Huawei's Declaration of war was just the beginning: Samsung's many enemies, now bogged down in crisis-Samsung, Huawei-IT information

On May 26, Samsung launched Galaxy new model c-series of Chinese consumers. New machine publishing this is a happy event, but Samsung is a little unhappy.

At the press conference the day before, global smartphone market share third, Huawei Technologies, China's first, while in the United States and China officially declared war on the Samsung, and declared war, Samsung has always been proud of the intellectual property.

Decomposition, the prosecution was very interesting. Huawei has chosen two-wire tactics on the one hand, a Huawei is fully critical of the United States market, the other is a Samsung had just defeated second-tier markets in China. Whatever the outcome, this war will definitely upgrade Huawei in the United States market influence, while further attacks in China Samsung c-series product line.

The other hand, Samsung's United States patent number more than 120,000, but the company only has more than 9,800 pieces of United States patents, which seemingly did not have a chance on patents, but its particular emphasis on infringement of its "11 patents associated with the 4G industry standard" intentions obvious, in the transitional period of 4G to 5G, Huawei is also competing for dominance of next-generation communications standard.

If after analysis of the history and the status quo from Samsung, Huawei's prosecution is only a start, Samsung's "hegemony" status, is facing unprecedented challenges.

"Just right" behind the crisis

If they're better than Samsung can indeed continue to lie on the laurels. In this year's first-quarter earnings, due to its flagship Smartphone Galaxy S7 strong shipments, Samsung Mobile Division profit rose 42%, Samsung Electronics became the first source of income.

But if to compare, you'll find Samsung didn't get rid of the dependency on a single star of shipments, even if flagship shipments, it still could not reverse its growth has lagged behind the industry-wide, or even negative growth in shipments and market share at the same time.

Data from IDC shows that global smart phone shipments 334.9 million in the first quarter of this year, an increase of 0.2%, Samsung 0.6% less shipments, fell to 81.9 million from 82.4 million, market share fell from 24.6% in the same period last year to 24.5%.

Contrary, the emergence of Chinese companies Huawei's market share rose 3%, OPPO and Vivo also rose 3.3% and 2.4%, which was an increase in shipments of more than 153.2% and 123.8%.

Shipments of global 1/3 the largest smartphone market in China, Samsung's market share is already falling in the preceding five, is no longer listed.

Launched c series specifically for the Chinese market at this time, it's easy to understand.

"In the past, we made through technological innovation, to create demand, leading the consumer. This time, we are on the premise of doing these, to focus on needs met, can also be said to be a focus for Chinese consumers demand and supply side reform experience ". The launch event, Samsung product strategy and development for greater China, said Wang Tong, President.

However, this "full range for Chinese use" mobile phone is definitely not as is characteristic of his mouth passionate--everything "just right", more like a compromise.

Majored in photography, OPPO, Vivo at Huawei's main music, millet deep software market in China, which fully conform "integration of metal fuselage + localization of UI design" red envelope as Assistant, two-letter, expression ... ... Each function is "just right", is a manifestation of no bright spots.

Moreover, include c-series, Samsung already has a number of product lines: flagship Galaxy s series and the Galaxy Galaxy part of the Note series, location of j, located the young Galaxy and Galaxy On series a series and a variety of complex custom series models. Each product name does not have any laws that make it difficult to remember.

When Samsung Mobile Division surpassed the chip sector in seven quarters, after Samsung Electronics became the first source of income, it is crucial for the success of Samsung. And it's high profile and potential pressure on the surface, is a paper by Huawei lawsuit put on the table.

Of course, also brought out, there are more profound crisis behind Samsung Electronics.

Many enemies: Huawei is just the beginning

"Under the tree, not even" – summed up in the phrase "overlord" Samsung very fitting.

In addition to consumer electronics, Samsung, such as the TV Panel, mobile phone chip, semiconductor and other core components of vertical integration, has been amazing.

You can of course think this is Samsung's strong technology innovation capability, but don't ignore the industry leader on the other side: relying on the strong support of the Government, in its areas of expertise has tried every means to crush their rivals. Even a number of competitors in the industry complain that Samsung, there would be no opportunities for SMEs to survive.

