Blizzard Warcraft movie dissatisfaction: to recover the copyright self-sequel-world of Warcraft movie-IT information
Warcraft movies recently launched film boom box office record was repeated. However, Blizzard as copyright owners are not too happy about the movie, even the intention to resume copyright themselves.
Behind all this, there seems to be very shocking insider
A year ago, Blizzard COO Paul Sams leaving for more than 20 years of service. At that time many people guessing, is Paul Blizzard can't change boats. But Dang professional film critic people, and was invited media people, to Paris ahead of appreciate to Warcraft movie Hou to out of score and comments, and integrated see Blizzard on this Department movie of attitude, only reveals has Paul left real of reasons--Paul led and legend pictures reached of agreement, may will ruined this Department movie, also has to Blizzard perennial to special value of this Department IP smear. And a number of people familiar with the discussions, said Senior's attitude is unclear, but the signs are supported, Paul left, and directly related to the Warcraft movie.
What the hell is going on? Blizzard and legendary how agreements signed by the two sides led to the current situation, but also directly led to the departure of COO? Also contributed, there were rumours before world of Warcraft movie vending game adaptation rights, it's very funny but it is true.
Blizzard COO departure of bear movies
As COO Paul, Director of marketing operations, but Blizzard is a research and development company, chain should be research and development boss Paul. This is the background.
Last June, Paul announced his resignation. In world of Warcraft the rough cut version of the film, after the boss to view submitted to the research and development (3, around April) soon. Have watched the film professionals ' average score was 31 minutes, imagine developing bosses felt. Time, as well.
Again we see Paul's reasons, Paul said going back to Texas with his wife and daughter reunited, and Blizzard can't stand working remotely. People familiar with the matter said, the reasons are basically put words.
Why? Paul kept the long weekend Irvine (Blizzard headquarters) back to Texas, going back to work on Monday, this model, why all of a sudden want to break? Secondly, after Paul left, no one took over as COO job, which part was assigned to the head of Paul's subsidiary Blizzard Europe's body, Blizzard can't handle Texas California (two States followed by North and South, and Irvine in Southern California) distance and stand United States distance to Europe? Furthermore, Blizzard at Paul's House in the city, there is a large Office, Paul could work at the local office, is better than the gap in several time zones, right?
Then many people assumed before Paul think Blizzard doesn't work, so I want to change the company's conjecture. Paul Sams who was it? There are vast estates in Texas, in the United States there are shares of a Super Bowl team. In other words, his choices can eliminate the influence of money. Blizzard in 20, 2015 was certainly not Blizzard's most difficult year, nor is the peak year, between 20 and there are too many temptations and opportunities didn't go away, and watch the pioneer on-line, if no major changes or the bag back, why leave?
Also said that because world of Warcraft expansion failed to resign and the like, please research Paul tube of no return.
Embarrassing attitude of cooperation
Film online soon, are supposed to be working together the legendary and Blizzard Entertainment, is a very strange state.
Legendary pictures ' co-production and invite the world media to attend premieres in Paris, without Blizzard's shadow.
National premiere, Blizzard and easier network responsible for Blizzard products in domestic operations are prepared to participate, and with some of the media has a certain amount of communications in advance, but in fact, the domestic premiere of according to current news, easier network won't attend, and Blizzard is not involved in inviting any media, all by the legendary words. Easier network head Li Riqiang, appears in the domestic players their organization's premiere event, the unofficial premiere. Sounds pretty awkward, isn't it?
The intersection of the two sides, so far only reflected in the game's official website, is responsible for producing films by Tencent official website sorry was not able to find through search. Information on activities related to premiere game website has pushed, as well as the interaction between game and movie content: turned into articles. However, the website don't even have a movie theme, level of cooperation than McDonald's vision of cooperation.
The reason behind: film production contract!!!
Lead to this kind of attitude, alleged reason is that world of Warcraft movie contract.
According to internal sources, in both contracts, Blizzard does not put a penny on the film, and without limiting the operation of the legendary movie rights, but requires control plot and cinematic quality. See here, film and TV industry, or the student familiar with IP transactions, and seconds should be understood. What does this mean? Mean Blizzard in Warcraft movie, there is no real controlling force, perhaps they are not involved in film revenues into. Even invest in the Tencent, Blizzard has not paid.
