Samsung quit camera business? After all, Japanese is too strong-Samsung, camera-IT information
Probably the most professional photographers say Samsung is a dismissive look, but the Korea launched in 2014 to NX1 perhaps is one of the most powerful free camera on the market. It adopts the world's first 28 million megapixel back-illuminated APS-C sensor and supports up to 15fps even 4K and H.265 format video recording, a single charge can take up to 500 photos, well ahead of other competitors.
But although there is a great product, but according to recent reports, Samsung's first high-end camera may also be their swan song. So what leads to give up Samsung camera business?
The perfect camera
At first, Samsung's digital camera product line are some of the features of the camera. But the Korea manufacturers have come up with a mobile and TV the same as dealing with camera: their goal is not to compete but to dominate the market--especially anti-camera market.
NX1 release, Samsung to try a lot of new camera technologies, such as 3D, Android and mini body, market response has been mixed. But in this process, the Samsung research and development team has accumulated a wealth of experience, NX1 is a comprehensive collection of works.
Former NX30 NX1 design and there are some similarities, it published and NX30 only every 6 months, but it uses a new technology, it can be seen as the first generation product. Samsung is not the traditional camera manufacturers, so many people think their first high-end camera might not be successful. Surprise is NX1 is a very comprehensive range of cameras, powerful configuration the sheer competitiveness.
As Samsung in a professional-level camera manufacturer for the first time, NX1 once published to great acclaim, at least the media side. As to how its sales it is another thing, after all, entered the camera market is no easy task. Taking into account the extra camera inputs arising from the replacement camp, consumers will not accept overnight a new camera brands. NX1 indeed achieved its original objective: to gather positive attention for the Samsung camera market.
From favorite to be forgotten
In the past few months, NX1 quietly disappeared from major retailers. Considering that it came out less than 2 years from now, discontinued so soon but a little unexpected. Even more worrying is that Samsung has not published any subsequent models-we did not see at this year's CES show Samsung display any NX camera or lens.
Why Samsung is delaying new releases we have known, and there is a saying that they may quit the camera market.
Samsung in Australia's digital imaging department managers have left in the last month, they said, the company will reduce the market for stand-alone digital cameras focus on. A few months ago, Samsung's withdrawal from United Kingdom market.
Even more curious is that Samsung's behalf last year denied rumors about the company will exit the camera market, but since then, we did not see any camera Samsung active development of business news.
Hard nut to crack
In fact, Samsung's decision was not surprising. Professional camera market is not friendly to new competitors--Sony actually has gone through years of the rise of trying, failing, redesigned it and redesigned packaging. In addition, Samsung's gains in this market are far lower than its smart phone business. In fact, Samsung Digital Imaging section is attached to the moving parts, so even the NX1 flagship product is just a small fish in a big pond. If it's poor performance, stop research and development work is very simple and easy.
Samsung did not fully participate in the Japan International Imaging Industry Association (CIPA) statistical study, but even joined their camera sales, also can not change the weak status of the digital camera industry. Why is that Samsung will want to tap into this market?
Samsung extend their consumer imaging business was chosen because there is. Maybe watching their entry-level cameras perform poorly, Samsung may believe they can more success in the high-end market. Is Sony's own case, this Japan manufacturers ' entry-level camera sales despite the downward trend, but high-end, high margin products--that is, no anti-camera success was offset by the impact of the former.
Even if it is not a big enough market share, but Samsung NX1 can be deemed to be a show of technology, to take for their other products ability to build market confidence. For example, this can actually improve the Galaxy cell phone sales.
Samsung's real goal may not be market sales. NX1 has another objective: to attract other camera manufacturers use the Samsung sensor. This may be (maybe still is) the objectives pursued by Samsung, sensor sales profits to fund development of camera (or offset the losses). Imaging technology of Samsung's semiconductor business website page even shows a Nikon and Canon cameras (although concealed trademarks), which at least shows that they are willing to sell to other BSI APE-C sensor.
Online speculation
Samsung is a very large enterprise, involving a wide range of business. In any case, they were gambling on a flagship camera would not have any significant impact on the overall business. Samsung have to try capital, NX1 may be a product that is made out of curiosity. Who knows.
