Latest open class: top ten issues-such as how to get original tag app public, micro-operations-IT information
A week is about the past, about, what are the hot topics this week?
In addition to this week's micro letter issues Beijing open class members, small focus of netizens also collected the background, sorting is as follows:
1 public accounts, micro-letter how to get the "original" label?
At present, the "original" to invite open beta by batches, based mainly on the following points: one is long when they register; the second is the original article share its update frequency, is public; its four accounts of irregularities need to be assessed.
If you still haven't seen the original, the only way is to try to go to the original. Micro letter background has a complete algorithm, will pay attention to all the creators. Original articles have short, the top is original, others were transferred, it would also reduce the proportion of the original.
Click here for original online standard
2, micro-credit services, and subscription numbers merger? Micro platforms to the public what will change in the future?
At present, parallel subscription number and service system will not change in the future, who knows. The only certainty is that in order to give users a better experience, we continue to try and adjust.
About three years ago, we will focus on "How do I Guide to fans on their own account", "How do we pull powder" and so on, hear more now is how to provide value to users on the platform, showing their ideals and business Outlook. Behind this great change, to reflect our focus on marketing to focus on users.
Today, micro-operators, public, more and more micro-fit public platform concept, itself lies not in how many fans of the brand, but rather what kind of values you want to pass to the user. I believe that the subscription number, service number, and may, in the future, all the aspirations and the starting point is based on this.
3, businesses how to promote the compliance to the use of the letter? Product marketing, how to avoid the minefield of micro-letter?
In this regard, if the public is not based on the quality of content and services to attract users, but purely by false means, or induce, to gain an unfair advantage. These behaviors in micro-limits on a public platform.
In addition, the rules suggest that we pay more attention to platforms, more attention to micro-operations center update.
Click into the app to the public platform operations center
4, micro-electronic invoices to claim? Print out the e-invoice, whether as an expense?
Electronic invoice is the national advocacy, issued by the authorized body of a new invoice. Any business, whether or not they support the electronic accounting records direct credit, electronic invoices can be reimbursed. Electron accounting files is not supported for the current temporary direct credit business, to print out claims.
5, micro-sweep sweep will have new movements?
Currently, the app already open beta scan barcode capabilities. Next, we will according to different usage scenarios, do some combination of more capacity, with a good experience, to improve the efficiency of open.
Click here for "app sweep sweep"
6, micro-payment will allow merchants set their own payment after the success of the content?
Not yet, there may be plans to gradually open up in the future. For our part, b more consideration is the c-terminal end service experience, any optimizations are implemented step by step, not directly open.
Before a new attempt is made, we will be cautious. Need to go through the inside to assess market effects and determine the value to the user, we will advance steadily.
7, for the education and training sector, consumer member of low frequency, high credit, micro-member system can play a role?
In optics, for example, consumer spending is very low frequency, normally do not change more than two glasses a year.
To lower the frequency of product or brand, the more necessary it provides intensive services to stick user, rather than just push information. Because of such user information is not important, important is, when the user needs, can quickly get good enough service.
In addition, it also needs work in terms of customer loyalty, value of more members, reminds the user at the right time: you are my members. Education is a continuous process of service delivery, is not finished and go process, takes a bit of their services to attract customers.
8, the app does is based on small or micro-enterprises providing services?
Throughout the app market, enterprise size, servicers have size. If it is a small company, only thousands of fans, technology is not enough, you can find some small, has a general basic skills Agency to assist in the construction of service system.
9, how to card member entities into online micro-letter Member? First of all, not all members needs to be translated into line. In clothing retail industry, for example, stores all over the city from one to six lines. Store location to determine a fixed proportion of the member entities will have traditional card form.
Little penetration is higher now, online stores, business guide customers scanning micro QR code, shake it or store through programmes such as public concern stores, in the public, creating micro-member system. They are perfectly complementary.
Click "pay + Member" solutions
10, the points deducted for parking, for what to consider?
Traditional membership points online can exchange gifts, user perception of the integral is very weak. If you pay with points and parking, and is a very good pain point solutions.
