Wang Sicong uncovering "ayi" live platform what fake? -Ayi, eSports live-IT information
Related reading: theLeague of legends official punishment ayi: numbers 10, suspended indefinitely
The evening of June 8, national husband Wang Sicong posted a tweet, exposed anchorwoman ayi cheat the game fans, take millions of salary but someone to play. Betta TV also accused the ayi signed broadcast platform of this generation Viper.
Topic # # ayi's instant tweets hot search has topped the reading reached 690 million passengers in the esports community has sparked a current topic in the game rankings ranked first.
On June 9, the torn hero ayi statement issued apologies and begged Wang Sicong leave. Shortly thereafter, fighting fish TV official Micro-Blog synchronized sound, saying investigations are true, will be severely punished, and will step up its supervision.
Mistakes have a public apology, thought of the matter to an end, but do not want the evening of June 9, Wang Sicong and forwarded the game lol building anchors a tweet, condemned the fighting fish TV long (3-6 months), unpaid wages, resulting in many anchors had to flee.
Side anchor tens of other annual legends, one side is Daniel platform wage conflict, only this year began to wash up on the fast track of broadcast industry seemed to have not looked glamorous. Coupled with Hunt shortly before Jin Jilei cloud network live scalping Insider revealed, live current wave surging after another, whether it be playing, wages are scalping, is just tip of the iceberg, along with industry concerns the promotion, which is covered by capital bubble industry turmoil, are one by one to the surface.
Capital churning foam flooding
Count the capital market darlings in recent two years, absolutely not broadcast industry. Industry statistics, live platform investment estimate in 2013, about 170 million, 2014 for 790 million in 2015 to reach 2.37 billion, representing a growth rate close to 300%.
From YY, fighting fish TV, reflecting, to red leader Zhou hongyi pepper live, national TV husband Wang Sicong Panda, and Ali, millet into domestic capital markets comply with a common understanding, namely: rather the wrong, not to be missed. Broadcast industry why so popular? First, the live entry level product for the future, affecting many industries. Dean Zhao Shuqing said CUC Internet information, attention where, where is the money.
At present, the sources of income include advertising sponsorship of the live platform, value-added services, membership billing, Business Guide, and quiz competitions, based on user attributes and channel change in the future, live models can have more possibilities. Live + advertising: not only as a platform to raise revenue, more traffic. For example, the official sponsor of the Cannes Film Festival this year l ' Oréal invited Fan Ye, Akimoto, female monks live on as anchors in the United States. Live + value-added services: user tips by absorption into.
Video site and anchor percentage 6:4, behind pay tens of millions live, live platform of income and expensive.
Live + power: you can bring traffic to the platform, can broadcast more selling, immediate liquidation. According to the data provided by the mushroom Street, in front of a live upgrade on the line on the first day, UV Ultra 10 times. The end of May, Wu Zun live in Taobao recommended milk brands, 60 minutes brought 1.2 million yuan of sales, conversion rates up to 36%. Polo honey open data also show, broadcast live on far-reaching the next single conversion rate of 20%, higher than without live packaging of goods. Mushroom Street, head of e-commerce said Hong Bo, although live broadband costs is very high (each for 120,000 yuan in g-band), but in the mushroom Street, anchor into red envelopes have been able to cover cost of broadband. In addition, the presenter can also select brands collect broadcasting fees and commissions.
In conclusion, as long as enough sticky users, is now only a matter of time.
Virtual fire trap capital of hot pursuit of data must be behind industry and rapid growth of the enterprise. Enterprises in order to raise more funds, also hard to refresh the data in the record. However, in the broadcast industry, investors he sees growing data, maybe the "brush" comes out.
Recently, the live broadcast platform on the Taobao brushes powder stores were exposed, through these stores you can buy live platform's popularity, fans, even on popular services such as for live streaming platform including fighting fish TV, reflecting passenger and a number of industry. I found browsing Taobao, now reflects the number of fans, in Taobao's market price is mostly "1 = 20,000 powder"; fans wasn't enough, someone's watching in real time live is King, while Taobao bought live is the price of popularity "10 =6000 popular; if you want to become a popular anchor, simply spend more money to buy higher-order brush list packages.
