sharp, now win Nokia features brand reflects its focus for the transition, and disputes in the field of intelligent machine market smoke also can not burn its body for the time being.
In General, Nokia features is a good place to start whenever you want to do, Foxconn can turn global.
微软累觉不爱，富士康要重振诺基亚功能机雄风？ - 富士康,诺基亚,功能机 - IT资讯
据外媒报道，微软于5月18日宣布，该公司已同富士康子公司富智康和HMD Global达成协议，将把旗下入门级功能手机资产以3.5亿美元的价格出售给上述两家公司。
微软因何放弃诺基亚功能机？
可能在很多人眼里，功能机已经失去了自己的行业地位，在智能机不断被厂商们推崇革新的行业生态中，它早已寿终正寝，并没有什么值得考量的新颖点，也不会再被纳入自己的选择中。而这也被认为是微软今日放弃诺基亚功能机品牌的主要原因。
虽然微软在手机市场销量堪忧，但其原因绝对不会是因为市场占有率的不足。IDC一则报告，在2015年第三季度，微软生产的诺基亚功能机营收达到了7.65亿美元，比Lumia智能手机7.54亿美元的营收还要多。
而不久前，微软放出的销售数据显示在这个周期内共销售出230万部Lumia手机，以及1570万部其它手机，显然不及上年同期的860万部和2470万部。而且受此影响，微软手机的营收也同比减少了6.62亿美元。
但从数据中我们可以看出，微软其它手机也就是功能机的销量要远远大于其Lumia手机。而同期，在很多智能机普及率不高的国家，功能机仍然是市场主流，这样的市场现状也体现在老人与工作上看重功能机待机时长的工作群体身上。
既然不是因为不佳的市场占有率，那就很容易让人把原因归咎在微软手机业务的统一整合上。因为生态系统本质上的不同，Lumia手机与功能机在很多地方都不能实现微软统一业务整合的市场愿景，不同的制造方式、不同的系统体系、不同的多端延伸、不同的群体定位几乎占满了微软的整个移动业务，拖着它不断的革新自己的生态架构。
而微软目的则是想通过智能机来重新定位自己收购诺基亚之后的业务分支，专心于智能机的产品构造，尽管智能机在2016年财季同比锐减了73%，它也丝毫没有放弃的势头，而这一点通过其早先为了给Lumia手机让道继而放弃了想通过安卓力争行业渠道的X系列手机上也可以看出。
虽然放弃功能机业务对于微软而言可能会是一个并不太好的市场抉择，但分离了繁多的品牌或可让微软在智能机的市场上更进一步，而之前传言，微软也将在推出自己的Surface Phone，此次剥离诺基亚功能机业务也可能是为了给它让步，以便在智能机市场来一个回马枪，拯救Lumia手机在市场上萎靡不振的现状。
易主之后，富士康能否打好这手残牌？
2014年，印度只有五分之一的人口用上了智能手机，而根据皮尤研究中心的预估，包括撒哈拉以南的7个非洲国家，有65%的人仍在使用功能机，这还不说功能机的产品优势在老年人群中的市场普及率以及可能需要它的工作人群所撑起的额外市场。所以从市场的占有率来看，功能机还是有很大的市场潜力的。
而对于富士康来讲，功能机也是一个很好的市场切入点。虽然富士康在制造业有着非凡的行业知名度，但毕竟之前推出的富可视品牌在智能手机市场并没有掀起很大的市场波澜，而富士康也曾坦言要做出一个像小米一样的互联网手机品牌。
以此来看，诺基亚功能机品牌虽然失去了往日的市场雄风，但承担起了一个好的推广角色还是绰绰有余的，而同时，后续诺基亚功能机的市场存在也可为其互联网手机品牌争取更多的研发时间；从另一方面来看，微软剥离而来的人员也可以在移动业务上为富士康提供一定的市场帮助。
富士康拥有手机行业多年的制造经验，虽然缺少了很多互联网公司欠缺的软件基因，但接盘拿下诺基亚功能机却是轻而易举，因为它拥有自己的生产线，并且可以以此扩展自己的多元化产品思维。同时，既然在智能机领域争不过已经趋向饱和的智能手机制造商们，诺基亚功能机也或许是移动分支内一手不错的行业手牌，尽管它没有智能机多项宠爱集于一身的产品优势，但却是富士康多元化之路上一个很好的市场铺垫。
对于手机业务的了解不深是富士康在初次试水智能机市场就默默惨败的主要原因，但有了诺基亚品牌以及相关人员的加入也或许从一定程度上整改这些市场欠缺。因此从某种程度上来说，富士康手中的诺基亚功能机品牌不论于双方哪家而言都会有一定的好处的，富士康拥有打好这手残牌的市场基础，并可以在市场上塑造出一个不一样的功能机品牌。
富士康正在扩建自己的转型之路，前不久收购夏普，如今又拿下诺基亚功能机品牌，足见其对于转型的重视，而智能机领域纷争的市场硝烟暂时也烧不到它的身上。
综合而言，诺基亚功能机可谓是一个好的开始，只要想做，富士康可以回转全局。