When you're close friends circle, micro-what was done to you? -Micro letters, circle of friends-IT information
Shortly before the close of micro-circle, suddenly feel that they spare a lot of time. Although it may be a placebo effect, but brings relief but it's real, this relaxed feeling comes from not so much surrounded by invalid information.
1, for a reason
Last night, in an article were made by the public, turning down this morning, sent to friends. After the close circle of friends, because there is no reminder mechanism, it is difficult to remember to see a reply. Turning point today to have his head into his circle of friends, see reply:
"You're not a close circle of friends? ”
"I was close, so now only open his head shot. ”
"But in this case, I don't think micro-gateway closed circle of friends does not make any difference. ”
Is there any difference? Suddenly had a thought on this issue.
2, close circle of friends?
When we talk about close friends when what we are talking about
The emergence of a functional, is designed to meet the needs of users. When we want to close the circle of friends, usually because: I see your friends unconsciously into the stream, to find friends to share information. This took me a lot of time but said nothing. And because they always send in your circle of friends, I often stopped to see updated, leading to inefficient working. While some friends a day to eat, I have to work hard, really boring. To summarize, users complain about what?
? Spend pointless time
? To explore the lives of
? There is always a "red dot" reminding me of someone replies I'm involved in the content
? Interrupt work resulted in inefficient
? Don't like can affect mood
If simple and crude, and operations to get data, found that many people complaining about the circle of friends.
Simply wipe out traces of friends in your account, your life is never going to have it in shadow.
3, but the app does what?
Micro letter is how to deal with "close" this thing
Users, and is not necessarily what he wants. These words appear in books on too many products, whether it is false demand is not to be led around by the nose by the user, this truth is spoken. As we complain about Twitter the 140 character limit, can actually be cancelled, users complain that information is too long, is the full expression of the way they want, rather than unlimited information.
Do users really want friends to disappear completely? Let us look at the circle of friends several usage scenarios:
Scene one
Total 20 hours a day doesn't want to work, then open your circle of friends to see what friends are doing, to travel a praise to ridicule the company put in the wood. After reading the recent news links, continue working, not less than two minutes to find the red dot to remind me there are new messages, open and found others had praised or commented on my comment, we're just started chatting a couple words.
Scene two
Micro-signal to the public, or the contents of a certain APP is in good, and want to talk with my friends, listening to everyone's views or want to share some of my photos. Or create a joke, if you can get a response and then discuss, must have been very good.
Scene three
Someone added me as a friend, or just know a friend gave the app, I need a quick look at what kind of a person he is to facilitate exchange in later life, work. If you happen to find common interests, can also find topic relationship fast.
......
In life, these three scenarios is the most often used about the circle of friends, represented the three behaviors, as well as three users, namely:
As a content consumer: consuming content in your circle of friends
作 As a content producer: create your circle of friends
As a collector: searching personal information (personal card)
Subdivision, the user truly offensive part was as a content consumer, rather than as a content producer and collector, product feature, do not cut off all information, adjust how information is used.
4, micro-how to do?
Cancelled information: basically broke off as a content consumer use, users are not disturbed by gratuitous, and unconscious to browse "pointless" information.
Increase the threshold of content production: reduce users have nothing to do want to "feelings" will, from the original: Discovery-circle of friends-sending content, entry: click on their avatar-enter your circle of friends-send content. Entrance to more subtle, without a reminder, someone responds to you in a timely manner and you can only "active" view friends, more pure content producer role, rather than consuming the content part.
Complete and leave the content collector function: convert the meaning of circle of friends "business card", became part of the personal data, depth of possibilities of ways to communicate, without interference.
From this perspective, I think this feature is very cleverly designed.
Only from my personal point of view, completely satisfy my needs, truly isolated from information, but not to kill, to the point where just comfortable.
5, inspiration
Users are magical creatures, on the one hand is good at complaining, are good at identifying problems, and like actively proposing solutions, but you do as this programme, they are often not satisfied with.
