Warcraft zero field advance chip record: Star low profile support, special effects explosion-world of Warcraft, world of Warcraft, Warcraft movie-IT information

The morning of June 8, Warcraft ushered in Premiere, which has 1 billion followers of the film has not been released, it has provoked a "crazy".

According to the data released by the ticketing platform, as of June 7, at 6 o'clock in the afternoon, Warcraft zero field advance chip 11,858, and breaking of the fast and the furious 7 keep a record, becoming the first. Earlier, the zero-point field scheduled record was 11,000, last released in April by the set of the fast and the furious 7.

7th 23:10, Warcraft zero field advance ticket sale has reached 48.48 million Yuan, more than of the Avengers 2 standings ever second in the Mainland, the funny thing is, the zero-point field box office record at present is the fast and the furious 7 control, 52.47 million Yuan. Warcraft zero field box office could eventually surpass the speed and passion of 7, and then hit another new record? This is an interesting topic.

In fact, the more crazy zeros behind the box office, is a theater to Rob viewers of "dark war". Manager of a large cinema in Chengdu told reporters, accompanied by a sharp increase in the number of cinema, a film created moviegoing peaks in the number of cycle then reduced, in this case, the zero-point field to snatch the more audiences the importance of highlighting.

Zero field into the first

For die-hard fans, of zeros of Warcraft premiere is a rave, this "bounce" movies of the decade the world's 1 billion players eagerly looking forward to. Fans of powerful economic effect, the Warcraft create the craziest of the zero-point field.

According to cat-eye movie data, as of June 7, at 6 o'clock in the afternoon, Warcraft zero field advance chip 11,858, and records maintained by the breaking of the fast and the furious history first. And 48.48 million Yuan (real time data) advance ticket sale than the Avengers 2 temporarily in the mainland ever second.

"Warcraft the zero-point field we had 5 halls, each Hall 300 seats and now (votes) have been sold out, sold half of the two and a half points. "The Manager of a large cinema in Chengdu told reporters, in her career, the zero-point field so" Grand "is also unprecedented.

Has experienced two consecutive months after the trough at the box office, a theater apparently hopes ' Warcraft ' box office hit a nice turnaround, next capital campaign. According to the "entertainment capital" reported that IDC ume international Cineplex in the issuer did not dock fill and other means to increase the chip rate of cases, to buy derivatives, and pay to do the large spreading light boxes, and so on.

In addition to on the site layout "throwing money", some cinema zero field butt media propaganda, "new media we gave each 5 places, early promotional number will help us to attract more film. "Said theater managers say.

Cinema the focus on zero field sense, high zero-point field seems to be increased significantly in the late of the film at the box office guarantee. According to Zhejiang business Securities Institute reported content displayed, previously of 0 points field box office ranking Qian three methyl, respectively is speed and passion 7, and revenge who Union 2, and transformers 4, they of 0 points field box office respectively for 52.47 million Yuan, and 29.73 million Yuan and 20.85 million Yuan, eventually box office results respectively for 2.427 billion yuan, and 1.464 billion yuan and 1.978 billion yuan, are into has "1 billion +" Club.

"Zero economy" into a sweet pastry

In fact, the theater willing to "tap" pay raise behind the zero-point field, is staking its snatch movie number and, in time of rapid growth in the number of the theater, attendance is not high, profits fall in the single screen Theater of pain points.

"Now theater, viewers choice has a lot, after viewing the number of shunting, probably a large continuous hot cycle 20 days or even a month, but now even the strongest large basic to no audience the next week. "Said a large Theater Manager said to reporters.

According to entgroup 2015-2016 research report on China's film industry, by the end of 2015, the theater about 6,494, screen: 31882 respectively 2014 from 32%, 30%, box office exceeded 40 billion yuan for the year in 2014, representing a growth of over billion yuan.

However under higher box office revenues, attendance of each yard line but is not optimistic. Entgroup study shows top shadow company's attendance average was only 18.7% only Wanda cinema line, film cinema investment, UME cinema group and Shanghai film cinema 5 shadow company attendance challenge 20%.

Worth noting is that most zero-point leading movie attendance also fared well at the box office. In Warcraft, for example, as of June 7, at 6 o'clock in the afternoon, cat's eye movies statistical zero field with an average attendance of up to 48.5%, multiple areas there are "difficult to get a ticket" phenomenon. "Now the theater is too much, we have to seize the first time, the best selling time is very short, the zero-point field is a very good sale. "Said a large theater managers say.

