Warcraft movies across China, with what? -World of Warcraft movie, Warcraft, world of Warcraft-IT information
Yesterday, Warcraft was released in mainland China in full format, the movie adaptation of Blizzard's famous game of the same name.
In January this year, Wanda 23 billion takeover of the Warcraft Movie Maker United States legendary. This is by far the largest pile of Chinese enterprises in the overseas cultural acquisition.
Warcraft movie announced official micro-blog, has been above 200 million Yuan at the box office. This morning has been gamers and movie fans look forward to Warcraft landed major cinema lines in China, grossing more than 52 million Yuan. According to movie box office preliminary statistics, Tuesday reported received 109 million, while, Warcraft with record of more than 12,000 over row reflected, midnight field scored 55.4 million, refresh speed and passion keep of 52.5 million midnight field history records; also only by midnight field, will beat x war police: days Kai won has Tuesday one-day champion, and will one-day market upgrade to 100 million line above, became first first day row reflected over 100,000 field of movie, row reflected accounted for than up to 66.4% Market, China is expected to exceed 1.5 billion at the box office.
Warcraft why it is so popular at the box office?
There is no doubt that the primary reason is, Warcraft has a strong IP, and there are a lot of die-hard powder. Since world of Warcraft announced its intention to take it to film, raises concern. Since the game was invented in 1994, became popular in the world, has accumulated more than 100 million players, network players to more than 11 million of them, players in this game, the total time spent is more than 8 million years. The past more than 10 years, wow game still keeps the list of the top ten most popular games in the world. For many players, Warcraft has long been more than just a game, but bearing their most important time and memories of a time machine.
On China's market, as it was in 2004, 2005 was born and grew up, and that era is precisely what Chinese Internet era began, WOW in the domestic online gaming era of relative poverty is really phenomenal, this influence than any other game in China can achieve. In addition, the film's core audience in addition to the WOW of Warcraft players, and more distant WAR3 players.
In addition, in this era of exquisite feelings, Warcraft is not trying to cater to the community, but have a compelling, logical, worldview reasonable background story. Warcraft: the rise of the storyline is the first ORC war, the story of the blueprint is the 1994 sale of the Warcraft 1, it is only the hardcore games played, most domestic players are from the Warcraft 3 just started the series, so in the player name the largest and most popular bridge is undoubtedly the Lich wangaersasi story. Alsace, from rookie to become the Lich King's story, players not only familiar, entanglement was also a love-hate, soul-stirring stories, both from a story bearing or plasticity of the plot are, are adapted the No.1 choice. And Blizzard are not meant to make fun home, choosing instead to tell the history of Warcraft from scratch, because after all, gamers are small, are the subject of the general public at the box office, and this is obviously planned film Lord of the Rings movies. If, in the view of the rich world of Warcraft level, is enough to make dozens of.
Finally that Blizzard Entertainment for the company. Blizzard started, is from a small company with only 3 people, became synonymous with the global gaming industry. In 2012, the subsidiary of Tencent and Blizzard Entertainment Blizzard announce strategic cooperation, in the Chinese market, Activision Blizzard will be the highly anticipated shooter Call of Duty (Online) to the company operation. For a long time, Blizzard to cost r fine masterpiece is known throughout the world, among them, StarCraft, and Warcraft, and world of Warcraft is Blizzard's masterpieces. Warcraft movie will Blizzard take their performance, assuming that Blizzard get 1/4 share share of box office, if Warcraft worldwide box office reached $ 5.8 billion, Activision Blizzard's income contribution 6-10% 2Q16; because the content licensing income corresponds to the operating profit rate is higher, therefore corresponds to the 2Q16 margin of operating profit is expected to improve 18-30%.
Warcraft movie the greater the significance lies in that it is Activision Blizzard from the gaming industry touchstone to enter the television business. From the perspective of Activision Blizzard, never dabbled in film and television companies, introduction to the famous game from your own IP is a good starting point, firms could learn from the market response useful filmmaking experience and lessons learned.
Early news, Warcraft movie producer legendary pictures ' co-production and Wanda Group had just been announced this year to no more than 3.5 billion dollars in cash (about 23 billion yuan) in acquisitions. Thereafter, million up hospital line and in this month said completed major assets restructuring, legend pictures will injected million up hospital line which as global well-known of independent producer company, has and Warner Brothers, and global pictures, top Hollywood Entertainment Group established has long-term cooperation partners relationship so, many people think, in China this global second big movie market, Warcraft has may created new of box office miracle.
