Warcraft released nearly 400 million Yuan at the box office 24 hours, user: youthful memories all returned-world of Warcraft, world of Warcraft, Warcraft movie-IT information
8th, at 11 o'clock in the evening, the Beijing CBD Wanda cinema poll surge, it was dressed up as a character in the game, some carrying swords and other props, photo with someone wearing the same t-shirt, shouted "for the Horde", "Union" ... ... These zero-yesterday's premiere of the film world of Warcraft picture adds a lot of ritual. For the film, some netizens described the tickets as the spring, viewing such as Chinese new year, there are also netizens who lamented about ten years, youthful memories return in full.
11:50 June 9 Beijing CBD Wanda cinema screening of Warcraft almost full photo: Wanda ticketing website screenshots
Preparations for the Decade is finally released
24 hour box office Release nearly 400 million
In 2004, the big online game world of Warcraft open beta in North America, starting on November 23 of that year in the United States, and New Zealand, and Canada, Australia and Mexico to issue. On March 21, 2005, the game in the County started limited testing, the same year commercial operation of June 6.
Soon, the number of world of Warcraft players growing like a snowball. At the end of 2008, world of Warcraft subscribers has more than 11.5 million people successfully into the Guinness.
In May 2006, the game company Blizzard Entertainment announced world of Warcraft movie version. Subsequently, the "the world's Warcraft powder" began looking forward to.
Unexpectedly, this moment, for 10 years.
On June 8, 2016, the film adaptation of world of Warcraft world of Warcraft in China, the film tells the story of the Dark Portal, opened it, and the race of two worlds (Horde and Alliance) to fight for their survival and their homes rose story. According to cat-eye box office analysis, 9th 00:00, Warcraft movies up to 386 million at the box office in China, arranged 65%.
Many players dressed up as a character in the game viewing photo: provided
Viewing friends party
Chanting slogans, such as ritual full
As a large-scale online games, world of Warcraft players often belonging to a society, many people gradually became online friends through playing games.
Therefore, to some extent, film of the Warcraft content is less important, is important to the film led to a bunch of old friends reunited.
Kobayashi (not his real name) and his wife through the world of Warcraft, met and fell in love, both 8th and "Association" friends watched the zero-point field, Kobayashi said: "for 10 years, a lot of player of the year when parents, although it no longer plays every day, but feelings between you still, watching movies to get together. ”
Some players wore the same clothes with a screening, as old friend party. Photo: party
In addition to the reunions, some players on game viewing as a "pilgrimage", it is full of a lot of ritual action.
First is the collective purchase of Chang, many players with "Association" as the unit for nearly a month in advance began to book tickets in zero field, if you don't buy, it continues to track rental other matches.
"Our Association has long Chang! "Small Liu is girls, she has two a world of Warcraft of,, respectively is" Union "and" tribal ", she 8th morning views shadow of shadow Office can accommodate 300 people, packed," which 1/3 is ' tribal ',2/3 is ' Union ', a began game in the music sounded to, full are is excited, see Blizzard company of LOGO Shi more began cheers, views shadow Shi we also shouted ' to tribal ', and ' to Union ' ".
In addition, many players simply took the game's equipment and wearing the same style to a screening.
In order to meet the players, some movie theaters in video Hall door to build scenes in the game. Photo: party
Reputation polarized serious?
Fans: do not understand the history of the Warcraft people liked it
Warcraft is rising fast at the box office, is the polarization of reputation on the other side.
Played Chen thinks the game Warcraft plot failed, "did not get, is called to play, basic special effects."
"People who don't know the history of world of Warcraft, may feel that, but I'm going to look at one time IMAX version. "Seven interview with all due respect, itself with world of Warcraft has very deep feelings," when I first started playing, I'm 14 years old, this game has seen me grow up, including love, out of love, it means a lot. "
Also is a veteran player, Tiffany also believes that the world of Warcraft in the film industry on the Reducibility of the game is very high, "I thought it was OK, because the movie is the story of 45 previous beta version".
In fact, Warcraft earlier in the United States reflects at one point had been "bad review", United States well-known rating site "rotten tomatoes (Tomatometer)" shows that the film score of only 4.4 per cent, fresh 24%. Scores on the website Metacritic, movie scoring just 36 points in the Warcraft, netizens evaluated the clues too much dazzle, "if I have to watch a game adaptation of the film, I would rather go to see the Super Mario."
