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published in(发表于) 6/12/2016 10:11:35 AM
Warcraft Memorial Youth, may be social networking spree

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Warcraft Memorial Youth, probably just a networking spree-world of Warcraft, Warcraft movie-IT information

Believe that many users have been taking advantage of the Dragon Boat Festival holiday copy of Warcraft movie to brush up, or even brush more than once. In addition to brushing movies in person, I believe we are in space, circle of friends to see the movie ticket stubs from around the country. Even saw all about world of Warcraft, like an exclamation point of youth. After a three-day vacation, Warcraft movie's box office is "skyrocketing 90,000" as of June 12 0 o'clock, Warcraft add up to 940 million Yuan at the box office in mainland China. About to cross 1 billion threshold.

Watch Warcraft movies are so popular, Blizzard Entertainment, universal pictures, and even the majority of Warcraft fans naturally with great satisfaction. Not only no waste classic IP, instead also earned of basin full bowl full, Warcraft fans more is in this Department movie in the found, original world has so more people and himself is "fellow human", everyone in "with a city" Shang common fought, and rode gallop, shouted "to Union", and "to tribal", in tears in the a again and a again review with youth.

Warcraft movie success, let people know again and again to a classic game IP have much market value, but the information IT believes that Warcraft movie's high profile may benefit from the popularity of the game, but so popular not only at the box office game fan effort, also from the snowball effect of social networks. Warcraft movie hot, more like a social Carnival.

Firstly, I do not deny that the Warcraft movie's success comes from the support of fans, in 2004, the larger MMORPG online game world of Warcraft open beta in North America, subsequently landing United States, and New Zealand, and Canada, Australia and other regions, in 2005 landed the Chinese mainland market, players after the explosive growth in the number, peak period of paying customers has more than 12 million people. On January 28, 2014, world of Warcraft account of more than 100 million. That same year, WOW players today to create a total of 500 million characters in the game, surpassing the United States population.

If starting from the 2004 global launch of world of Warcraft, world of Warcraft has become the longest-running MMORPG game in the history of the game, in 2013, world of Warcraft has reached similar gaming market share of 36%, is the second of four times as much. Game will have its own life cycle, world of Warcraft is no exception, in recent years, world of Warcraft has gone when hot, although it remains one of the world's most popular MMORPG games today, but the dominance of the gaming industry has ceded an up and comer.

In more than 10 years of wars, world of Warcraft, accumulated a great deal of popularity throughout the world , coupled with the Blizzard Entertainment announced in 2006 adaptation of world of Warcraft for the big movies, several twists and turns in 2014 after the official start, finished shooting the same year, when the world of Warcraft official was brought to the big screen, ten years from the originally announced that the film had gone. Backlog a decade of anticipation, longing, broke out in this moment, of course, is a terrorist force .

However, after the release of the Warcraft, was facilitated by the many fans became a phenomenal film, a lot of players who are around the information you selected into the cinema viewing. Take for instance the author, beside a lot of female friends in Dragon Boat Festival holiday to watch the Warcraft, but also for film given decent reviews. You know, these friends are not only not to play the game, even on the network is not too familiar with, but in the face of strong social campaign, they knew a game adaptation .

Many people herd Warcraft is actually not remember the dribs and drabs of those young, they probably never experienced the wow era 00, or is not concerned about online games that young men and women. We choose to go to the movies, as is the desire to integrate into the social party, Nu-brush out of existence in the fi. Of course, all of this due to the nature of a decent work .

In my opinion, the emergence of large numbers of fans viewing user and Warcraft in China's inland market's award-winning one . At the end of May, when Warcraft film scoring when he was lifted for the first time, 29 minutes low marks many fans feel anxious, waited for 10 years to a terrible movie? From the time of the comment can be seen, judges are dissatisfied with this product focused on the plot. Later on there were news that senior Blizzard of Warcraft movie not satisfied with intention to recover copyright remake.

When the official in the country after the release of the film, think nationwide ridicule, we did not see, we see throughout the various cosplay classic characters, various Association small group gatherings, people seem to have not too many requirements for film and more about seeing the display in front of the game's characters lifelike, or tragic Miss youth with teammates in the game. Warcraft has not only a movie, more like a social media, it connected their fighting in the virtual world of the world's Internet users, gamers from line to line, and from this point, the monster movies have been successful .

