Korea beauty anchors into China: major broadcast platform loot-Belle anchor. betta, Panda TV-IT information
Yeon-Hee (not his real name) before the talk, the Studio looks and Panda TV, fighting fish and other live broadcast platform on the other no difference between Studio, bright lights, cookie-cutter beauty, noisy background music, rapid flashes of barrage to show spectators about the industry bustle and lively.
But just a few seconds later, Hangul mixed with English songs and some terminologies in the barrage reminded the Studio anchors apart: Korea National beauty.
This scenario is not uncommon in broadcast platform in the country, live broadcast platform in the country since last year with the development of smart phones has exploded, many Korea anchorwoman and actress began pouring into China.
One Korea investors said Tencent technology, came to the anchorwoman of China including Korea had engaged in the broadcast industry anchors, some artists have even included some small brands trying to open the Chinese market.
Statistics show, currently in China Korea female anchor for at least million, related to esports, dance, arts, business and other fields.
It is understood that in Korea after the anchorwoman who tasted the sweetness, some live streaming platform is looking looking to Japan, and Thailand, and other countries, trying to copy the Korea anchorwoman was once glory. From Korea anchorwoman feedback was that they are just dying to get a simple "hit rewards", but looking at the greater China market, hoping to get greater benefits.
Catfish churned up the market
The past year, with the outbreak of mobile broadcasting, many female anchors are made before 9158, six rooms of the era of live unimaginable incomes.
A senior anchorwoman for Tencent technology said: "in the past live in the country website or the show mode or are relying on walking and getting some commonly known as ' the butcher '. But as the network speed faster and faster, most users start using smartphones. Realize this is the future trend of several live platform began throwing money, wake up morning anchorwoman was almost overnight. "The anchorwoman said, had turned the platform several times, each has a high income, only the last two years earned on average more than million.
Such income level in Taiwan live platform popular TV Vice President Shi Peng is controlled within the scope of: "compared to last year, the anchor, the average income has increased significantly, revenue even more than the entertainment of the top anchor stars. But it is precisely the live the market exploding reaction, not foam. ”
But soon, these get rich quick schemes anchorwoman found the market there is a strong opponent from Korea's regular army.
The fish, the Panda when these new live streaming platform is not yet market leading, 9158 some from Korea host, Korea host appearances not much, but often on hot list. In 2015, the Korea anchors into domestic audience under the influence of the next moment one Chinese woman fell to less than 10,000 from the mega-level, the woman directly in the Studio in tears.
One Korea investors Tencent technology says: "Korea entertainment industry's star-making skills, live is already in the Red Sea, can kill it all can sing dance and China when the broadcast industry is still in its early stages. "From Korea anchorwoman sound much more simple:" Chinese audiences more enthusiastic, more hot live platform, more income. ”
Now Korea less than 60 million of the total population, in Korea a live room if you have thousands or even hundreds of viewers is an anchor, while in China, the number often over 10 times or even a hundredfold. Naturally, this means more income, a message displays in October 2015, only one member of the audience on a live platform for one Korea anchorwoman gifts directly sent more than 100,000 yuan.
Arrival of the regular army, a serious blow to domestic popular anchorwoman. At home live platform 9158 COO maishien Korea anchorwoman more lively and more powerful: "anchor for domestic industries would bring some change and impact. ”
Korea anchorwoman's arrival, maishien blunt is the catfish effect: "Korea anchorwoman improves the level of anchor ddd platform as a whole, particularly in singing and dancing, Korea anchor strength is very strong. ”
Korea actor and esports
In fact, capital and resources are considered to be an important bargaining chip in the broadcast industry. "If you experience these live online software, you will find no difference whatsoever in this industry, innovation is really hard, we fight is money and resources. "A live platform technology to Tencent, the founder said.
