Net stop service-MSN MSN Chinese Chinese website-IT information
On June 7, 2016, MSN Chinese official "out of service" page from the news switched to hit site label. At this point, the Chinese market 11 years claimed for white-collar users, Microsoft's information portal exit.
Time to go back to May 26, 2005. The same day, MSN Messenger version, MSN in Chinese at the same time formally entered the Chinese market. In order to obtain Internet business license (ICP), and Chinese Web portal Yahoo, Microsoft and the Chinese company's stake in accordance with 1:1, to set up a network communications technology company limited, providing information services.
In order to successfully enter the Chinese and localize, MSN Chinese network has taken a channel model for outsourcing. From the original 9 partners, and in the end more than 30. Executives said that MSN China, outsourcing was to "let the professional person to do the professional thing", and avoid the risk of editorial content. But Yahoo and MSN Chinese networks have been shut down.
It was reported that in recent years, MSN several times adjusted in March 2015, Microsoft announced the business justification, its MSN component into the Windows sector in June 2015, MSN Chinese website redesign new website online, and plan to expand to Windows,iOS and other mainstream platforms such as Android. But these measures, and failed to turn the tide.
A portal site that has created a new cooperation pattern: "fall". What are the reasons?
First of all, China's network media competition, MSN Chinese overwhelmed. In China, business portals have already formed to Sina, Sohu, NetEase, Tencent-oriented pattern, MSN in the past 11 years of Chinese network does not exceed any of the local portal. With the development of the Internet from the PC end shifted to mobile, portals a different recession, new media as a news client, such as rapid development. By contrast, MSN Chinese rarely featured, and lack of innovation.
"Under the double whammy of new and old competitors, MSN traffic decline, seems to have is the chicken business, Microsoft it into naturally reduced. "The investment advisor in cultural industry researcher Shen Zheyan said in a media interview.
Secondly, the MSN product has never been Microsoft's focus, its resources and attention is far from enough. In MSN Instant Messaging software, for example, entered the market in 2005, QQ after the go-ahead in October 2014, to formally withdraw from China. Some analysts believe that, following the Messenger after the withdrawal, closure of MSN in Chinese only a matter of time.
"MSN Web site itself is the MSN Instant Messaging software accessories are supplied by the user in order to use MSN News website. "Renowned scholars Li Yi said the Internet, MSN Messenger after pulling out of China and MSN Chinese network's dismal exit was inevitable.
Third, the industry insiders also speculate that this may be related to policy. In February this year, the State press and publication administration, industry and information technology Ministry promulgated the regulations on the management of network publishing services. New clear Sino-foreign joint ventures, Chinese-foreign joint ventures and foreign-operated unit shall not engage in online publishing service.
Microsoft as foreign companies in China, making social policy risk may exist. " In the era of traditional PC, Microsoft as a software service provider was successful, but the mobile Internet era, Microsoft had become content or application has not been successful, or that he has no such gene. "The communications world editor in Chief Liu Qicheng said.
By subtraction, is a choice. As early as on April 29 this year, MSN Chinese network Home News declared that "will be available on June 7, 2016 Chinese Simplified services. But you can still continue to visit other sites that we recommend. Thank you for your support for MSN in Chinese. " Microsoft Online official said, the future will be focused on international search engine advertising business, especially relating to cross-border e-commerce search to help more Chinese enterprises to expand overseas markets.
It is reported that Microsoft's effort last year to develop the Chinese market, provides include Win10 series of products, and cloud computing, and in China the United States largest research and Development Center. Although Microsoft in China shrank consumer-facing Web services, but the company is actively developing the cloud computing business in the country. Microsoft has a large data centers in Beijing and Shanghai, with cloud computing and cloud storage services for corporate clients.
"For Microsoft, doing the subtraction, focus on core business, is not a bad thing. "Shen Zheyan said in a media interview. Analysts believe that with Microsoft's whole strategy adjustments, the Internet portal, the rise of mobile information terminal mode fading, MSN Chinese network is giving up is a logical necessity.