In addition, in the eyes of non-gamers, Lothar, Khadgar, Ryan King, and Ogrim, Gul and other characters and has no special meaning, in terms of people is completely blank, leaving Director rendering, which is faithful to the original characters, portrayed in the movie full, and few people know? For non-gamers, Warcraft is adaptation of the game, but the game and the original movie made out of any effects on them. When they see the characters ' relationship and plot set, plus after the luxurious Visual effects, and a "good" was born.

So, in my opinion, Warcraft has reputation in mainland China (double score of 8.1), both at the box office, and viral in social channels the movie has a big impact . Warcraft was first released, with big name capture immersed in revelry and excitement of our players as well as eat people know the truth. Therefore,the success of Wow, more like a social Carnival Victory .

Warcraft movie itself, there were still many shortcomings, first on the shape of a character is not very high, and the reason may be the movie, like many of the roles is soy sauce, only a fleeting seconds of play. Addition, has been was players by yearning for of Ironforge, and storm city, and Dalaran, main city, and no completely show out shock panorama, in shaping a momentum Grand of huge world aspects also has lacks, may is movie commercial need adapted general consumers of reasons, Warcraft movie of worldview was greatly simplified, in plot development aspects, human and beast people of conflict also slightly explicit forced, whole Department movie lack linked of urgency, on like is was excessive clip Hou and again put together of story. Fortunately, this piece of the story is not too annoying.

Regardless of the Warcraft movie for better or worse, these are no longer important, the moment when fans players after watching the movie. Is your game account to the journey. For non-fans the audience, the film's name is not important.


用《魔兽》祭奠青春,也许只是网络社交的狂欢 - 魔兽,魔兽电影 - IT资讯

相信不少网友已经趁着端午小长假把电影《魔兽》副本给刷完了,有的甚至还刷了不止一遍。除了亲自刷电影外,相信大家也在空间、朋友圈看到了来自全国各地的电影票根。甚至看到了各种关于魔兽、青春之类的感叹。在经过了三天假期后,《魔兽》电影的票房也是“扶摇直上九万里”,截至6月12日零点,《魔兽》在中国内地的票房累积为9.4亿元。马上就要跨过10亿元门槛。

看着《魔兽》电影如此受欢迎,暴雪、环球影业甚至广大魔兽粉丝自然深感欣慰。不光没有浪费经典IP,相反还赚的盆满钵满,魔兽粉丝更是在这部电影中发现,原来全世界有这么多人和自己是“同道中人”,大家在“同一片大陆”上共同奋战、策马驰骋,高喊“为了联盟”、“为了部落”,在热泪盈眶中一遍又一遍复习着青春。

《魔兽》电影的成功,再次让人们认识到了一个经典的游戏IP拥有多大的市场价值,但IT资讯认为,《魔兽》电影的高知名度也许得益于游戏的普及,但如此火爆的票房不单单是游戏粉丝的努力,还有来自社交网络的滚雪球效应。《魔兽》电影火爆,更像是一场社交狂欢。

首先,笔者不否认《魔兽》电影的成功来自广大粉丝的支持,2004年,大型MMORPG网游《魔兽世界》在北美开启公测,后来相继登陆美国、新西兰、加拿大、澳洲等地区,2005年正式登陆中国大陆市场,之后游戏玩家数量呈现爆炸式增长,巅峰时期的付费用户超过了1200万人。2014年1月28日,《魔兽世界》的注册账号超过了1亿个。同一年,魔兽玩家在游戏中一共累计创建了5亿个角色,超过了美国的人口总数。

如果从2004年《魔兽世界》全球上线算起,《魔兽世界》已经成为了游戏史上运营时间最长的MMORPG游戏,在2013年,《魔兽世界》达到了同类游戏市场占有率的36%,是第二名的四倍之多。游戏都会有自己的生命周期,《魔兽世界》也不例外,近几年,《魔兽世界》已经没有了当年的火爆,虽然它依然是当今世界上最受欢迎的MMORPG游戏之一,但游戏行业的霸主地位早已拱手让给了后起之秀。