Among guests yesterday, in addition to members of the media, critics and senior players, and not a star figure. Xu Zheng and his wife, Huang Bo, Xia Yu and Zhu Zhu is a low profile appears in theaters, then media said with a smile, for Warcraft charm was too big, "billions at the box office" are attracted to join in yourself.

Many die-hard powder of the stars of the world of Warcraft, also to the movie early are the directors of the wildest beast called Yi Xiaoxing. He immediately send longer tweets after the film: "Visual effects shot a large quantity of high quality, as a player for nearly ten years, I see very quickly, lots of familiar names can evoke many memories, Mage and Warlock ultra high degree of skill to restore, and sheep are all the biggest punchline. "He also said to tribe, to Azeroth, he will pay at least three four brushes.

"Billions at the box office" to join non-Warcraft players player rave

Compared to the players, when viewing non-player evaluations get more attention of the guests. Many people praise of Warcraft avatar Visual effects, the magic of Harry Potter, spectacular spectacle, and full of affection, love these sympathetic feelings.

Film critic clownfish Nemo with the "burst" two words to describe the Visual effects of the film, he said: "as the typical Visual control (non-Warcraft powder), really high-energy blockbuster special effects by Warcraft full high, cool explosions, burning to French. 120+ minutes, seconds, seconds are in a State of excitement surging. Delicious cuisine-level Visual effects due to complete one horizon is wide open, brain frequency to wear. Expect also burst at the box office. ”

Heavyweight partners collaborates in joint efforts to create phenomenal blockbuster

Warcraft movies produced include universal pictures, film stock, Tencent, Taiko entertainment and huayi brothers, legendary and Blizzard Entertainment, it is a win. Warcraft is Wanda after the acquisition of legendary, legendary pictures introduced the first project in the country, for the attention and support of the film out.

Warcraft fantasy epic movies of the year will begin formally on June 8 at 0 o'clock landed the Chinese mainland cinemas, IP film from the millions of advocates, real national pastime is bound to set off the summer Carnival.

《魔兽》零点场预排片量破纪录：明星低调捧场，特效炸裂 - 魔兽,魔兽世界,魔兽电影 - IT资讯

6月8日凌晨，《魔兽》迎来首映，但这部拥有10亿粉丝的电影在还未上映之时便已引发了“疯狂”。

根据相关票务平台公布的数据，截至6月7日下午6点，《魔兽》零点场预排片11858场，打破了《速度与激情7》保持的纪录，成为历史第一。此前，零点场预排片的最高纪录是1.1万场，由去年4月上映的《速度与激情7》创下。

截至7日23时10分，《魔兽》的零点场预售票房也已经达到4848万元，超过了《复仇者联盟2》，暂居内地影史第二，有意思的是，零点场票房纪录目前也被《速度与激情7》把持，为5247万元。《魔兽》零点场票房最终能不能超过《速度与激情7》，再创下另一个新纪录呢？这也是一个有意思的话题。

事实上，愈发疯狂的零点票房背后，是一众影院为抢夺观众的“暗战”。成都某大型影院经理告知记者，伴随着电影院数量的急剧增加，一部影片创造观影人数高峰的周期随之缩短，在此情况下，零点场抢夺观众的重要性便愈发凸显。

零点场预排片量成第一

对于铁杆粉丝而言，《魔兽》的零点首映场是一次狂欢派对，这部“跳票”十年的电影让全球10亿玩家翘首以盼。强大的粉丝经济效应下，《魔兽》创造出最疯狂的零点场。

据猫眼电影数据，截至6月7日下午6点，《魔兽》零点场预排片11858场，打破了《速度与激情》保持的纪录成为历史第一。而4848万元（实时数据）的预售票房也超过《复仇者联盟2》暂居内地影史第二。

“《魔兽》的零点场我们开了5个厅，每个厅300座，现在（票）基本已经卖完了，两点半的场也卖了一半了。”成都某大型影院经理告知记者，在她的从业生涯中，零点场如此“盛况”也是前所未有。