《魔兽》电影横扫中国，凭借到到底是什么？ - 魔兽电影,魔兽争霸,
魔兽世界 - IT资讯
昨日，《魔兽》在中国内地以全制式上映，影片改编自暴雪的著名同名游戏。
今年1月，万达以230亿收购了《魔兽》电影的制作商美国传奇影业。这也是迄今中国企业在海外的最大一桩文化并购。
刚刚《魔兽》电影官方微博宣布，票房已经破2亿元。今天凌晨备受游戏玩家和粉丝期待的电影《魔兽》登陆中国各大院线，首映票房就超过了5200万元。据电影票房初步统计，周二报收1.09亿，同时，《魔兽》凭借创纪录的1.2万多场排映，午夜场斩获5540万，刷新《速度与激情》保持的5250万午夜场历史纪录；也仅凭午夜场，便击败《X战警：天启》夺得了周二单日冠军，并将单日大盘提升至一亿线以上，成为首部首日排映超过10万场的电影，排映占比高达66.4%市场预测中国大陆有望突破15亿票房。
《魔兽》票房为何会如此火爆？
毫无疑问，首要原因则是，《魔兽》的IP很强，有大量的死忠粉。自《魔兽世界》宣布准备将其拍为电影时，就引发了各方关注。这款游戏自1994年问世以来，风靡全球，已经积累了超过一亿的玩家，其中网络玩家超过1100万，玩家们在这款游戏上花费的时间总计更是超过了800万年。近十多年来，魔兽游戏依然常年保持在世界前十名最受欢迎的游戏榜单。对众多玩家来说，魔兽早已不仅仅是一款游戏，而是承载了他们最重要的青春和记忆的时光机。
就中国市场来说，因为它是在2004年、2005年的时候出生成长的，而那个时代正是中国互联网开始爆发的时代，WOW在那个国内网游相对贫乏的时代真的是现象级的存在，这种影响力不是其它游戏在中国可以达到的。除此之外，魔兽电影的核心受众除了WOW玩家，还有更久远的WAR3玩家。
另外，在这个讲究情怀的时代里，《魔兽》却并没有刻意去迎合玩家群体，而是拥有了一个引人入胜，逻辑清晰，世界观合理的背景故事。《魔兽：崛起》的剧情是第一次兽人战争，故事的蓝本是1994年发售的《魔兽争霸1》，那是只有骨灰级玩家才玩过的游戏，大部分国内玩家都是从《魔兽争霸3》才开始接触这个系列，因此在玩家中名声最大、人气最高的桥段无疑是巫妖王阿尔萨斯的故事。从阿尔萨斯初出茅庐到成为巫妖王的这段故事，不仅玩家耳熟能详，同时也是一段爱恨纠葛、荡气回肠的故事，无论从故事的人气度还是剧情的可塑性还是来说，都是改编的No.1选择。并且暴雪也没有刻意去讨好玩家，而是选择从头开始讲述魔兽的历史，因为毕竟游戏玩家还是小部分，票房的主体是一般大众，而且这也明显是计划拍成《指环王》一样的系列电影。如果单从魔兽世界观的丰富程度来说，拍个几十部都绰绰有余。
最后来说说暴雪娱乐这家公司。暴雪起家，是从一家仅有3人的小公司，一跃成为了全球游戏行业的代名词。2012年，腾讯和暴雪娱乐旗下的子公司动视暴雪宣布战略合作，在中国市场，动视暴雪将其备受瞩目的射击游戏《Call of Duty(Online)》交给了腾讯运营。长期以来，暴雪以不计成本的投入研发精品大作而闻名全球，其中，《星际争霸》、《魔兽争霸》、《魔兽世界》等都是暴雪的杰作。电影《魔兽》也将给暴雪带来不菲的业绩，假设暴雪获得1/4比重的票房分成，如果《魔兽》全球票房达到5-8亿美元，则对动视暴雪的2Q16收入边际贡献6-10%；由于内容授权收入对应的经营利润率较高，因此对应的2Q16经营利润有望边际提升18-30%。
《魔兽》电影更大的意义在于，它是动视暴雪从游戏产业进军影视业务的试金石。从动视暴雪的角度，作为未曾涉足影视业务的公司，从自有的著名游戏IP入门是一个不错的起点，公司也能从市场反响中吸取有用的电影制作经验和教训。
早期新闻称，《魔兽》电影的制作方传奇影业今年刚刚被万达集团宣布以不超过35亿美元现金（约230亿元人民币）收购。此后，万达院线又在本月称完成重大资产重组，传奇影业将注入万达院线后者作为全球知名的独立制片公司，已与华纳兄弟、环球影业等顶级好莱坞娱乐集团建立了长期合作伙伴关系因此，很多人认为，在中国这个全球第二大电影市场，《魔兽》有可能创造新的票房奇迹。