TV: China has four "first", but only one-global Samsung, TV plus, TCL and Hisense-IT information
Not long ago, on "who is China's first color TV" let the public see the dispute as she.
Internet brands to take the April data hype, claimed to have successfully reached TV boss, not to mention the number of enterprises are water (industry believes that announced the enterprise multiplied by 0.5 is real data), even pure dry is not a "I'm a boss" conclusion. Because, the status of an enterprise are not discharged monthly sales, are sold out every year. Even if the Enterprise reached 6 million sales target for the year of 100%, in China's color TV industry only in 6th position. Note, sales of the top five lowest KONKA sales in 2015 is about 8 million, not to mention TCL, Skyworth, Hisense has annual sales in more than 15 million units.
So far, China has four color TV brands claim to "first", the earliest is TCL, followed by Hisense, Skyworth, has now added a music.
TCL is known as the first, meaning on a global scale it is China's largest color TV sales company. Before the first in 2014, the industry has no objection, but that changed after 2015. Hisense started promoting their TV sales ranked third in the world, which apparently is the face of TCL. It is strange, Hisense publicity TCL should choose silence, give the "I give up" feeling.
The past three years, Skyworth and Hisense all claim to TV first, refers to the Chinese market. Privately, although the two do not share the other view, which runs parallel to the said words are no problem at all. In recent years, constantly asked me why there are two color TV sales in China? I say, "Thanks" two-forced investigative agencies in the publication data. The so-called "prawn shrimp road, crab crab"-each have their own sources, but only one truth.
This time, the investigation agencies want to play balance the results caused a public outcry, with a research agency, two color TV sales, this is blatant fraud! The funny thing is, the company's explanation is that "statistical difference" statistic different statistical methods have flaws, it just means you are not professional. Or is that sentence: the truth is only one.
China has four color TV "sales", but only one, and never disputed.
Over the past ten years at least, Samsung color TV sales worldwide continued to maintain first. Samsung sold how many color TV sets over the past decade? The answer is: 427 million televisions. Namely: sell 42.7 million units a year on average.
In fact, the past five years, Samsung TV the average annual sales are even higher, about 50 million or so year 2014 years rushed up to 55 million units.
50 million is what concept? I'll give you about science.
1, roughly equivalent to the sum of the annual TV sales in China. In 2015, for example, total TV sales in China of about 48 million, even lower than the Samsung TV's annual sales.
2, happens to be in 2015, TCL, Skyworth, Hisense, depending on the sum of the sales of the four companies. Namely: 17 million + 15 million + 15 million + 3 million units, just 50 million units.
Two years ago, I had and a home TV Enterprise boss said who is China TV boss of problem, I said, you and XX race TV sales first, eventually who also persuaded can't who, because you are took not out full of evidence proved himself is first, "and this depends on you yet established absolute competition advantage, if you really of put opponents dumped out far, no people dare and you race first. "I asked him:" have you ever seen a company and Samsung TV first? ”
Closer to home.
Say this, is because yesterday I took Samsung SUHD appreciation of TV, and watch TV shows of its second generation of quantum dots.
This second generation of quantum-dot TV, the screen expression of what? I quote Samsung engineers presented two sets of keywords: 1, "this is the closest TV VR", 2, "comparable to screen OLED".
You know, since 2016 VR fire to burn, it provides an unprecedented virtual perception, this sentiment is the most strongly felt "I was." Samsung this appreciation of the site's theme is "feel, where do I". This sense of lifelike, Samsung calls "immersive experience".
OLED has more fire, I would not have said, all of you to count how many news reports so far this year will know.
My LCD TV has over 14 years of continuous tracking, the Samsung's second generation of quantum-dot TV, called "the pinnacle of LCD era", from the expression of industrial design, to perfect is.
Because of this, I see Samsung's second generation of quantum-dot LCD TV era "the most brilliant blooms", prior to the mass replacement LCD OLED, TV has been difficult to have above quantum dot technology.
Looking back, LCD has come through for almost 16 years, three times: LCD era, LED the era, era of quantum dots .
Look a bit it is not difficult to find, in addition to the LCD times by Japan Business sharp created, LED era and the era of quantum dots are created by Samsung . That's why I said "LCD from the Japan times into the Korea times" reasons.
It seems that Samsung years entrenched in the global LCD dominance, absolutely not, for no reason at all.
But I prefer a higher appreciation of the perspective of Samsung which is a bit outdated. As Samsung said, OLED, turned "LCD dead" rumors, future TV left or right? No uniform answers, confused consumers just like two eyes, and TV firms.
Samsung TV with quantum dots, has its own logic. Samsung believes that OLED TVs within a short period can not become mainstream products, with quantum dots, intended to compete for the OLED before the age of this indispensable marketing. And also buy time for their large-screen OLED Panel industry.
Besides Samsung, quantum dot has its obvious advantages, not only screen performance excellence, and as inorganic materials can enhance the television life.