Count these years by Samsung to get business, not small.

In 2008, when the international financial crisis, Samsung and other Korea local enterprise LG have jointly suppress Taiwan electronics companies Chimei (Hon Hai has) with AUO, where the latter two need order back sharply, resulting in Taiwan's Panel industry suffered heavy losses, sharp drop in shipments of Chimei in October of that year 40%, homeopathy took about 24.5% Samsung Panel market share.

Then, a year later, comes as the city, introduced home appliances to the countryside, Samsung and all of a sudden to the Taiwan Panel thrown out since August 2008, the largest orders for small and medium size panels, manufacturers in mainland China in a panel out of dilemma, paving the way for Samsung Panel and machine.

In addition to suppressing such dumping-Samsung also hesitate to near-suicidal acts, defeat weaker than their competitors. For example, in the area of DRAM memory chips, Samsung willing to fight their own losses, also hit a huge amount, lower prices will be competitors on the road to ruin, resulting in the world's second-largest DRAM company Germany Qimonda (Qimonda AG) due to massive losses announced bankruptcy.

Business as war, pushing the rival is understandable, but Samsung such enemies Act, has already raised the dissatisfaction of many peers. Huawei's confrontation, just opened to counter one of the prelude.

Not long ago, Foxconn's parent company Hon Hai also successfully blocked Samsung completed acquisition of Sharpe, essentially giving Samsung a huge blow. You know, Hon Hai Chairman Terry GOU has always been described the star as "always on rival stabbed" guy and say I beat this Korea company was his lifelong goal. The world class factory and "father of the LCD Panel" the combination of sharp, also leave a lot of imagination.

Now, into rivals Samsung and disassemble the pressure of competition, it is not the one who make it big. Lead Samsung's former Chairman Lee Kun-hee said along the way that "crises always come when you think of themselves first." This sentence, now falls to Samsung's head.

华为宣战只是开始：三星树敌众多，如今危机重重 - 三星,华为 - IT资讯

5月26日，三星推出了面向中国消费者的全新机型Galaxy C系列。新机发布本是喜事，但三星却有点高兴不起来。

就在发布会前一天，智能手机市场份额全球第三、中国第一的华为，同时在美国和中国正式对三星宣战，而宣战的内容，竟是三星一直引以为傲的知识产权。

分解来看，这次起诉非常有趣。一方面是华为选择了双线作战策略，一个是华为正在全力攻坚的美国市场，另一个是三星刚刚败退二线的中国市场。无论结果如何，此番大战必定会提升华为在美国市场的影响力，同时在中国进一步狙击三星的C系列产品线。

另一方面，三星公司的美国专利总数超过12万件，而华为公司仅拥有9800余件美国专利，后者在专利数量上看似并不拥有胜算，但是华为尤其强调三星侵犯其“与4G行业标准有关的11项专利”，意图明显，在4G向5G的过渡期，华为也在争夺下一代通信标准的霸主地位。

而如果从三星此前的发展历程和近况来分析，华为的这场起诉只是一个开始，三星的“霸主”地位，正在面临前所未有的挑战。

“刚刚好”背后的深层危机

如果跟自己比，三星的确可以继续躺在功劳簿上。在今年的一季度财报中，因旗舰智能手机Galaxy S7出货强劲，三星移动部门利润涨幅达42%，成为了三星电子的第一收入来源。

但如果来横向比较一下，就会发现，三星并没能摆脱对单一明星产品的出货依赖，纵使旗舰出货量再多，也依然扭转不了其增速已落后于全行业，甚至出货量和市场份额同时出现负增长的事实。

来自IDC的数据显示，今年一季度全球智能手机出货量3.349亿部，同比增长0.2%，三星的出货量却同比下降了0.6个百分点，从8240万部下降至8190万部，市场份额也从去年同期的24.6%降至24.5%。

