Aliying treasure Entertainment announced with paramount to develop film and television derivatives-entertainment treasure, FOSS-IT news
On June 12, Shanghai film festival the next day, Ali, Chief strategic partner of the Festival of film entertainment Po the convening of its "everyone can play to earn" Press Conference, announced that 20th Century Fox, paramount, Japan round Valley Corporation, dream sound sound charming stars derivative development agreement is reached. Meanwhile, Bao also announced three new dream entertainment partners, music Hu Yanbin, female Idol Group respectively SNH48 and NPC's founder Li around derivatives activities and star dream partner to create fans.
Entertainment treasure into 5 IP development derivatives
Chinese film industry revenue has exceeded 30 billion, 80% of which income from box office, looking at films is a mature market of the United States, only 30% of the film's revenue at the box office, film and television derivatives revenue of as much as $ 5 billion. Entertainment treasure and the paramount, 20th Century Fox, Japan round Valley Corporation and the dream ring tone charm the stars work, reached a related IP derivative development agreements, relying on Alibaba e-commerce eco-business resources, platform and data support, providing focused sales solutions for IP providers, and accurate resources.
The Shanghai film festival, entertainment treasure brought to the ice age 5: Star collision, Teenage Mutant Ninja Turtles 2: breaking out of its shadow and the Star Trek 3: beyond the stars, Ultraman, the voice of China's five Super IP, reaching cooperation on the development and sale of related derivatives. Paramount China General Manager Yin Ai, 20th Century Fox, Managing Director of China Liu Siru, round Valley Corporation Executive Shigematsu 徹, dream sound General Manager Wang attended the press conference and signed a contract with entertainment treasure.
Aliying Vice President, entertainment, said Yu Wei, Bao, good IP needs suitable soil, entertainment treasure when it comes to different IP, from the perspective of Ali data, provides design, production, sales channels, and different focuses on professional services.
While joint entertainment treasure and Taobao platforms, copyright docking with the playing platform, authorized development resources available to Taobao and derivatives markets, "secondary research" for treasure entertainment and IP rights assigned to liquidate.
New star dream partner
In addition to work with producers to develop IP derivatives, a star is another core entertainment treasure of derivatives business, "dream partners" is a recreational treasure is available to their own advantage the Internet resources, collection of fan power, full dig star brand value. This treasure Entertainment Announces Anson Hu, SNH48, and Li Chen as the new dream partner. At the scene, entertainment treasure and unused items owned by Ali, joint trading platform "busy fish" live auction of celebrity related items, then, the two sides will launch the fan plan, stars, films and more fan interaction, while improving stars image values.
For more culture and entertainment industries and financing of
Entertainment treasure well known was the launch in 2014-Lite, stable profit from film and television products, so that ordinary people can become movie investments and benefit from, at the time of investment, also gain viewers and fans.
In addition to a stable income returns, entertainment treasure can also give something back to the fans the movie tickets, such as derivatives and the premiere party interests, turned consumers passively accept the traditional model of the past, between the fans and the film had a real connection with entertainment treasure bonds.
Future entertainment treasure will work with Ant-gold suits, scouring votes, SINA microblog Department resources, such as, to introduce more entertainment industry chain financing model, so that more investors would benefit from the development of cultural industries in the entertainment.
阿里影业娱乐宝宣布与派拉蒙等合作开发影视衍生品 - 娱乐宝,福斯 - IT资讯
6月12日消息，上海电影节开幕次日，作为本届电影节首席战略合作伙伴的阿里影业旗下娱乐宝召开“人人都能玩的赚”的发布会，宣布二十世纪福克斯、派拉蒙、日本圆谷株式会社、梦响强音魅力星辰达成衍生品开发协议。同时，娱乐宝还公布了三位新的梦想合伙人，分别为音乐人胡彦斌、女子偶像组合SNH48和NPC创始人李晨，围绕梦想合伙人打造粉丝活动和明星衍生品。
娱乐宝为5大IP开发衍生品
中国电影市场行业营收已经突破300亿，其中收入的80%来自票房，反观电影市场非常成熟的美国，票房仅占电影总收入的30%，影视衍生品的收入则高达50亿美元。娱乐宝此次与派拉蒙、二十世纪福克斯、日本圆谷株式会社和梦响强音魅力星辰合作，达成了相关IP衍生品开发协议，依靠阿里巴巴电商生态的商家资源、平台优势和数据支持，为IP提供方提供针对性的销售解决方案，并进行精准资源投放。
此次上海电影节，娱乐宝携《冰川时代5：星际碰撞》、《忍者神龟2：破影而出》、《星际迷航3：超越星辰》、《奥特曼》、《中国好声音》五个超级IP，就相关衍生品的开发和售卖达成合作。派拉蒙中国区总经理尹艾、二十世纪福克斯中国董事总经理刘思汝、圆谷株式会社总裁繁松徹也、梦响强音总经理王磊出息了发布会并与娱乐宝进行签约。
阿里影业副总裁、娱乐宝总经理俞巍表示，好的IP需要合适的土壤，娱乐宝在面对不同IP的时候，将从阿里大数据的角度，提供从设计、生产工艺、销售渠道等不同侧重的专业服务。
同时娱乐宝还联合淘宝玩客平台，将版权与玩客平台对接，将片方授权以及衍生品开发资源提供给淘宝玩客市场，进行“二次研发”，为娱乐宝及IP版权方赋能变现。
新的明星梦想合伙人
除了与制片方合作开发IP衍生品外，明星衍生品也是娱乐宝另一项核心业务，“梦想合伙人”是娱乐宝提供自己的优势互联网资源，集合粉丝力量，全方位挖掘明星品牌价值。此次娱乐宝公布了胡彦斌、SNH48和李晨为新的梦想合伙人。在现场，娱乐宝还联合阿里旗下闲置物品交易平台“闲鱼”现场拍卖了明星相关物品，接下来，双方还将推出超级粉丝计划，让明星、影视作品和粉丝有更亲密的互动，同时提高明星个人形象价值。
更多的文化娱乐产业融资模式
娱乐宝广为人知的还是其在2014年推出的低门槛、稳定收益的影视理财产品，让普通人也能成为电影的投资方并从中获得收益，片方在获得投资的同时，也收获了观众和粉丝。
除了稳定的收益回报外，娱乐宝也能回馈给粉丝电影票、衍生品以及首映典礼参加集会等权益，颠覆了过去消费者只能被动接受的传统模式，粉丝和影视作品之间借助娱乐宝产生了真实的连接纽带。
未来，娱乐宝将协同蚂蚁金服、淘票票、新浪微博等阿里系资源，推出更多针对娱乐文化产业链的融资模式，让更多投资者在娱乐文化产业的发展中获益。