Network consumption data uncovering the chopped hands party what it man "defeat" | consumption _ the network news

Secret of Internet consumption data "cut party" true colors

Xinhua News Agency, Beijing, May 21 (reporters and and and and and Wu Mengda and Liu Jingyang and Yao Yujie)-

The past 5 years, who gains the most?

Not the price, or "second brother", but Internet consumption expanded by 12.1 times times.

On May 21, the new supply of ants network official release of the consumer price index. Data show that last 5 years Internet consumption Sturm und drang, 2015 consumption engine its contribution to the GDP of more than one-fifth. Also observe the economic operation from outside the traditional pork, cargo, addition of "chop" the new dimensions of the index.

From "chop" index a glimpse into the "cut" group is composed of the members of the party? Men and women who are more "defeat"? Which city is "cut" leading index?

　Network consumption engine led to the outbreak of "chopped" index

Statistics showed that in 2011, turning China's economic growth model, consumption replaced investments as the first engine driving economic growth. In 2015, the contribution of consumption to GDP was 51.6%, in which the network contribution of consumer spending to GDP ratio is 29.1%.

As one of the top ten buzzwords of 2015, "cut party" describes "Cyber Mice can't stop, even have the thought chopping hand mingzhi" vivid portrayal. Therefore, Ant-gold suits and Chinese Economics Research Institute, jointly produced by new supply network consumer price index, also known as "cut" index.

"Cut" index by 450 million PayPal users to leave a mark on the basis of online shopping, starting from January 2011 tracks from different angles, all reveal the real situation of China's consumption growth the past 5 years.

Data show that the past five years, network consumption expanded by 12.1 times times, growing at more than twice times the growth rate of retail sales of social consumer goods network consumption index rose from 96.0 in January 2011 to April 2016, 122.2, or 27.2%.

Institute for fiscal science, Ministry of former Director, Chinese new supply, said Jia Kang, Director of the Institute of Economics, network consumption steady rapid growth Internet consumption is becoming a stable operation of the economy, "ballast."

Ant-gold suits President Jing Xiandong said, as a tool for quantifying network consumption, the index is designed to help industry, academia is faster and more accurate insight into consumer trends, optimize the layout, to guide investment, power transformation and upgrading of the consumption structure of and jointly promote the development and change of China's macro-economic research.

　　Trillion of consumer buying what? Service-oriented consumer boom

5 years, millions of Internet users "cut" snapped up the changes in the object?

Through the "chop" index analysis, network consumption-from physical to service, from survival to development and enjoy the upgrade.

Data show that service-oriented network spending in 2011 from 4.3% per cent, up to April 2016 25%; 5 years, drink consumption index and other service-oriented network, expanded 70.2 times, average monthly growth rate of 7%. Over the same period, real networks finance 2011 from 95.7% per cent, down to April 2016, 75%, size 5 years "only" expanded by 8.6 times times the average monthly growth rate of 3.5%.

Among them, the catering (off-line consumption), Aviation Brigade, education and life services such as the growth of consumption is most prominent, becoming new consumption growth.

Haitong securities researcher Wang Liting, said in fast food, air travel and service industries, pay online, offline integration of consumer trend, online driving offline shows Internet "+" play an active role. Which is the power of the strong performance of the domestic consumer goods market, which is also an important feature of future consumption.

There are "Ma success thousands of women behind," said, emphasizes the female "cut party" more. But the "cut" index results can to some extent for women "name"-"Ma man behind" not losing women, they chopped his hand to more than women "defeat", but also love to enjoy.

From the perspective of network consumption, although men slightly less than women, but on the consumption structure of men in cultural work, education, health care and other development-oriented consumer, as well as sports, entertainment, auto, entertainment, air travel, dining and other both enjoying type consumption than their female counterparts. Women living in the family uses more consumption more expensive.

　"City people" play "village people" love to buy

You like to buy online instant noodles, or like to buy masks? Network consumption index also reflects regional differences in spending power in China.

Beijing, Shanghai and Jiangsu, enjoying Internet consumption (consumption such as cosmetics, jewellery, sports and entertainment), over network consumption level of survival (food, daily necessities, and so on). From the enjoying type consumption index, top 5, followed by Beijing, Shanghai, Zhejiang, Jiangsu and Guangdong, ranked in order of the last five in Guizhou, Henan, Shanxi, Ningxia and Gansu. This shows that the more developed provinces, enjoying higher levels of consumption.

Data shows that three or four cities the past 5 years increasing numbers of Internet consumption, incremental user transactions number accounted for more than three or four cities in 2015, up from 55% 2011 63%. This proved not only "City" will play, "village people" love to buy.

With the improvement of transport logistics and the popularity of mobile payment, remote and inaccessible network faster consumption growth in less developed areas. Network consumption level in the top ten provinces, Hainan and Tibet list, this indicates that the network consumption by narrowing the distance between both ends of the supply and demand of network technology, makes backward area and can easily touch up consumer goods, inclusive value first.

Jia Kang, said that it was also "chop" periods of misunderstanding so that scholars can break, generally agreed that consumption and economic growth of the past is similar to rendering gradient propulsion mode, network consumption but underdeveloped region is growing significantly faster than the developed areas. "From an economic point of view, a network coordinated development of consumption could become an important support, shared development philosophy floor. It's good for government policies will bring inspiration. "Jia Kang, said.

