Why did Nokia "selling trademark"? CEO letter to answer-Nokia, HMD, Foxconn-IT information
Nokia CEO lajifu·Suli (Rajeev Suri) this week sent a letter to all staff, announced the Nokia brand licensing to the HMD for Smartphone business decisions and interpretation.
Su Li, said the licensing agreement Nokia will bring "low risk" of income, while ensuring that the Nokia brand continued to develop. Worth noting is that access to Nokia's brand of HMD CEO and former Microsoft Executive aertuo·lumeila (Arto Nummela). By April 2014, he served as Nokia India, Middle East and Africa, Senior Vice President of sales and marketing.
Following is the full text of the message:
A few weeks ago, we announced plans to buy Withings wearable device manufacturers, we entered the large, growing consumer digital health market. Today, I am pleased to announce a new plan that will contribute to the Nokia brand into one of the largest consumer technology markets, namely mobile phones and tablet computers . Reached with the HMD Global brand strategy and intellectual property licensing agreement Nokia technology sector as an important step.
It is important to understand what this deal means. The deal is good for Nokia. This will help us to earn income in a low risk manner, avoiding our valuable brands in the world are marginalized . HMD plans to spend more than $ 500 million over the next 3 years, promotion of our brand products.
The HMD equally beneficial. Today's mobile phone market has been challenging, different manufacturers with the technical difference is very limited, but the real difference lies in the branding and design. Nokia remains one of the most powerful brands in the world, was widely loved and trusted . We will work with the HMD, ensure that they are brought to market truly has the spirit of Nokia mobile phones and tablet computers.
This transaction does not mean that Nokia will be once back in the mobile phone market . We do not plan to design, manufacture, sales and support phone, these will be the responsibility of HMD . In other words, we will have appropriate contractual rights, as well as a seat on the Board of the HMD , and ensure the appropriate use of our brand, make the brand more powerful in the future.
On the HMD, you may have never heard of this company before. This is a newly formed company, new entrants in the mobile phone market. The company also announced today, will get interest on the feature phones from Microsoft. (The business was originally from Nokia. )
HMD will broad cooperation with Foxconn, which announced today that it will purchase Microsoft's feature phone business. The acquisition will bring extensive global sales, marketing and distribution capabilities. This is critical to the success of the HMD, and Foxconn is currently a world leader in equipment manufacturing, supply chain and engineering capabilities of the supplement.
HMD will be strong, experienced leadership team. HMD is headquartered in Finland, the leader is aertuo·lumeila. He served many years at Nokia.
Nokia is shaping a new era of Internet. Some days I look forward to the future is once again picked up the Nokia phone, and these phones will connect to a network based on a Nokia device, using the Nokia digital services such as health. This is our vision of seamless interconnection of life brought about by Nokia. Every day, we are further from this goal.
诺基亚为何“卖商标”？CEO发内部信给出答案 - 诺基亚,HMD,富士康 - IT资讯
诺基亚CEO拉吉夫·苏立(Rajeev Suri)本周致信全体员工，宣布了将诺基亚品牌授权给HMD用于智能手机业务的决定，并对此进行了解读。
苏立表示，这一授权协议将给诺基亚带来“低风险”的收入，同时确保诺基亚的品牌继续得到发展。值得注意的是，获得诺基亚品牌的HMD CEO为微软和诺基亚前高管阿尔托·鲁梅拉(Arto Nummela)。在2014年4月之前，他在诺基亚担任印度、中东和非洲销售营销高级副总裁。
以下为邮件全文：
几周前，我们宣布了收购可穿戴设备厂商Withings的计划，加速我们进入规模庞大、持续增长的消费类数字健康市场。今天，我很高兴宣布一项新计划，这将推动诺基亚品牌重新进入当前最大的消费科技市场之一，即手机和平板电脑。与HMD Global达成的品牌和知识产权授权协议是诺基亚科技部门战略的重要一步。
重要的是理解这笔交易意味着什么。这笔交易对诺基亚是件好事。这将以低风险的方式帮助我们获得收入，避免我们有价值的品牌在全球范围内被边缘化。HMD计划在未来3年内投入超过5亿美元，推广诺基亚品牌的产品。
这对HMD同样有利。今天的手机市场极具挑战性，不同厂商的技术区别非常有限，而真正差异之处将在于品牌和设计。诺基亚仍是全球最强大的品牌之一，受到广泛喜爱和信赖。我们将与HMD合作，确保他们给市场带来真正具有诺基亚精神的手机和平板电脑。
这笔交易并不意味着诺基亚将以曾经的方式回归手机市场。我们并不计划自行设计、制造、销售及支持手机，这些将是HMD的责任。换句话说，我们将获得适当的合同权益，以及HMD的一个董事会席位，确保我们的品牌得到适当的利用，使品牌未来更强大。
关于HMD，你可能之前从未听过这家公司。这是一家新成立的公司，是手机市场的新进入者。今天该公司也宣布，将从微软手中获得关于功能型手机的权益。(该业务最初也来自诺基亚。)
HMD将与富士康展开广泛合作，后者今天宣布将收购微软的功能型手机业务。这笔收购将带来广泛的全球销售、营销和分发能力。这对HMD的成功至关重要，并将成为富士康当前全球领先的设备制造、供应链和工程能力的补充。
HMD将获得强有力、富于经验的领导团队。HMD总部位于芬兰，其领导者是阿尔托·鲁梅拉。他曾在诺基亚供职多年时间。
诺基亚正在塑造互联的新时代。我期待未来某天人们再次拿起诺基亚手机，而这些手机将连接至基于诺基亚设备的网络，使用诺基亚提供的数字健康等服务。这是我们的愿景，即由诺基亚带来的无缝的互联生活。每天，我们都在距离这一目标更进一步。