Shi Peng, high quality anchor anchors are scarce resources and high value: "value of anchor, the core is the most intuitive judgment, are his fans benefits. Fans behind the benefit, is the host of the position itself, content operations, performance, and more comprehensive quality. ”
Can became foreign female anchor in China live industry of leader, Korea female anchor natural has its unique of advantage: Korea and China frequently of economic culture between led to network live is good penetration to both online live entertainment in the; second Korea currently population base less, and Internet, and entertainment industry height developed, those excess of resources, can fill domestic of needs; last is is adventures heart of needs.
Korea Web cast is also very popular, live cross-border e-commerce platform owned by paramita Korea host Li Hanqing Tencent technology, said as early as in 1996, Korea has been broadcasting platform afreeca, but can only be played on PC, anchors need to do live with headphones.
The past two years with the development of the mobile Internet, afreeca supports mobile broadcast. Afreeca live platform now is hot, red beauty network will broadcast live the 1-2 hour, then edited into a short video upload YouTube, content mainly in the food, cosmetic, talk show.
In Korea behind the rapid development of the broadcasting industry is Korea entertainer's crazy pace and quality of one Korea artists Tencent technology says: "trainee will accept covers vocal music, dance, fitness, performance measures and training, after high voltage training in, through the assessment of trainees, and Korea formally signed artist platform. ”
Platforms in artists, recently red-hot competing field also happened to Korea's advantage.
In Korea, e-sports gaming is serious business. The industry annually to Korea bring billions of dollars in economic benefits, has a large number of income can reach hundreds of thousands of dollars a year of professional players, their popularity hasn't lost to sports stars. Korea Government even has a special department responsible for game management. 2004 StarCraft League finals in Korea Busan, drew 100,000 people--far more than the FA Cup final the same year (71,000 persons) and United States Football Super Bowl (68,000) number of games.
While in Korea, eSports anchorwoman has become the norm in recent years, said one of the most popular female anchor, even tens of millions in annual revenue. In May this year Wang Sicong with sky-high signing Korea esports broadcasting "sister" Yin Suwan, was considered the esports live Korea the important points.
Most still in Korea, broker trader
Tencent technology to understand, many Korea female anchor is not in their personal capacity, and live broadcasting platform, but live streaming platform and Korea's economic cooperation company, which signed Korea anchorwoman. 9158 is typical, according to maishien introduction, 9158 in Korea have brokerage firms to cooperate: "these agencies will help us to select the right host, these anchors are in Korea have some live Basic, easy to establish popularity. ”
Thanks to the advances in network technology, currently most of the Korea host continued to live in Korea itself, and did not come to China.
Li Hanqing was one of typical University majoring in journalism/radio, film and television Director of the Korea female anchor, and after graduation was going to work looking for a moderator in TV. But after and far-reaching communications, became a mission in Korea's anchorwoman. In her view, although almost never seen Chinese users, but because through live communication with them every week, and can blink to accept their reaction, Chinese users are like friends.
Another one universal TV its of Korea female anchor Hui Linda is said because home people of reasons cannot to China: "but live platform very rod of is is, regardless of you in where, as long as has network, and camera and a good of live platform, you on can has across borders of audience, not by geographical limit, and himself in Korea do live also is is has advantage of, because can occasionally do some Korea of outdoor live, to fans fresh sense. ”
More Korea anchorwoman is also considering visiting China in the future, 9158 Korea anchorwoman yalisha it seems that the Chinese audience's reaction is even better than you thought: "If in the future I can get Chinese audience favorite, with fans, I will consider travelling between China and Korea-related activities. ”
But the Korea anchorwoman at China's development is not all glamorous, huilin said on live national TV time is not too long, income is not high, but has produced a translation cost, outdoor, than spending a lot.
But these stuck in temporary income Korea anchorwoman also said that wanted to boost its profile in China, hoping to open additional revenue models.
