Network broadcast vulgarity is not uncommon in China published a blacklist to wear a straitjacket | live _ news
Xinhua Beijing on June 4, Reuters new media topics: put on a "spell" where Webcast?
Xinhua News Agency, "China" reporter
Recently, 40 9 Webcast platform anchors were banned, once again will become more and more popular live yellow-related issues to the public. However under strong supervision, webcast vulgarization trend is still worth paying attention to. All parties advice, how to further purify the live content for improved vulgar, leading live content creation should be the live platform key to the continued vitality of.
Live Web "blacklists" published on "spell"
On June 1, the Beijing cultural law enforcement Corps and Beijing Institute of network cultures jointly announce the first violation of the webcast self-discipline Convention host list in Beijing, involving a total of 40 anchor 9 Webcast platform in Beijing, Beijing city ban list will permanently host the webcast platform and does not provide the registered channels and live spaces.
Webcast mess repeated. Just two months ago, the Ministry of culture issued a list of 25th batch of illegal Internet cultural activities were investigated and dealt with, several networks broadcast platform for allegedly containing air obscene crime, violence, corruption and harm public morality content of Internet cultural products, are included in the investigation list.
2015 "reticulocyte economy" hot, "nets red" famous channel one of the domestic network video broadcast platform to rise rapidly. As the industry booming, competition is becoming more intense, for a foothold to make pure silver two, some strange, catching the eye of network broadcast platform, desperate to increase traffic, related to violence, yellow, novelty and a series of live content occurs frequently, is condemned. Live streaming platform content regulation there should be more attention.
Webcast on April 13 this year, the Beijing self-discipline Convention releases, live platform, Beijing enterprises through rectification self-examination, members check and random way, implementing the requirements of the Convention.
Since May 30, several well-known Webcast platform and announced the establishment of technical service platform "Webcast self-discipline." Union members ' commitment to comply with regulatory requirements, rigorous auditing and filtering of live broadcasting and video content through management experiences, experience sharing promote regulatory efficiency, mutual supervision among Union members, or members of the supervision report.
As of May 31, six rooms, reflect, pepper, beauty and other platforms has been basically completed anchor real-name authentication, add watermark, live content stored for 15 days of Convention requirements, some businesses to permanently live contents.
"Entertainment-oriented, taking into account the bragging to sell MOE" Webcast of homogenization, cheap competition
As new product of network world, network live is becoming "after the" "00" after the main entertainment, their needs are about the direction of the development of the broadcasting industry, will also affect the access to their own information. Throughout the broadcast, anchor can really bring health information effectively to the user but not everywhere.
"Most of the time was selling MoE, telling stories, money, eat or sing what. "Daqing petroleum College sophomore Tiffany is the anchor of a well-known broadcast software, good eloquence and volatile live Mei easily get red envelopes with nearly 10,000 yuan per month, while facing the audience of more than 500 per night but she said broadcasting content is still" entertainment-oriented, taking into account the bragging to sell MoE. "
Now opened a number of live video platforms, fancy interfaces, entertainment, eSports, talk shows and almost became a "standard". In a free fight commercial contest scene, homeopathy will match men spread through a broadcast, to avoid losing viewers, the anchors explained not only swearing a lot, via live in inciting sentiment to attract spectators watched the game in a red envelope, from time to time the camera up Miss manners.
A fan of live software, anchor "Guan Tao water" told reporters that the network broadcast vulgarity is not uncommon. He concern many anchor "even if fully clothed, also will get some breathing space to attract fans throw money." "Once two fans with each single 1314 rhythm took turns throwing red envelopes to the same woman, just to attract attention, female anchor overnight got more than 10,000, final broadcast ended in off his coat. "He said.
AI vector consulting CEO Chang said that current Webcast platform in a business model is not clear or stable phases, homogenization serious content, once a user has novelty, the platform could face the loss of a large number of users, is not conducive to the healthy development of the industry.
Qu Wenyong, Professor of sociology at Heilongjiang University, said online video live to carry low threshold, benefits driving is an important factor leading to chaos-prone. YY said Zhou Jian, live entertainment, including YY, live, tens of thousands of channels and anchors at the same time for live monitoring tasks is very large, this is one of the internal management problems.
Meanwhile, Tiger's broadcast marketing director Li shuai introduced, users of the live 82% was 26 years of age, Zhou Jian said of users aged 18 to 23 years old accounted for two-thirds of the webcast. "Vulgar content of the webcast is easy to have a thought on this part of the youth's misleading and distorted values greatly eroded the juvenile's physical and mental health. , "Chang said.
Webcast should return to content
Industry insiders said, due to the live monitoring more difficult, the probability of a variety of flaws is much larger than other types of interaction, innovation, creation of positive information is the survival of companies need to consider.
"The platform's core competency should return to itself alone nets red of face value, and some ' walking ' vulgar content but that is only a consumer product, and unlikely to become mainstream. "Chang suggested.
Li shuai said the live platform development is still in a very early stage, and with the awareness of society to live in improving, user expanded dramatically, user growth, live it is necessary to keep up with the pace of development will be based on the original content of Pan-broadcasting to develop.
