India phone Micromax to compete for business in China, people will pay for it? -Micromax, India, mobile phone-IT news
According to the Wall Street Journal, India's biggest smartphone maker Micromax Informatics, the company plans to start selling phones in China from next year, listing within two years.
India's largest mobile phone manufacturers will come to China business
Micromax is India native first major mobile phone manufacturers, but in terms of market competition, but lost to non-India brand Samsung. At the end of 2014, Micromax claimed that India has a market share of 22%, ahead of Samsung's 20%, but the data has not been widely recognized. Since then, Micromax's market share began to decline, especially the second half of 2014, from China Mobile phone brand gradually force India market, this trend is more pronounced.
? India mobile
Micromax co-founder weikasi·guyin (Vikas Jain) Rise at the entrepreneurs Conference to be held in Hong Kong, said a few days ago, the company's goal is 2020 years ago became the world's fifth-largest smartphone maker by sales. If you do not enter the China market for consumers, not listed or by attracting private investment, this goal is difficult to achieve.
For a mobile phone sales is only a bit more than more than 1 million and the majority of sales in India producing companies, this goal is ambitious. According to market research firm IDC figures, currently the world's fifth-largest smartphone manufacturer from China, Vivo, monthly sales of more than 4 million; and the world's largest smartphone manufacturer Samsung.
Micromax Announces foray into foreign markets showed that the India mobile market fails to save the struggling global Smartphone industry. According to IDC, over the past 6 months, sold to India's cell phone number has declined. There are signs, most of the unsold mobile phones priced at less than $ 100, target user groups are buying for the first time smartphone users. Micromax sold most of the cell phone is to be purchased by these users.
India mobile phones to China, could you share?
Although China is still the world's largest smartphone market, but could not hide the market saturation, mainly on user-led growth. According to the research agency IDC's figures, China is expected to market in 2016 the annual growth rate of only around 2%.
In terms of prices and shipments, China Research Institute of information and communications of data displayed:
Thousand-Yuan price in nearly 3 years (500~999) had been stability domestic shipments in the first place, and 1500 Yuan price (1000~1499) accounted for the marked improvement has become a thousand-Yuan price segment of the second main price segment.
And above priced at less than $ 100 (about 650 Yuan) of Micromax mobile phone brand, came to China to vie for the apparently low price niche market.
But in the low-priced market is more competitive. Once in the inventory stage, analysts believe the Chinese market this year would be zero, dominate the Smartphone market development of China Mobile asked mobile phone companies by the end of last year launched the price as low as 299 4G, further pushing up prices in the domestic market, will lead to further decline in domestic prices of smartphones. Awareness of lower India brand, if you choose to enter the Chinese market, price war had to face was a tough battle, but the battle, Micromax manufacturers feel how many chances are there?
India mobile phones access the Chinese will pay you?
Micromax mobile phones leading enterprises from Shenzhen, China OEM manufacturing, this years as India made its start in India domestic production, but because India mobile phone industry chain is not perfect, many components were delivered by the market again in the local Assembly in the past, in this case China phone has no competitive advantage compared to its cost.
Micromax has just announced the launch of Canvas Spark 2 Plus Smartphone, for example, this phone is known as the lowest price cotton candy smart phone (Android6.0 system), the retail price is 3900 India rupees, or about $ 390 million, with 854x480 resolution 5 inch capacitive touch screen, quad-core 1.3GHz processor, 1GB and 8GB storage space.
By contrast, the current smart phones sold in an e-commerce platform, a brand of the same configuration M1 mobile phones priced at only 320 million, lowest price for sale Smartphone only 233 Yuan, Chinese market price for a selling point just how fierce the competition among mobile phone companies.
In addition, Micromax, in its home market has not been able to stop the growth in sales of mobile phone brand in China, and increasingly at a disadvantage in the competition, when it entered the Chinese market, price/performance, brand recognition, and so have less brand case may find it difficult to compete with China Mobile phone brands.
No wonder analysts at IDC jilanjite·kaoer (Kiranjeet Kaur) would say that to enter the China market may be a wrong choice. "I don't know why they want to do," jilanjite·kaoer (Kiranjeet Kaur) said: "the Chinese smartphone market has stopped growing, and the competition is very fierce. I don't know how they survive there. ”
In this regard, some netizens joked that unless "Open link"!