For Samsung exit on the network camera market because there are many guesses. Maybe they can't sensor supply agreements and other camera manufacturers, or they as Sony's sensor Division into a separate company is concerned by the decision, after all, the latter in global market share has been on the sensor up to 40%, there will be further growth in the future.
And the most pessimistic of a theory is, NX1 is a not doing enough and came too late. So to speak, and Samsung is not trying the camera field does not have the desired success. Samsung Vice-President Kim Jeong Wook down pronouncements in an interview in 2010, Samsung will be in 2015, "bestselling camera brand." Until today, Samsung ranking did not change anything in the camera market, remained after the Canon, Nikon and Sony.
Too soon to say goodbye
NX1 is a bold attempt, although the stakes are high, but its quality is worthy of recognition. Many camera manufacturers have had to reinvent itself to remain competitive, whether it is Sony, Fuji or Olympus, they must open up their place. And we can't help but think that Samsung may be in the process of, but ultimately failed.
But even if we may not buy Samsung cameras in the future, it doesn't mean it will not be on the market by its imaging products. Samsung proved himself to be a powerful sensor manufacturers, they by virtue of NX1 or accumulated reputation also contribute to their future development. In the future, there should be more manufacturers to choose the Samsung APS-C sensor.
Even if Samsung does give up consumer camera business, this does not mean NX1 is a failure of the product. It is a bold experiment, one almost could shake the camera industry Foundation's flagship product. Samsung on the camera body to make every effort, although sales had not been successful, it's still on the market one of the most impressive and unique one of the cameras. We are deeply sorry for it to leave.
三星放弃相机业务？毕竟日系太强大 -
三星,相机 - IT资讯
大多数专业的摄影爱好者说起三星可能就是一副不屑一顾的表情，但这家韩国厂商在2014年推出的NX1或许是市面上最强大的无反相机之一。它采用了世界首款2800万像素背照式APS-C感光元件，并支持最高15fps连拍和H.265格式4K视频拍摄，单次充电可拍摄最多500张照片，远超其他竞争对手。
但虽然拥有了一款如此强大的产品，但根据最近的报道，三星的首款高端相机可能也将成为他们的绝唱。那到底是什么导致三星选择放弃相机业务呢？
完美的相机
