PPTV force was renamed the "cohesion": winning Warcraft movie exclusive copyright-PPTV network cohesion, cohesion, PPTV-IT information
IT information News May 19 message, this month 11th PPTV poly force officer micro-sent micro-Bo said, "Although has for General fans user service 11 years has, but eventually also inevitably said sound goodbye", many people think this hinted with PPTV poly force is stop service , but IT information had reported, many signs showed that,PPTV poly force is may just modified a name just , today poly force media (PPTV.com) Brand strategy conference was held the answer to PPTV upgrades the brand, renamed "cohesion".
Cohesion force located in the media "to stream media, community service as the core of culture O2O platform", backed by suning achieved creative cultural industries and consumer connections.
And force the media to announce, with Korea's largest entertainment and media company CJ E&M group to establish a strategic cooperative relationship . With the show platform YY, competition platform Dragon Ball &PLU strategic partnership, from both platform excellent host, great ideas will go directly to force the media, commercial, and industrial piping, hatching and of achieving IP value.
In addition, the force announced media won the Warcraft movie exclusive copyrights for its promotion and offline activities of online operations . On the hardware side, PPTV mobiles PPTV smart TVs have become available, cohesion will continue "hardware + content" model through hardware-system as a portal, content, services, and relies on suning electric business system on the cloud, create a closed-loop ecosystem.
O2O, based on joint with suning, cohesion follow-up will open 200 IP around the store, selling products, including celebrities photos, posters, backpacks and other items, also includes games, t-shirts, art and other game derivative, and will regularly organize viewing sessions, fan meeting, shaking hands, cosplay, Star birthdays lie and other activities.
PPTV cohesion media was founded in 2005, and in October 2013, suning announced Hony capital common shares owned by legend holdings PPTV, 44% of the company became the largest shareholder of Su Ningyun. 2015 Su Ningyun PPTV cohesion 68.08% stake all transferred to SUNY cultural investment management limited subsidiaries.
PPTV聚力更名“聚力”：拿下《魔兽》电影独家网络版权 - PPTV聚力,聚力,PPTV - IT资讯
IT资讯讯 5月19日消息，本月11日PPTV聚力官微发微博称，“虽然已经为广大粉丝用户服务十一年了，但最终也免不了说声再见”，不少人认为这暗示着PPTV聚力即将停止服务，但IT资讯曾报道，诸多迹象表明，PPTV聚力很可能只是改个名字而已，今天聚力传媒(PPTV.com)举行了品牌战略发布会给出了答案，PPTV将进行品牌升级，更名“聚力”。
聚力传媒称聚力定位于“以流媒体为介质、以社群服务为核心的文化O2O平台”，背靠苏宁实现文化产业创意与消费的连接。
同时聚力传媒宣布，与韩国最大的娱乐媒体公司CJ E&M集团建立战略合作关系。与秀场平台YY、电竞赛事平台龙珠&PLU达成战略合作，从这两大平台推出的优秀主播、优秀创意将直接进入聚力传媒的商业化、工业化管道，实现IP孵化和增值。
另外，聚力传媒宣布拿下《魔兽》电影的独家网络版权，为其进行在线运营推广和开展线下活动。在硬件方面，随着PPTV智能电视与PPTV手机的相继面世，聚力还将延续“硬件+内容”的模式，进一步通过硬件系统作为入口，用内容、服务以及依托于苏宁云上的电商体系，打造闭环的生态系统。
在O2O方面，基于与苏宁联合，聚力后续将开设200家IP周边专营店，销售产品包括明星照片、海报、背包等商品，也包括游戏手办、T恤、艺术品等游戏周边衍生品，并将定期举办观影会、fan meeting、握手会、cosplay、明星生日趴等活动。
PPTV聚力传媒成立于2005年，2013年10月，苏宁宣布联合联想控股旗下的弘毅资本共同入股PPTV，苏宁云商以44%的股份成为第一大股东。2015年苏宁云商将PPTV聚力68.08%的股权全部转让给苏宁文化投资管理有限公司的境外子公司。