Movie hit the Internet capital: opportunity or bubble? -Aliying industry, entertainment treasure-IT information

On June 12, Amoy Ali pictures, its votes organized by the opening of the Shanghai International Film Festival, Forum, the theme of this forum is "movie and the capital, love not killing." On this subject, Ali pictures CEO, bona Chairman Zhang Qiang Yu Dong, Wanda cinema line President Zeng Maojun, huayi Brothers film CEO Jenin, famous director Huang Jianxin will discuss the hot topics of China's film industry. Guests were of the view that capital access will bring change to the film industry, capital if they can combine with the film industry, promoting the development of Chinese film industry better.

Capital bring new opportunities to the film industry?

With the entry of large amounts of capital in nearly two years, showing a trend of rapid development, China's film industry. In 2015, mainland Chinese films grossing more than 44.069 billion yuan, an increase of 48.7% as the world's second-largest box office market, if such growth rates, China is expected to surpass North America in three years, the world's largest film market.

Huang Jianxin said that capital is important for promoting the development of Chinese film, "a few years ago the Chinese film box office exceeded 10 billion yuan for the year, as the movie I was excited. But in the eyes of the capital, the figure is still too small, someone told me China grossed less than 30 billion, there would be no industrialization, industrialization. ”

China movie box office for the year far exceeded 30 billion yuan last year, the industrial film searching Dragon Jue began to appear on the market. Zhang said, now the capital is very active in the field of Chinese film, "more than 10 years ago, filmmakers took the script to change, is that many investors now take money to find scripts, creative team. ”

Yu Dong's dilemma in the mind of the film industry for ten years ago, he said that 2001 is the lowest Chinese film, lack of domestic film production pointings, did not favor capital film company, "in those days, private movie company has 3.5 million, is to a very large sum of money. ”

Zeng Maojun believes that development must be supported by the capital of China's movie. Him an account, at present domestic film about 700 a year, on average per film 200.03 billion yuan of investment, which means that the annual domestic film production needs to 15.02 trillion in funds.

Film and television industry is capital injection foam?

The rapid development of the Chinese film market, attract the attention of capital. WIND statistics, 2015, the film and entertainment industry, Chinese enterprises amounted to 125 cases of mergers and acquisitions, mergers and acquisitions total up to 92.7 billion yuan, became one of the most active domestic capital market investment area.

Some people in the industry believe that capital is profit, capital access will inevitably lead to bubbles in the film industry, affecting film, cinema construction, even movie box office numbers were likely inflated, "44 billion yuan at the box office last year, many of whom are major platforms of the subsidies. ”

Zhang pointed out that capital area there may be a bubble, while Chinese films at the box office overall is real, "last year's domestic box office total growth is close to 50%, does have some specificity. I think over the next 5 years about box office receipts in China remain 30% growth rate is to be expected. ”

The investment and construction of the theater, Zeng Maojun considered too early to talk about bubbles, number fewer than 40,000 today screens in China, in accordance with the United States has the screen number of people, can accommodate 11.12 million screens in China, "taking into account attendance gaps, number of screens in China reached 80,000 or so reasonable, I expect the growth in domestic screens, after more than 70,000 pieces will start to slow. ”

Yu Dong believes that from an industry perspective, China now is the best time, the film industry should be made effective use of capital, through its strong impetus for development, rather than relying solely on capital, "sooner or later the bubble popped, but value investing is always true. ”

Capital mode will change the movie industry?

Represented by the Internet's new capital entering the film industry, not only bringing funds, in the Chinese film creation, release and peripheral industries brought a new element. Chinese film industry believe that this mode of China's film industry had a profound impact on the future.

Huang Jianxin said that capital into the creation of domestic films do bring about change, past Chinese films the Director-centered system, but industrialization will change this situation, "movies can be repeated to ensure that content creation mechanism of industrialization. "But he also pointed out that some capital for movies does not understand, holding the purpose of making quick money from entering the field, which is contrary to the film industry law would damage the quality of the movie itself.

Jenin believes that the relationship between capital and the film is without, industrialization produced films, costs will be higher, capital will become more and more important, "if capital can contribute to good movies, so capital is, of course, more is better, but if after the capital, which is getting worse, capital at low tide, such as kill people on the beach. ”

Zeng Maojun said impetuous capital overheating for the film industry may, investors and the author's mindset has changed, decreased attention, led to movie quality, audience fatigue, which can affect the long-term development of the film industry, "some movie complex financial products, and even caused losses to investors. ”

Zhang believes that capital and Internet technology convergence is a trend with the film industry, which is a good thing. Through the power of capital and technology, Chinese movies online ticketing has change dramatically, this changes the future may also extend to the movie production, distribution and other areas, "in General, capital and technology can promote China's film industry to innovate, achieve better development. ”

