Traditional TV people do "network red", Lu Yu live debut of the three symbolic significance-Wang, Lu Yu, and Webcast-IT information
Author: Wu Junyu, micro signal: 852405518, micro letter public, "deep"
Recently, the CCTV in the dialogue program, Wang, referring to his son, "national husband" when Wang Sicong, who's richest man, Wang said that if one day invited talks about his debut live platform, and save some for his popularity, I would definitely go, and is free of charge.
Broadcast in less than ten days,of the Shandong, Henan and some of the first live show let Wang Lin realizes this aspiration . On May 28, Chen Lu Yu and Wang through the Lu Yu about Wang Sicong pandas live on TV. Of the Shandong, Henan and some of the plans against Wang, by way of live broadcast showed Wang a day in the life. It is not unusual for live coverage are not uncommon. Red flood in the net today, Chen luyu reticulocyte, I was a little "running water" feeling. And also questioned that, and live is not representative of future, which live a lot, and once even dropped in the Middle, there are some in the operation immaturity,
But another point of view, of the Lu Yu about this program is of great significance. Chen luyu do people cross-border network for the traditional TV broadcast, and Wang's first live show, full of deep historical value. Term historical value does not, both the live form to explore the traditional media to explore, the broadcast has a strong symbolic meaning.
This is the self-exploration in media.
Business: four carved an arrow, prove the value live traffic
Is one of China's most prestigious interview talk show host, one of China's richest man and "national husband" Wang Sicong's father, a heavyweight of the dialogue itself is relatively rare, plus real restore through the live platform, which frequently live is a highlight.
In fact, the process itself would render the process of live a lot to talk about, in after-dinner speaking some of the highlights of the conversation. Wang on the private jet cards, into the Studio a lot, "take a look at my wife's father" and "headmaster father" users, in the platform of her son's first show, attracted nearly 5 million people watching the data and so on ... ...
It is said that capital into live, this is the app, Facebook mobile platform flow after dividends near the end of a crazy. Bonuses nearly so foamed bright, bright bubbles red flowers are live and network noise. This essence is the hunger for flow, there is a great deal of blindness.
While this argument has some rationality, but live really is changing the traditional means of communication. Lei some time ago that millet drone live shows, many science and technology reporter exclaimed, is it all launches will be changed to live the next few years? If they are unemployed.
Back to Chen Lu Yu and Lu Yu about the live program, it is an entirely new experience. This attempt also broke broke "live is a dividend flow towards the end of the crazy" such an argument, because this kind of program, hiding the commercial and media aspects of the significance and value of
Luyu about Wang Jianlin, and the live debut four carved an arrow, Panda TV, new media, Shandong, Henan, NetEase news Wanda Wang Jianlin, and the best feedback of entertainment city. Crazy discussion led to network media, became a phenomenal event.
If you continue with the chess exercise, is very easy to find, live in the future once the chain and virtual VR or cloud technology when combined can shake the existing flow distribution entry. Shandong, Henan and the adoption of a programme, implied the broadcast technology will bring changes to future media business form.
Media: media, exploring the form of ceiling
If business topics can be a little distant, then the problem is in front of live coverage is not really feasible?
It is said that net red noise, no one would believe that a group of beautiful women and boring conversations will give media, flow distribution, content production and bring about real change. I was, indeed. But live does not mean reticulocyte, live can play something different.
If reticulocyte live is explored more live in this form, but now live more simply mixed, show quality to be promoted. Radio some time ago to investigate a number of live platform, Sina, Sohu, yoqoo, Baidu, and 20 network webcast live platform has also published the Beijing self-discipline Convention, broadcast from the show into a true mainstream values accepted, and true professional fencing.
Today's live broadcast APP, lacking momentum is better and more interesting and quality content. Shandong, Henan and the significance of this is actually.
Shandong and Henan have also adopted such a live broadcast proved a problem-live on the program form does work. Moreover, Lu Yu is about as professional media, also search live in form of ceiling for live explorations, content.
Lei live UAV Conference is more of business promotion, compared with Lei's announcement, on television or even the entire media industry, more ... Video program form because it might change in the future.
A lot of people may think that "alter the video program" form says may be exaggerated. Luo Zhenyu's on the rise, the founder of logic thinking once expressed his anxiety: current time is getting shorter ... ... If I miss, the next trend will catch up ... ... This year, I was very nervous and don't take off, live what the hell, go in first and then we'll break, I will attempt to live below normal ... ...
Luo Zhenyu and Lu Yu two great minds think alike, the Shandong, Henan and some in traditional TV has always been a leader in the media industry, even today still is difficult to surpass. But I have to say is that today's media form every three years, micro-entrepreneurial ecology from the rise to the turbulent three-year period, dividend of micro-entrepreneurship and even only a little more than six months, the new enterprise has been rapidly rising channel was almost blocked.
