5.20 after the network can fire long before the Festival? -520, network Festival-IT information
Xinhua before May 20, May 20, just an ordinary day in a year; now, the "5·20" with "I'm in love with you" sounds like being given better symbolize, on May 20, also transformed into countless Internet users rushed to celebrate the holiday.
"Singles" and "foodie", "sell MOE" ... ... Network era, like "5·20" created by users of the NET section full of tricks and numerous. However whenever the network comes, "red fly, gifts, send crazy" Festival dense commercial atmosphere lets people ask: what is network spawned festivals? Emerging network Festival fever will last how long?
Network I wonder how many holiday
On May 20, Beijing Dongcheng District Civil Affairs Bureau hopping, many new line early to a local Civil Affairs Bureau to handle marriage registration procedures. "5·20" with "I'm in love with you" sounds like many couples chose to marry on this day, expect to have better symbolize the day to witness their love.
Friends on May 20 called "Internet Valentine." In addition, the "5·20" and represents "all my life" "1314" combination of numbers, to "5201314", that is, "I love you for life" the digital expression of love.
Reporters combed found in "creation holiday", China's netizens always brain-hole open, imaginative thinking. Warmth in the popular online section of the "5·20 network Valentine", "9·12 love", also mixed feeling is full of "5·17 foodie Festival", there is even a joke meant "8·18 gossip section", "3·7 girls", "11·11 singles" and so on.
Consumerism has spawned Internet Festival?
On May 20, is the married lovers, the pursuit of love, while endemic is shopping online and offline. Reporters found that the brush information on screen in the online social networking tools, in addition to a lovers ' enaixiu, the more ads the businessmen, "network Valentine's day" set off a red hair, the gift of boom.
When reporters visited several flower shop near the Beijing Niujie, the owner can increase prices rose three or four days in advance of inventory to meet the day a steady stream of customers. In addition, chocolate shops, jewelry stores, clothing shops, are also aimed at the "holiday" opportunity, coincidentally launched promotions to attract customers.
Reporters also found that electrical contractor in order to meet the Internet "Internet Valentine's" better prepared, many well-known e-commerce are many ads on a Web page, product launch discount promotions, to the buyer a lot of temptation.
"This is our holiday, it was merchants ' money '. "Public banon, told reporters in Beijing, to please his girlfriend, year several sections with love-related mesh makes him a lot more spending on this miserable.
Netizen "Yu yan Lou snow" is said, "is nothing more than a normal ordinary day, business life and fried into Valentine's day. ”
Tan Gangqiang sociology experts believe that network after another, increasingly popular with commercial enterprise for profit marketing plan closely, in particular the Internet, e-commerce, based on holiday hot dishes, or even simply business building section, bringing the Internet to the consumer.
"Internet Festival is just a cover, its essence is based on the entertainment business. "Tan Gangqiang said.
Emerging network Festival fever will last how long?
The rapid rise of Internet Festival, said Xia xueluan, a sociology professor at Peking University, and socio-economic development of the environmental impact of the entertainment needs and the pursuit of fashion, value is also constantly changes, the main reason for this was the network's Festival appears. In addition, the degree of commercial promotion are also popular catalyst network Festival.
"Traditional festivals are usually more conservative, there are many traditional practices, some very serious. But the emerging network of festivals, on the contrary, almost all the fun, and romantic, very much in line with the present young people's psychological needs. "Xia xueluan said the network's rise on China's traditional festivals to form a certain degree of impact.
But Xia xueluan also believes that without a strong culture and history as a support network of festivals, only noise.
"Subject to strong consumption of impulsive, energetic young people mainly, but the values of society as a whole is constantly changing, if only bound with entertainment and consumption behavior, emerging network's popularity won't last long. "Xia xueluan said.
5.20后传：网络节日能火多久？ - 520,网络节日 - IT资讯
新华网5月20日电 以前，5月20日只是一年中一个普普通通的日子；现在，“5·20”因有着“我爱你”的谐音被赋予了美好寓意，5月20日也摇身一变成了无数网友争相庆祝的节日。
“光棍节”、“吃货节”、“卖萌节”……网络时代，像“5·20”这样由网友创造的网节花样百出，数不胜数。然而每当网节到来，就会“红包满天飞、礼物疯狂送”，节日里浓浓的商业气息让人们不禁发问：是什么催生网络节日？新兴网络节日的热度会持续多久？
网络节日知多少
5月20日一大早，北京市东城区民政局门庭若市，许多新人早早前往当地民政局排队办理结婚登记手续。因“5·20”有着“我爱你”的谐音，许多情侣纷纷选择在这天结婚，期望以有着美好寓意的日子来见证他们的爱情。
5月20日被网友称为“网络情人节”。此外，“5·20”和代表“一生一世”的“1314”的数字组合，变为“5201314”，即“我爱你一生一世”的数字化的爱情表达方式。
记者梳理发现，在“创造节日”上，我国的网友总是能脑洞大开，产生奇思妙想。流行的网节中既有温情的“5·20网络情人节”、“9·12示爱节”，也有喜感十足的“5·17吃货节”，甚至还有颇具戏谑意味的“8·18八卦节”、“3·7女生节”、“11·11光棍节”等。
消费主义催生网络节日？
5月20日，一边是有情人结婚、追求者示爱，一边却是线上线下的购物成风。记者发现，在网络社交工具上刷屏的相关信息，除了情侣间的恩爱秀，更多的是商家的促销广告，“网络情人节”掀起了一场发红包、送礼物的热潮。
记者走访北京牛街附近几家花店时看到，店主提前三四天就增加了不同价位玫瑰花的库存，以满足当天络绎不绝的顾客。此外，巧克力店、首饰店、服装店等也都瞄准了“节日”商机，不约而同展开促销活动来吸引顾客。
记者还发现，互联网电商为迎接“网络情人节”准备得更为充分，许多知名电商网页上的促销广告繁多，不少商品推出低折扣促销，对买家形成很大诱惑。
“这哪是我们的节日，这简直就是商家在过‘赚钱节’。”北京市民班诺对记者表示，为了讨好自己的女朋友，一年里好几个跟爱情有关的网节让他多了不少支出，对此苦不堪言。
网友“语嫣露雪”则坦言，“无非就一寻常普通日，被商家生生炒成情人节。”
社会学专家谭刚强认为，各类网节的层出不穷，日趋流行，与商业企业为盈利而进行的营销策划关系密切，特别是互联网电子商务，通过对网络节日进行热炒，甚至干脆商家自己造节，促使网民进行消费。
“网络节日其实只是一个幌子，其实质还是基于娱乐的商业行为。”谭刚强说。
新兴网络节日热度会持续多久？
对于网络节日的迅速兴起，北京大学社会学系教授夏学銮表示，社会经济发展的大环境影响了人们对于娱乐的需求和对时尚的追求，价值取向也在随之不断变化，这是促成网络节日出现的主要原因。此外，社会商业化程度的提升也是网络节日流行的催化剂。
“传统节日通常比较守旧，有很多传统习俗，有的还十分严肃。但是新兴的网络节日则恰恰相反，几乎都轻松有趣，又常常富有浪漫情调，非常符合当下年轻人的心理需求。”夏学銮说，网络节日的兴起，会对我国传统节日形成一定程度的冲击。
但夏学銮同时也认为，没有深厚文化和历史作为支撑的网络节日，只能喧嚣一时。
“造节的主体以有着强烈消费冲动、精力旺盛的年轻人为主，但社会整体的价值观是不停变化的，如果仅仅与娱乐和消费行为绑定，新兴网络节日的热度不会长久。”夏学銮说。