Forbes: Nokia's new flagship you want value for money and fluency-Nokia-IT information
June 6 message, according to abroad media reported on in last month, Nokia official announced returned to intelligent phone market, this quite legend color of Finland company announced will brand and patent authorized to a name for HMD Global Oy of Finland company , while also and Fuji Kang its subsidiary FIH Mobile Ltd established commercial cooperation relationship , will in global range within sales Nokia brand of function phone, and intelligent phone and flat computer.
For the return of this legendary brand, and a brand new Nokia Smartphone product lines what are our expectations? Following a look at Forbes editors made some analysis of it.
Nokia is Nokia's first Android Smartphone. Nokia in 2014, Mobile World Congress (MWC) has released this product on, right in this point in time, Microsoft announced the purchase of Nokia business and between the deal officially completed. Prior to the return statement on last month Nokia, Nokia has been considered to be a nondescript product. Now it can be seen as a sign , indicate a Nokia Smartphone for everybody adventure of the next chapter.
Nokia new smartphone product line to market value? With its focus on the high-end market saturation in Western countries than in two promising areas to seize market share. First of all, worthy of mention are the BRICs , the market development space is enormous, Foxconn has a better understanding of these markets, while Nokia brand in these countries still have incredibly powerful appeal.
The second area is being transformed from feature phones to smartphones market . Windows Phone time, Nokia has a good market performance in these markets, and remain so after the acquisition by Microsoft. If Nokia launches new smartphone product line is still in the normal standard of the Smartphone pricing, marketing, while carrying simple and easy customization of Android system, enables users to easily get started, then the new Nokia 1% team will be able to easily get the Smartphone market share, with sales exceeding 100 million Yuan.
Strategy similar to the Nokia x series is still possible, but also to provide consumers with additional choice. The company may launch a number of low and medium-end positioning Android phones, the price is about $ 200, plus location, high-end products, priced about $ 300. Bring these products to market, wants to get 3% 's market share is not a myth. Nokia can also, like many of the major mobile phone manufacturers, of course, the introduction of each parameter is "Xeon" flagship, and then play the $ 800 price tag, marketing initiatives in the short term as well.
To be honest, Nokia's new phone appearance not outstanding, not make geeks feel exciting new features, nor won a variety of awards. However these products for specific markets, at a lower price, huge sales numbers. Choose the relatively old technology, Nokia will have more choices in supply chain, would also reduce the demand for custom components. Foxconn could use its huge white-box equipment production line for the new Nokia's product line offers cost-effective components.
While Nokia's sales is not good, but this product is using a similar strategy--affordable components, boxy shape, running mainstream applications to Caton-free performance. Under the influence of Moore, low-end smartphones currently on the market still has a stable performance, not to mention the Android system now with particular emphasis on fluency and interactivity.
Nokia carrying Android 4.1.2 operating system, contact the product's release date, which at the time was definitely older operating system versions. Now, we will welcome the Android n, this version is expected to be August 2016 with the Samsung's new generation of Note along product lines listed. Nokia's new product line is expected to be released during Christmas, but really started at the world market until 2017 MWC Conference. This time enough to get Nokia's new products powered by Android n .
福布斯：诺基亚新机还需主打性价比和流畅度 - 诺基亚 - IT资讯
6月6日消息，据国外媒体报道就在上个月，诺基亚正式宣布重返智能手机市场，这家颇具传奇色彩的芬兰公司宣布将品牌和专利授权给一家名为HMD Global Oy的芬兰公司，同时也与富士康旗下子公司FIH Mobile Ltd建立商业合作关系，将在全球范围内销售诺基亚品牌的功能手机、智能手机和平板电脑。
对于这一传奇手机品牌的回归，以及全新的诺基亚智能手机产品线我们都有哪些期望呢？下面一起来看看《福布斯》编辑作出的一些分析吧。
诺基亚X是诺基亚推出的第一款Android智能手机。诺基亚在2014年的世界移动通信大会(MWC)上发布了这款产品，这个时间点正好处于微软宣布收购诺基亚手业务及这笔交易正式完成之间。在上个月诺基亚发表回归声明之前，诺基亚X一直被认为是一款不伦不类的产品。现在它却可以被看作是一块指示牌，为大家指明诺基亚智能手机冒险旅程的下一个篇章。
诺基亚全新智能手机产品线的市场价值有几何？与其着眼于西方国家日趋饱和的高端市场，不如在两大颇具潜力的区域抓住市场份额。首先值得一提的就是金砖四国，这些市场发展空间巨大，富士康对于这些市场有着更好的理解，同时诺基亚品牌在这些国家依然拥有着难以置信的强大号召力。
第二块区域则是正从功能手机向智能手机转型的那些市场。在Windows Phone时代，诺基亚就在这些市场拥有不错的市场表现，被微软收购以后依然如是。如果诺基亚推出的新智能手机产品线依然以常规智能手机的标准去定价、营销，同时搭载简单好用的定制Android系统，能够让用户轻易上手使用，那么新的诺基亚团队或许能够轻易拿到智能手机市场1%的市场份额，销量突破1亿大关。
类似诺基亚X系列的战略依然可行，但诺基亚还得为消费者提供额外选择。该公司或许会推出一些低、中端定位的Android手机，售价大约会是200美元，再加上定位中、高端的产品，定价约为300美元。将这三款产品同时投放市场，想要拿到3%的市场份额并非是天方夜谭。当然诺基亚也可以像很多主流手机厂商一样，推出每项参数都“至强”的旗舰机，然后打出800美元的标价，短期内这样的营销举措或许也不错。
实话实说，诺基亚推出的新手机外形不会出众，不会有让极客感到兴奋的新特性，也不会赢得各种大奖。然而这些产品却会针对特定市场，以较低的售价，达成巨大的销售数字。选择相对较老的技术，诺基亚在供应链上会有更多选择余地，也会降低定制组件的需求量。富士康也可以借助其规模巨大的白盒设备产线为全新诺基亚产品线提供性价比极高的部件。
尽管诺基亚X的销量并不好，但这款产品却采用了类似的策略——价格适中的组件、方方正正的产品外形、足以无卡顿运行主流应用的性能。受到摩尔定律的影响，目前市场上的低端智能手机依然拥有稳定的表现，更何况现在的Android系统特别强调流畅度和交互性。
诺基亚X搭载的是Android 4.1.2操作系统，联系这款产品的发售时间，这在当时被绝对是较老的操作系统版本了。现在我们即将迎来Android N，这一版本预计将于2016年8月伴随三星新一代Note产品线一同上市。诺基亚新产品线预计会在圣诞节期间发布，但真正开始在市场上推广要等到2017年的MWC大会了。这点时间足以让诺基亚的新产品搭载Android N了。