Disney trial operation in Shanghai, domestic losses most theme parks-Disney, Disneyland Shanghai Disneyland-IT information
Shanghai Disneyland since its trial operation, continued to attract the attention of consumers and stronger in the capital market-driven concepts section.
In recent years, the expansion in domestic theme parks can speed up various capital has built more than 300 theme park. On June 4, just ban announced to raise 1.2 billion yuan, in the new district, Shenzhen huaqiang Infante (834793) says the company has built business park, 20, plan 5-10, theme parks number over 1 time.
In this regard, the Director of China Development Institute of tourism and real estate Song Ding said 2011 theme park frenzy encounter policy halted, this round of national policy support real estate company is behind the building boom transforming into a cultural tourism corridor. Small theme parks currently frequent closure of unprofitable, but theme parks are basically in a State of high maintenance, tourism and economic development bring a certain amount of space to the theme park.
Capital booster expansion project
On August 5, 2011, the national development and Reform Commission, Ministry of land and resources, the Housing Department have jointly issued the notice on the moratorium on new construction of the theme park project, halted the domestic theme park building boom. But on March 8, 2013, the national development and Reform Commission announced on its Web site, theme park under construction, expansion of the project should strictly carry out the corresponding approval procedures. Was stopped release of the theme park.
According to incomplete statistics, as of early 2014, 59 proposed theme park project in China, construction number tops. In 2015, the total 21 opened a theme park in China, and another 20 theme parks under construction. There was significant capital boost. Oct, huaqiang Infante, and Wanda, song performances were put on in the big theme parks.
On May 28, the Wanda Group's latest flagship in cultural tourism product, a total investment of 40 billion yuan, Jiangxi Nanchang opening Wanda culture tourist city official. On June 4, just ban announced to raise 1.2 billion yuan, in the new district, Shenzhen huaqiang Infante, strategy conference held in Wuhu, President Liu Daoqiang told the business daily in an interview said, has now opened theme parks operated by 20, already is the largest theme park operators in number, in the 5-10 years, Infante plans theme park number 1 time.
Said Song Ding, this theme park behind the building boom is a national real estate company policy guidance to cultural tourism industry in transition, in line with the consumption of cultural industries upgrade guide, several real estate companies try to seize the channel.
Most of the theme park loss
For the domestic theme park building boom, many analysts fear a invisible bubble. Prospective Chinese theme park industry promulgated by the Institute of industrial development strategic planning and investment analysis report shows that domestic theme parks at a loss of 70%, 20% flat, only 10% profits.
Song Ding says, "in fact large quantities of small playground is a large theme park gradually phased out, investing in more than 1 billion theme park, living conditions are relatively good. ”
However, even so, major theme parks is not without worries.
Theme park industry covers an area of large, high construction costs, the return period long, operation needs a lot of capital support, and there is high degree of homogenization of markets, from the outside, foreign brands have entered such as Disneyland, Universal Studios, coupled with the VR (virtual reality), the impact of new technologies, market situation has become complicated.
But overall, Liu Daoqiang was more optimistic. He said Disneyland in Shanghai proved that the market bullish on prospects for development of theme parks in China.
上海迪士尼试运营，国内大多数主题公园亏损 - 迪士尼,迪士尼乐园,上海迪士尼 - IT资讯
上海迪士尼试运营以来，持续吸引了消费者的关注，同时也在资本市场带动概念板块走强。
近几年，国内主题公园的扩张速度在快马加鞭，各路资本已建起超过300个主题公园。6月4日，刚刚在新三板宣布融资12亿元的华强方特（834793）表示，公司目前已经建成运营园区20个，计划5到10年，主题公园数量再翻一倍。
对此，中国综合开发研究院旅游与地产研究中心主任宋丁表示，2011年主题公园热潮曾遭遇政策叫停，这一轮建设热潮背后是国家政策扶持地产公司向文化旅游通道转型。目前小型主题公园亏损倒闭现象频发，但大型主题公园基本上处在高位维持状态，旅游经济发展给主题公园带来了一定的空间。
资本助推项目扩张
2011年8月5日，国家发改委、国土资源部、住建部曾联合发出了《关于暂停新开工建设主题公园项目的通知》，叫停国内大型主题公园建设热潮。但2013年3月8日，国家发改委在其网站宣布，规定主题公园项目新建、扩建时应严格履行相应核准程序。被叫停的主题公园就此解禁。
据不完全统计，截至2014年上半年，我国有59家拟建主题公园项目，建设数量全球居首。2015年，我国共有21个主题公园开业，另有20个主题公园在建。其中有明显的资本助推作用。华侨城、华强方特，以及万达、宋城演艺都在大手笔投入主题公园建设。
5月28日，万达集团文化旅游业务的最新旗舰产品、总投资400亿元的江西南昌万达文化旅游城正式开业。6月4日，刚刚在新三板宣布融资12亿元的华强方特，在芜湖召开战略发布会，总裁刘道强接受《每日经济新闻》记者采访时表示，目前已经开业运营的主题公园20个，在数量上已经是国内最大主题公园运营商，在5到10年内，方特计划主题公园数量再翻一倍。
宋丁表示，此轮主题公园建设热潮背后是国家政策指导地产公司向文化旅游产业转型，符合文化产业消费升级的导向，国内多家地产公司试图抓住这一通道。
大多数主题公园亏损
对于国内主题公园的建设热潮，很多分析人士担忧出现隐形泡沫。前瞻产业研究院发布的《中国主题公园行业发展模式与投资战略规划分析报告》显示，国内70%的主题公园处于亏损状态，20%持平，只有10%实现盈利。
宋丁认为，“实际上大批量的小型游乐场逐渐被大型主题公园淘汰掉，投资在10亿元以上的大型主题公园的生存状态还是比较好的。”
不过，即使如此，大型主题公园也并非没有隐忧。
主题公园产业占地面积大、建设成本高，回报周期长，运营需要大量资本支持，且目前市场同质化程度高，从外部看，迪士尼、环球影城等洋品牌纷纷进入，再加上VR（虚拟现实）等新技术的冲击，市场局势变得错综复杂。
但总体而言，刘道强还是较为乐观。他表示，迪士尼落户上海证明了市场看好我国主题公园发展前景。