Children's day Alipay imposed "baby", do you disregard or praise? -PayPal, day-IT information
On June 1, when many users open the PayPal "cute face": his nickname is being automatically added "babies" so today, all became "baby", opened the day mode. The event continues at the question and answer community know, PayPal is intense ridicule, including the PayPal privacy and security concerns, there is suspicion of kidnapping free, on the other hand, some users, especially young users like PayPal's holiday marketing ideas.
Added "babies" is calculated, also cannot be modified! PayPal prompts "between 6.1 and 6.5, as part of the server upgrades, avatar/nickname cannot be modified for the time being, that is, whether you like it or not, today you are a baby.
Ridicule: involving violations of privacy
PayPal should not directly modify the user information in the database, but each nickname add suffix to achieve. Such behavior is defined so as to interfere with the free will of the user may be more appropriate. However, this move was questionable, at least can lead to user unrest: "today you can get the users authorized to modify a nickname, tomorrow you can also modify other things? ”。
--Venus Chen Vice shotgun
"Tools", easy to use security is the key. Less hype, more sincere. PayPal, I always think it is a very useful "Tools". I hope they can quiet this tool, do better. --Fang Yi
Groove II: "kidnapped" users
In today's society, individual consciousness more and more strong, nickname of this highly personal information free to be modified. This is not a question of just changing a nickname, said PayPal's rights over individual sovereignty, gross violations of individual freedoms. --Yangyangyang
Even more people online claiming to be the baby, and not everyone is willing to modify his nickname and baby. Take a step back and say, merely revise, Active holiday atmosphere, you could understand, but why not like this user changed nickname just can't come back???It makes people feel they have been "kidnapped" and experience you can? --Latitude 34
The whole thing was trying to be smart, grandstanding, to impose their views and preferences on users, also thought they had tricked, values have been damaged to the point of not knowing what is right and what is wrong. Iridium--Hu Xin
Praise: this operation I give full marks
Regardless of whether it is good or just a brick, the incident does raise concern, as of now, known from participation in discussions has been on nearly 1000 friends commenting on the blueprint are countless. To be fair, statistically, Alipay had a good answer, it's not even foie gras factory operations counterparts came out awesome.
But today help Ant said some justice.
1, this children's day, was supposed to be the children's Festival, Alipay, this was simply trying to give users a "return to childhood" sense of care, which at least shows the PayPal products or the operation of the staff's heart, also reflects the product of humanity.
2, saw a lot of people sprayed Alipay is right, but I was in space and friends also saw a lot of people because "we care" screenshots, and seeing them happy and I felt like being infected. Was given a small red bag with both MOM and dad. Family relations was indirectly promoting, is a good thing. What's more, give you a "baby" charge?
3, that Ant products operation's ability to adapt, 12:50 about five minutes ago I logged on PayPal changes nicknames has been saved. Just before each time you modify the automatically added after the name "baby" two words, in my opinion, very user-friendly.
--Goose products intern Wilson
As an operations and behavior play a role. Is mainly discussed in the user group (for PayPal face brush is very important for this application), this post is an example. --Cold autumn dusk
Chan II: warm, cool burst of creativity
I think this marketing cool burst, our appetite for young people. Did not know you know this ridicule is too old, or by PayPal in this day tens of millions of businesses. But the world is for the young, and I still like the idea.
--Milk, coffee
There are several users said Festival marketing of this impaction is warm, well, father's day and mother's day is that everybody can live back to MOM and Dad's addiction. We also know playing jokes contest: Huang Ma finally admitted that I was his baby. Ma dad call all these years, finally realized today, Dad: why not on children's day, give me a red envelope?
Help: for PayPal holiday marketing broken heart
There are more rational and forward users to PayPal holiday marketing made intimate and meticulous suggestions, PayPal operations do babies see?
Overall, Children's Day customers, it has to be the child's parents, or occasionally sell MoE female. Add titles according to their age, such as 40 females, you can append a baby's title, and then to cancel, age appropriate, of course, the best is still ahead of market research.
Allow users to print "baby" might as well have a Children's Day concert, send a few coupons, cat infant zone or food zone and remind the present to buy for your children (no child's girlfriend bought will work).
Fierce, according to close to get data, respectively push messages to the couple that, could also pull it purchases.
