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published in(发表于) 6/1/2016 7:57:45 AM
Alisuning answer: 3 trillion later two zero

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Alisuning answer: 3 trillion plus two zeroes appended | | groups | Ali _ resources news

On June 1, 2016, the Alibaba group and Su Ningyun in Beijing held a joint press conference, announced the strategic shift from internal integration to external radiation, work together to lead a new business era, in order to promote social retail sales from 30 trillion to 300 trillion.


The same day, the two sides jointly issued a "three-body through" strategy. The next three years, will focus on stress can "brand", enabling the "retailers" and serve "consumer" set off a new round of fusion storm, for the retail chain of "three-body" to provide integrated solutions and services, continues to lead the retail industry changes, improve efficiency, and promote the transformation and upgrading of China's manufacturing industry, creating a new Internet based on future retail landscape.


  Business history business in two different forms, unprecedented in the fully integrated


Zhang Yong, Chief Executive, said at the scene of the Alibaba group, Ali joined with the Nasu's is not only the connection of the two companies, but also business two commercial forms, unprecedented in the full integration. In just the past year, Alibaba Group's retail platform totaled more than 3 trillion yuan. This is just a start, we hope that not only do 3 trillion on the line, and promote China's social retail sales from 30 trillion to 300 trillion, from the process of 30 trillion to 300 trillion, is the process of digitization.


Zhang pointed out that is like 10 months ago, both sides want it, Ali and suning today strategic cooperation has produced a wonderful reaction, both from a business reception, logistics system, members and service system has been achieved through, which led to many new services and experiences. Starting today, entire online and offline integration of new business eco-system will be open to all brands, helping brands digital business transformation "water, electricity and gas" will truly break exists between online and offline, that lie in between brands and consumers "wall". More importantly, behind this reaction, is the real future of intelligent life for consumers on both sides of the new experience and standards support.


Suning holdings said at the ceremony, Zhang jindong, Chairman, indeed suning and Alibaba's collaboration is not just something the two companies, but undertakes many common mission and responsibility of brands, retailers, and a common commitment to consumers. Standing with two platforms, breaking the once barriers online and offline, aspiration to reform the Chinese retailing model in the Internet age, work together to create the social value of the channel, hope and also numerous brand companies, platform operators stood together, common user-oriented, exploring the frontier of unknown value, promoting the innovation of supply chain, opened a new online retail ecosystem.


In just 10 months, strategic cooperation between Alibaba and Su Ningyun into Nirvana, and launch day, Su Ningyun also issued a bulletin announced the two companies collaborate on the delivery of substantive aspects of the strategy.


The same day, Li dongsheng, the TCL group, midea group Fang Hongbo, Yang yuanqing, Lenovo Group near hundreds of China's top entrepreneurs and investors, also attended the press conference, their business deals accounted for half of China's total retail sales of consumer goods.


  "Three-body piercing" Nearly 700 million members to lead new business age


On August 10, 2015, the Alibaba group and Su Ningyun Announces comprehensive strategic cooperation, the tie-up is also known as an epoch-making event in the history of business in China.


Data show that since the alisuning strategic cooperation, with over 300 mobile phones digital home appliance brand through cat, suning Tesco website, suning more than more than 1600 stores, and 16,000 rural village of Taobao service channel, through online and offline synchronization start, sale, buy, hire, scan codes to purchase, redeem and multiple ways through all channels.


10 months later, Ali Baba and Su Ningyun jointly issued the "three-body through" strategy. The next three years, will focus on stress can "brand", enabling the "retailers" and serve "consumer" set off a new round of fusion storm, three main retail chain with integrated solutions and services.


On June 1, Alibaba and Su Ningyun announced that will be open to partner users, large flows of resources, data resource, and brand Giants form a "Union of the King", and launched around the brand of "trillions of wisdom".


In three years within, Alibaba and suning will joint "King Union" for brand stress can and the supply chain heavy frame, makes currently in two platform Shang has billion scale of brand, as beauty of, and Haier, and Samsung, and Hisense, and Huawei, and millet,, three years within years sales reached 50 billion yuan; makes currently in two platform Shang has 5 billion scale of brand, as Lenovo, and Siemens, and Sony, and Skyworth, and Canon,, three years within reached years sales 20 billion yuan of scale.


As a brand proprietary positions, accumulating fans and consumer-run first, Ali and suning will further improve the offline Exchange of nearly 700 million members through the bi-directional data integration, Ali's global delivery centers and suning to get through, open up channels for brand, contact the consumer into and rural market with a full range of services at home and abroad. Suning and rookie strong warehousing, logistics and supply chain will be further open to brands, helped the brand achieve fast production, circulation and marketing, brand for at least the next three years to help reduce distribution cost 30%.


For dealer and retailers, Ali and suning proposed "small retailers assigned can plans", will relies on their of ecological system, and help retailers achieved commodity and trading electronic of, for small brand provides products service, and financial service, build from selected products, and marketing to logistics distribution, and after-sales service of a station type solution programme, help retailers simplified business chain, reduced funds cost, focused Yu for consumers provides service.


