Foxconn's ability to relaunch of Nokia mobile phone brand? -Foxconn, Nokia-IT information
Global manufacturing giant Foxconn technology group has recently completed a big deal .
The night of May 18, the firm intellectual group limited, (2038. HK, hereinafter the "Fu Chi Kang") bursts of two announcements. Core content of the announcement is that Fu Zhikang teaming HMD global Oy (hereinafter "HMD") acquired a wholly Microsoft Mobile Vietnam (Microsoft Mobile Viet Nam factory), and plans to reshape the Nokia brand, end-product launch as early as the end of this year.
Both transactions amounting to us $ 350 million (about 2.29 billion yuan), Fu Zhikang will pay the US $ 330 million. Acquired assets are owned by Microsoft Mobile feature phones, Nokia 220, Nokia 225 products, as well as Viet Nam a manufacturing factory in BAC Ninh province and 4,500 employees.
HMD registered in Finland, by a private equity fund management. The same day the company announced the candidates for CEO and President, two executives from Microsoft Mobile Sales Department, they will be responsible for the future operation of the HMD.
Second announcement revealed the Nokia brand business collaboration: TNS Fu Zhikang indirect wholly-owned subsidiary company Limited (hereinafter "TNS"), the HMD, and Nokia Technologies (HEL:NOKIA, hereafter "the company") signed a tripartite cooperation agreement.
HMD exclusive from Nokia (with certain exceptions) access to Nokia-branded products and mobile communication standard core licensing to produce smartphones.
This means that Microsoft abandoned Nokia mobile phone brands, Fu Zhikang and HMD have teamed up to restore Nokia brand mobile phones and tablet computers.
In 2013, once its devices and services unit of Nokia (including feature and smart phone Lumia series) sold to Microsoft. Nokia company has assets, including network services, digital media and digital medical technology, patent licensing, and so on.
Fu Zhikang announcement, Fu Zhikang and TNS are responsible for the future of Nokia brand mobile phones and Tablet products, technologies and research and development, manufacturing, supply chain, HMD and TNS are responsible for distribution channels, establish a global distribution network.
As the parent company of Foxconn, will receive Nokia phones in the acquisition of 40-50 a national sales team and sales platforms and channels in the distribution sector in the short term, Foxconn can continue to produce features of Nokia cell phones, are the Nokia phones remaining markets.
Nokia feature phones still impressive sales in Africa and other developing countries in Southeast Asia. IDC data showed that third quarter of 2015, Microsoft produced revenues reached US $ 765 million Nokia features, above Lumia Smartphone revenue of us $ 754 million.
Fu Zhikang Chairman Dong Wenxin expects Nokia brand global one-third one-fourth into the feature phone market share, markets in Europe and the Middle East, Africa, Southeast Asia and India and other emerging markets, functional machines there is a good demand.
Long term, strategic cooperation with the HMD can also help Foxconn using Nokia brand and patent development of the Smartphone market. Dong Wenxin predicted that Foxconn will be the end of this year or early next year with "Nokia" brand to enter the Smartphone market will also open up the tablet. The choice of time points is because Microsoft and Nokia smartphones licensed production contract signed only expires in October this year.
HMD has also announced that will work with Foxconn production based on the Android operating system products, and invested more than $ 50 billion plan over the next three years in support of its global sales.
An interview with Caijing reporters many industry analysts believe that, in the short term, Foxconn takes Nokia feature phones brands return to the mobile market won't be a losing deal, but Foxconn to activate silence for a long time the Nokia brand, is not easy .
Microsoft in 2013, annual spending of about $ 7.2 billion acquisition of Nokia mobile devices and services, and by October 2016 (Smartphone), October 2023 (feature phone) right to use Nokia mobile phone brand. But under Microsoft Nokia phones, the market share has shrunk each year, Microsoft, no turning back, eventually abandoned the Nokia brand.
Foxconn took over and HMD Nokia brand, industry facing more dangerous environment, mobile phone market is saturated, and market to the major brands set, there is no integrated platform for the strength of mobile phone manufacturers in this market is difficult to shuffle survived . Foxconn Chairman Terry Gou believes that Foxconn 40 years accumulation of hundreds of sets of mobile phone molds, as well as behind the manufacturing data, consolidation will bring enormous value .
This is not the first time Foxconn test smart phone. 2013, United States company InFocus (InFocus) together with the Fu Zhikang entered the smart phone market. Foxconn has always claimed that, InFocus for independent clients, their cooperation is a brand licensing. InFocus product, from design and manufacturing to sales by the company personally participated in, goes far beyond the concept of Foundry. However, InFocus Mobile does not become Foxconn Group's strategic products, sales are very limited.
As the world's largest mobile phone factories, Foxconn has been jacked to the ceiling. Starting from 2010, Foxconn Chairman Terry Gou made from pure OEM mode is extended to provide more value added of the whole industrial chain. "In addition to manufacturing, Foxconn also need the ability to forge services."