--Search love, love, love:
Middle: no just happy
Amid the criticism, some reaction bottle light wind: no, you're just happy. Such innocuous modification, does not affect the user experience. Both know friends ", they feigned" to counterattack ridicule.
Does not consider the increase a "baby" where appropriate ... Egg is a children's day, leaving a pile of persecution? Comment the scolding is nothing more than fear in PayPal can change user information without authorization will not change the balance of what, PayPal business, not steal your money, you can spray Alipay can change your balance? Is a holiday fun, make like a conspiracy, lol.
--Anonymous user
PayPal is not a social networking software, or in social functions is very weak, so the name is in most cases is to see for yourself.
So I really do not understand their torches to see who killed one by one. ——Spadek
Finally, under Hugh Parker post summary:
PayPal operations: harmless (at no cost) under another wave of presence.
PayPal: I listen to operate.
Micro-credit: PayPal news on my site every time brush, babies are not happy.
PayPal: rapid response baby is free at last
The activities were in the know of ridicule and many brick, but on SINA weibo, users of PayPal's egg is great. Media launched the "Alipay nickname baby" topic to vote already have 20,000 participants, currently the largest number of votes is an option is "this idea great, baby is the baby", more than half of all babies in favour of that view. Votes followed by the opinion is neutral: the idea is interesting, but I don't like to be forced, hope can be modified.
Alipay in the topic aroused heated discussion was quick to handle, many users log, can modify the nickname, baby finally was free to choose whether or not to do.
六一儿童节支付宝强加称呼“宝宝” ，你拍砖还是点赞？ - 支付宝,六一儿童节 - IT资讯
6月1日，很多用户打开支付宝时被“萌了一脸”：自己的昵称后面被自动加上了“宝宝”，于是，在今天，全民都成为了“宝宝”，开启了儿童节模式。该事件在问答社区知乎上持续发酵，支付宝被强烈吐槽，包括对支付宝侵犯隐私及资金安全的担忧、有绑架自由的嫌疑等，另一方面，部分用户，尤其是年轻用户表示喜欢支付宝的节日营销创意。
加了“宝宝”也就算了，还不能修改！支付宝会提示“6.1到6.5期间，由于部分服务器升级，暂时无法修改头像/昵称，也就是说，不管你愿不愿意，今天你就是个宝宝。
吐槽派一：涉及侵犯隐私