Warcraft in Beijing carried out earlier and attracts fans as Zhang XI photo
Secrets of Warcraft way
Party: games influence film has a natural advantage
For scoring low on the foreign sites, one of the legendary Chinese market Director mudi told reporters, now in addition to the movie Monster outside of North America showing box office and has a very good reputation, "rating is because of the many film critics abroad class of monsters, magical, genre is not cold."
From April into the post after the legendary, wooden flute began to take on Warcraft's publicity work until 12 o'clock in the morning, no holidays, weekends rest, "imported and domestic video release of the film's biggest difference is that the release schedule is uncertain. We are also less than a month to clear the release schedule is indeed tight, heavy task. "
In order to make Warcraft movie box office victory, party propaganda was a lot of innovations.
"For example we were in Chengdu, Shanghai, Beijing make Warcraft theme exhibitions, from the United States, and Canada, and New Zealand Air 140 pieces of original movie props, costumes, scripts, allowing fans close contact and admission free. "Mudi said, in addition, Warcraft also do derivatives show in many cities, and vendors a lot of offline promotion activities.
At present, overwhelmed at the box office the movie monster, unexpected in the wooden flute.
"Did not think the players look at the madness of the zero-point field, many theater managers all say that met, some Studios ticket Hall can only accommodate up to 1, 200 people, but people who queued outside the Studio, like spring, like new, has been described as like a friends party. ”
Mudi think Warcraft rapid growth thanks to the game's impact at the box office, "this is a natural advantage, many players are now offering to help publicity." As to why the monster than the Raider and the resident evil, and also games such as Prince of Persia film adaptation of more concern, wooden flute analysis said: "the very large number of world of Warcraft players. But these players are now powerful, mainstream movie-viewing Group. We know that many players have done the top, special holiday Chang requested the staff to Warcraft. ”
《魔兽》上映24小时票房近4亿元，网友：青春回忆悉数回归 - 魔兽,
魔兽世界,魔兽电影 - IT资讯
