When can China make a Warcraft? -World of Warcraft, movies-IT information
"The past movies, girl choose what to watch, after the release of the Warcraft, became the boy pulled his girlfriend to the movies. "Yesterday, in the Golden Jazz Film Forum" Chinese film shadow of the wind vane alternate tour "live, Warcraft movie, film and television, interactive game industry video tour success stories.
The film adapted from the game world of Warcraft, released less than a week at the box office has more than 1 billion yuan, breaking a number of records. However, this foreign film at the Chinese box office success makes people ask questions, China produced a how far is the Warcraft?
Forum, the audience that "players" lack of professional film and television talent, video tour, China is becoming a threshold in the development of the interactive industry .
Warcraft easily over 1 billion at the box office, the industry is not surprising. The game itself has a history of more than 20 years, for many young people this game is like a growth company. But the success of the film is that it's not just fans of Halo, and cast members old transcoding capability.
NetEase game introduced Liu Guonan, Senior Marketing Director, games should be adequate view of the world behind the world of Warcraft summed up the millions of words, volume higher than the mighty Lord of the Rings trilogy more than 10 times, but has zeroed in on the "wow" the first game of the series, opens before, by deleting a lot of plot and character, tells the story of a relatively complete simple.
By deleting a significant drop in those who don't play the game the audience can understand. Some can and some can't, be intact reservations are the characters in the game setting, classic details, rendering the game behind the confrontation logic, sacrifice and the mutual respect between opponents, and this again experienced players "didn't temper".
Warcraft success transcoding with cast members in the game, film industry, transboundary context are inseparable. Standing behind Warcraft is United Kingdom Director dengken·qiongsi. In 2011, by virtue of a science fiction film of the source code, to the low cost of $ 32 million swept over more than 120 million dollars in ticket sales. Even more crucial is that the Director himself is a senior player and a professional game designer.
After graduating from University, dengken·qiongsi worked at a game company working as designed, when he saw that the game film and television works of many sticking points: "most computer game adaptation of the film are not satisfactory, because to think they didn't see the Player how to put games onto the screen of the world, to make a good movie. "Thanks to" the experts "identity, throws some of the senior players in the movie knowing details of the" egg ", the emotional core of the game, handy for Jones.
"Game film of the creation itself is the most difficult. In other words, human resources, how to skillfully control the game logic and film language, test of film makers is twofold . "Liu Guonan said that in China there are more than 8 years, has a huge fan base of original gaming IP, but lack of generalists like dengken·qiongsi are out of the game films in the course of a difficult problem.
A game industry professionals said, many young people know the game but lacked expert knowledge of films; many traditional film and television adaptation of people working on the game project, but have not played the game, and have many questions on content, even to start.
Currently in the shadow of China swam in the interactive industry, games, film and television in force at both ends, but few intersection---in order to open up the industry chain, the current game operators will learn more about the film for copyright expertise, experienced filmmakers is to study the game culture, truly cross-border personnel are still in the incubation stage of maturity.
中国什么时候才能拍出一部《魔兽》？ - 魔兽,电影 - IT资讯
“过去看电影，都是女生选择看什么，《魔兽》上映后，成了男生拉女友去看电影。”昨天，在金爵电影论坛“华语电影风向标之影游互生”现场，电影《魔兽》成为影视、游戏业内人士口中影游互动的成功案例。
这部由游戏《魔兽世界》改编的电影，上映不到一周票房便已超过10亿元，打破多项纪录。然而，这部海外影片在中国的票房佳绩也让人不禁发问，中国离生产出一部《魔兽》还有多远？
论坛现场，嘉宾指出“玩家型”专业影视人才的缺乏，正成为中国影游互动产业发展的一道门槛。
对于《魔兽》票房轻松过10亿元，业内人士并不惊讶。游戏本身已经有20多年的历史，对不少年轻人来说这部游戏像是一个成长陪伴者。但电影的成功不仅仅在于它自带的粉丝光环，还有主创人员老到的转码功力。
网易游戏高级营销总监刘国男介绍，游戏《魔兽世界》背后的世界观架构足以总结出百万字，体量比浩浩荡荡的《魔戒》三部曲还高出十几倍，但是电影却瞄准了“魔兽”系列的第一部游戏，以前传形式打开，删去了大量的情节与人物，讲述了一个相对完整简单的故事。
这样的大删大减，让那些不玩游戏的观众也能看得懂。有的能删有的却不能，被原封保留的则是游戏中的人物设定，经典细节，着力渲染的是游戏背后的对抗逻辑、牺牲精神以及对手之间的彼此尊重，这又让资深玩家“没了脾气”。
其实《魔兽》的成功转码与主创人员在游戏、电影行业的跨界背景不可分。站在《魔兽》身后的是英国导演邓肯·琼斯。2011年，他凭借一部科幻片《源代码》，以3200万美元的低成本席卷1.2亿多美元的票房。更关键的是，这位导演本人还是一位资深游戏玩家与专业游戏设计师。
大学毕业后，邓肯·琼斯曾在一家游戏公司担任设计工作，当时他便看出游戏影视化作品的不少症结：“大多数电脑游戏改编的电影都不尽如人意，因为他们没能从游戏玩家的角度去思考如何把游戏世界搬上银幕，做出一部好电影。”正是得益于“内行”身份，在电影中抛出一些让资深玩家会意的细节“彩蛋”，表现游戏的情感内核，对琼斯来说可谓信手拈来。
“游戏电影化最难的是其创作本身。换句话说就是人才问题，如何娴熟地把控游戏逻辑与电影语言，对电影人的考验是双重的。”刘国男说，中国也有一些超过8年、具有巨大粉丝基础的原创游戏IP，但是缺少像邓肯·琼斯这样的通才是挡在游戏电影化过程中的一道难题。
一位游戏产业从业者透露，不少年轻人对游戏很了解，却缺乏专业的电影知识；不少传统影视人在着手游戏改编项目后，却又因为没玩过这款游戏，而对内容产生许多疑问，甚至无从下手。
目前在中国的影游互动产业中，游戏方、影视方两头都在发力，却鲜有交集———为了打通产业链，当下游戏版权的运营者会更多地学习电影专业知识，有经验的电影人则会去研究游戏文化，真正的成熟跨界人才目前尚在孕育阶段。