万名韩国美女主播涌入中国：各大直播平台哄抢 - 美女主播.斗鱼,熊猫TV - IT资讯
在妍熙（化名）开口说话前，这个直播室看起来和熊猫TV、斗鱼等直播平台上的其他直播室没有什么区别，明亮的灯光、千篇一律的美女、喧闹的背景音乐、飞速闪现的弹幕都在向围观者们展示着这个行业的喧嚣与热闹。
但仅仅几秒钟以后，韩文夹杂着中文的歌声以及弹幕中一些用语还是提醒了这个直播室主播的与众不同：韩国籍美女。
这样的场景在国内的直播平台并不罕见，从去年开始国内的直播平台随着智能手机的发展有了爆发式增长，很多韩国女主播和女艺人也开始涌入中国。
一位韩国投资人对腾讯科技表示，来到中国的女主播主要包括韩国原来从事直播行业的主播、一些艺人甚至包括一些试图打开中国市场的中小品牌。
有数据显示，目前在中国淘金的韩国女主播至少超过万人，涉及电竞、歌舞、综艺、电商等多个领域。
据了解，在韩国女主播身上尝到甜头后，一些直播平台正在把目光瞄向日本、泰国等其他国家，试图复制韩国女主播曾经的辉煌。而来自韩国女主播的反馈则是，她们不仅仅渴望获得简单的“打赏”，而是看中了中国更大的市场，希望获得更大的收益。
搅动市场的鲶鱼
过去一年，随着手机直播的爆发，很多女主播都赚到了以前在9158、六间房的直播时代不敢想象的收入。
一位资深女主播对腾讯科技表示：“以前国内的直播网站或者说秀场模式还都是依靠打擦边球，赚点俗称的’卖肉钱’。不过随着网络速度越来越快，大多数用户都开始使用智能手机。意识到这是未来趋势的几家直播平台开始大规模砸钱，醒悟早的女主播都几乎一夜暴富。”这位女主播表示，曾经转过几次平台，每次都有不菲的收入，仅最近两年的年收入平均超过百万。
这样的收入水平在国内直播平台全民TV副总裁石鹏看来还是在可控范围之内：“相比去年，主播的平均收入大大增加，顶级主播的收入甚至超过娱乐圈明星。但这背后恰恰是直播市场爆炸式增长的反应，并不是泡沫。”
但很快，这些一夜暴富的女主播们发现市场上有了强力对手：来自韩国的正规军。
在斗鱼、熊猫这些新兴直播平台还未成为市场主角时，9158也有一些来自韩国的主播，这些韩国主播露面不多，但经常能够登上热门榜。2015年，韩国主播大举进入国内，一位国内女主播的观众受隔壁影响瞬间从百万级别掉到不足一万，该女主播在直播间直接痛哭流涕。
一位韩国投资人对腾讯科技表示：“韩国的娱乐业造星能力突出，直播已经是红海，能杀出来的都是能唱会跳的，而中国当时的直播行业还停留在初级阶段。”而来自韩国女主播的声音更加简单：“中国观众更加热情，直播平台更加火爆，收入更多。”
目前韩国的总人口不足6000万，在韩国一个直播房间如果有上千甚至上百名观众就已经是一线主播了，而在中国，这个数字往往要翻上十倍甚至百倍。这自然意味着更多的收入，有消息显示在2015年10月某直播平台上仅一位观众给一名韩国女主播就直接送了超过10万元的礼物。
正规军的到来，严重打击了国产女主播的人气。在国内直播平台9158 COO麦世恩看来韩国女主播更加活泼也更加有冲击力：“对国内的主播行业会带来一定的变化和影响。”
对于韩国女主播的到来，麦世恩直言不讳就是鲶鱼效应：“韩国女主播提升了整个国内直播平台主播的水平，尤其是在歌舞方面，韩国女主播实力非常强。”
韩国艺人和电竞
事实上，资本和资源被认为是直播行业里的重要筹码。“如果你体验过这些在线直播软件，会发现这个行业里几无差异化可言，创新真的很难，大家拼的就是钱和资源。”某直播平台创始人向腾讯科技表示。