Because they're not good at looking for solutions. In addition to stand outside the user's perspectives, also from the bottom to consider exactly what bothers users? After the autopsy found "lesions" removed, and services continue to be provided to the user, users, will exclaim loudly:
"Wow, I want it. ”
当你关闭朋友圈后，
微信对你做了什么？ -
微信,朋友圈 - IT资讯
前不久关闭了微信朋友圈，顿时感觉自己时间富余了许多。虽然可能是心理作用，但与之带来的轻松感倒是实实在在的，这种轻松感来源于没有那么多无效信息的包围。
1、事出有因
昨天晚上，在公众号发了一篇文章，今早起来随手点开，发到朋友圈。在关闭朋友圈后，因为没有了提醒机制，很难想起来去看回复。今天随手点开自己的头像，进入自己的朋友圈，看到了感哥的回复：
“你不是关了朋友圈嘛？”
“我是关了呀，所以现在只能点开自己的头像看。”
“可是这样的话，我认为微信关不关朋友圈没啥区别。”
到底有没有区别呢？突然对这个问题产生了思考。
2、关闭朋友圈？
当我们谈论关闭朋友圈的时候，我们在谈论什么
一个功能的出现，是为了满足用户的需求。当我们想起来要关闭朋友圈的时候，通常的原因是：朋友圈总让我不自觉的进入信息流中，去寻找朋友们分享的信息。这样一来，占据了我大量的时间不说。又因为他们随时都在发送朋友圈，我常常停下手里的工作去看更新，导致工作起来没有效率。同时有些朋友一天就发吃吃喝喝，我却得辛苦工作，真是烦闷。总结一下，用户抱怨的是什么？
• 花费无意义的时间
• 想探寻朋友的生活
• 总是有“红点”提醒我有人回复了我参与的内容
• 打断手里的工作导致效率低下
• 不喜欢的内容会影响心情
如果简单粗暴一点，运营拿到数据，发现许多人对朋友圈的抱怨。
简单，彻底消灭你账号中朋友圈的痕迹，你生命中再也不会有一点它的影子。
3、可是微信做了什么呢？
微信是如何对待“关闭”这件事的
用户提出的，并不一定是他想要的。这句话出现在太多的产品类书籍中，无论是伪需求还是不要被用户牵着鼻子走，都讲了这个道理。就像我们抱怨微博140字的限制，可真正取消了，用户又要抱怨信息过于冗长，他们想要的是充分表达的方式，而不是无限制的信息。
用户真的想让朋友圈完全消失么？让我们在看看朋友圈的几个使用场景：
场景一
一天总有20个小时不想工作，这时候点开朋友圈，看看朋友都在做什么，给外出旅行的点个赞，给吐槽公司的加把柴。看完了最近的消息链，继续工作，没过两分钟发现红点提醒我有新消息，打开后发现其他人也点了赞，或是评论了我的评论，我们没事就开始闲扯两句。
场景二
微信公众号，或是某APP出现了不错的内容，很想和朋友们一起交流一下，听听大家的看法；亦或者自己想要分享一些自己的照片。或创作一把段子，如果能得到回应再讨论一下，想必是极好的。
场景三
有人新加我为好友，或者刚认识一个朋友互换了微信，我需要快速了解一下他是什么样的一个人，以方便以后生活、工作中的交流。如果碰巧发现有共同爱好，还能发现话题，快速拉近关系。
......
在生活中，以上三个场景应该是最常遇到有关朋友圈的使用方式，基本代表了三种使用行为，以及使用者的三种身份，分别是：
作为内容消费者：消费朋友圈的内容
作为内容生产者：创造朋友圈的内容
作为内容收集者：搜索个人信息（个人名片）
细分来看，用户真正反感的部分，是作为内容消费者，而不是作为内容生产者与收集者，产品功能要做的不是切断所有信息，而是调整信息的使用方式。
4、微信是如何做的？
取消了信息流：基本上断绝了作为内容消费者的使用形式，用户不会被无故的打扰，以及不自觉的去浏览“无意义”的信息。
增加了内容生产的门槛：降低用户没事干就想“抒发情感”的意愿，从原本的：发现-朋友圈-发送内容，入口变为：点击自己头像-进入朋友圈-发送内容。入口更加隐蔽，同时没有了提醒，及时有人回复你你也只能“主动”去查看朋友圈，这样更加纯粹了内容生产者的角色，而忽略消费内容的部分。
完整保留了内容收集者的功能：将朋友圈的内涵转化为“名片”，成为个人资料的一部分，保留丰富交流途径的可能性，同时没有干扰。
从这点看，我觉得这个功能的设计非常巧妙。
仅从我个人的角度来看，基本完全满足了我的需求，真正做到隔绝信息但不杀光，处理到刚刚舒服的地步。
5、启发
用户是很神奇的生物，一方面善于抱怨，善于找出问题，同时喜欢积极的提出解决方案，但你按照这个方案去做，他们往往却不满意。
因为用户并不善于寻找解决方案。除了站在用户角度思考问题以外，还要从产品底层去考虑困扰用户的究竟是什么？解剖后找到“病灶”切除后，再将服务继续提供给用户，用户使用后，便会惊呼一声：
“哇，我要的就是这样。”