For Webcast platform further regulation, Chang believes that continuing industry and personal integrity "blacklist" on the basis of law enforcement should be strengthened. Live streaming platform must assume responsibility, protect the interests of users, maintain the entire platform specification, benign and healthy functioning, including network anchors in the regulation of content of information published on the platform. (Writing journalist: Ying-Ting, Wang Shuo, Wang Junbao, MI Xiang Dingjie)
Responsible editor: Qiao Leihua SN098
Article keywords:Webcast
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中国网络直播低俗化不鲜见 公布黑名单戴上紧箍咒|网络直播_新闻资讯
新华网北京6月4日新媒体专电 题：戴上“紧箍咒” 网络直播走向何方？
新华社“中国网事”记者
近日，9家网络直播平台的40名主播遭到封禁，再一次将愈来愈火爆的网络直播涉黄问题推向大众视野。然而在强力监管之下，网络直播低俗化的趋向依然值得关注。各方人士建言，如何进一步净化直播内容改进低俗化，引导直播产业内容创新应当成为直播平台延续生命力的关键。
网络直播“黑名单”公布 行业戴上“紧箍咒”
6月1日，北京市文化执法总队及北京网络文化协会共同公布第一批违反《北京网络直播行业自律公约》的主播名单，共涉及北京市9家网络直播平台的40名主播，北京市各网络直播平台将永久封禁名单中的主播，不提供注册通道及直播空间。
网络直播乱象屡禁不止。就在两个月前，文化部下发了第25批违法违规互联网文化活动查处名单，多家网络直播平台因涉嫌提供含有宣扬淫秽、暴力、教唆犯罪、危害社会公德内容的互联网文化产品，被列入查处名单。
2015年“网红经济”大热，作为“网红”成名的渠道之一，国内网络视频直播平台迅速崛起。随着行业火爆，竞争也日趋激烈，为了站稳脚跟赚足银两，一些网络直播平台出奇招、抓眼球，铤而走险增加点击量，暴力、涉黄、猎奇等一系列直播内容频现，备受诟病。直播平台的内容监管必须投入更多的关注。
今年4月13日《北京网络直播行业自律公约》发布，北京市直播平台企业通过整改自查、会员互查和随机抽查等方式，落实了公约要求。
自5月30日起，国内多家知名网络直播平台与技术服务平台宣布携手成立“网络直播自律联盟”。联盟成员承诺遵守监管要求，对直播及视频内容进行严格审核与过滤，通过管理经验、技术经验共享的方式促进内容监管效率提高，联盟成员间互相监督，也可对监管不力的成员进行检举。
截至5月31日，六间房、映客、花椒、秀色等平台已基本完成主播实名认证、水印添加、直播内容存储15天等公约要求，部分企业对直播内容进行了永久保存。
“娱乐为主，兼顾吹牛卖萌” 网络直播同质化、低俗化竞争
作为网络世界的新兴产物，网络直播正逐渐成为“90后”“00后”的主要娱乐工具，他们的需求左右着直播产业的发展方向，同样也会影响自身信息的获取。而纵观直播内容，真正能给用户带来健康有效信息的主播却并非随处可见。
“多数时候就是卖萌，讲故事，要钱，或者唱歌吃饭啥的。”正在大庆石油学院就读大二的小美是国内一款知名直播软件的主播，良好的口才和多变的直播内容让小美每月轻松拿到近一万元的红包，而每晚面对500以上观众的她却坦言直播内容依旧是“娱乐为主，兼顾吹牛卖萌”。
如今点开多家视频直播平台，界面花哨，娱乐、电竞、脱口秀等几乎成了“标配”。在一场自由搏击商业大赛现场，一男主播顺势将比赛现场通过直播向外传播，为防止流失观众，该主播解说不仅粗口连篇，更通过在直播中煽动观众观看比赛的情绪来吸引红包，还不时将镜头对准礼仪小姐。
某直播软件的忠实粉丝，主播“听水观涛”告诉记者，网络直播低俗化并不鲜见。他所关注的不少主播“即便不脱衣服，也会弄一些喘息声吸引粉丝扔钱”。“曾有两位粉丝以每单1314元的节奏轮番向同一女主播扔红包，只为吸引关注，女主播一晚上就拿到一万多，最后直播以脱去上衣收场。”他说。
艾媒咨询CEO张毅说，目前的网络直播平台还处在一个商业模式不清晰、不稳定的阶段，内容同质化严重，一旦用户新鲜感消失，平台可能面临大量的用户流失，不利于行业的良性发展。
黑龙江大学社会学教授曲文勇表示，网络视频直播入行门槛低、利益驱使是导致乱象频发的重要原因。YY直播娱乐总经理周剑表示，包括YY直播在内，数万频道及主播同时进行直播的监管任务非常大，这也是内部管理难点之一。
与此同时，虎牙直播市场总监李帅介绍，该直播82%的用户为26岁以下，周剑也表示18岁到23岁的用户已占到该直播的三分之二。“网络直播的低俗内容很容易对这部分青少年群体造成思想上的误导和价值观的扭曲，极大地腐蚀了青少年的身心健康。”张毅说。
网络直播应回归内容创新
业内人士表示，由于网络直播的监管较难，出现各种纰漏的概率远远大于其他类型的交互方式，如何创新内容、创造良性的信息才是各公司需要考虑的生存之计。
“平台的核心竞争力应该回归到内容本身，光靠网红的颜值和一些‘打擦边球’的低俗内容终究只是一种快消品，不可能成为市场主流。”张毅建议。
李帅称，目前直播平台发展仍在非常初期的阶段，而随着社会对直播的认知度在提高，用户层急剧扩大，用户在成长，直播内容就必须要跟上发展的节奏，将会向着以原创内容为核心的泛直播去发展。
对于网络直播平台的进一步监管，张毅认为，在继续执行行业和个人诚信“黑名单”的基础上，应加大执法力度。直播平台必须承担起主体责任，保障用户的权益，维持整个平台规范、良性、健康的运转，包括对网络主播在平台上发布的信息内容的监管。（采写记者：王君宝、宓盈婷、王烁、向定杰）
责任编辑：乔雷华 SN098
文章关键词： 网络直播
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