8日晚11点，北京CBD万达影院里人头涌动，有人打扮成游戏中的角色，有人手拿刀剑等道具，还有人穿着有相同的T恤一起合影，大喊“为了部落”、“为了联盟”……这些画面为昨天零点首映的电影《魔兽》增添了不少仪式感。对于这部电影，有网友形容买票像春运、观影如过年，也有网友感叹十年之约，青春的回忆悉数回归。
6月9日北京CBD万达影院晚11:50场次的《魔兽》几乎满座图片来源：万达售票网站截图
筹备十年终于上映
上映24小时票房近4亿
2004年，大型网络游戏《魔兽世界》在北美公开测试，同年11月23日开始在美国、新西兰、加拿大、澳洲与墨西哥发行。2005年3月21日，该游戏在中国大陆开始限量测试，同年6月6日正式商业化运营。
很快，《魔兽世界》的玩家数量像滚雪球一样越来越多。截至2008年底，全球的魔兽世界付费用户已超过1150万人，成功打进吉尼斯世界纪录大全。
2006年5月，游戏公司暴雪宣布《魔兽世界》将拍电影版。随后，全世界的“魔兽粉”开始翘首以盼。
没想到，这一等，就是10年。
2016年6月8日，由《魔兽世界》改编的电影《魔兽》在中国上映，该片讲述了黑暗之门打开之后，两个世界的种族(部落和联盟)为了各自的生存和家园奋起而战的故事。据猫眼电影票房分析，截止9日00:00，电影《魔兽》在中国票房高达3.86亿，排片也达到65%。
不少玩家打扮成游戏中的角色前去观影图片来源：片方提供
观影现场成老友聚会
喊口号、带装备等仪式感十足
作为大型网络游戏，《魔兽世界》玩家往往都隶属于某个公会，不少人通过玩游戏逐渐成为线下好友。
因此，从某种程度而言，电影《魔兽》内容已经不那么重要，重要的是这部电影促成一堆老友重聚。
小林(化名)和妻子正是通过《魔兽世界》相识、相恋，两人8日凌晨也和“公会”的老友们一起看了零点场，小林坦言：“10年了，好多当年的玩家都当了父母，虽然现在不像以前天天玩，但是大家之间的感情还在，也通过看电影聚一聚。”
一些玩家穿着相同的衣服一起观影，如同老友聚会。图片来源：片方提供
除了重聚，一些玩家也把观影当作一次对游戏的“朝圣”，因此有了不少仪式感十足的举动。
首先是集体购票包场，不少玩家以“公会”为单元提前近一个月就开始预定零点场的电影票，如果没买到，就继续包场其他场次。
“我们公会很早就包场啦！”小刘是女生，她有两个《魔兽世界》的号，分别是“联盟”和“部落”，她8日凌晨观影的影厅可容纳300人，座无虚席，“其中1/3是‘部落’，2/3是‘联盟’，一开始游戏中音乐响起来，全场都很兴奋，看到暴雪公司的LOGO时更开始欢呼，观影时我们也喊‘为了部落’、‘为了联盟’”。
另外，不少玩家干脆带着游戏中的装备和穿着同样的造型来观影。
为迎合玩家，一些影院也在影厅门口搭建游戏中的场景。图片来源：片方提供
口碑两极化严重？
影迷：不了解《魔兽》历史的人才觉得一般
一边是《魔兽》迅速上涨的票房，另一边是两级分化的口碑。
没有玩过游戏的小陈就认为《魔兽》的剧情乏善可陈，“没看明白，就是打来打去，基本都是特效”。
“不了解《魔兽世界》历史的人，可能会觉得一般，但我打算再看一遍IMAX版本。”小七受访时直言，自己与《魔兽世界》有很深的感情，“刚开始玩的时候，我才14岁，这个游戏见证了我的成长，包括初恋、失恋，意义很大”。
同样是资深玩家，从事电影行业的小美也认为《魔兽》对游戏的还原度很高，“我觉得还行，因为电影里的故事是45级之前的内测版本”。
事实上，《魔兽》早前在美国点映时也一度遭到“差评”，美国知名评分网站“烂番茄(Tomatometer)”显示，该电影的评分只有4.4，新鲜度24%。在评分网站metacritic上，电影《魔兽》评分也仅有36分，有网友评价称该片的线索太多令人眼花缭乱，“如果我必须要再看一场游戏改编的电影，我宁愿去看《超级马里奥》”。
《魔兽》早前在北京三里屯开展，吸引大批粉丝张曦摄
揭秘《魔兽》宣传方式
片方：游戏影响力使电影有天然优势
对于在国外网站上的评分低，片方之一传奇影业的中国市场总监木笛告诉记者，目前电影《魔兽》在除了北美之外的地区放映票房和口碑都很好，“其实国外很多影评类的打分是因为对怪兽、魔幻类题材都不感冒”。
从4月份入职传奇影业后，木笛就开始接手《魔兽》的宣传，天天加班到凌晨12点，节假日、周末都没有休息，“进口影片与国产影片在发行上最大的不同是，上映档期不确定。我们也是不到一个月才明确了上映档期，确实是时间紧，任务重”。
为了让电影《魔兽》票房大捷，片方在宣传上采用了不少创新。
“例如我们分别在成都、上海、北京三地做了《魔兽》主题展，从美国、加拿大、新西兰空运了140件电影中原版道具、服装、手稿，可以让影迷近距离的接触，而且不收门票。”木笛坦言，除此之外，《魔兽》片方还在不少城市做了衍生品展，并联合多个商家做大量线上线下推广的活动。
目前，电影《魔兽》票房的爆棚，在木笛的预料之外。
“确实没想到玩家们看零点场的疯狂，很多影院经理都说没有遇到过，有些影城的检票大厅只能容纳1、200人，但排队的人都到了影城外，有人形容像春运、像过年、像网友的大聚会。”
木笛认为，《魔兽》快速增长的票房得益于游戏的影响力，“这是天然的优势，现在很多玩家都主动帮忙宣传”。对于为何《魔兽》比《古墓丽影》、《生化危机》、《波斯王子》等同样通过游戏改编的电影更引发关注，木笛分析称：“《魔兽世界》玩家的数量非常大。而且这些玩家现在也是有实力的、主流的观影群体。我们了解到的很多玩家现在已经做到公司的高层，专门放假包场请员工看《魔兽》。”