在一开始，三星的数码相机产品线基本都是一些毫无特色的卡片相机。但这家韩国厂商拿出了对待手机和电视的相同态度来对待相机：他们的目标并不是竞争，而是去占领市场——特别是无反相机市场。
在NX1发布之前，三星尝试了不少新颖的相机技术，比如3D、Android和迷你机身，市场反响有好有坏。但在这个过程当中，三星的研发团队积攒了大量的经验，而NX1就是一款集大成之作。
NX1的外型设计和前任NX30存在不少相似之处，它的发布时间和NX30仅隔6个月，但却采用了全新的技术，因此可以被看作是第一代产品。三星并非传统相机厂商，因此不少人都认为他们的第一款高端相机可能不会成功。可让人意外的是，NX1是一部非常全面的相机，强大的配置带来了十足的竞争力。
作为三星在专业级相机的首次厂商，NX1一经问世便大获好评，至少实在媒体这边。至于它的销量如何那就是另一回事了，毕竟打入相机市场并不是件容易的事。考虑到更换阵营所带来的额外镜头投入，消费者也不会在一夜之间就接纳一个全新的相机品牌。不过NX1的确达到了自己原本的目的：为三星在相机市场积攒正面关注。
从人见人爱到被人遗忘
在过去几个月里，NX1从各大零售商那里悄然消失了。考虑到它问世距今还不到2年时间，这么快就停产不免让人有些意外。更让人忧虑的是，三星并未发布任何后续的机型——我们在今年的CES展上并未看到三星展示任何NX相机或镜头。
三星为何会推迟新品发布我们并不得而知，而还有一种说法是，他们可能会退出相机市场。
三星在澳大利亚的数码成像部门经理在上个月已经离职，他们又在日前宣布，公司将减少在该国市场中对于独立数码相机的侧重。而在几个月之前，三星才撤出英国市场。
更让人好奇的是，三星的代表在去年曾经否认了有关公司会退出相机市场的传闻，但自那之后，我们并未看到任何三星在积极发展相机业务的消息。
难啃的骨头
实际上，三星的这一决定其实并不让人意外。专业相机市场对于新的竞争者并不友好——索尼如今的崛起实际上经历了多年的尝试、失败、重新设计和重新包装。此外，三星在这个市场上所获取的收益远比其智能手机业务更低。实际上，三星的数字成像部分是其移动部分的附属，因此即便是NX1这样的旗舰产品也不过是大池塘里的一条小鱼。如果它的表现不佳，停止研发工作是非常简单轻松的。
三星虽然没有全面参与到日本国际相机影像器材工业协会（CIPA）的统计研究当中，但即便把他们的相机销量加入其中，恐怕也无法改变数码相机产业疲软的现状。那三星为何会想要涉足这个市场呢？
三星选择扩展自家消费类成像业务的原因众说纷纭。也许眼看着自家入门级相机表现不佳，三星或许认为自己能在高端市场获得更大成功。索尼的自身情况就是如此，这家日本厂商的入门级相机销量虽然呈下滑态势，但高端、高利润产品——也就是无反相机的成功抵消了前者所产生的影响。
即便并未获得足够大的市场份额，但三星还是可以把NX1当作是技术实力的一次展示，从而为自家其他产品的拍摄能力建立市场信任。举个例子，此举其实可以提高Galaxy手机的销量。
三星的真正目标可能根本就不是市场销量。NX1还有另一个目的：吸引其他相机厂商使用三星的感光元件。这可能是（或许依然是）三星所追求的目标，使用感光元件销售的利润来为相机的研发提供资金（或抵消亏损）。三星的半导体业务网站的成像技术页面甚至还显示着尼康和佳能的相机（虽然隐去了商标），这至少表明他们乐于向其他厂商出售BSI APE-C感光元件。
网络上的猜测
三星是一家规模很大的企业，业务涉及范围非常之广。不管怎样，他们在一款旗舰相机上的赌博根本不会对总体业务造成任何重大影响。三星拥有去尝试的资本，NX1或许可能是一部出于好奇而制作的产品。谁知道呢。
网络上对于三星退出相机市场的原因有着诸多的猜测。也许他们无法和其他相机厂商达成感光元件的供应协议，又或者他们因为索尼把感光元件部门变为一家独立公司的决定感到担忧，毕竟后者在全球感光元件市场上的占有率已经高达40%，未来也还将进一步获得增长。
而最悲观的一种理论是，NX1是一部做得不够又来得太晚的产品。可以这么说，三星在无反相机领域的尝试并未获得预期的成功。三星相机业务副总裁Kim Jeong Wook在2010年接受采访时曾放下豪言，三星将在2015年成为“销量最高的相机品牌”。而直到今天，三星在相机市场上的排名并未发生任何变化，依然在佳能、尼康和索尼之后。
太早说再见
NX1是一次大胆的尝试，虽然风险很大，但其自身品质值得肯定。许多相机厂商都不得不重新自我创新来保持竞争力，不管是索尼、富士还是奥林巴斯，他们必须开辟自己的一席之地。而我们不禁想到，三星可能正在这个努力的过程当中，只不过最终失败了。
但即便我们未来可能买不到三星相机，这也并不意味着市面上不会有采用其图像技术的产品。三星证明了自己是一家有实力的感光元件制造商，他们凭借着NX1或积攒的口碑也有利于自身的未来发展。在未来，应该会有更多的厂商选择三星的APS-C感光元件。
即便三星的确会放弃消费级相机业务，这也并不意味着NX1就是一部失败的产品。它是一次大胆的尝试，一款差一点就能撼动相机产业基础的旗舰产品。三星在这款相机身上倾尽全力，虽然销售业绩并不成功，它依然是市场上最让人印象深刻和独特的相机之一。我们对于它的离去深感惋惜。