2 billion yuan into inter, suning buyers or new overlords? -Inter, SUNY-IT information
See Russia Consortium, the richest in the Middle East as well as Southeast Asia after local backers, are beginning to feel the power of Chinese capital in European football.
On June 6, as centuries of the history of European football clubs, has received 3 times champion and 18-time Serie a champion Inter Milan in the Champions League, again changed hands after 33 months. But this time, it's new owner is no longer Southeast Asia Consortium, but from the football upstart China suning Corporation.
The same day, the inter press briefings held in Nanjing suning mergers and acquisitions, suning announced that its sports industry group at about 270 million euros (about 2.01 billion yuan) total consideration, by way of subscription of new shares and buy old stock, access inter 68.5% stake in the Club.
This is the first time a Chinese company holding European club football club. Wang pledged 45 million euros to buy 20% shares of Atletico Madrid football club began, China's capital began to infiltrate the European sports market, where football is the main subject matter. Coincides with the century of this year's European Cup, the South American Cup held back-to-back, as well as a variety of events such as the Olympic Games in 2016, will usher in a great sporting.
In fact, the strong intervention of the Chinese capital for the time being, European football has a good fan base on the one hand, more mature business model, on the sluggish European economy currently, bottom European football markets may be less risky investments. United Kingdom ximeng·chadeweike, Professor of sports business at Coventry University Business School, said the Chinese Government put forward by 2025 to reach 5 trillion yuan of Chinese sports industry as a whole scale, becoming the world's first. "Government to allow enterprises to smell the opportunity, they hope that by investing in the sports industry, supported by the Government and in the future additional preferential policies. "Simon says.
"Bottom" inter
At a news conference, Zhang jindong, said Su Ning into inter's details. Before the Spring Festival this year, Zhang jindong and inter Club President Tohir had met for the first time, and had a keen interest in Inter Milan. Subsequently, Zhang jindong, traveled to Italy, visiting a former Inter President Massimo Moratti. "Moratti was deeply moved by the passion for football and focus on me," said Zhang jindong, "he told Inter Milan of dedication, achievement of the century in the history of football's great story and most touching stories. ”
During the meeting, Zhang jindong, Hao yan, suning will inject capital and resources flowing to the inter to help dominating the Serie a with Inter Milan, dominated Europe. Zhang jindong, the suning financed the acquisition of Inter Milan had three reasons. "First, the acquisition of Inter Milan is the layout of the suning group an important part of the sports industry, and second, acquisition of Inter Milan will be able to help SUNY Football Club upgrade technology systems and operational capability; and, third, acquired inter suning global arrangement is an important part of suning will actively use inter visibility across the globe to help SUNY to expand overseas markets, inter will be SUNY an important card in the process of internationalization. ”
In fact, suning, the holding inter is more like a bargain-hunting operations. The last three years, Inter Milan's total turnover has been declining, from 201 million euros for the 2012-2013 season, all the way down to 2014-2015 season of 146 million euros. Meanwhile, Inter Milan has not among the UEFA Champions League for 5 years, Serie ranking equally difficult to keep fans satisfied.
The fall of 2013, Inter Milan's biggest shareholder by the Moratti family became Indonesia's largest consortium of Astra holding Hill, Club 75.67% shares changing hands. The SUNY purchase 68.5% shares from Tohir and Massimo Moratti, respectively.
For this transaction, Shenyang Orient securities investment advisers think it is on a business integration. "Suning sports outdoor channel marketing investment in football is the core, by bringing in and going, the domestic players and brands into the European market as a whole. ”
Central University of finance and sports economic Professor Min Jie believes that Su Ning and inter cooperation, business model, business value, country club provides a lot of references . "As a general rule, the Club's profits included: Union distribution of television revenues, sponsorship revenues in foreign countries are relatively more, this is less on the other, Club sponsors, tickets, franchise and player trading income, advertising income. If these suning to draw inter business model, to their own club now, we stock a good selection of country club. This can greatly improve the Club's income. ”
Chinese capital why eyeing European football
In addition to Inter Milan, but with Italy Milan soccer giants AC Milan are also sought after by Chinese companies. Recent foreign media reports, including the hengda group and Guizhou maotai group, Chinese happiness Foundation company, Alibaba, Consortium of Chinese companies such as Huawei have to buy 70% shares of AC Milan, consortia within the average distribution of the way each company about 10% shares.
In fact, in recent years, capital acquisitions or investments in European Club Soccer is increasingly common. In January 2015, Wanda Group announce a € 45 million to purchase 20% shares of Atletico Madrid Football Club and entered the Club's Board of Directors, this is the first time Chinese companies investing in Europe's top football clubs in November last year, the a-share listed companies in interactive entertainment (300043) injection of more than 60 million euros holding Royal Spanish La Liga teams (RCD Espanyol), is the first time a Chinese company holding one of Europe's five major League Soccer Club. Coupled with earlier Michihiro shares with RMB 290 million acquisition of European football agency MBS total 46% equity capital into European football.