From now on the Warcraft movie box office estimates, as well as licensing revenues of the film has already been sold, is easy to reach Blizzard must have brain drew conclusions. Talk about filming agreement when world of Warcraft in its heyday, when Blizzard a lot of cash on hand. Total invested approximately $ 160 million film about a Blizzard that year one-quarter net profit.
Eventually, Paul Sams of the leading contract negotiations to sign, is a contract (although may is a high level of the terms). While last year after watching the rough cut video, research and development boss who although never articulated, but Blizzard HQ's some rumors and atmosphere indicated that they were dissatisfied with the film, and after Paul's departure.
Then is the Blizzard started to form, film and television sectors.
Legendary obviously smell taste, and as a business, you want to do is maximize their own interests. In this case, the second production is likely to be out of reach, but IP is not, can sell the most important thing, so there are a bunch of do not know called, not even fit together. Such as an Internet financial cooperation, Warcraft has anything to do with this? Is not animal people have investments, won't get the Burning Legion took home?
Remember the world of Warcraft and Coca-Cola's cooperation? Be regarded as a classic case of different industry around the world. Spokesman for Coca-Cola's avatar characters in Warcraft, filmed commercials, 500 million cans of Coke bottle Warcraft theme, free game swap points ... ... Directly enhance Coca-Cola's 15% net profit in that quarter. Fire and ice theme of Stormwind, and material effects, than 10 years later, the ads probably do not know what has happened to high.
I'm sorry, it's not what I'm looking for world of Warcraft, and Blizzard signed contracts there is no choice, I have a choice, I resist it.
Wait until you see the film, thin characters, exotic setting of Lothar, a word not just open the logical issues of time, don't need to force yourself to say, feeling I was supporting, because it's not that you dream of Azeroth.
暴雪对《魔兽》电影不满：欲收回版权自拍续集 - 魔兽电影 - IT资讯
《魔兽》电影近来在国内掀起观影热潮，票房更是一再刷新纪录。不过，作为版权拥有者的暴雪却对这部电影不太满意，甚至有意收回版权自己拍。
