Why Meizu millet company releases new fast footed? The truth-Meizu, millet, Huawei-IT information

IT information News May 18 message, into 2016 yilai, charm family obviously speed up has phone new released of speed, last month has completed has a months three field launches of "feat", and throughout domestic phone camp, like millet, and Huawei, manufacturers, basic also can guarantee each months are has one or two Department new machine of rhythm, in here, you may will asked, these phone manufacturers is how put released new machine of speed do so fast of? Is a mobile phone standard development, production process really need only a very short time? Are these domestic mobile phone manufacturers of adequate human and financial resources, can drive research and development for several mobile align in parallel?

Recently, a copies research report revealed has this problem of answers, this copies research report statistics has phone manufacturers behind phone design company years shipping volume of situation, these design manufacturers is we often said of ODM (original design manufacturer), they design out a phone finished Hou, may will was phone manufacturers fancy, requirements distribution Shang which of brand name to for production, or slightly modified about design to production. This will enable mobile phone manufacturers to reduce their development time, ODM Manufacturers never produces a certain brand of product, but the finished product after manufacture OEM sales by brand.

In 2015, in domestic mobile phone circles, Wen Tai by virtue of a cooperation with brands such as millet, Meizu cell phone companies, and ranked first in market share of Chinese mobile ODM company; huaqin and Longcheer shipments are ranked second and third respectively. All manufacturers market rankings are as follows:

In addition, the survey also a domestic mobile phone manufacturers in each brand ranking of mobile phone since the Institute rates, that is, how much of it is completely self developed mobile phone, how many were handed over to these ODM vendors to design mobile phone. The findings were as follows:

Data visible, OPPO and vivo, two major brand mobile phones since the Institute is 100%, tied for number one Huawei mobile phone since the Institute for 54%, Lenovo mobile research at 45%, Meizu cell phones since the Institute is 35%, millet owned cell phones since the Institute at 25%.

Generally speaking, if the phone is high-end, for example, the flagship phones, then mobile Chamber of Commerce adopted a research approach, and a low-end mobile phone positioning, such as millet, red rice, Meizu charm blue series, will direct the design and development process outsourced to third-party ODM manufacturer.

Look, we knew why, as millet, Meizu and vendors such as Huawei released new machines at a rate so fast, for low-end phones are not in a position of their own design. Of course, it is to be noted that, due to the different vendors products and therefore cannot be characterized as "good" or "bad", after all, the development needs of this industry.

为啥魅族小米华为发布新机速度快如飞？真相在此 - 魅族,小米,华为 - IT资讯

IT资讯讯 5月18日消息，进入2016年以来，魅族明显加快了手机新品发布的速度，上个月已经完成了一个月三场发布会的“壮举”，而纵观国产手机阵营，像小米、华为等厂商，基本也能保证每个月都有一两部新机的节奏，在这里，你或许会问，这些手机厂商是如何把发布新机的速度做到这么快的？难道一部手机标准化研发、生产过程真的只需要很短的时间？还是这些国产手机厂商真的人力财力充足，可以几部手机的研发工作齐驾并行？

近日，一份调研报告透露了这个问题的答案，这份研究报告统计了手机厂商背后手机设计公司年出货量的情况，这些设计厂商也就是我们常说的ODM（原始设计制造商），他们设计出某手机成品后，可能会被手机厂商看中，要求配上后者的品牌名称来进行生产，或者稍微修改一下设计来生产。这样可以使手机厂商减少自己研制的时间，ODM厂商从不生产某种品牌的产品，而是将成品制造后由品牌商贴牌销售。

2015年全年，在国产手机圈中，闻泰凭借着与小米、魅族等品牌手机公司的合作，在中国手机ODM公司市场份额中排名第一；华勤和龙旗出货量分别排名第二和第三。具体各个厂商的市场出货排名如下：

另外，调研报告还统计了国产手机厂商中，每个品牌手机自研率的排名，也就是，有多少是完全自研的手机，有多少则是交给上述ODM厂商进行研发设计的手机。调查结果如下：

数据可见，OPPO和vivo两大品牌手机自研比例为100%，并列排名第一，华为手机自研比例为54%，联想手机自研比例为45%，魅族手机自研比例为35%，小米旗下手机自研比例为25%。

通常来说，如果手机定位高端，例如各家的旗舰手机，那么手机产商会完全采用自研的方式，而如果一款手机定位中低端，例如小米的红米、魅族的魅蓝系列，则会直接将设计研发过程外包给第三方ODM厂商。

这样一看，相信大家就知道为何像小米、魅族和华为等厂商发布新机的速度那么快了，因为定位中低端的手机都不是自己设计的。当然，需要指出的是，由于各家厂商产品战略不同，因此不能将这些定性为“好”或“坏”，毕竟，这也是行业发展需要。