CEO to play live: the marketing people cringe-live CEO-IT information
Live and what will be, more or less, "you" and "show you" the two concepts, which is full of beautiful, funny elements, anchors are content producers, which seems to be in class, by the resources available to the professionals to take ordinary Internet users into unfamiliar areas.
But no matter what form, in the attention economy, hit the market. This natural advertising properties attract almost all the economic actors is a matter of. This is not, closest to the broadcast technology company CEO began to live in droves: millet, Chairman of Lei, Fanke CEO old, hungry CEO Zhang Xuhao, Lenovo CEO Yang yuanqing ... ... Active or passive, these mysterious economic leaders in a more grounded way closer to Internet users-more than in the past community, micro-blogging, micro-signal to a wide range of interactive, forms and more vivid.
Business and corporate leaders are willing to make gestures, love live Internet users are happy to voyeuristic, this is the perfect combination of psychology and marketing in the era of mobile Internet.
But this combination is a little better, since it is a marketing CEO live just to catch the wind for their individual labels easier to take users on "dark" right, this is not crying every day, "my best, my first" many traditional advertising.
Social marketing is considered one of the era's biggest contribution to the mobile Internet, such as helping the nirvana of Chinese mobile phone manufacturing industry rebirth. Somehow, people who don't understand social marketing and will be directly as "don't understand the Internet" guy. This day and age, this accusation can even be all industries are not willing to bear the blame.
One does not want to be recognized by the fact that such keen to Webcast corporate or CEO all crises. You see, father of micro-Zhang Xiaolong holds the most powerful social tool, but still mysterious exception.
Of course, the truer one can accuse the author of "there's no necessary connection", but you might look at, in the forefront of Internet marketing company CEO was lack of marketing have not.
CEO marketing business marketing is the center of attention, and Word of mouth have no relationship. Center of marketing more, means that word of mouth marketing in enterprises occupy the lower, means enterprises CEO attention towards the marketing of heavier.
It's not necessarily a bad thing, but at least it's not worth talking about. To the mobile Internet transmission, wine is also deeply afraid of the alley, almost has become a false proposition, particularly Internet technology company, itself a media property, missing are artisan spirits and endure loneliness.
If you make a choice, I'd rather see harvest cherry farmer friends live. As the area's hottest new model marketing, webcast more tilted towards the marketing of scarce traditional circulation, is the good work of boundless beneficence.
CEO玩直播：这种营销让人后怕 - 直播,CEO - IT资讯
直播能带来什么，大致不出“给你看”和“带你看”两个概念，前者充斥着美女、搞笑要素，主播就是内容生产者；后者似乎是进阶层面，由掌握资源的专业人士带普通网民走进陌生领域。
但无论何种形式，归根结底是注意力经济范畴，打的是营销牌。这种天然广告属性吸引所有经济参与者几乎是早晚的事情。这不，离直播最近的科技企业CEO开始对网络直播趋之若鹜：小米董事长雷军、凡客CEO陈年、饿了么CEO张旭豪、联想CEO杨元庆……主动也好，被动也罢，这些神秘的经济领域领袖用更接地气的方式接近网民——比以往社区、微博、微信的互动范围更广，形式也更生动。
企业和企业领袖愿意做出姿态，热爱直播的网民也乐于窥私，这是移动互联网时代心理学、营销学的完美结合。
但这种结合还是少一点为妙，既然是营销，CEO直播只是赶上了风口，因其个人标签更容易带网民走上“偏听则暗”的歪路，这并不比天天呼喊“我最好，我第一”的传统广告强多少。
社交营销被认为是移动互联网时代最大贡献之一，比如它帮助中国手机制造业涅槃重生。某种程度上，不懂社交营销的人，会被直接看做是“不懂互联网”的人。这个年代，这种指摘甚至可以成为所有行业都不愿意背负的骂名。
另一个不愿意被承认的事实在于，上述热衷网络直播的企业或者CEO无一不遭遇危机。你看，微信之父张小龙掌握着最牛的社交工具，却仍然神秘异常。
当然，较真的人可以指责笔者“这没有必然联系”，但不妨仔细看看，赶在互联网营销最前沿的企业CEO骨子里已经对营销缺之不可。
企业CEO的营销都是中心化的注意力营销，与口碑没有一点关系。中心化营销味道越重，意味着口碑营销在企业中占据的位置越低，意味着企业CEO精力向营销倾斜的更重。
这未必不好，但至少不值得津津乐道。以当下的移动互联网传播格局，酒香也怕巷子深，差不多已经沦为伪命题，尤其是互联网科技企业，本身自带媒体属性，更缺的是工匠精神和耐得住寂寞。
如果做一道选择题，我更愿意看到农民朋友为丰收的大樱桃做直播。作为营销领域最火热的新模式，网络直播更多地向营销稀缺的传统流通领域倾斜，是功德无量的善事。