这一切的背后，似乎有着非常令人震惊的内幕
一年前，在暴雪服务超过20年的COO Paul Sams离职。当时许多人在猜测，是Paul觉得暴雪不行了，要换条船。但当专业影评人，以及被邀请媒体人，到巴黎提前欣赏到魔兽电影后给出的评分和评语，以及综合看暴雪对这部电影的态度，才揭示了Paul离开真正的原因——Paul牵头和传奇影业达成的协议，可能会葬送这部电影，也已经给暴雪常年来特别珍视的这部IP抹黑。和内部多位知情人士讨论过，均表示虽然高层们的态度并不清楚，但是种种迹象都支持了，Paul的离开和魔兽电影有直接关系。
到底发生了什么？暴雪和传奇双方的协议到底是怎么签的导致了现在的局面，也直接导致了COO的离职呢？也导致了，之前有传闻称魔兽电影在贩卖游戏改编权，这非常可笑但却是千真万确的情况。
暴雪COO离职，背上了电影的锅
作为COO的Paul，主管的是营销运营部门，不过暴雪是一家重研发的公司，生态链应该是研发的老大们Paul的。这个是背景。
去年6月，Paul宣布辞职。就在魔兽电影的粗剪版，提交给研发的老大们观看后（3，4月左右）不久。已经观看该电影的专业人士给出的平均分是31分，想象一下研发老大们当时的心情。时间上，相当吻合。
我们再看Paul的离职理由，Paul称要回德州和妻女团聚，而暴雪不能忍受远程工作。知情人士透露，这个理由基本是搪塞之词。
为什么呢？Paul保持了很久周末从尔湾（暴雪总部）回到德州，周一再回去上班，这个模式，为什么突然要打破？其次，Paul离开后，没有人接任COO的工作，其中一部分工作被分配到了Paul的下属暴雪欧洲的负责人身上，暴雪受不了德州到加州（两个州南北紧连着，且尔湾在加州南部）的距离，却受得了美国到欧洲的距离？而且，暴雪在Paul家所在的城市，有一个较大型的办公室，Paul大可以在这个当地的办公室上班，也好过几个时区的差距对吧？
再看之前众多人猜测的Paul认为暴雪不行，所以要换公司的猜想。Paul Sams是怎样一个人呢？在德州有大片庄园，在美国超级碗某只球队中有股份的人。也就是说，他的选择基本可以排除钱的影响。而在暴雪20年，2015年绝对不是暴雪最困难的一年，也不是最顶峰的一年，20年间有太多的诱惑和机会，都没有离开，且守望先锋上线在即，如果没有特别大的变故或者说黑锅要背，何以离开？
还有说因为魔兽世界资料片的失利引咎辞职之类，拜托，研发不归Paul管的。
令人尴尬的合作态度
电影上线在即，原本应该是合作无间的传奇影业和暴雪娱乐，却呈现出非常奇怪的状态。
传奇影业邀请全世界媒体到巴黎参加的首映，没有暴雪的身影。
国内的首映，原本暴雪和负责暴雪产品在国内运营的网之易都有准备参加，并提前跟部分媒体有一定的沟通，但实际上，国内的首映仪式据目前的消息，网之易恐怕不会参加，而暴雪方面没有参与邀请任何媒体，全部由传奇影业话事。网之易的负责人李日强，会出现在国内玩家自己组织的首映活动上，而非官方首映式。听起来还蛮尴尬的不是吗？
双方的交集，目前仅体现在游戏的官网上，由腾讯负责制作的电影官网抱歉通过搜索竟然没搜到。游戏官网有推送相关首映活动的信息，以及游戏内和电影互动的内容：幻化物品。可是，官网上连个电影的专题都没有，合作等级还不如和麦当劳的异业合作。
背后原因：电影制作合约！！！
导致双方这种态度的，被指原因就是魔兽电影的合约。
据内部人士透露，双方的合约中，暴雪在电影上不投入一分钱，也不限制传奇影业电影版权的运作，但是要求控制剧情和电影品质。看到这里，影视业内人士，或者熟悉各种IP交易的同学，应该秒懂了。这个条款意味着什么呢？意味着暴雪在魔兽电影上，没有实际控制力，或许根本都不参与电影收入的分成。就连腾讯都参与投资了，暴雪竟然自己不出钱。
从目前大家对魔兽电影票房的预估，以及电影已经卖出去的授权收入来看，很容易得出暴雪当时肯定是脑抽了的结论。谈定电影拍摄协议的时候，魔兽世界如日中天，正是暴雪大把现金在握的时候。电影总投入大约1.6亿美元，大约只是暴雪当年一个季度的净利润。
最终，主导合约谈判的Paul Sams签下的，是这样一份合约（虽然可能各条款是高层综合的意见）。同时去年看完粗剪影片后，研发老大们的态度虽然从未明确表达，但暴雪总部的一些传言和氛围表明了他们对电影的不满意，之后就是Paul的离职。
再之后，就是暴雪自己开始组建影视部门。
传奇影业很明显嗅到了一些味道，且作为商业公司，要做的就是最大化自己的利益。在这个情况下，第二部制作很可能是拿不到了，而且反正IP不是自己，能卖钱最重要，所以才有了一堆不知所谓，甚至毫无贴合度的合作。比如和某家互联网金融的合作，请问魔兽跟这个有什么关系吗？是不是兽人们早有投资的话，就不用面对被燃烧军团夺走家园？
还记得当年魔兽和可口可乐的合作吗？被全世界奉为异业合作的经典案例。可口可乐的代言人化身魔兽中的人物，拍摄广告片，5亿瓶魔兽主题的罐装可乐，赠送游戏内换购积分……直接提升了可口可乐当季15%的净利。冰火暴风城的主题，以及物料效果，比10年后的这个广告，大概不知道高到哪里去了。
抱歉，这不是我要的魔兽，和已签合约的暴雪没有选择不同，我有选择，我抵制它。
等你们看了电影，看到单薄的人物刻画，奇特设定的洛萨，一言不合就开打的各种逻辑问题的时候，不需要强迫自己说，为了情怀我就是支持，因为它不是你梦里的那个艾泽拉斯。