Take Nokia brand to enter the smart phone market, should be an important part of Foxconn transition . But Foxconn plant gene can recreate a Nokia, the market is still full of questions.
富士康能否重振诺基亚的
手机品牌？ - 富士康,诺基亚 - IT资讯
全球代工巨头富士康集团近日完成了一笔大交易。
5月18日晚，该公司旗下富智康集团有限公司(2038. HK，下称“富智康”)连发两条公告。公告核心内容是，富智康将联手HMD global Oy(下称“HMD”)全资收购Microsoft Mobile Vietnam(微软移动公司越南工厂)，并计划重塑诺基亚品牌，终端产品最早将在今年底推出。
双方的交易金额为3.5亿美元(约22.9亿元人民币)，富智康将支付其中的3.3亿美元。获得的资产是微软移动旗下的功能手机，即诺基亚220、诺基亚225等产品，以及越南北宁省的一家制造工厂和4500名员工。
HMD的注册地位于芬兰，由一家私募基金管理。该公司同日宣布了CEO和总裁的人选，两位高管皆来自微软移动销售部门，他们将负责HMD今后的运营。
第二条公告披露了诺基亚品牌业务的合作模式：富智康间接全资附属公司TNS Limited(下称“TNS”)、HMD、Nokia Technologies(HEL：NOKIA，下称“诺基亚公司”)签订三方合作协议。
HMD从诺基亚公司处独家(除若干例外情况)获得诺基亚品牌产品服务和移动通信标准核心专利授权，用以生产智能手机。
这意味着微软彻底放弃了诺基亚手机品牌，富智康和HMD将联手重塑诺基亚品牌的手机和平板电脑。
2013年，诺基亚公司曾将旗下设备与服务部门(包括功能机和智能手机Lumia系列)出售给微软公司。目前诺基亚公司拥有的资产包括网络业务、数字媒体和数字医疗技术、专利许可等。
富智康的公告显示，富智康和TNS将负责未来诺基亚品牌手机及平板产品的技术、制造、供应链和研发，HMD及TNS将负责分销渠道，建立全球化的销售网络。
作为母公司的富士康，将在此次收购中获得诺基亚手机40-50个国家的销售团队，以及分销部门的销售平台与渠道，短期内，富士康可继续制造生产诺基亚功能手机，变现诺基亚功能手机的存余市场。
诺基亚功能手机依然在东南亚非洲等发展中国家销量不凡。IDC数据显示，2015年三季度，微软生产的诺基亚功能机营收达到了7.65亿美元，高于Lumia智能手机7.54亿美元的营收。
富智康董事长董文欣预计，诺基亚品牌可占全球功能手机市场四分之一到三分之一的份额，在欧洲市场和中东、非洲、东南亚和印度等新兴市场，功能机仍有很大需求。
长期来看，与HMD的战略合作还可帮助富士康利用诺基亚品牌和专利拓展智能手机市场。董文欣预测，富士康将在今年底或明年初以“诺基亚”品牌进入智能手机市场，还将开拓平板电脑业务。时间点的选择是因为，微软与诺基亚签订的智能手机授权生产合约在今年10月才到期。
HMD此前也宣布，将与富士康合作生产基于Android操作系统的产品，并计划在未来三年投资超过500亿美元支持其全球销售。
多位接受《财经》记者采访的行业人士分析认为，短期内，富士康借诺基亚功能手机品牌重返手机市不会是一笔亏本的买卖，但富士康要盘活沉寂已久的诺基亚品牌，实非易事。
微软在2013年花费约72亿美元收购诺基亚手机设备与服务部门，并获得截至2016年10月(智能手机)、2023年10月(功能手机)的诺基亚手机品牌使用权。但微软治下的诺基亚手机，市场份额逐年萎缩，微软无力回天，最终彻底放弃诺基亚品牌。
HMD和富士康接手诺基亚手机品牌后，面对的行业环境更加凶险，手机市场饱和，市场逐渐向大品牌集中，没有综合平台实力的手机厂商很难在这一轮市场洗牌中幸存。但富士康董事长郭台铭认为，富士康40年积累的成百上千套手机模具，以及背后的制造数据，整理后将带来巨大价值。
这并非富士康第一次试水智能手机。2013，美国公司InFocus(富可视)与富智康联手进入智能手机市场。富士康始终对外声称，InFocus为独立客户，彼此之间的合作是品牌授权。但InFocus的产品，从设计、制造到销售均由富士康亲自参与完成，远远超出了代工的概念。尽管如此，富可视手机并未成为富士康集团的战略性产品，销量也十分有限。
作为全球最大的手机代工厂，富士康已顶到行业天花板。从2010年开始，富士康董事长郭台铭就提出，要从单纯的代工模式延展为提供更多附加价值的全产业链模式。“除了制造，富士康还需要锻造服务的能力”。
借诺基亚品牌进入智能手机市场，应是富士康转型的重要一环。但代工厂基因的富士康能否再造一个诺基亚，市场目前仍充满疑问。