印度
手机Micromax要来中国抢生意，国人会买单吗？ - Micromax,印度,国产
手机 - IT资讯
据《华尔街日报》报道，印度本土最大智能机制造商Micromax Informatics表示，公司计划从明年开始在中国销售手机，两年内上市。
印度第一大手机厂商要来中国抢生意
Micromax是印度本土第一大手机厂商，但是在市场竞争方面，却不敌非印度本土品牌三星。在2014年末，Micromax宣称在印度的市场份额为22%，超过了三星的20%，但这一数据并未得到市场广泛认可。而在此后，Micromax的市场份额开始出现下滑，尤其是2014年下半年，来自中国的手机品牌逐渐发力印度市场后，这一趋势更为明显。
▲印度手机
Micromax联合创始人维卡斯·贾因（Vikas Jain）日前在香港举行的Rise创业者大会上表示，公司的目标是在2020年前成为按销量计算的全球第五大智能手机制造商。如果不进入中国市场争夺消费者，不通过上市或者争取私募投资，这个目标难以实现。
对于一家手机月销量只有100万多一点且大部分销量在印度产生的公司来说，这个目标可谓雄心勃勃。根据市场研究公司IDC的数据显示，目前全球第五大智能手机制造商是来自中国的Vivo，月销量超过400万部；而全球最大智能手机制造商则是三星。
Micromax宣布进军国外市场表明，印度手机市场无法拯救陷入挣扎的全球智能手机行业。IDC的数据显示，在过去6个月，销往印度的手机数量已经出现下滑。有迹象显示，大多数未售出的手机售价低于100美元，目标用户群体是首次购买智能手机的用户。而Micromax售出的大部分手机就是被这些用户购买。
印度手机来中国，能分一杯羹吗？
尽管中国目前仍是世界最大的智能手机市场，但是也无法掩盖这个市场日趋饱和，主要靠换机用户拉动增长的事实。根据调查机构IDC的数据显示，预计中国市场在2016年全年的增长率仅在2%左右。
在价格和出货量方面，中国信息通信研究院的数据显示：
近3年来千元价位段（500~999元）一直稳定占据国内出货量首位；而1500元价位段（1000~1499元）占比则明显提升，已成为千元价位段外的第二主力价位段。
而上面提到的售价低于100美元（约合人民币650元）的Micromax品牌手机，来到中国角逐的显然是低价位的小众手机市场。
然而在低价位市场的竞争则更为激烈。在进入存量阶段后，分析机构纷纷认为中国市场今年将是零增长，主导中国智能手机市场发展的中国移动去年底更要求手机企业推出价格低至299元的4G手机，这进一步推动了国内市场的价格战，将促使国内智能手机的价格进一步下降。对于认知度更低的印度品牌来说，如果选择进入中国市场，价格战将是一场不得不面对的硬仗，但是对于这场仗，Micromax厂商觉得自己会有多少胜算呢？
印度手机进入后，中国人会买单吗？
Micromax当年的手机主要是由中国深圳企业代工制造，这几年随着印度制造的兴起其开始在印度本土生产，但是由于印度手机产业链不完善，很多元件还是由中国市场运过去再在当地组装，在这样的情况下其成本相比中国手机并无竞争优势。
以Micromax刚刚宣布推出的Canvas Spark 2 Plus智能手机为例，该手机被称为最低价的棉花糖智能手机（采用Android6.0系统），零售价格是3900印度卢比，约合390元人民币，采用854x480分辨率5英寸电容触摸屏，1.3GHz四核处理器，1GB内存和8GB存储空间。
相比之下，目前在某电商平台销售的智能手机中，同样配置的某品牌旗下M1型号手机售价仅为320元人民币，在售的最低价智能手机只要233元，可见中国市场以性价比为卖点的手机企业之间的竞争有多么激烈。
另外，Micromax在其本土市场尚未能阻止中国手机品牌销量的增长，并且在竞争中逐渐处于下风，那么当其进入中国市场，在性价比、品牌认知度等方面都不如中国品牌的情况下，恐怕难以与中国手机品牌竞争。
也难怪IDC分析师基兰吉特·考尔（Kiranjeet Kaur）会说，进军中国市场或许是一个错误选择。“我不清楚他们为何要这么做，”基兰吉特·考尔（Kiranjeet Kaur）说：“中国的智能手机市场已经停止增长，而且竞争十分激烈。我不知道他们如何在那里生存下来。”
对此，有网友开玩笑表示，除非“开挂”！