Why China's capital often eyeing European football? Behind because its enormous economic benefits. As the single biggest item in the sports industry, global production value of more than € 800 billion per year of football. Only in terms of League revenues, the 2013 season, achieved total revenue of $ 5.5 billion, in the Premier League the Bundesliga $ 3 billion by $ 2.5 billion, and La Liga, Serie a, $ 2.2 billion to $ 2 billion. Total revenue of only $ 290 million over the 2013 season, the significant difference with the five European leagues.
In the football industry chain, upstream Union for events, clubs, players, football agents, sports training as participant of the event; while downstream includes events, such as copyright and broadcasting, also provide consumers with soccer equipment, soccer Lottery derivatives services. Sinolink securities research report noted that, compared to the internal imbalance in the sports product 80% of the sports industry as a whole, more balanced development of sports industry of European countries.
As the century of this year's European Cup, the South American Cup, as well as a variety of events such as the Olympic Games held in succession, enormous economic benefits to attract domestic enterprises get a share. The European Cup as an example, according to statistics from UEFA 2012 European Championships while living in Europe's debt crisis, but the total of 1.345 billion euros. Research Institute expects this European Cup live 147 million viewers per game, total audience of 6.6 billion, China alone will be more than 1.2 billion people watched this year's European Cup.
In addition, many European football clubs are more than happy to promote marriage of capital in China. According to data released at PWC, in 2015, China Sports market in tickets, purchase and advertising profits are expected to reach $ 3.4 billion. United Kingdom to Yao Ming in the financial times, for example, says its success in NBA basketball quickly became popular in China, contains huge market invaluable behind it.
But excluding these factors, Chinese companies also hope that through the acquisition of foreign ways to speed up the country's youth development at the Club. Wang said the stake in Atletico's purpose is not to control, but for those in the training of young people in Europe to provide more upward path, "unless you were an investment club, the Club will really care about you, will really nurture you, and give you more chance of the game. "Starting from 2011, Wanda Group annual delivery 8-12 of 30 people to Spain to learn football after three years, the number has reached 90. In accordance with the contract of 6 years, to 2017, in Spain studying young football talents in China will reach 180. To support the plan, million a year to invest up to 20 million euros of sponsorship fees.