But I have to say is that specialized, depth of content producers, in which dramatic changes in the media environment is always the most valuable group of people. The Shandong, Henan and some new media is the case, of the Shandong, Henan and some can live this normal in the future, then the future is likely to stay ahead again in the broadcast area, through a media change, maintain the advantage of content. The broadcast of the Shandong, Henan and some may even become the first to live in this level to mimic the model program.
A personal level: turn, side b of the traditional TV explore
After commercial and media aspects of symbolic significance, Chen luyu value at the individual level. This broadcast can be viewed as Chen luyu as traditional TV b ...
"B side to explore" is actually a self statement from Chen luyu.
Some time last year on the activities, Lu Yu once said, "we want to make the Lu Yu about AB, AB? I have a regular daily TV show team, there is also a new media team, as if two chefs face the same material, under different people's tastes to make two different kinds of cuisine, is likely to be dinner, is likely to be fast food. ”
To this end, the Shandong, Henan and some in traditional television programming and new media content to make a clear distinction between, the micro of the Shandong, Henan and some public, along with the associated APP is in accordance with the new media operation, equipped with professional new media team. For purposes of the Shandong, Henan and some now, it is no longer just a TV show, but a media matrix. This time of the Shandong, Henan and some live for the first time, in fact, is in the media forms and content of a new attempt.
Lu Yu and her case of the Lu Yu is about, this is a turn. People like this turn and Luo Zhenyu. But unlike a Luo Zhenyu, Luo Zhenyu after leaving the CCTV and make a start logic thinking, Lu Yu, Lu Yu was more in the Covenant on the basis of the self-revolution. If the image, Shandong, Henan and is dancing in shackles.
Just so, the luyu about playing live turn not just about traditional media simply explore the road of new media, but the self-revolution of traditional media.
Traditional media such as TV media today face difficulties of transforming, abandon the past glory of the lame running has become the choice of many platforms. A badmouthing the sound of traditional media, Lu Yu's move for traditional TV and traditional media people, and has a very strong symbolic meaning--for traditional media, with new media fire for traditional media to explore, lead traditional media to change, looking for new students.
传统电视人做“网红”，鲁豫网络直播首秀的三大符号意义 - 王健林,鲁豫有约,网络直播 - IT资讯
作者：吴俊宇，微信号：852405518，微信公众号“深几度”
