Chinese film trillions of times the network movies and VR have a subversive impact | Chinese movie | _ VR| Internet news
Authorities wide nets Beijing, June 8 (reporter Wu Gang Dong Wen Feng Yuan Chen zhaoguo) in recent years, the rapid development of network movies and VR as a representative of the enormous prospects of advanced imaging technology to take shape. On June 7, 2016 network movies and VR industry forum and the collected works screening series held a press conference this afternoon at the Beijing Film Academy, industry experts and scholars looking to the first year of Chinese film VR development status, trend and the future.
The collection shown by the Office of the Beijing Municipal Party Committee propaganda Department, the Beijing Internet Information Guide, Internet Society of the capital, the Beijing Film Institute. Series of activities by the network of excellence on VR and movies call for entries and finalist screenings, works of network movies and VR research collection and seminar series, 2016 network movies on academic and industry seminar cum exhibition Congress series consists of three plates, to concentrate in June 2016 to October.
Hou Guangming: cloud computing, big data VR movie era will usher in trillion-dollar industry era
Network movies and VR is accompanied by the development of the film industry in the process of horizontal development of a new field, along with the technological advances, resulting in a new direction. When it comes to the development of China's Internet movie, Party Secretary of Beijing Film Academy Professor, doctoral supervisor, Hou Guangming introduced 1895 film was born, as a second industrial revolution, all the way into the cloud computing age of big data, Internet movies and VR technology narrative structure of revolutionary change, online movies and VR industry prospects. 2015 China series reached 11 billion yuan, while the movie on up to more than 100 films, is expected in 2016 will be 2000. Movies from 2002 to 900 million by the end of 2015, China 44 billion yuan, an increase of 50 times. Chinese films will enter the trillions of Yuan billions of box-office era, the industrial age, MR, AR technology, will also provide 10 trillion of new platforms.
Meanwhile, Hou Guangming is also mentioned in the movie the contradictions and difficulties encountered in the process of development, such as capital, measuring value, brand and so on. However, Hou Guangming that "because of network movies and VR are small with sharp angle, all the infinite future, need to work together to promote research, discussion, response. ”
XING Jian Yi: network time for the movie for a new opportunity
Deputy Director of the Beijing Internet information office Xing Jianyi said that 2016 is the first year of the virtual reality industry, by VR devices bring the cinema experience and interactive promotion to promote the Internet video industry has entered a new stage of development, domestic Internet companies began in technical and content aspects of exploration and application. Network times brings infinite possibilities, through the 110-year history of film for a new opportunity.
Sun Lijun: Chinese movies need to insist on content is King
Face swelling tide of VR digital revolution, Sun Lijun, Vice President of Beijing Film Academy believes that Chinese movies need to insist on content is King, large data technology.
First year of 2016 is VR, popular across the world, a great alternative film trends. Sun Lijun believes that in the Internet environment, micro-films, movies more and more common people, have entered the public, changed the way that passive watching. Internet provides a much broader stage, in the creative process of the artist is no longer dependent on a single platform.
Is the Internet, not only to blog attention, both micro films and the films, both VR and AR, Sun Lijun thinks is "content is King", brings a variety of new technologies possible, but content is King is a truth. "There is a concept of light, blindly into VR called images, film industry would not be beneficial for the future. Research on VR's most basic technology, or to meet people's aesthetic habits and VR spread some knowledge, not to so-called VR VR ".
Liu Kailuo: keeping innovation of change with the times
Pictures President Liu Kailuo reviews the process image and history, looks forward to new digital imaging world, interaction, participation, sharing users, users are not only viewers, but also the creator, it is spreading. Liu Kailuo that "only when such content is the real part of the Internet content. ”
Finally, Liu Kailuo in his capacity as an author about his experience: "we should keep two hearts, the first beginner's mind, for the image, for the love of movies, no matter what changes, but the core values do not change. Second embrace change, the courage to open arms embrace change, the only way to do a better job in the future market. ”
Zhang Rui: VR disruptive impact on Chinese film industry
Intelligent and universal for film production, video, ubiquitous trend, Beijing Film Academy, Zhang Rui, Director of the Institute for data points out that VR and AR will become the next channel, network-wide film rights are recycling business model.
Zhang Rui, believes that Internet + influence on China's film industry, the consumer Internet industry impact of the Internet. This year, network movie, VR, has affected market, + the Internet's influence on Chinese movies have reached the industrial stage of the Internet.
When talking about diversification of content channels, and Zhang Rui believes that pan is a trend in video, video site has been a threat to traditional TV. VR and AR will become the next channel, brings full-blown video media content.