在十余年的征战中,《魔兽世界》在全世界积累了大量人气,再加上暴雪娱乐公司在2006年就宣布改编《魔兽世界》为大电影,大几经波折后于2014年才正式开机,同年完成前期拍摄,当《魔兽世界》正式被搬上大荧幕时,距离当初宣布改编电影已经过去了十年时间。积压了十年的期待、渴望,在这一刻迎来爆发,自然是一股恐怖的力量

然而在《魔兽》上映后,却在众多粉丝的推动下成为了一款现象级电影作品,大量非游戏玩家在身边朋友的宣传之下选择进电影院观影。就拿笔者来说,身边有不少女性朋友在端午假期内观看了《魔兽》,还能针对电影给出像模像样的评价。要知道,这些朋友不单单是不玩游戏,甚至对网络也不是太熟悉,但在强大的社交攻势下,她们还是知晓了这么一部游戏改编作品

不少人追风看《魔兽》,其实并不是追忆那些青春年少的点点滴滴,他们或许是从没经历过魔兽时代的00后,或者是毫不关心网游的青年男女。大家选择去看电影,更像是渴望融入这场社交狂欢之中,在网络热点中怒刷一发存在感。当然,这一切的本质还得归功于一部说得过去的作品

笔者认为,大量非粉丝观影用户的出现,也是《魔兽》在中国内陆市场备受好评的原因之一。在5月底,当《魔兽》电影评分第一次被解禁时,29分的低分让不少粉丝感到揪心,难道等了10年就等来一部大烂片?从当时的评语可以看出,评委对这部产品的不满主要集中在剧情上。后来还有消息称,暴雪高层对魔兽电影不满意,打算收回版权重拍。

当影片正式在国内上映后,想象中的全民吐槽情况我们并没有看到,我们看到的是全国各地各种cosplay经典人物,各种公会小团体聚会,人们似乎已经对电影没有太多的要求,更在意的是看到游戏里的人物活灵活现的展现在眼前,或者跟游戏里的队友一起悲壮的怀念青春。《魔兽》已经不单单是一场电影,更像是一个社交媒介,它连接了全世界各自在虚拟世界里奋战的网友,将游戏玩家从线上带到线下,从这一点来说,魔兽电影已经成功了

另外,在非游戏玩家眼中,洛萨、卡德加、莱恩国王、奥格瑞姆、古尔丹等人物并没有什么特殊含义,在人设方面完全是一片空白,任凭导演渲染,而这些人物是否忠于原著,在电影中是否刻画饱满,又有几人知道?对于非游戏玩家来说,《魔兽》虽然是游戏改编作品,但游戏及原著几乎对他们观影造不成任何影响。当他们看明白人物关系、剧情设定后,再加上豪华的视觉特效后,一部“佳片”就这么诞生了。

所以,笔者认为,《魔兽》之所以能在中国内地口碑(豆瓣评分8.1)、票房双丰收,和电影在社交渠道的病毒式传播有很大影响。《魔兽》在上映之初,便凭借响当当的名号俘虏了沉浸在狂欢和激动中的游戏玩家以及不明真相的吃瓜群众。因此,《魔兽》的成功,更像是一场社交狂欢的胜利

就《魔兽》电影本身来说,仍存在不少不足之处,首先是人物角色塑造上并不是十分饱满,可能是电影时长的原因,不少角色更像是打酱油,只有一闪而过的几秒钟戏份。另外,一直被玩家所向往的铁炉堡、暴风城、达拉然等主城,并没有完全展示出震撼全景,在塑造一个气势恢宏的庞大世界方面还有所欠缺,可能是电影商业化需要适应普通消费者的原因,魔兽电影的世界观被大大简化,在剧情发展方面,人类与兽人的冲突也略显牵强,整部电影缺乏环环相扣的紧迫感,就像是被过度剪辑后又重新拼凑的故事。不过幸好,这个重新拼凑的故事并不是太令人讨厌。

不管《魔兽》电影好也罢,坏也罢,这些都已经不再重要,当粉丝玩家们看完电影的那一刻。已经算是给自己的游戏旅途一个交代。至于非粉丝观众,其实这部电影叫什么名字并不重要。







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