20亿元入主国米，苏宁成接盘侠还是新霸主？ - 国际米兰,苏宁 - IT资讯
在见识了俄罗斯财团、中东富豪还有东南亚土豪的财大气粗之后，欧洲足坛正逐渐感受中国资本的力量。
6月6日，作为欧洲足球史上的百年豪门，曾获得3次欧冠冠军和18次意甲冠军的国际米兰，在33个月后再次宣布易主。但这一次，它的新东家不再是东南亚财团，而是来自中国的足球新贵苏宁集团。
同一天，苏宁在南京召开并购国际米兰新闻通报会，宣布旗下苏宁体育产业集团以约2.7亿欧元(约合20.10亿元人民币)的总对价，通过认购新股及收购老股的方式，获得国际米兰俱乐部68.5%的股份。
这是中国企业首次控股欧洲豪门足球俱乐部。从王健林出资4500万欧元购买马德里竞技足球俱乐部20%股份开始，中国资本开始大规模渗入欧洲体育市场，其中足球是主要的标的物。适逢今年欧洲杯、百年南美杯以及奥运会等多项赛事接连举办，2016年将迎来一场浩大的体育盛宴。
事实上，中国资本的强势介入正当其时，一方面欧洲足球有着较好的球迷基础，商业模式更为成熟；另一方面目前欧洲经济不振，抄底欧洲足球市场不失为风险较低的投资方式。英国考文垂大学商学院的体育商业教授西蒙·查德维克就表示，中国政府提出，到2025年整个中国体育产业要达到5万亿元的规模，成为世界第一。“政府的指向让企业嗅到了其中的商机，他们希望通过投资体育产业，在今后获得政府的支持和额外的优惠政策。”西蒙说道。
“抄底”国际米兰
在新闻发布会上，张近东透露了苏宁入主国际米兰的一些细节。在今年春节前，张近东和国际米兰俱乐部主席托希尔进行了第一次见面，并对国际米兰产生了浓厚的兴趣。随后，张近东专程前往意大利，拜访了国际米兰的前任主席马西莫·莫拉蒂。“莫拉蒂先生对足球的热情和专注深深地打动了我，”张近东说，“他对国际米兰全身心的投入，成就了世纪足球发展史上最伟大的故事和最动人的佳话。”
张近东在会上豪言，苏宁将源源不断地向国米注入资本和资源，帮助国际米兰称霸意甲，称雄欧洲。张近东表示，此次苏宁斥资收购国际米兰有三方面的原因。“第一，收购国际米兰是苏宁集团布局体育产业的重要组成部分；第二，收购国际米兰将能够助力苏宁足球俱乐部全面提升技术体系和运营能力；第三，收购国米也是苏宁全球化布局中的重要一环，苏宁将积极利用国际米兰在全球各地的知名度，帮助苏宁拓展海外市场，国际米兰将成为苏宁国际化进程中的重要名片。”
事实上，苏宁此次控股国际米兰更像是一次抄底行动。最近三年，国际米兰的总营业额逐年下降，从2012-2013赛季2.01亿欧元，一路下滑至2014-2015赛季1.46亿欧元。与此同时，国际米兰已连续5年未能跻身欧洲冠军联赛，在意甲联赛的排名同样难以让球迷满意。
2013年秋天，国际米兰的最大股东就已由莫拉蒂家族变成了印尼最大财团阿斯特拉的托希尔，俱乐部75.67%的股权易手。此次苏宁购入的68.5%股份，就分别来自于托希尔和莫拉蒂。
对于此次交易，东方证券投资顾问沈阳认为这是一次商业上的整合。“投资足球是苏宁运动户外频道营销的核心，通过引进来和走出去，将国内球员和品牌企业打进整个欧洲市场。”
中央财经大学体育经济研究所教授闵捷认为，苏宁和国米的合作，将从盈利模式、商业价值层面，给国内俱乐部提供很多的参考。“一般来说，俱乐部的盈利包括：联盟分配的电视转播的收入、赞助收入，在国外都是比较多的，国内这方面比较少；另一方面，俱乐部本身有赞助、门票、特许经营、广告的收入和球员买卖的收入。如果苏宁能汲取国米的这些经营模式，带到他们自己现在的俱乐部里面来，也是我们国家俱乐部股份制改造的一个好的选择。这就能大大提高国内俱乐部的收入。”
中国资本为何盯上欧洲足球
除了国际米兰外，同为意大利米兰足球豪门的AC米兰俱乐部也受到中国企业的追捧。近期有国外媒体报道称，包括恒大集团、贵州茅台集团、华夏幸福基业公司、阿里巴巴、华为等中国企业组成的财团已准备收购AC米兰70%股份，财团内部采取平均分配的方式，每家企业10%左右的股份。
实际上，近年来中国资本收购或投资欧洲足球俱乐部越来越普遍。2015年1月，万达集团宣布出资4500万欧元购买马德里竞技足球俱乐部20%股份，并进入俱乐部董事会，这是中国企业首次投资欧洲顶级足球俱乐部；去年11月，A股上市公司互动娱乐(300043)注资6000多万欧元控股西甲球队皇家西班牙人(RCD Espanyol)，是中国企业首次控股一家欧洲五大联赛足球俱乐部。再加上早前道博股份以2.9亿元人民币收购欧洲足球经纪公司MBS共46%的股权，中国资本正在全面进入欧洲足球。
为何中国资本频繁盯上欧洲足球？皆因其背后蕴藏着巨大的经济收益。作为体育产业中的最大单一项目，足球运动每年全球的产值超过8000亿欧元。仅在联赛收入方面，2013赛季，英超实现总营收55亿美元、德甲30亿美元、西甲25亿美元、意甲22亿美元、法甲20亿美元。而中超的2013赛季总营收只有2.9亿美元，与欧洲五大联赛的差距甚大。
在足球的产业链上，上游为赛事联盟、俱乐部、运动员、足球经纪、体育培训等作为赛事的参与主体；而下游则包括赛事版权和转播等，另外还有为消费者提供足球用品、足球彩票等衍生品服务。国金证券的研报指出，相较于国内体育产品占体育产业整体80%的失衡情况，欧美等国的体育产业发展更加均衡。
随着今年欧洲杯、百年南美杯以及奥运会等多项赛事接连举办，巨大的经济效益也吸引着国内企业从中分一杯羹。以欧洲杯为例，据欧足联官网统计，2012年欧洲杯虽然身处欧债危机，但其总收益仍达到13.45亿欧元。研究机构预计，本届欧洲杯平均每场直播观众1.47亿，累计观众达66亿，仅中国就将有超过12亿人次收看本届欧洲杯。
此外，许多欧洲足球俱乐部也乐意通过资本联姻的方式在中国进行推广。根据普华永道发布的数据，2015年中国体育市场在票务、收购和广告的利润总额预计将达到34亿美元。英国《金融时报》就以姚明为例，称其在NBA的成功让篮球运动在中国迅速流行，其背后蕴含的巨大市场价值不可估量。
不过排除这些资本上的因素，中国企业也希望通过收购国外俱乐部的方式加快国内的青训发展。王健林就表示，入股马竞的目的不是控股，而是为那些在欧洲训练的青少年提供更多的上升通道，“只有你投资俱乐部了，俱乐部才会真正关心你，才会真正好好培养你，给你提供更多比赛的机会。”从2011年开始，万达集团每年派送8-12岁青少年30人去西班牙学习足球，三年下来，人数已达90人。按照6年的合同计算，到2017年，在西班牙留学的中国青少年足球人才将达到180人。为支持该项计划，万达每年要投入高达2000万欧元的赞助费。