支付宝应该并不是直接修改了数据库里的用户信息，而是通过在每个昵称后面增加后缀的方式来实现的。这样的行为定义为干涉了用户的自由意志可能会更合适些。然而，这个举动还是有问题的，至少会引发用户的不安：“今天可以没得到用户授权就修改昵称，明天是不是还可以修改其他的东西？”。
——启明星辰副总裁shotgun
“工具”，好用安全是关键。少一点噱头，多一些真诚。支付宝，我一直觉得是一个非常好用的“工具”。我希望他们可以安安静静的把这款工具，做到更好。——方一
吐槽派二：“绑架”用户自由
当今社会，个人自主意识越来越强，昵称这个具备高度个人意愿的信息随意被修改。这不是随便改个昵称的问题了，往重了说是支付宝的权利高于个人主权，严重侵犯个人自由。——扬阳洋
就算网上再多的人自称宝宝，也不是所有人都愿意修改自己的昵称加上宝宝。退一步说，如果仅仅只是修改一下，活跃节日气氛，那么也可以稍微理解一下，但是为什么不喜欢的这种行为的用户改昵称改不回来呢？这让人觉得自己被“绑架”了，体验还能好吗？ ——北纬34
整件事就是自作聪明，哗众取宠，将自己观点和偏好强加于用户身上，还自以为得计，价值观已经损坏到了不知道什么叫对什么叫错的地步。——胡铱鑫
点赞派一：这个运营我给满分
不管大家是点赞还是拍砖，此次事件确实引起了广泛关注，截至目前，知乎上参与讨论的人数已接近1000，朋友圈评论晒图的更是不计其数。平心而论，从数据上来说，支付宝交了一份不错的答卷，这不，连鹅厂的运营同行都出来点赞了。
但今天帮蚂蚁说点公道话。
1，今天六一儿童节，本应该是小朋友的节日，支付宝这样做无非是想给用户一种“重返童年”被呵护的感觉，这一点至少说明了支付宝产品或者运营的人员的用心，也体现了产品的人性化。
2，看见很多人喷支付宝是没错，但我在空间和朋友圈同样也看到了很多人因为被“关怀”而截图发声，看到他们开心我也觉得像是被感染。随既给爸爸妈妈各发一小红包。家庭关系就这样被间接促进，是件好事。更何况，给你加个“宝宝”收费了？
3，说一下蚂蚁产品运营的应变能力，五分钟前12:50左右我登录支付宝修改昵称发现已经保存。只是在每次修改之前会自动在名称后面添加“宝宝”两个字，在我看来很人性化。
——鹅厂产品实习生Wilson
作为一个运营活动，这次行为起到了一定的作用。主要是在用户群中引起讨论（对于支付宝这种应用来说刷脸是很重要的），本帖就是一个例证。——冷水秋暝
点赞派二：暖心、酷爆的创意
这个营销我觉得酷爆了，很合我们年轻人胃口。也不知道贵知这帮吐槽的是人太老了，还是要靠着支付宝在这一天交易几千万的生意。但是世界终究是年轻人的，我还是很喜欢这个创意。
——奶咖
还有多名用户说，这种萌萌哒的应节营销很暖心，那么，父亲节、母亲节是不是大家都可以过一回爸爸妈妈的瘾。大家还在知乎玩起了段子大赛：皇阿玛终于承认我是他的宝宝了。叫了这么多年马云爸爸，今天终于实现了，爸爸为什么不在儿童节给我发红包呢？
帮忙派：为支付宝节日营销操碎了心
有更加理性和前瞻的网友给支付宝节日营销提出了贴心细致的建议，支付宝运营宝宝们看到了吗？
总体来说，六一的针对客户，就应该是有孩子的年轻父母，或者还偶尔卖萌的女性。应该根据年龄加头衔，比如40以下女性，都可以追加一个宝宝的头衔，然后可取消，当然具体哪个年龄段比较合适，最好还是提早做好市场调研。
让用户晒“宝宝图”还不如搞个六一专场，送几张券，天猫婴幼儿专区或者食品专区使用，提醒一下该给你家孩子买礼物了（没有孩子的给女友买也有效果啊）。
凶狠一点的，根据亲密付拿到的数据，把相关消息分别推送到一对情侣那，还能拉动一下购买量。
——search小赖：
中间派：无所谓 开心就好
在一片批评声音中，也有人反应瓶云淡风轻：无所谓，你开心就好。这种无关痛痒的修改，并不影响用户体验。同时对知乎网友的“小题大做、矫情”进行了反攻吐槽。
并不觉得加个“宝宝”有哪里不妥啊…就是个儿童节彩蛋，炸出一堆被迫害妄想症咋地？评论里那些骂的无非是担心支付宝可以私自改用户信息会不会改余额什么的，支付宝这样的企业，不至于盗用你那点钱吧，你们那么能喷支付宝敢改你余额吗？就是个节日娱乐而已，搞得跟什么阴谋似的，呵呵。
——匿名用户
支付宝不是个社交软件，或者说在社交功能上是很弱的，所以这个名字其实大部分情况下是给自己看的。
所以我真的不明白一个个的喊打喊杀在给谁看呢。——Spadek
最后，Hugh Parker的帖总结下：
支付宝运营：在无伤大雅（不花钱）的情况下刷一波存在感。
支付宝产品：我听运营的。
微信：每次支付宝的新闻都在我的地盘刷，宝宝不开心。
支付宝：迅速反应 宝宝终于自由了
此次活动在知乎上遭到的吐槽和拍砖比较多，但在新浪微博上，用户对支付宝的彩蛋却是点赞的。媒体发起的“支付宝昵称变宝宝”话题投票已有2万人参与，目前得票最多的是选项是“这个创意很赞，宝宝就是宝宝”，超过半数的宝宝赞成这一观点。得票紧随其后的观点是比较中立的：创意很有意思，但我不喜欢被强制，希望可以修改。
支付宝在话题引起热议后迅速进行了处理，众多网友亲测，已经可以修改昵称了，终于可以自由选择要不要做宝宝了。