Broadcast industry "brush" data, and is a technical loophole or is it man-made?
Hunt gave a good cloud founder Jin Jilei why. Live Red platforms, network economics and anchor triangle chain of surfaces.
It turned out that this was an empty glove White Wolf games.
He said reticulocyte brokers bulk recharge to the broadcast platform, you can get a 50 percent discount. For example, network red brokerage company spent 20 million Yuan into a live platform recharge, after obtaining a 50 percent discount, equivalent to get 40 million virtual currency. Brokerage firm will spend 40 million virtual currency on its network red account, then 40 million of revenue and 55 into the broadcast platform, brokerage firms can get paid 20 million, meaning that brokerage firms is no loss, but praised his reticulocyte and reticulocyte account harvesting water, live platform has also been a lot of VC data.
Other industry sources, in the broadcast industry, most screen red brokerage live platform filled with big money, official water after walking out, and then return to virtual goods to a certain percentage of the company, then brush with these virtual goods its agency network, red. Thus, scalping the broadcast industry, is not a party to, live platform, net red brokerage, net red are involved. Insiders also pointed out that the live scalps and scalping differs from Taobao, live brush using a virtual currency, than can only be legal tender brush Taobao, better operation .
Industry recommendations, live platform ' and not because of false sentiment has improved, really keep a user will always be quality content.
Price check to host while a certain number of users, but how to increase user stickiness, preventing the user along with anchor job, where is the next live platform needs to work hard. At present, the live release of maximum value, live platform business model is in constant evolution. The reticulocyte-driven pattern of UGC shows sooner or later will be better quality of PGC to partly replace, at the time, whether the broadcast industry will return to reason?
In any case, brush single, pinch, events such as the arrears of real live push area to the Sun will be in full swing, on a gorgeous cheongsam crawling lice also came into the public eye, how to shake off these lice have become increasingly vague and evasive.