彩电：中国有四个“第一”，但全球只有一个 -
三星,乐视,TCL,海信 - IT资讯
前不久，关于“谁是中国彩电第一”的纷争让公众看得如坠五里雾中。
某互联网品牌拿4月份数据大肆宣传，宣称自己已成功登顶彩电老大，且不说该企业的数字有多大水分（业内一直认为，该企业宣布的数据乘以0.5才是真实数据），即使纯粹干货也得不出“我是老大”的结论。因为，一个企业的地位不是按月销量排出来的，是按年销量排出来的。即使该企业今年600万台销售目标100%达成，在中国彩电行业也只能排在第6名的位置。须知，前五名销量最低的康佳，2015年销量也在800万台左右，更不用说TCL、创维、海信年销量均在1500万台以上了。
至此，中国已有四个彩电品牌宣称自己“中国第一”，最早的是TCL，其后是海信、创维，现在又增加了一个，乐视。
TCL号称第一，意指在全球范围内它是中国彩电销量最大的企业。这个第一在2014年之前，业界基本没有异议；但是，2015年之后发生了改变。海信开始宣传其彩电销量全球排名第三，这显然是打TCL的脸。奇怪的是，面对海信的宣传，TCL竟然选择了沉默，给人以“我认了”的感觉。
过去三年，创维、海信均号称自己彩电第一，是指在中国本土市场。虽然二者私下里并不认同对方说法，明面上各说各话也算相安无事。这几年，不断有记者问我：为什么中国有两个彩电销量第一？我说，这要“归功”于两个有逼格的调查机构在发布数据。所谓“虾有虾路，蟹有蟹路”，各有各的财路，但真相只有一个。
这次，某调查机构想玩平衡结果引发公愤，同一家调查机构统计出两个彩电销量第一，这已是赤裸裸的造假！可笑的是，该公司给出的解释是“统计口径不同”，既然统计口径不同，那只能说明你统计方法有缺陷、不专业。还是那句话：真相只有一个。
中国有四个彩电“销量第一”，但是全球只有一个，且从来没有争议。
在过去至少十年时间里，三星彩电全球销量持续保持第一。过去十年三星到底卖出去多少台彩电？答案是：4.27亿台电视。即：平均每年卖出去4270万台。
实际上，近五年，三星彩电年平均销量还要更高一些，约在5000万台左右，最高年份的2014年一度冲至5500万台。
5000万台是什么概念呢？我给大家科普一下。
1、大致相当于中国市场全年彩电销量的总和。以2015年为例，中国市场彩电总销量约为4800万台，甚至低于三星彩电的年销量。
2、恰好是2015年TCL、创维、海信、乐视四家企业的销量之和。即：1700万台+1500万台+1500万台+300万台，正好5000万台。
前年，我曾经和一家彩电企业老总说到谁是中国彩电老大的问题，我说，你们和XX争彩电销量第一，最终谁也说服不了谁，因为你们都拿不出充分的证据证明自己是第一，“而这取决于你尚未建立绝对竞争优势，如果你真的把对手甩出老远，没有人敢和你争第一。”我问他：“你见过有企业和三星彩电争第一吗？”
言归正传。
说这些，是因为我昨天参加了三星SUHD TV鉴赏会，并观看了其第二代量子点电视演示。
这款第二代量子点电视，画面表现力到底怎么样？我这里引用三星工程师给出的两组关键词：1、“这是一款最接近VR的电视”，2、“画面媲美OLED”。
你一定知道，2016年以来VR火到烫手，它给人们提供了一种前所未有的虚拟观感，这种观感的最强烈感受就是“我在现场”。三星这场鉴赏会的主题恰恰是“感觉，我就在哪里”。这种逼真的现场感，三星称之为“沉浸式体验感”。
至于OLED有多火，我就不用说了，大家自行数一数今年以来有多少新闻报道就知道了。
以我对液晶电视超过14年的连续跟踪观察，这款三星第二代量子点电视，堪称“液晶时代的巅峰之作”，从画面表现力到工业设计，都臻于完美。
正因如此，我视三星第二代量子点电视为液晶时代“最灿烂的绽放”，在OLED大规模替代液晶之前，已经很难有高于量子点电视的技术出现。
回头看，液晶电视至今已走过差不多16年，三个时代：LCD时代、LED时代、量子点时代。
稍一留心便不难发现，除了LCD时代由日本企业夏普开创，LED时代及量子点时代，均由三星开创。这就是我为什么说“液晶从日本时代进入韩国时代”的原因。
如此看来，三星多年盘踞全球液晶霸主地位，绝对不是无缘无故的。
但我更愿意站在更高的角度审视三星这场有点不合时宜的鉴赏会。诚如三星所言，而今OLED横空出世，“液晶将死”传言四起，未来的电视到底向左还是向右？尚未形成统一的答案，两眼迷茫的不啻消费者，还有彩电企业。
三星持续发力量子点电视，自有其逻辑。三星认为，OLED电视短时期内不可能成为主流产品，持续发力量子点，意在争夺OLED时代到来之前这个不可或缺的市场。同时，也是为自己的大屏幕OLED面板产业争取时间。
何况在三星看来，量子点有其明显优势，不仅画面表现力卓越，而且作为无机材料可以增强电视使用寿命。