在石鹏看来，优质主播是稀缺资源造成了主播高身价：“主播的价值，最核心也是最直观的判断，就是他的粉丝效益。粉丝效益背后，是主播的自身定位、内容运营、表现能力等等综合素质。”
能够成为外国女主播在中国直播行业的佼佼者，韩国女主播自然有其独特的优势：韩国与中国频繁的经济文化往来导致网络直播很好渗透到双方在线直播娱乐中；其次韩国目前人口基数少，且互联网、娱乐产业高度发达，那些过剩的资源，可以填补国内的需求；最后则是猎奇心的需求。
另外在韩国网络直播也非常流行，跨境直播电商平台波罗蜜旗下韩国主播李韩庆对腾讯科技介绍称，早在1996年，韩国就已经有了直播平台afreeca，但当时只能在PC上播放，主播需要带上耳机做直播。
近两年随着移动互联网的发展，afreeca支持手机直播。afreeca直播平台现在很火，一些美妆网红会直播1-2小时，之后剪辑成短视频后上传youtube，内容主要以美食、化妆、脱口秀为主。
在韩国直播行业飞速发展的背后则是韩国艺人的疯狂增长速度和质量，一位韩国艺人经纪对腾讯科技表示：“练习生会接受涵盖声乐、舞蹈、形体、表演等多方面训练，在经历了高压训练后，通过考核的练习生，才能和韩国的艺人平台正式签约。”
而在艺人平台外，最近火热的电竞领域恰好也是韩国的优势领域。
在韩国，电子竞技是很严肃的行业。这个行业每年给韩国带来数十亿美元的经济收益，拥有大批收入甚至可以达到每年数十万美元的职业选手，他们的受欢迎程度丝毫不输给体育明星。韩国政府甚至设有专门负责游戏管理的部门。2004年星际争霸联赛决赛在韩国釜山进行，吸引了10万观众——远多于同年的英格兰足总杯决赛(7.1万人)和美国橄榄球超级杯大赛(6.8万人)的观赛人数。
而在韩国，近几年电竞女主播也逐渐成为常态，有消息说其中人气最高的女主播，甚至能有上千万的年收入。今年5月王思聪以天价签下了韩国电竞直播界“一姐”尹素婉，被认为是国内电竞直播韩国化的重要指向。
大多仍居韩国，经纪公司操盘
据腾讯科技了解，目前很多韩国女主播并非以个人身份和直播平台合作，而是直播平台和韩国的经济公司进行合作，从而签下韩国女主播。9158就是其中的典型代表，据麦世恩介绍，9158在韩国有合作的经纪公司：“这些经纪公司会帮助我们去选择合适的主播，这些主播都是在韩国有一定直播基础的，很容建立人气。”
得益于网络技术的进步，目前国内的大部分韩国主播还是住在韩国本土，并没有来到中国。
李韩庆就是其中的典型代表，这位大学专业是新闻传播/广播影视编导的韩国女主播，在毕业后本来想在电视台寻找一份主持人的工作。但当和波罗蜜沟通后，成为了一个驻韩国的女主播。在她看来，虽然几乎从来没有见过中国用户，但因为每周都会通过直播和她们沟通，可以瞬接受到她们的反应，中国用户就像是朋友一样。
另一位全民TV旗下的韩国女主播慧琳则表示因为家里人的原因不能前往中国：“好在直播平台非常棒的一点是，无论你在哪里，只要有网络、摄像头以及一个好的直播平台，你就可以拥有跨越国界的观众，不受地域限制，而且自己在韩国做直播还是很有优势的，因为可以偶尔做一些韩国的户外直播，给粉丝新鲜感。”
更多的韩国女主播也在考虑在未来前往中国，在9158韩国女主播雅丽莎看来中国观众的反应比想象中还要好：“如果未来我能够得到中国观众的喜爱，拥有粉丝，我会考虑往返中国和韩国进行相关活动。”
但这些韩国女主播在中国的发展也并非全是光鲜，慧琳就表示在全民TV做直播的时间并没有太久，收入还不高，但已经产生了翻译费用、户外费用，比想象中支出很多。
不过这些暂时为收入所困的韩国女主播们也纷纷表示，很想在中国提升知名度，希望借此打开其他的收入模式。