Intel-Intel CEO:PC upgrade cycle is extended to 6 years, Intel-IT information
According to tech site PCWorld reported that PC industry in recent years have been very dismal, consecutive years of double-digit decline in shipments to manufacturers suffering. As overlords in the upper reaches of the PC industry, Intel CEO bulaien·keziannike (Brian Krzanich) saidPC upgrade cycle repeated extension users an average of 6 years now for a computer .
▲ PC has become a veritable industries
"PC users change significantly reduces the frequency," krzanich gives said. "Used to be for four years, now extended to six years. "He thinks the next Intel needs to increase research and development and technical innovation, so as to attract consumers to speed up replacement of speed.
"The thrust of the present mobile phone user upgrades, the update frequency is increased, but the PC was thrown in the corner," krzanich gives said. "We are trying to change this situation. ”
Upgrade less frequently caused for many reasons
In addition to rising Smartphone features, PC users like there are a number of reasons, one of which is ultra strong compatibility of the new operating system, even 5 years ago Intel Sandy Bridge processors, now running the Windows system 10, so that the user does not update the power. Previously, we had a bold experiment, 2006 Dell Dimension E510 desktop machines running Windows 10, results show that this machine is still healthy and strong.
For many people, the PC only is a tool for browsing the Web, listening to music and watching videos, and these tasks at all with the latest hardware. In addition, because the PC has some modular property, many users have adopted the strategy of gradual upgrade, they will own a computer replacement SSD, upgrade add memory or video card.
Of course, the slow upgrade cycle as a whole does not affect game enthusiasts, they remained 1-2 one replacement frequency. In addition, with the debut of VR and 4K games, these users will even further reduce the update cycle. Analysts said: "this is the reason game industry is key for computer. ”
Lowering the frequency of updates is the law of nature
However, analysts think Smartphone and Tablet manufacturers must not be taken lightly, because with the improvement of penetration rate of the equipment, its update frequency also began to slow, and this trend is particularly prominent in the flat-panel industry, many users on the plate are the product of many years ago.
Krzanich gives users upgrade cycle of extended and endless big-screen phone is the culprit of PC sales are down.
Krzanich gives three years ago when they first run Intel, the industry generally believe the tablet will replace the PC, Intel spent heavily in this area, but it turned out that Intel got up early to catch a late set, plate market was long past their peak.
Now, users will once again focus on the two in one product, such products are both flat panel and notebook function, in the PC market, "falling over" background, the segment was the only bright spot. In addition, krzanich gives also said that shrinking PC shipments will more and more small, and gradually stabilized, but he doesn't know which one year can truly stabilizing.
Now, Intel is undergoing painful restructuring, their core will shift from PC to Internet. Nonetheless, annual shipments of more than 270 million units of the PC market is still the important position of Intel.
英特尔CEO：PC升级周期延长至6年 - Intel,英特尔 - IT资讯
据科技网站PCWorld报道，PC业近几年过的很惨淡，连续多年两位数的出货量跌幅让厂商苦不堪言。作为PC行业的上游霸主，英特尔CEO布莱恩·科兹安尼克(Brian Krzanich)表示，PC的升级周期一再延长，现在用户平均6年才换一次电脑。
▲PC已经成了名副其实的夕阳产业
“用户的PC更换频率明显降低了，”科兹安尼克说道。“从前是四年一换，现在居然延长到了六年。”他认为未来英特尔需要加大研发和技术创新力度，这样才能吸引消费者加快更新换代的速度。
“现在手机成了用户更新换代的重点，其更新频率不断增高，但PC却被扔在了角落，”科兹安尼克说道。“我们得努力改变这一现状。”
造成升级频率降低的原因有很多
除了智能手机功能的不断提升，PC被用户打入冷宫还有许多原因，其中之一就是新操作系统的超强兼容性，即使是5年前的英特尔Sandy Bridge处理器，如今也能流畅运行Windows 10系统，这样一来，用户根本没有更新换代的动力。此前，我们还做过一个更大胆的实验，用2006年的戴尔Dimension E510桌面机运行Windows 10，结果证明这机器依然老当益壮。
对许多人来说，PC只不过是浏览网页、听歌和看视频的工具，而这些任务根本用不到最新的硬件。此外，由于PC有一定的模块化属性，许多用户都采用了渐进升级的策略，他们会为自己的电脑换装SSD，添加内存条或者升级显卡。
当然，整体升级周期的变慢并不影响游戏发烧友们，他们依然保持着1-2年一换机的频率。此外，随着VR和4K游戏的登场，这些用户的更新周期甚至会进一步缩短。分析师表示：“这正是游戏行业对于电脑十分关键的原因。”
更新频率降低是自然规律
不过，分析师认为智能手机和平板厂商也不能掉以轻心，因为随着设备渗透率的提高，其更新频率也开始变慢了，这一趋势在平板行业尤为突出，许多用户手上的平板都是多年前的产品了。
科兹安尼克表示，用户升级周期的延长和层出不穷的大屏手机是PC销量下跌的元凶。
三年前科兹安尼克初次执掌英特尔时，业界普遍认为平板将替代PC，因此英特尔在该领域花了重金，但事实证明英特尔起了个大早却赶了个晚集，平板市场早已过了自己的巅峰时期。
现在，用户将目光重新聚焦在了二合一产品上，此类产品兼有平板和笔记本的功能，在PC市场“跌跌不休”的大背景下，这一细分市场成了唯一的亮点。此外，科兹安尼克也表示，电脑出货量萎缩的幅度会越来越小，并且逐步稳定下来，不过他也不知道到底哪一年才能真正企稳。
眼下，英特尔正在经历痛苦的转型，它们的核心将从PC转向物联网。虽然如此，但年出货量达2.7亿台的PC市场依然会是英特尔的重要阵地。