在经历了连续两个月的票房低谷之后，一众影院显然寄望《魔兽》的票房打一个漂亮的翻身仗，纷纷下血本宣传造势。据“娱乐资本论”报道，某IDC国际影城在发行方没有对接票补等手段以提高排片率的情况下，自掏腰包购买衍生品，出钱做大型拉布灯箱等。

除了在现场布置上“砸钱”外，部分影院还对接媒体进行零点场前期宣传，“每个新媒体我们给了5个名额，前期的宣传会帮我们吸引更多观影人数。”前述影院经理表示。

影院对零点场的重视不无道理，高额的零点场票房似乎成为影片后期大幅增长的有力保证。据浙商证券研报内容显示，此前的零点场票房排名前三甲，分别是《速度与激情7》、《复仇者联盟2》、《变形金刚4》，它们的零点场票房分别为5247万元、2973万元和2085万元，最终票房成绩分别为24.27亿元、14.64亿元和19.78亿元，均进入了“10亿+”俱乐部。

“零点经济”成香饽饽

事实上，影院甘当“自来水”掏腰包加码零点场的背后，是其为抢夺观影人数而进行跑马圈地，在影院数量高速增长的同时，上座率不高，单块银幕利润下降成为一众影院的痛点。

“现在影院多了，观众的选择有很多，观影人数分流之后，可能以前一部大片持续火热的周期有二十天甚至一个月，可现在再强的大片基本到第二周就没什么观众了。”前述某大型影院经理对记者说道。

据艺恩咨询《2015~2016年中国电影产业研究报告》内容，截至2015年底，全国影院数量达6494家，银幕数31882块，分别较2014年增长32%、30%，全年票房突破400亿元，较2014年增长超百亿元。

然而高额的票房收入下，各大院线的上座率却并不乐观。艺恩咨询研究报告内容显示，前十大影投公司的上座率均值仅为18.7%，只有万达院线、中影影院投资、UME影院集团、上影影院5家影投公司的上座率突破20%。

值得注意的是，多数零点票房领先的电影其上座率也表现良好。以《魔兽》为例，截至6月7日下午6点，猫眼电影统计的零点场平均上座率高达48.5%，多个地区均出现了“一票难求”的现象。“现在的影院太多了，我们必须要抢占第一时间，最好的销售时间是非常短暂的，零点场就是非常好的销售时间。”前述某大型影院经理表示。

在昨日出席的嘉宾当中，除了媒体人士、影评人和资深玩家，也不乏明星身影。徐峥夫妇、黄渤、夏雨和朱珠都低调出现在影院，于是有媒体笑称只因《魔兽》魅力太大，将“百亿票房”都吸引来亲自捧场。

不少明星也是《魔兽》的死忠粉，同时参加提前观影的还有《万万没想到》的导演叫兽易小星。他在看片之后立刻发长微博：“视效镜头量大质优，作为近十年的玩家，我看得很过瘾，大量耳熟能详的名字能勾起许多回忆，法师和术士的技能还原度超高，变羊术是全场最大笑点。”他还表示，为了部落，为了艾泽拉斯，自己至少还会自掏腰包三刷四刷。

“百亿票房”捧场《魔兽》玩家非玩家好评如潮

比起玩家，当日观影的非玩家嘉宾的评价更受关注。许多人都称赞《魔兽》有阿凡达的视效，哈利波特的魔法，壮观的大场面，又不乏亲情、爱情这些有共鸣的情感点。

影评人丑鱼尼莫则用了“炸裂”两个字来形容这部影片的视觉效果，他称：“作为典型的视觉控（非魔兽粉），真真被《魔兽》全程高能的惊天特效high翻，爽爆，燃到炸。120+分钟，秒秒钟都处于亢奋澎湃状态。珍馐美馔级的视觉特效妥妥的让人视界大开，脑洞频穿。期待票房也会炸裂。”

重量级合作方强强联手共同协力打造现象级大片

电影《魔兽》的出品方包括了环球影业、中影股份、腾讯、太合娱乐、华谊兄弟、传奇影业和暴雪娱乐，可谓是强强联手。《魔兽》更是万达收购传奇影业之后，传奇影业在国内引进的第一个项目，对影片的重视程度和支持力度必然是全力以赴。

年度魔幻史诗巨制电影《魔兽》将于6月8日零点开始正式全面登陆中国内地影院，这个亿万拥护者的IP电影，势必会掀起这个夏天真正的全民娱乐狂欢。