When talking about business models, Zhang Rui says film Academy teachers and students also explored future business models, future box office-oriented model, will be converted to IP model. Zhang Rui, thinks the next VR's influence on China's film industry is subversive.
Wang Chunshui: the virtualization technology has become mainstream
Film virtual production Director of the laboratory of Beijing Film Academy Wang Chunshui on films produced by the three development trends network, cloud; virtualization and automation. And share the film for the film virtual production lab virtualization technology.
According to Wang Chunshui introduction, film virtual production technology have now become mainstream, and is the main method of making large, especially for complex images. Wang Chunshui believes that next-generation movie workflow, interactive virtual photography and other related technologies may be involved together.
Gao Jianming: open-closed-loop through the chain, so that consumers have the ultimate experience
Internet-iterative upgrade wave, Le film made SVP Gao Jianming, no industry, no experience! + Movies the core values of the Internet is to create customer value, open-closed-loop through the chain, so that consumers have the ultimate experience.
Realistic VR, 3D, 360 degree movie service to create vertical ultimate user experience, voice interaction, P2P accelerating, HD 4k graphics, multi-screen application distribution, application form + Terminal + platform closed-loop innovation.
Chen Yue: a multidimensional vision released the ultimate in video power Web site
Trends for network film distribution, Vice President for the new multidimensional vision of points raised by Chen Yue, dispersing from the breadth, precision, and rhythm, power release ultimate video site. Finally, Chen Yue suggested that future movies will go to high precision and high level direction.
Hakaze: VR Internet mode of production IT surreal
As people continue to pursue more exciting audio-visual experience, VR movie became possible. VR movie pursuit of the effect of interactive experience, you need to break through the traditional way of film-making. Digital Media Academy Beijing Film Academy teachers hakaze believes that future is intelligent video, VR movies into IT pattern, no Internet, no VR. Therefore, both narrative and the panorama, it is surreal.
Qian Xiaoyong: scientific and technological services, VR can do it, so do the best you can do
High oxygen content Qian Xiaoyong, Director of science and technology tells the story of two forms of VR now, in his view, the VR cannot be a substitute for traditional content, it is a new experience, VR rhythm to be rich, many points of interest to coexist. Technology services, VR can do it, so do the best you can do.