反观异军突起得中国企业，华为的市场份额同比增长了3个百分点，OPPO和Vivo也同比增长了3.3%和2.4%，后两者的出货量更是同比增长超过153.2%和123.8%。

在出货量占据全球1/3的第一大智能机市场中国，三星的市场份额更是已滑落前五，不再榜上有名。

此时推出专门针对中国市场的C系列，也就不难理解。

“以往，我们都是通过科技创新，来创造需求，引领消费。这次，我们是在做好这些的前提下，来重点做好需求的满足，也可以说是一种针对中国消费者重点需求和体验的供给侧改革”。发布会现场，三星电子大中华区产品战略与研发总裁王彤先生如是说。

然而，这款“全方位适用于中国人使用习惯”的手机，绝不像是它口中热情洋溢的特色——各方面都“刚刚好”，更像是一种妥协。

在华为主攻照相、OPPO、Vivo主攻音乐、小米深耕软件优化的中国市场，这种完全随大流的“金属一体化机身+本土化UI设计”，红包助手、双微信、表情包……每款功能都“刚刚好”，恰恰是没有任何亮点的体现。

况且，算上C系列，三星已经拥有多条产品线：旗舰机Galaxy S系列和Galaxy Note系列、定位中低端的Galaxy J和Galaxy On系列、定位于年轻人的Galaxy A系列以及各种复杂的定制机系列型号。每款产品的命名都没有任何规律，以至于让人很难记住。

当三星移动部门七个季度以来首次超过芯片部门，成为了三星电子的第一收入来源之后，它对于三星的成败来说显得至关重要。而它表面的高调和潜伏的压力，无疑被华为一纸诉讼摆在了台面上。

当然，同时带出的，还有三星电子背后更为深重的危机。

树敌众多：华为只是个开始

“大树之下，寸草不生”——用这句话来概括“霸主”三星最恰当不过。

除了消费电子产品，三星在诸如电视面板、手机芯片、半导体等的核心零部件领域的垂直整合能力，一向令人叹为观止。

你当然可以认为这是三星强大的技术创新实力所在，但也别忽略了这个行业老大的另一面：倚靠政府的强大支撑，在其最擅长的领域穷尽各种手段，打压对手。甚至在业界有不少竞争对手抱怨，有三星在，就没有中小企业生存的机会。

算算这些年被三星搞定的企业，不在少数。

2008年国际金融危机爆发时，三星和另一家韩国本土企业LG曾联手打压台湾地区电子企业奇美（鸿海子公司）与友达，在后两者最需要订单时大幅撤单，致使台湾地区面板业损失惨重，奇美当年10月出货量锐减四成，而三星却顺势夺下约24.5%面板市场份额。

紧接着，一年后，正值大陆推行家电下乡，三星又突然向台湾面板业抛出2008年8月以来最大规模的中小尺寸面板订单，使得我国大陆整机厂商陷于面板缺货窘境，为三星的面板和整机铺路。

除了这种倾销式打压，三星还不惜以近乎自杀的行为，打垮比自己弱小的竞争对手。比如在DRAM存储芯片领域，三星不惜拼得自身亏损，也要砸下巨额，压低价格将竞争对手逼上绝路，致使全球第二大DRAM公司德国奇梦达（Qimonda AG）因大幅亏损宣布破产保护。

商场如战场，打压竞争对手也无可厚非，但三星这种四处树敌得行为，早已引发众多同行的不满。华为的正面对抗，只是掀开反击序幕的案例之一。

就在不久前，富士康得母公司鸿海还成功阻击三星，完成对夏普的收购，从实质上给予三星巨大的打击。要知道，鸿海董事长郭台铭一向将三星描述为“总是对竞争对手背后捅刀”的小人，并宣称打败这家韩国公司是他的终身目标。这家世界级代工厂与“液晶面板之父”夏普的结合，也给人留下很多想象空间。

现如今，陷入对手竞争、分拆压力的三星，已经不是当初那个谁都拿它没辙的巨头了。当初带领三星一路走来的前会长李健熙曾经说过，“危机总是在你自认为第一的时候降临”。这句话，现在落到了三星的头上。