电影遭遇互联网资本：机遇还是泡沫？ - 阿里影业,娱乐宝 - IT资讯

6月12日，阿里影业旗下淘票票举办的上海国际电影节论坛开幕，本次论坛主题定为“电影与资本，相爱不相杀”。围绕这一主题，阿里影业CEO张强、博纳影业董事长于冬、万达院线总裁曾茂军、华谊兄弟影业CEO叶宁、著名导演黄建新就中国电影行业的热门话题展开讨论。嘉宾们认为，资本的进入将会给电影业带来改变，资本如果能够与电影业有效结合，将推动中国电影产业实现更好的发展。

资本给电影业带来新机遇？

随着近两年大量资本的进入，中国电影行业呈现出高速发展趋势。2015年，中国内地电影总票房超过440.69亿元人民币，同比增长48.7%，成为全球第二大票房市场，如果保持这样的增长速度，中国有望在三年内超越北美，跃居全球最大电影市场。

黄建新表示，资本对推动中国电影的发展是有重要作用的，“前几年中国电影全年票房突破100亿元，我作为电影人很兴奋。但是在资本眼里，这个数字还是太小，有人告诉我中国票房达不到300亿，根本就谈不上产业化、工业化。”

去年中国电影全年票房远超300亿元，《寻龙诀》这样的工业化电影开始出现在市场上。张强说，现在中国电影领域的资本非常活跃，“十多年前，电影人是拿着剧本去找钱，现在是很多投资方拿着钱去找剧本，找创作团队。”

于冬对于十年前电影业的窘境记忆犹新，他说2001年是中国电影最低谷，国产电影年产量不足百部，没有资本青睐电影公司，“那时候，民营电影公司有三五十万，就是一笔很大的资金。”

曾茂军认为，中国电影要发展必须得到资本的支持。他算了一笔账，目前国产电影大概每年700部，平均下来每部电影2000-3000万元的投资，这意味着每年国产电影的制作就需要150-200亿资金。

影视行业被资本注入泡沫？

中国电影市场的高速发展，进一步吸引了资本的关注。WIND统计数据显示，2015年以来，在电影与娱乐行业，中国企业共计发生了125起并购，并购总金额高达927亿元，成为国内资本市场投资并购最为活跃的领域之一。

部分业内人士认为，资本是趋利的，大量资本的进入必然会导致电影行业出现泡沫，影响到电影投资、影院建设，甚至电影票房都有可能出现虚高，“去年440亿元的票房，其中有不少是各大平台的补贴。”

对此张强指出，资本领域可能存在泡沫，但中国电影的票房总体是真实的，“去年国内票房总体增长接近50%，的确有一定特殊性。我认为，未来5年中国电影票房保持30%左右的增速是可以预期的。”

对于影院的投资建设，曾茂军认为谈泡沫还太早，中国银幕数量目前还不到4万块，按照美国的万人拥有银幕数，中国可以容纳11-12万块银幕，“考虑到上座率的差距，中国银幕数达到8万块左右比较合理，我预计国内银幕的增长，在超过7万块以后才会开始放缓。”

于冬认为，从行业的角度看，中国电影现在是最好的时候，电影行业应该有效的利用资本，借助其强大的推动力取得发展，而不是仅仅依赖资本，“泡沫迟早会挤破，但价值投资永远是最真实的。”

资本将改变电影产业模式？

以互联网为代表的新资本进入电影行业，不仅带来了资金，在中国电影的创作、发行以及周边产业都带来了新元素。中国电影业人士认为，这将对未来中国电影的产业模式产生深远影响。

黄建新表示，资本进入对国产电影的创作的确带来改变，过去中国电影是导演中心制，但电影工业化将会改变这种情况，“电影工业化要保证内容的创作机制可以被重复。”不过他也指出，现在一些对于电影不了解的资本方，抱着赚快钱的目的进入这个领域，这是违背电影行业规律，会对电影本身的品质带来破坏。

叶宁认为，资本和电影是离不开的关系，进入工业化制作的电影，成本会越来越高，资本会越来越重要，“如果资本能够促进好的电影产生，这样的资本当然是越多越好，但如果资本进入以后，内容越做越差，等资本退潮后会把一批人拍死在沙滩上。”

曾茂军说，资本过热对电影产业可能会带来浮躁，投资者和创作者的心态发生了变化，对于内容的关注度下降，导致电影质量下降，观众审美疲劳，这会影响电影行业的长远发展，“一些复杂的电影金融产品，甚至会给投资者造成损失。”

张强认为，资本以及互联网技术与电影业的融合是趋势，这是好事情。通过资本和技术的力量，中国电影在线售票已经发生天翻地覆的变化，这样的改变未来可能还会扩展到电影的制作、发行等领域，“总体来说，资本和技术可以推动中国电影行业去创新，实现更好发展。”