MSN中文网正式停止服务 - MSN中文网 - IT资讯
2016年6月7日，MSN中文网正式“停止服务”，页面由新闻资讯切换为热门站点标签。至此，这个在中国市场11年多，声称面向白领用户的微软旗下资讯门户网站退场。
时间回到2005年5月26日。当天，MSN Messenger改版，MSN中文网同时正式进入中国市场。为了获得互联网经营许可（ICP牌照），和雅虎中国门户网站一样，微软和中国一家公司按照1比1的股权比例，成立一家网络通讯技术有限公司，提供资讯服务。
为了顺利进入中国并实现本地化，MSN中文网一直采取频道外包的模式。从最初的9家合作方，到最后超过30家。MSN中国某高管曾表示，当初之所以要外包，是希望“让专业的人做专业的事”，规避内容编辑上的风险。但雅虎中国和MSN中文网先后都关停了。
据报道，近年来，MSN多次进行调整：2015年3月，微软宣布业务调整，将旗下MSN部门转到了Windows部门；2015年6月，MSN中文网重新设计改版后上线，并计划推广到Windows，iOS和Android等其他主流平台。但这些举措，并未能力挽狂澜。
一个曾开创全新合作模式的门户网站就此“倒掉”。原因何在？
首先，中国网络媒体竞争激烈，MSN中文网不堪重负。在中国，商业门户网站早已形成以新浪、搜狐、网易、腾讯为主的格局，在过去的11年里MSN中文网没有超过任何一个本土门户。随着互联网发展从PC端向移动端转移，门户网站出现不同程度衰退，新媒体如新闻客户端等发展迅猛。相比之下，MSN中文网既鲜有特色，又缺乏创新。
“在新老对手的双重夹击下，MSN流量下滑，俨然已是鸡肋业务，微软对其投入也就自然减少。”中投顾问文化行业研究员沈哲彦在接受媒体采访时说。
其次，MSN产品向来不是微软关注的重点，对其投入的资源和关注度远远不够。以MSN即时通讯软件为例，2005年进入中国市场，被QQ反超后，于2014年10月正式退出中国。有分析认为，继Messenger退出后，MSN中文网的关闭只是时间问题。
“MSN网站本身就是MSN即时通信软件的附属品，是为了给使用MSN的用户提供讯息的网站。”知名互联网学者李易称，MSN Messenger退出中国后，MSN中文网的黯然退出是必然之举。
第三，业内人士还推测这可能与政策有关。今年2月，国家新闻出版广电总局、工业和信息化部公布《网络出版服务管理规定》。新规定明确中外合资经营、中外合作经营和外资经营的单位不得从事网络出版服务。
微软作为外企，在中国做内容、做社交可能会存在政策性风险。“在传统PC时代，微软作为软件服务提供商是成功的，但到了移动互联网时代，微软做内容、做应用就一直没有成功过，或者说他一直没有这方面基因。”《通信世界》总编辑刘启诚说道。
做减法，不失为一个选择。早在今年4月29日，MSN中文网在首页发布消息，宣布“将于2016年6月7日停止提供简体中文服务。但是您仍然可以继续访问我们推荐的其他网站。感谢您对MSN中文网的支持。”微软在线相关负责人表示，未来公司将专注于国际搜索广告引擎业务，特别是与跨境电商相关的搜索业务，帮助更多中国企业拓展海外市场。
据悉，微软去年投入精力发展中国市场，提供了包括Win10和云计算在内的一系列产品，并在中国设立了美国之外最大研发中心。虽然微软在中国收缩了面向消费者的网络服务，但该公司还是在该国积极拓展云计算业务。微软在北京和上海拥有大型数据中心，为企业客户提供云计算和云存储服务。
“对于微软而言，适当做减法，聚焦核心业务，也并非坏事。”沈哲彦在接受媒体采访时说。分析人士认为，随着微软整个战略的调整，互联网门户模式的衰落、移动资讯端的崛起，MSN中文网被放弃是逻辑的必然。