For the consumer, create offline integration services platform is just the beginning. The future, alisuning will focus on price/performance, character customization, integration and innovation, further upgrading service quality, launched the "service experience registration program", so that consumers can not only access to synchronize offline consumer experience, but also more intelligent products, better prices, more extreme fans of more personalized service and benefits, to redefine and to create consumer experiences.


  Pass, circulation of goods, services through comprehensive through


  Consumers enjoy the new shopping experience


It is reported that 10 months of cooperation, Alibaba and Su Ningyun "into the circulation of blood and nerve endings", by gradually getting through e-commerce, logistics, after-sales services, marketing, finance, data and other online and offline systems, both advantages are greater potential energy can be synthesized.


In the area of e-commerce, the two sides have completed the suningyi, red child settled in the cat, Su Ningyun holding Japan's largest duty-free Laox group settled in the cat world, a 423 million active buyers and Su Ningyun offline 250 million users, become China's most dynamic consumer groups.


In terms of logistics and services, suning more than more than more than 1600 offline stores and more than 5,500 service outlets with Alibaba's online system and rookie seamless logistics, suning to help service the ability to fully open to the cat. Suning logistics with 4.55 million sqm of warehouse space, is gradually becoming a rookie partner and complement, and Taobao, cat began service consumers and brand businesses. At present, both sides have been in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Nanjing and other six cities to achieve half of, and implement store, nearest store delivery and other services on their own. In addition, together, Ali and suning to provide consumers the "suning cat integrated help desk", "small appliance 30 day worry-free return" "180 days to substitute" "door old-for-new" and so on more than ten innovative experiences.


Through the pass, circulation of goods, services, this new business forms, Alibaba break scene together with Su Ningyun limiting consumption path, optimizing, enhance the efficiency of distribution, and improve after-sales service, brand new shopping experience for consumers.


Both companies also appreciate the integration brought about symbiotic win-win. Su Ningyun has released annual report, national hundred key retail enterprises under the background of the growth rate of retail sales fell for the fourth year in a row, Su Ningyun significant growth in 2015 and offline performance, operating income rose 24.44%, commodity trading online platform overall size grew 94.93%. Meanwhile, operating expenses rate, rental rate, cost rate per cent lower, the Internet retail model of scale begin to emerge. Alibaba latest reported fiscal year 2016 exceeded 3 trillion yuan in sales of its retail platform, move into the world's largest economic entity.



Responsible editor: Zhang Shen





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阿里苏宁交答卷:三万亿后面再加两个零|资源|群体|阿里_新闻资讯

  2016年6月1日,阿里巴巴集团与苏宁云商在北京召开联合发布会,宣布双方的战略合作从内部交融转向对外辐射,携手引领新商业时代到来,未来要推动社会零售总额从30万亿乃至300万亿。


  当天,双方联合发布“三体贯通”战略。未来三年,将围绕激能“品牌商”、赋能“零售商”、服务“消费者”掀起新一轮融合风暴,为零售链条中的“三体”提供一体化的解决方案和服务,继续引领零售行业变革提效,推动中国制造业转型升级,塑造一个基于未来世界的全新互联网零售格局。


  商业史上前所未有的两种商业形态全面融合


  阿里巴巴集团首席执行官张勇在现场表示,阿里与苏宁的联手不仅是两家公司的连接,更是商业史上前所未有的两种商业形态全面融合。在刚刚过去的一年,阿里巴巴集团零售平台总额超过了三万亿元人民币。这只是一个开始,我们希望不仅做到线上的三万亿,同时能够推动整个中国社会零售总额从30万亿走向300万亿,从30万亿到300万亿的过程,就是数字化的过程。


  张勇指出,就像10个月前双方希望的那样,今天阿里和苏宁的战略合作已经产生了奇妙的化学反应,双方从商业前台、物流体系、会员及服务体系等方面实现了打通,并由此衍生出许多新的服务和体验。从今天开始,整个线上与线下融合的新商业生态体系将开放给所有品牌商,成为帮助品牌商完成数字化商业转型的“水、电、煤”,将真正打破存在于线上线下之间,横亘于品牌商和消费者之间的那堵“墙”。更重要的是,这种化学反应背后,是双方将为消费者带来真正未来智慧生活的全新体验和标准支撑。


  苏宁控股董事长张近东致辞时表示,事实上苏宁和阿里巴巴的合作,已经不仅仅是两家企业的事情,而是肩负着众多品牌商、零售商共同的使命与责任,以及面向消费者的共同承诺。两个平台站在一起,打破了曾经线上线下的隔阂,希望共同变革中国互联网时代的零售模式,共同创造渠道的社会价值,也希望与众多的品牌企业、平台商户也站在一起,共同面向用户,探索未知的前沿价值,推动供应链模式的革新,开启一个崭新的互联网零售生态圈。