近日，在央视《对话》节目中，王健林在谈到自己的儿子、“国民老公”王思聪时，身为首富的王健林表示，如果有一天邀请我说到他的直播平台亮相一下，为他攒一些人气，我肯定会去，并且不收费。
节目播出不到十天，《鲁豫有约》第一次网络直播秀就让王健林实现了这个愿望。5月28日，陈鲁豫和王健林通过《鲁豫有约》在王思聪的熊猫TV上展开了一场直播。《鲁豫有约》对王健林展开跟拍计划，通过直播的方式展现王健林一天的工作生活。跟拍并不稀奇，直播也不少见。在网红泛滥的今天，陈鲁豫也来做网红，的确有点“淌混水”的感觉。而且也有质疑认为，且不论直播是不是代表了未来，这场直播出现了不少状况，中间甚至一度掉线，在操作上有有些不成熟，
但换一个角度来看，《鲁豫有约》这次节目可谓意义重大。陈鲁豫做为传统电视人跨界网络直播，和王健林的第一次网络直播秀，富有深刻的历史价值。历史价值一词并不为过，无论是对于直播节目的形态探索还是传统媒体探路而言，此次直播都具有很强的符号意义。
这是传统媒体的自我探索。
商业层面：一箭四雕，证明直播流量价值
一个是中国最富盛名的访谈类节目主持人，一个是中国首富兼“国民老公”王思聪的父亲，这样一个重量级的对话本身就比较少见，再加上通过直播平台来展开现场真实还原，这样一场直播可谓是亮点频频。
实际上，这场直播过程过程中本身也就呈现出了大量足以津津乐道，令人在茶余饭后多一些谈资的亮点。如王健林在私人飞机上打牌，直播间里涌入了大量“来看看我岳父”和“校长他爸”的用户，在自己儿子的平台上首秀，吸引了近500万人的观看的数据等等……
有人说，资本涌入直播，这是微信、微博等移动平台流量红利接近终点之后的一次疯狂。红利将近，所以泡沫灿烂，这灿烂的泡沫开出花朵便是直播和网红的喧闹。这本质是对流量的饥渴，有很大的盲目性。
这种论调固然有一定的合理性，但直播的的确确正在改变传统的传播手段。前些日子雷军那场小米无人机的直播秀，就让不少科技记者惊呼，是不是未来几年所有发布会都将改成直播？是不是自己将要失业。
回到陈鲁豫和《鲁豫有约》这场直播节目而言，可谓是一次全新的尝试。这次尝试也打破了也打破了“直播是流量红利接近终点的疯狂”这种论调，因为这样一场节目之中，隐藏了商业和传媒层面的意义和价值
这次《鲁豫有约》和王健林的网络直播处女秀一箭四雕，为熊猫TV、鲁豫新媒体、网易新闻以及王健林的万达游乐城都做出了最好的效果反馈。引发了网络媒体上的疯狂讨论，成为了一场现象级事件。
如果继续进行兵棋推演的话，很容易就可以发现，直播在未来一旦和虚拟VR或是云视链等技术结合时，可能会撼动现有的流量分发入口。鲁豫此次通过一场节目，隐寓了直播这种新技术将给未来媒体商业形态所带来的改变。
媒体层面：专业媒体，探寻节目形态的上限
如果说商业层面的话题可能还略微遥远的话，那么就在眼前的问题则是，直播是不是真的可行？
有人说，网红喧嚣，没有人会认为，一群美女和无聊者的对话会给媒体形态、流量分发、内容生产带来真实改变。的确如此。但直播不等于网红，直播可以有一些不一样的玩法。
如果说网红直播更多是探索出了直播这种形式，但现在的直播更多只是良莠不齐，节目质量普遍有待提升。前段时间广电查处了一批直播平台，新浪、搜狐、优酷、百度等20家网络直播平台也共同发布了《北京网络直播行业自律公约》，直播如何从秀场模式转为真正可以主流价值观接纳，还需要真正的专业人士操刀。
今天的各种直播APP，缺的气势就是更好更有趣更优质的内容。鲁豫此次的意义其实也就在于此。
鲁豫也通过这样一场直播节目证明了一个问题——直播在节目形态上确实可行。而且，鲁豫有约作为专业媒体，也在探寻直播节目形态的上限，为直播探索节目形势、内容。
雷军直播无人机发布会更多是商业层面的推广，这和雷军的发布会相比，对电视媒体乃至是整个媒体行业而言，更具参考意义。因为这可能会改变未来的视频节目形态。
很多人可能认为“改变视频节目”形态一说可能言过其实。但罗辑思维创始人罗振宇在直播兴起之后曾经这样表述自己的焦虑：潮流的时间变得越来越短……如果我赶不上，那下一个潮流就更赶不上了……今年过完年，我和脱不花就非常紧张，直播管它呢，先进去再说然后我们就闯进去了，我下面直播的尝试会常态化……
罗振宇和鲁豫二人英雄所见略同，《鲁豫有约》在传统电视媒体行业中一直都是翘楚，直至今日依旧难以超越。但不得不说的是，今天的传媒形态三年一变，微信创业生态从兴起到剧烈震荡不过三年的时间，微信创业的红利期甚至只有半年多一点，新企业迅速上升的通道已经被封堵的差不多了。
但不得不说的是，专业、深度的内容生产者，在这种传媒环境的大变局之中，始终是最具价值的一批人。《鲁豫有约》新媒体正是如此，如果《鲁豫有约》在未来能够把这种直播形式做成常态的话，那么未来很可能会在直播领域再一次保持领先，通过一次媒体形态的变身，维持内容层面的优势。《鲁豫有约》的直播甚至会成为直播这个层面中争先模仿的范本节目。
个人层面：华丽转身，传统电视人的B面探索
商业和媒体层面的符号意义之后，则是陈鲁豫个人层面的价值。这次直播可以看作是陈鲁豫作为传统电视人的B面探索。
“B面探索”这种说法其实来自于陈鲁豫的一次自我陈述。
去年某次活动上，鲁豫曾说，“我们想做成《鲁豫有约》AB面，什么叫AB面？我有一个常规的做日常电视节目的团队，还有一个新媒体团队，就好像两个大厨，面对同样的材料，我根据不同人的口味做出两种不同的菜，很有可能是正餐，很有可能是快餐。”
为此，《鲁豫有约》在传统电视节目和新媒体内容上做出了明确区分，《鲁豫有约》的微信公众号以及相关的APP都是按照新媒体的方式运作，配备专业的新媒体团队。对于现在的《鲁豫有约》而言，它已经不再仅仅只是一个电视节目，而是一个媒体矩阵。而此次《鲁豫有约》的首次直播，其实就是在媒体形态和内容层面的又一次新尝试。
对于鲁豫和她的《鲁豫有约》而言，这是一次华丽转身。像这样华丽转身的人其实还有罗振宇。但与罗振宇不同的是，罗振宇离开央视之后，另起炉灶创办罗辑思维，而鲁豫更多是在《鲁豫有约》的基础上展开自我革命。如果说的形象一些的话，鲁豫是在戴着镣铐跳舞。
也正是如此，《鲁豫有约》玩直播，这次转身的意义并不仅仅在于传统媒体简单地探索新媒体之路，而是传统媒体的自我变革。
电视媒体等传统媒体在今天的确面临着转型之困，抛弃过去的荣耀跛足狂奔已经成为了很多平台的选择。在一片唱衰传统媒体的声音之中，鲁豫此举对于传统电视人乃至是传统媒体人而言，都有非常浓烈的符号意义——为传统媒体人，带着新媒体的火种，为传统媒体探路，带领传统媒体走向变革，寻找新生。