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published in(发表于) 6/12/2016 10:11:43 AM
When we look at the network live broadcast, what exactly is watching? ,

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When we look at the network live broadcast, what exactly is watching? -Webcast, anchor-IT information

Many articles about the webcast, and female anchor, said anchorwoman XX million a month, how about living environment, step by step how to fight and so on. Talk about live, generally involves a variety of live content and a variety of illegal live. In fact, network live in this industry so hot, simply thanks to the excellent platform, host popularity, needs support from the millions of viewers.

Today, the author when reading an article and Webcast-related articles, see the reader comments, will see all kinds of women announces the match all the time, why did no one look at watch live online. Of course, If not tens of thousands of Internet users sought after, anchors and platforms are difficult to have today's achievements. So what exactly is what drives us to see live? Or, when we look at the network live broadcast, what what?

Originally webcast may call it a "civilian show" focuses on computer PC side, relatively small size, product promotion to software bundle. During this period, the network broadcast business model has matured, including hierarchical system, user tips, user privileges, and so on, is rough and straightforward, anchor rather old.

Around the year 2012, the League of legends, the rise of competitive games such as DOTA, eSports games began to permeate the Web simultaneously broadcast areas, semi-, semi casual teaching of esports games began to appear, they began to attract gamers to live closer. Maybe is not in the League of legends was used to broadcast the games in the first paragraph, but credited in furthering development webcast. Meanwhile, a webcast host and the average age of the audience begin to lower, more and more young people are beginning to understand the network broadcast.

By 2015, webcast is still dominated by games, eSports games accounted for almost half of the country, electricity competition Webcast starts to take shape, I remember the heroes Union LPL Professional League in South Korea in a crucial match, when the Chinese team won a order, the voice of the entire dormitory, nothing less than a European Cup match. This is the first time I feel the rise of the webcast. However, as the game Webcast begins a foothold, more and more games started to appear in the network broadcast, including some small public works Webcast content gradually expanding ... ...

Starting in 2015, with the mad influx of large amounts of capital, webcast is also unprecedented stimulus, various competitions such as mushrooms appear, webcast begins to move to the side tilt, live content is no longer limited to games, to join older announcers started their footing, and formed his own style. PC port, mobile broadcast platform began to appear, a lot of new people began to join the network anchor this group, live started everything, at the same time, the network broadcast a lack of regulation is increasingly prominent.

Above, is the author of the live Web development introduced in recent years. If the first esports live is to learn from the great God, then a wide variety of live broadcast began, viewers why fanatical pursuit, even luxury throw money tips? There is demand there is a market for Webcast could be hot anyway or user needs, but if you dig deeper, audiences love of webcast, can explain it again?

Some people live to play the game, live chat, live night into a haunted house, and some live to eat, and some live in a daze, people live and sleep ... ... Live content, and more strange is that no matter what kind of live there will always be people in hot pursuit. Most of the time, viewers watching live, has some reason to be satisfied with their glimpse of lust. See what other people's life reality show is like. Qian soon Durex Republika held of "hundred people try sets" live is a typical of example, because all are understand, such of live is advertising marketing, is impossible appeared sensitive lens of, but this too privacy of experience also is strongly stimulus has people inside deep of glimpse desires, eventually attract has near 5 million people watch live, results not out accident was has across bad assessment .

Circle of friends, we often hear "what is missing, what Sun" argument, actually live, too, all kinds of adventure to live, meet all your heart's desire. Audiences may host for you something you wanted to do but haven't done a thing, webcast and you participate, satisfy repressed desires for a long time at the same time, more a spiritual enjoyment. In General, the live adventure survival class is the kind of typical, more negative and more recently "ran the women's dormitory at night," "subway to eat and drink," "campus harassment of girls", live.

Compact modern life, white-collar work is on the way to and from work; college students addicted to the Internet, a variety of outdoor activities limited to the imagination, the lack of spiritual life are often not driving people to look for food, but resonate. Why do so many empty live fire? Resonated because this kind of live people, anchor "boring," I'm bored, eh? What a coincidence, we are so bored ... ...

On the webcast platform, viewers see the contents might be different, but in many cases is the same, showing off and vanity that features network platform firmly grasp of human nature. For part audience,, dang anchor shouted out himself of name Shi, will was great meet, but Dang anchor on others more kind Shi, often will raised comparisons heart, network live development these years, sent gift bucket rich of situation common, some female anchor also will using audience Zhijian of this comparisons psychological, both can coax have user happy, also can active live atmosphere, most important of is can get expensive of income.

In my opinion, when we actively participate in the webcast, is actually hundreds of years ago, people love to go to the Theater Opera, to onlookers on the street artistes and even people at home watching TV is essentially the same. Webcast has become a pastime of young people . Conveniently send a flower, this time people listen to Qur Hi rewards two oceans and what difference does it make?

When the network broadcast now has begun to mature, industrialized, but still used with tinted glasses to see the webcast, anchors the industry. Some people may think that live there is no aspect, waste of time to watch the live broadcast, so when you're looking back at your life, and wasted a lot of time not in other ways?

Webcast in this industry, with online game of the year, the net industry much the same, if you have the industry stereotype, even deeply resent webcast, does not necessarily mean your values are correct, more likely is that you are old .