Responsible editor: Chen yan SN225
Article keywords:Movie VR China Internet
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中国电影迎万亿时代 网络电影及VR产生颠覆影响|中国电影|VR|互联网_新闻资讯
央广网北京6月8日消息（记者伍刚 董雯 冯源 陈兆国）近年来，网络电影快速发展，以VR为代表的先进影像技术的巨大前景出现端倪。6月7日，2016年网络电影及VR产业论坛暨作品征集展映系列活动新闻发布会今天下午在北京电影学院举行，业界专家学者展望中国电影VR元年发展现状、趋势和未来。
此次征集展映活动由北京市委宣传部、北京市互联网信息办公室指导，首都互联网协会、北京电影学院主办。系列活动由优秀网络电影及VR作品征集及入围作品展映、网络电影和VR作品学术研究成果征集及系列研讨交流、2016网络电影研究学术及行业交流会暨系列活动成果展示大会三大板块组成，将在2016年6月至10月集中开展。
侯光明：云计算大数据VR网络电影时代将迎来万亿产业时代
网络电影和VR是伴随着电影产业大发展进程中，横向拓展出来的一个新领域，伴随着技术的进步，产生的一个新方向。当谈到中国网络电影的发展，北京电影学院党委书记、博士研究生导师、教授侯光明介绍，1895年电影诞生以来，作为第二次工业革命产物，一路走进云计算大数据时代，网络电影及VR技术叙事结构带来革命性变革，网络电影与VR产业前景广阔。2015年中国网络剧达到110亿元，而网络电影播放达100多部，预计2016年将有两千部。中国电影从2002年9亿到2015底440亿元，增长50倍。中国电影将进入千亿票房收入时代、万亿元产业时代，MR、AR技术的应用，也将带来10万亿的新平台。
同时，侯光明也提到在网络电影发展过程中遇到的矛盾和困境，比如资本进入难，价值衡量难，提高品牌难等。但是，侯光明认为“正因为网络电影和VR是小荷才露尖尖角，有种种无限的未来，才需要共同推动研究、探讨、应对。”
刑建毅：网络时代为电影迎来新机遇
北京市互联网信息办公室副主任邢建毅指出，2016是虚拟现实产业元年，由VR设备带来的观影体验和互动效果的提升，推动互联网视频行业进入了新的发展阶段，国内各互联网企业也开始在技术和内容等各个方面进行探索和应用。网络时代带来无限可能，走过110年历史的电影迎来新机遇。
孙立军：中国电影需要坚持内容为王
面对汹涌澎湃的数字化VR革命浪潮，北京电影学院副校长孙立军认为，中国电影需要坚持内容为王，适应大数据技术。
2016年是VR元年，火爆席卷全世界，大有替代电影的趋势。孙立军认为，在互联网环境下，微电影、大电影越来越平民化，已经进入大众面前，改变了被动式观看节目的方式。互联网提供了更大更广阔的舞台，艺术家在创作过程中，不再依赖单一平台。
互联网也是有度的，不仅仅要博眼球，无论微电影还是电影，无论VR、AR，孙立军认为核心是“内容为王”，新技术带来多种可能，但是内容为王是一个不变的真理。“光有一个概念，盲目投入做所谓VR影像，对未来电影产业没有益处。研究VR最基本的技术，还是要满足人们的审美的习惯，用VR传播一些知识，不要为了所谓的VR而VR”。
刘开珞：保持迎接变化与时俱进的创新之心
合一影业总裁刘开珞回顾了影像的发展过程和历程，展望了数字化给影像世界带来的全新可能，用户全面互动、参与、分享，用户既是观赏者、也是创作者，更是传播者。刘开珞认为“只有这样的内容产生的时候地才是真正属于互联网的内容。”
最后，刘开珞以一个创作者的身份谈了自己的体会：“我们应该保持住两个心，第一初心，对于影像，对于电影的热爱，无论怎么变化，但是核心理念不要变。第二接受变化的心，勇于开放怀抱迎接变化，只有这样才能在今后的市场上做的更好。”
张锐：VR对中国电影产业产生颠覆性影响
针对电影生产智能化、全民化、视频泛在化趋势，北京电影学院大数据研究所所长张锐指出，VR和AR将成为下一个渠道，全网电影版权正在再造商业模式。
张锐认为，互联网+对中国电影的产业影响，是从消费互联网到产业互联网的影响。今年网络大电影、VR，已经影响电影市场，互联网+对中国电影的影响已经到了产业互联网的阶段。
当谈到内容渠道的多元化时，张锐认为，视频泛在化是一个趋势，视频网站已经对传统电视造成威胁。VR和AR将成为下一个渠道，带来视频媒体内容的全面爆发。
在谈到商业模式时，张锐说电影学院的师生也在进行未来商业模式的探索，未来以票房为主的模型，将转换为以IP为主的模式。张锐认为，未来VR对中国电影产业的影响是颠覆性的。
王春水：电影虚拟化制作技术已成主流
北京电影学院电影虚拟制作实验室主任王春水介绍了电影内容制作的三个发展趋势；网络化、云化；虚拟化；自动化。并且分享了电影虚拟制作实验室研究的电影虚拟化制作技术。
据王春水介绍，电影虚拟化制作技术现在已成为主流，是大片主要的制作方法，尤其适用复杂的影像。王春水认为，下一代电影工作流程，可能会涉及虚拟摄影交互等相关技术结合在一起。
高健明：开放式闭环打通产业链，让消费者获得极致体验
针对互联网化电影不断迭代升级浪潮，乐视影业SVP高健明提出，无产业、不体验！互联网＋电影核心价值在于创造用户价值，开放式闭环打通产业链，让消费者获得极致体验。
逼真VR、3D、360度电影场景服务打造垂直极致用户体验，语音交互、P2P加速、高清4k画质、多屏应用发行，形成终端+平台+应用的闭环创新价值。
陈跃：多维宣发把视频网站威力释放极致化
针对网络电影发行的趋势，新片场副总裁陈跃提出多维宣发的观点，从广度、精度和节奏进行宣发，把视频网站威力释放极致化。最后，陈跃提出，未来网络大电影必然会往高精度、高水准方向发展。
叶风：VR生产IT化互联网模式超现实
随着人们不断追求更刺激的视听体验，让VR电影的出现成为可能。而VR电影追求的效果是交互的体验，因此需要突破传统的电影制作方式。北京电影学院数字媒体学院教师叶风认为，未来是智能影像，VR电影进入IT的模式，没有互联网就没有VR。所以，不论是叙事还是全景，一定是超现实的。
钱晓勇：科技为人服务，让VR做它能做的，让能做的做到最好
强氧科技内容总监钱晓勇讲述了现在两种形式的VR，他认为，VR不可以替代传统内容，它是另外一种新的体验，VR节奏点要丰富，多兴趣点要共存。科技为人服务，让VR做它能做的，让能做的做到最好。
责任编辑：陈琰 SN225
文章关键词： 中国电影 VR 互联网
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