王思聪揭“阿怡代打”，直播平台还有哪些假货？ - 阿怡代打,电竞直播 - IT资讯
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6月8日晚间，国民老公王思聪发布了一条微博，揭露游戏女主播阿怡欺骗粉丝，拿着千万年薪却找人代打。同时指责阿怡的签约直播平台斗鱼tv，对这种代打行为姑息养奸。
#阿怡代打#话题瞬间登上微博热搜榜榜首，阅读量一度达到6.9亿人次，在电竞圈引起轩然大波，目前在游戏话题榜排名第一。
6月9日，被撕主人公阿怡发布致歉声明，恳求王思聪放过。紧接着，斗鱼tv官方微博也同步发声，称经调查代打行为属实，将严惩，并且以后会加强监管。
犯错方纷纷公开道歉，原以为代打事件就此划上句号，却不想6月9日晚，王思聪又转发了游戏主播lol小楼的一条微博，谴责斗鱼tv长期（3-6个月）拖欠工资，导致很多主播不得不出走。
一面是电竞主播动辄千万级别的年薪传说，一面是大牛平台欠薪矛盾，今年才开始冲上快车道的直播行业好像并没有看起来的那么风光。再加上前不久猎云网靳继雷揭露的直播刷单内幕，直播行业当前可谓一波未平一波又起，无论是代打、欠薪还是刷单，都只是冰山一角，伴随着行业关注度的提升，这些被资本泡沫掩盖着的行业乱象，正在一一浮出水面。
资本搅动泡沫泛滥
细数近两年资本市场的宠儿，绝对少不了直播行业。业内人士统计，直播平台投资估算额2013年约为1.7亿，2014年为7.9亿，2015年达到23.7亿，增长率接近300%。
从YY、斗鱼tv、映客，到红衣教主周鸿祎的花椒直播、国民老公王思聪的熊猫tv，再到阿里、小米的纷纷入局，国内资本市场遵从着一个共同的认知，即：宁可错投，不可错过。直播行业为什么这么火？其一，直播未来的入口级产品，牵动着许多行业。中国传媒大学互联网信息研究院院长赵树清曾说过，注意力在哪里，钱就在哪里。
目前，直播平台的收入来源主要包括广告赞助、增值服务、会员付费、电商导流、比赛竞猜等，而在未来根据用户属性及渠道的变化，直播的变现模式可以有更多的可能性。直播+广告：不仅能为平台带来收入，更能带来流量。例如，今年戛纳电影节的官方赞助商欧莱雅邀请了樊野、章元一、雌和尚作为主播在美拍上进行直播。直播+增值服务：靠吸收用户打赏分成。
视频网站和主播的分成比例大都为6:4，所以动辄薪资上千万的直播背后，直播平台的收入也不菲。
直播+电商：可以为平台带来流量，更可以边播边卖，即刻变现。根据蘑菇街提供的数据，在直播功能升级上线第一天，UV超了10倍。5月底，吴尊在淘宝直播推荐奶粉品牌，60分钟带来120万人民币的销量，单品转化率高达36%。波罗蜜的公开数据也显示，在波罗蜜直播时段的下单转化率达20%，高于没有经过直播包装的商品。蘑菇街电商负责人洪波还表示，虽然电商直播的宽带成本很高（每G宽带为1-2万元），但目前在蘑菇街，主播的红包分成已经能够覆盖宽带成本。此外，主播还可以选择与品牌合作，收取直播费和佣金。
综上，只要拥有了足够多的粘性用户，变现只是时间问题。
虚火背后的数据陷阱资本热追求的必然是行业和企业的高速增长。而企业为了融到更多资金，也在勤勤恳恳的刷新各项数据纪录。只是，在直播行业，投资人心心念念看到的企业增长数据，也许是“刷”出来的。
日前，淘宝上的直播平台刷粉店被曝光，通过这些店家可以购买到直播平台的人气、粉丝，甚至上热门等服务，涉及直播平台包括斗鱼tv、映客等多家行业前茅。笔者浏览淘宝发现，目前映客的粉丝数，在淘宝的市面价格大都是“1元=2万粉”；有了粉丝还不够，直播的时候有人实时观看才是王道，而淘宝买直播人气的价格是“10元=6000人气；如果想要成为热门主播，只需花更多的价钱购买高阶刷榜套餐即可。
直播行业“刷”数据现象，是技术漏洞还是人为原因？
猎云网创始人靳继雷的一段话道出了其中缘由。直播平台、网红经济公司和主播的三角利益链也随之浮出水面。
原来，这是一场空手套白狼的把戏。
他说，网红经纪公司大批量向直播平台充值，可以获得5折优惠。例如，网红经纪公司花2000万人民币向直播平台充值，取得五折优惠后，相当于得到了4000万虚拟货币。经纪公司将这4000万虚拟货币花在自己旗下的网红账号，随后，4000万的收入和直播平台五五分成，经纪公司就可以得回付出的2000万，也就是说，经纪公司其实并没有损失，但却捧红了自己的网红，同时网红账号收获了大量流水，直播平台也得到了大量的VC数据。
另有业内人士透露，直播行业里，大都采取网红经纪公司给直播平台充高额的钱，官方流水走完之后，再以虚拟物品返还给公司一定百分比，然后公司用这些虚拟物品刷自己旗下的签约网红。由此看出，直播行业刷单，并不是一方所为，直播平台、网红经纪公司、网红均有参与其中。业内人士还指出，直播刷单和淘宝刷单的区别在于，直播刷单用的是虚拟货币，比只能用法定货币刷单的淘宝，更好操作。
业内人士建议，直播平台的活跃度并不会因为虚假人气有所提升，真正留住用户的永远都是优质内容。
高价签来的主播虽然带来了一定数量的用户，但如何增强用户粘性，防止用户跟着主播一起跳槽，才是接下来直播平台需要下苦功的地方。目前，直播的价值并未得到最大程度的释放，直播平台的商业模式也还在不断的演化中。这种以网红驱动的UGC秀场模式迟早会被更优质的PGC内容进行部分替代，彼时，直播行业会否回归理性？
不管怎样，刷单、代打、欠薪等事件真切的将热火朝天的直播领域推到阳光下，华丽的旗袍上爬动的虱子也映入众人眼帘，如何抖落这些虱子则变得越来越无法隐晦和回避。