Responsible editor: Kun Qu SN117

Article keywords:
Network consumption

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网络消费大数据揭剁手党真面目:男人更“败家”|网络消费_新闻资讯

网络消费大数据揭秘“剁手党”真面目

　　新华社北京5月21日电（“中国网事”记者乌梦达　刘景洋　姚玉洁）

　　过去5年，谁涨势最猛？

　　不是房价，也不是“二师兄”，而是网络消费指数扩张了12.1倍。

　　5月21日，新供给-蚂蚁网络消费指数正式对外发布。数据显示，过去5年网络消费狂飙突进，2015年网络消费引擎对GDP的贡献率超过五分之一。这也让观察经济运行从传统的猪肉、货运量等之外，增加了“剁手”指数的新维度。

　　从“剁手”指数可以一窥“剁手”党团体成员是如何构成的？男人和女人谁更“败家”？哪个城市“剁手”指数领先？

　　网络消费引擎爆发　催生“剁手”指数

　　国家统计局数据显示，2011年起，中国经济增长模式出现拐点，消费取代投资成为拉动经济增长的第一引擎。2015年，消费对GDP的贡献率为51.6%，其中，网络消费支出对GDP的贡献率为29.1%。

　　作为2015年的十大流行语之一，“剁手党”是形容“网购点鼠标停不下来、甚至有剁手明志念头”的生动写照。因此，蚂蚁金服与华夏新供给经济学研究院联合编制的网络消费指数，也被形象称为“剁手”指数。

　　“剁手”指数以4.5亿支付宝用户网上购物留下的印记为基础，从2011年1月开始追踪，多角度、全方位揭示过去5年中国网络消费增长的真实状况。

　　数据显示，过去五年，网络消费规模指数扩张12.1倍，增速为社会消费品零售总额增速的2倍多；网络消费水平指数从2011年1月的96.0上升到2016年4月的122.2，涨幅为27.2%。

　　财政部财政科学研究所原所长、华夏新供给经济学研究院院长贾康表示，网络消费的稳健快速增长说明网络消费正在成为经济稳定运行的“压舱石”。

　　蚂蚁金服总裁井贤栋表示，作为量化网络消费的工具，该指数旨在帮助业界、学界更快、更精准地洞察消费趋势，优化行业布局，从而引导投资、助力消费结构的转型升级，共同推动中国宏观经济研究的发展和变革。

　　万亿消费买了啥？服务型消费狂飙

　　5年间，亿万网民“剁手”抢购的对象有何变化？

　　通过“剁手”指数分析，网络消费正在从实物型向服务型、从生存型向发展型和享受型升级。

　　数据显示，服务型网络消费金额占比从2011年的4.3%，上升到2016年4月的25%；5年间，吃喝玩乐等服务型网络消费规模指数，扩展了70.2倍，月均增长率为7.0%。而同一时期，实物性网络消费金融占比则从2011年的95.7%，下降到2016年4月的75%，5年间规模“只”扩张了8.6倍，月均增长率为3.5%。

　　其中，餐饮（线下消费）、航旅、教育、生活服务等服务消费的增长表现最为突出，成为新的消费增长点。

　　海通证券研究员汪立亭表示，在增长迅速的餐饮、航旅以及生活服务类行业，线上买单，线下消费的融合趋势明显，线上带动线下显示“互联网+”发挥积极作用。这些行业是目前国内消费品市场表现强劲的力量，这种模式也是未来消费的重要特征。

　　网上有“马云成功背后是千千万的女人”的说法，意在强调女性“剁手党”更多。但从“剁手”指数分析的结果，某种程度上能为女性“正名”——“马云背后的男人”其实不输女人，他们剁起手来比女人更“败家”，更爱享受。

　　从网络消费规模看，尽管男性略逊于女性，但在消费结构上，男性在文化办公、教育服务、医疗保健等发展型消费，以及体育、娱乐用品、汽车类、文化娱乐、航旅、餐饮等享受型消费上都超过女性。而女性在家庭使用较多的生存型消费方面支出更高。

　　“城里人”会玩　“村里人”也爱买

　　你在网上喜欢买泡面，还是喜欢买面膜？网络消费指数还折射出中国各地区消费能力的差异。

　　北京、上海和江苏的享受型网络消费水平（化妆品、金银珠宝、体育娱乐等消费），超过了生存型网络消费水平（食品、日用品等）。从享受型网络消费水平指数看，前5名依次是北京、上海、浙江、江苏和广东，排在最后五名的依次是贵州、河南、山西、宁夏和甘肃。这说明经济越发达的省份，享受型消费水平越高。

　　数据显示，过去5年三四线城市的网络消费人数不断增加，三四线城市增量用户交易人数占比从2011年的55%上升到2015年的63%。这充分证明不仅“城里人”会玩，“村里人”也爱买。

　　随着交通物流条件的改善和移动支付的普及，偏远和交通不便的欠发达地区网络消费增长较快。在网络消费水平排名前十的省份中，海南和西藏榜上有名，这说明网络消费通过网络技术拉近供需两端的距离，使得经济相对落后地区也可以方便的触达消费品，普惠价值初显。

　　贾康表示，这也是“剁手”指数出现让学者能打破认知误区，过去普遍认为消费会和经济增长类似，呈现梯度推进的模式，但欠发达地区网络消费的增速明显快于发达地区。“从经济学角度而言，网络消费可能成为协调发展、共享发展理念落地的重要支撑。这对政府制定政策会带来有益启发。”贾康说。

责任编辑：瞿崑 SN117

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网络消费

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