Why Foxconn swallow function of Nokia mobile phones businesses? -Foxconn, sharp-IT information

Just more than a month, Hon Hai group scored successive sharp (Sharp), Nokia (Nokia) and two down the road of international brand, showed strong ambition, traders speculated that Hon Hai contract coming from behind the brand before the tent of the possibility of increased brand and channel value is probably the Foxconn phase Nokia, the most important reason .

Hon Hai announced today that its mobile phone subsidiary Foxconn invest US $ 350 million (about NT $ 11.5 billion yuan), the acquisition of Microsoft Nokia feature phones in the hands of (Feature phone) sector, many members of the trade and industry analysts scratching their head.

In recent years under the sweep of the Smartphone, traditional touch-tone phone almost into a corner; and Nokia's market share is in retreat, Foxconn select buying, below the other glasses.

Industry analysts, however, although the Kingdom of Nokia has declined, but the grace Tseng for the global mobile phone market leader Nokia for a long time, especially in Europe, India and other emerging markets, creates a very high brand awareness, as well as mature industrial chain, becomes an important asset . Speculated that Hon Hai is likely to take this basic foot brands and independent roles with Foxconn, and manufacturing business of the parent company to form a certain degree cutting.

富士康为啥要吞掉诺基亚功能手机业务？ - 富士康,夏普 - IT资讯

短短一个多月，鸿海集团接连拿下夏普（Sharp）、诺基亚（Nokia）等两个曾经叱咋风云的国际科技品牌，展现强大企图心，业界人士推测，鸿海未来从幕后代工走向品牌幕前的可能性大增，品牌与通路价值，很可能是此次富士康相中诺基亚最重要的原因。

鸿海旗下手机子公司富士康今天宣布砸下3.5亿美元（约新台币115亿元），收购微软手中的诺基亚功能手机（Feature phone）部门，令不少业界人士和产业分析师摸不着头绪。

近年来在智慧型手机的横扫下，传统按键式的功能手机几乎被逼到墙角；而诺基亚的市占率也是节节败退，富士康此时选择出手收购，跌破不少专家眼镜。

不 过有业界人士分析，虽然诺基亚王国已经衰败，但毕竟诺基亚曾贵为全球手机市场龙头很长一段时间，尤其在欧洲，或印度等新兴市场，留下非常高的品牌知名度， 以及成熟的产业链条，成为重要资产。推测鸿海未来很可能藉此基础跨足品牌，并以富士康的独立角色，与母公司的代工业务形成一定程度切割。