"No matter if you are a merchant or user, or operation from the media, public, and if you have any questions can be found in the ' message ' is proposed. As long as your message has value, will be moved to the selected message, and invited the relevant product manager replied. Maybe your question will in next week's ' popular questions and answers in a week ' appear. ”
最新
微信公开课：如何获得原创标签等十大问题 -
微信公众号,
微信运营 - IT资讯
一周即将过去，关于微信，这周又有哪些热门话题？
除了本周微信公开课北京站大家提出的问题，小编还收集了后台网友们关注的焦点，整理如下：
1、微信公众帐号怎样才能获得“原创”标签？
目前，“原创”以邀请制的方式逐批开放内测，依据主要有以下几点：其一是注册时长；其二是原创文章占比；其三是公众号的更新频率；其四需要对帐号的违规情况进行评估。
如果你还没拿到原创，唯一的办法就是努力地再去原创。微信后台有完整的算法，能关注到所有的原创者。原创文章有长有短，头条是原创，其他的是转的，这也会减少原创的比例。
点击了解原创内测标准
2、微信服务号和订阅号会合并吗？微信公众平台未来将有哪些变化？
目前，订阅号和服务号是并行的体系，将来会不会发生变化，谁也说不准。唯一可以确定的是，为了给用户更好的体验，我们在不断尝试和调整。
大概在三年前，我们会集中关注“我怎么样把粉丝导流到自己的帐号上”，“我们怎么拉粉”等问题，现在听到更多的是如何在平台上给用户提供价值，展示自己的理想和生意观。这个巨大的变化的背后，体现我们对营销的专注转为对用户的专注。
如今，微信公众号的运营者，越来越契合微信公众平台的理念，品牌的本身不在于拉了多少粉丝，而在于你给用户传递了怎样的品牌价值观。我相信，订阅号、服务号，以及将来可能出的应用号，所有的诉求和出发点也是基于此。
3、商家如何合理合规地利用微信进行推广？产品营销如何避开微信的雷区？
在这一方面，假如公众号不基于优质的内容和服务去吸引用户，而是纯粹利用虚假手段，或者利益诱导，以此获得不正当的利益。这些行为在微信公众平台上会受到限制。
另外，建议大家多关注平台规则，多关注微信运营中心的更新。
点击进入微信公众平台运营中心
4、微信电子发票如何报销？电子发票打印出来，是否能作为报销凭证？
电子发票是国家倡导的，由授权机构开具的一种新型发票。任何企业，无论是否支持电子会计档案直接入账，电子发票都是可以报销的。对于当前暂不支持电子会计档案直接入账的企业，可以打印出来报销。
5、微信扫一扫将会有哪些新的动作？
目前，微信已经开放公测了扫商品条码的功能。后续，我们还会根据不同的使用场景，去做一些更多能力的结合，通过良好的体验，来提高打开效率。
点击了解“微信扫一扫”
6、微信支付以后会允许商户自己制定支付成功后的内容吗？
目前还没有，未来可能会有计划逐步放开。对于我们而言，B端的服务更多考虑的是C端的体验，任何优化都是逐步实现的，不是直接放开的。
作出新的尝试前，我们都会格外慎重。需要经过内测，评估市场效果，确定对用户有价值，我们才会逐步去推进。
7、针对教育培训行业，消费频率较低、消费额度较高的会员，微信会员体系能起到什么作用？
以光学镜片为例，消费者消费频次非常低，一年一般不会换超过两次眼镜。
对于消费频次越低的产品或品牌，越需要提供深入的服务来黏住用户，而不是纯粹信息推送。因为信息对这类用户并不重要，重要的是，当用户需要时，能很快获得足够好的服务。
此外，也需要在用户忠诚度方面下功夫，更多地呈现会员的价值，在恰当的时机提醒用户：你是我的会员。教育是一个持续提供服务的过程，不是买完即走的过程，需要通过点滴的服务吸引住顾客。
8、微信有没有基于中小型或者是微型企业提供的服务？
整个微信市场中，企业有大小，服务商有大小。如果是小企业，只有几千粉丝，技术能量不够，可以找一些规模较小、具有一般的基础能力的机构，协助进行服务体系的搭建。
9、如何把办实体卡的会员转化为线上微信会员？首先，不是所有会员都需要转化到线上。以服装零售行业为例，门店遍布一至六线城市。门店选址确定了固定比例的会员，只可能以传统的实体卡形式存在。
现在微信普及率越来越高，在线下门店中，商家引导顾客扫微信二维码，或者店里通过摇一摇等方案，关注门店公众号，在公众号里创建微信会员体系。二者其实可以很好地形成互补。
点击了解“支付+会员”解决方案
10、把会员积分用于抵扣停车费，是出于什么考虑？
传统会员的积分在线下只能兑换礼品，用户对积分的感知非常弱。如果把会员积分与停车付费结合，会是非常好的痛点解决方案。
“不管你是商户还是用户，做自媒体还是运营公众号，如果你有任何疑问都可以在‘留言’中提出。只要你的留言有价值，我们会把留言移入精选，并邀请相关的产品经理回答。也许，你的问题就会在下周的‘一周热门问答’中出现。”