当我们看网络直播时,到底是在看什么? - 网络直播,女主播 - IT资讯

最近不少文章在谈网络直播以及女主播,说女主播月入XX万,生活环境怎么样,如何一步步打拼云云。谈及网络直播,一般都会涉及到千奇百怪的直播内容以及各种被封违规直播。其实,网络直播这个行业如此火爆,不能简单的归功于平台优秀,主播人气高,更需要来自千万观众的支持。

今天,笔者在看一篇与网络直播相关的文章时,看到有读者评论,每次都会看到形形色色的女主播报搭配,为什么没人关注一下观看直播的网友呢。诚然,如果不是成千上万的网友追捧,主播和平台很难有今天的成就。那么到底是什么驱使着我们去看网络直播?或者说,当我们在看网络直播时,到底在看些什么?

最初的网络直播可以称之为一个“平民秀场”,主要集中在电脑PC端,规模比较小,产品推广多以软件捆绑为主。这一时期,网络直播的商业模式已经基本成熟,包括等级体系、用户打赏、用户特权等等,内容比较粗糙简单,主播的年龄比较偏大。

2012年左右,《英雄联盟》《DOTA》等竞技类游戏兴起,同时电竞游戏开始渗透到网络直播领域,各种半教学、半休闲的电竞比赛视频开始出现,这些开始吸引电竞游戏玩家向网络直播靠拢。也许《英雄联盟》并不是第一款被用来直播的网游,但是在推动网络直播发展方面功不可没。与此同时,网络直播的主播、观众群体平均年龄开始走低,越来越多的年轻群体开始了解到网络直播。

在2015年之前,网络直播依旧以游戏为主,电竞类游戏几乎占据了半壁江山,各种电竞赛事的网络直播也开始成型,笔者记得当初《英雄联盟》LPL职业联盟的一场关键性的中韩对抗赛中,当中国队拿下一盘后,整栋宿舍楼的呼声,不亚于一场欧洲杯比赛。这是笔者第一次感受到网络直播的崛起。不过,随着游戏类网络直播开始站稳脚跟,越来越多的游戏开始出现在网络直播中,其中包括一些比较小众的作品,网络直播的内容在渐渐扩大……

从2015年开始,随着大量资本的疯狂涌入,网络直播也得到了前所未有的刺激,各种电竞赛事如雨后春笋般出现,网络直播开始向移动端倾斜,直播内容也不再仅限于游戏,入行较早的主播们开始站稳脚跟,并形成自己的风格。各种PC端、移动端直播平台开始出现,大量新人开始加入网络主播这一群体,直播内容也开始包罗万象,与此同时,网络直播缺乏监管的问题越来越突出。

以上,便是笔者对近几年网络直播发展情况的简单介绍。如果说,最初看电竞网络直播是向大神学习,那么后来五花八门的直播开始出现,观众为什么还能狂热的追捧,甚至能豪掷千金打赏?有需求就有市场,网络直播之所以能火爆,说白了还是用户有需求,但如果深究下去,观众对网络直播的热爱,又能说明什么呢?

有人直播玩游戏,有人直播闲聊,有人直播夜闯鬼屋,有人直播吃饭、有人直播发呆、有人直播睡觉……直播内容千奇百怪,更奇怪的是,无论什么样的直播都会有人追捧。很多时候,观众看网络直播,有一定原因是满足自己的窥私欲。看看别人的生活真人秀到底是什么样的。前不久杜蕾斯举行的“百人试套”直播便是一个典型的例子,因为所有人都明白,这样的直播就是广告营销,是不可能出现敏感镜头的,但这种过于隐私的体验还是强烈刺激了人们内心深处的窥私欲,最终吸引了近500万人观看直播,结果不出意外遭到了全线劣评

关于朋友圈,我们常常能听到“缺什么,晒什么”的说法,其实网络直播也是如此,各种猎奇向的网络直播,满足了大家内心的渴望。对观众来说,也许主播替你完成了一件你想做却没做过的事,而你通过网络直播参与其中,满足自己压抑许久的欲望的同时,更得到了一种精神享受。一般来说,探险生存类直播便是这类的典型,比较负面的还有最近发生的“夜闯女生宿舍”、“地铁吃喝”、“校园骚扰女生”等直播。

现代人生活紧凑,都市白领一般除了工作就是在上下班的路上;大学生多沉迷于网络,丰富多彩的户外活动局限于想象之中,精神生活的缺乏往往驱动人们去寻找的不是精神粮食,而是共鸣。为什么很多空洞无物的直播能火?因为这类直播让人产生了共鸣,主播“无聊”,我也好无聊啊,咦?这么巧,大家都这么无聊……

在网络直播平台上,观众看到的内容可能不同,但很多时候心理是相同的,炫耀和虚荣等人性特点被网络平台稳稳抓住。对于部分观众而言,当主播喊出自己的名字时,会感到莫大满足,但是当主播对别人更亲切时,往往会引发攀比心里,网络直播发展这些年,送礼物斗富的情况屡见不鲜,有些女主播也会利用观众之间的这种攀比心理,既能哄得用户开心,也能活跃直播气氛,最重要的是能获得不菲的收入。

笔者认为,当我们积极的参与到网络直播中时,其实和千百年前,人们热爱去戏院听戏,去大街上围观艺人表演,甚至跟现代人窝在家里看电视在本质上是一样的。网络直播已经成为了年轻一族的消遣方式之一。随手送个鲜花,跟当年人们听曲儿听嗨了赏两块大洋又有什么区别呢?

当网络直播发展至今已经开始走向成熟话,产业化,不过仍然有人习惯带着有色眼镜去看网络直播,看待主播这个行业。可能有人觉得网络直播没有看点,看直播纯粹浪费时间,那么当你反观自己的生活时,何尝不是通过别的方式把大把时间浪费掉?

网络直播这一行业,跟当年的网游、网文行业发展大同小异,如果你至今对这个行业抱有成见,甚至深深反感网络直播,并不一定能说明你的价值观是正确的,更有可能的是,你已经老了







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