  在短短10个月时间,阿里巴巴和苏宁云商的战略合作已入佳境,而发布会当天,苏宁云商也发布公告,宣告两家公司战略合作完成实质性的交割环节。


  当天,TCL集团李东生、美的集团方洪波、联想集团杨元庆近百名中国最为顶级的企业家和投资人,同时出席了本次发布会,他们所领导的企业交易规模占据了中国社会消费品零售总额的半壁江山。


  “三体贯通”,近7亿会员引领新商业时代


  2015年8月10日,阿里巴巴集团与苏宁云商宣布达成全面战略合作,此次联手也被称为中国商业史上划时代的事件。


  数据显示,阿里苏宁战略合作以来,有超300个手机数码家电品牌通过天猫、苏宁易购官网、苏宁1600多家门店以及1.6万个农村淘宝服务村点等通道,通过线上线下同步首发、同步预售、团购、分期付款、扫码购、积分兑换等多重方式实现全渠道贯通。


  10个月后,阿里巴巴与苏宁云商联合发布“三体贯通”战略。未来三年,将围绕激能“品牌商”、赋能“零售商”、服务“消费者”掀起新一轮融合风暴,为零售链条三大主体提供一体化的解决方案和服务。


  6月1日,阿里巴巴和苏宁云商宣布,将向合作伙伴开放用户资源、流量资源、大数据资源,与品牌巨头结成“王者联盟”,并联合推出围绕品牌的“万亿智造计划”。


  在三年内,阿里巴巴和苏宁将联合“王者联盟”进行品牌激能及供应链重构,使目前在两平台上具有百亿规模的品牌,如美的、海尔、三星、海信、华为、小米等,三年内年销售额达到500亿元;使目前在两平台上具有50亿规模的品牌,如联想、西门子、索尼、创维、佳能等,三年内达到年销售额200亿元的规模。


  作为品牌自营、积累粉丝以及实现消费者运营的第一阵地,阿里和苏宁将进一步完善线上线下近7亿会员的互通,通过大数据的双向融合、阿里全球供货中心和苏宁的全向打通,为品牌开拓渠道、触达消费者,进军海内外及农村市场提供全面的服务。苏宁和菜鸟强大的仓储、物流供应链也将进一步对品牌商开放,帮助品牌实现快速的生产、流通和销售,未来三年至少帮助品牌降低三成物流配送成本。


  对于经销商和零售商,阿里和苏宁提出“中小零售商赋能计划”,将依托各自的生态体系、帮助零售商实现商品和交易电子化,为中小品牌提供产品服务、金融服务,打造从选品、营销到物流配送、售后服务的一站式解决方案,帮助零售商简化经营链条,减少资金成本,专注于为消费者提供优质服务。


  对于消费者端,打造线上线下一体化服务平台只是开始。未来,阿里苏宁将围绕性价比、个性定制、融合创新等进一步升级服务品质,推出“服务体验登峰计划”,让消费者不仅可以获得线上线下同步的消费体验,还能获得更智能的商品、更优惠的价格,更极致的服务以及更个性化的粉丝福利,重新定义和创造消费体验。


  商品通、物流通、服务通全面打通


  消费者尽享全新购物体验


  据悉,合作10个月来,阿里巴巴与苏宁云商展开了“深入血脉和神经末梢的融通”,通过陆续打通电商、物流、售后服务、营销、金融、大数据等线上线下体系,双方优势正相互化合成更大的势能。


  在电商方面,双方先后完成了苏宁易购、红孩子入驻天猫,苏宁云商控股的日本最大免税店集团Laox入驻天猫国际,阿里巴巴4.23亿活跃买家与苏宁云商线上线下2.5亿用户,融合成为中国最具活力的消费群体。


  在物流和服务方面,苏宁的1600多家线下门店和5500多家售后服务网点已与阿里巴巴的线上体系和菜鸟物流实现无缝对接,苏宁帮客服务能力全面向天猫开放。苏宁物流拥有的455万平方米仓储面积,正逐步成为菜鸟合作伙伴和有效补充,并开始服务淘宝、天猫消费者和品牌商家。目前,双方已经在北京、上海、广州、深圳、杭州、南京等六城市实现半日达,并实现了门店自提、最近门店送货等多项服务。此外,阿里和苏宁共同为消费者提供了“苏宁天猫综合服务台”“小家电30天无忧退货”“180天以换代修” “上门以旧换新”等超过十项创新性服务体验。


  通过商品通、物流通、服务通这一全新商业形态,阿里巴巴与苏宁云商共同打破场景限制、优化消费路径、提升配送效率、完善售后服务,为消费者带来全新购物体验。


  两家公司也深切体会到融合所带来的共生共赢。苏宁云商日前发布年报显示,在全国百家重点大型零售企业零售额增速连续第四年下降的背景下,苏宁云商2015年线上线下业绩大幅度增长,营业收入同比增加24.44%,线上平台商品交易总规模同比增长94.93%。同时,运营费用率、租金费用率、人员费用率均同比降低,互联网零售模式的规模效益开始显现。而阿里巴巴最新财报显示,2016财年其零售平台销售额突破3万亿元,已成全球最大移动经济实体。



责任编辑:张莘





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