The reversion of the Warcraft game movie? Answer is cruel-world of Warcraft, Warcraft movie-IT information
Starting from June 7 when the map, Warcraft movie in China is a way to create miracles at the box office. Premiere has more than 50 million Yuan at the box office, 250 million Yuan at the box office on the first day, fifth day release box office exceeding 1 billion yuan. Released ten days, Warcraft has amounted to 1.18 billion at the box office.
But feelings aside and fans of Halo, Warcraft and did not meet it is known as the tour changed the film stand up height of. Globally, it did not break the tour changed the film's spell. Although China continues to record, but is more of an incidental and catalyzing success, in a sense, sequels and similar games was overdraw products in the market.
After Warcraft, game IP movie became popular, but the reality is cruel, Warcraft is a hard to replicate success stories.
United States reviews at the box office two setbacks
Creating records in China at the same time, Warcraft failed miserably at the box office in North America, and comments such as tides of fate.
Prior to the release of Warcraft, European and American film critics largely for the entertainment of overwhelmingly negative reviews, with a few major magazines and newspapers, "the failure of classic films", "flowery frills", "lifeless", such as.
Although the rate of Warcraft cinema films in North America and is not too high, but 3,400 theaters four days only $ 28.37 million (cat's eye), less than the evocation of 2 one-second at the box office, start is not good.
In Europe main of three big movie score website Shang, Warcraft of IMDb assessment is divided into 7.7/10, another a website Metacritic Shang film critic people of scoring only 32/100, "rotten tomato" (Rotten Tomatoes) Shang, Warcraft only got has 4.1 points of average scored, and "fresh degrees" only has 27%, is summer document large in the evaluation minimum of a Department.
After the official release, in addition to the evaluation of film critics, and social networking, Warcraft reputation also suffered a defeat. For example waste Warcraft IP, there is no good story, deadpan reading negative comments began.
In a bad review and travel films under the influence of the modified, Warcraft box office trend is very worrying, European and American media predict the end of Warcraft in North America is likely to only about $ 70 million at the box office. But for four days at the box office, perhaps 70 million are at risk. Perhaps box Office Mojo estimated $ 4500 is the end result.
If there is no market in China, I am afraid the Warcraft will entirely be attributed to failures of game film and television. About $ 160 million production cost, plus marketing costs the total cost of about $ 250 million, makes producers lose pants are gone.
Tour modified movie curse
IP cinematic of the game, at the beginning of 1993. The Super Mary was adapted into the film was the first tour to the Super Mario Brothers movie. But start failed miserably, released after 3 weeks of harvest 21 million dollars at the box office only, less than half the $ 48 million in investment costs, IMDb also scored only 4 points.
Since after the Super Mario Brothers, and movies seem to have been modified without out of the box office and Word of the curse.
Hollywood since 1993 between 2014 and a total of more than 30 volumes of film adaptations of the game case. From a box office perspective, only of the resident evil series and Tomb Raider series above industry average return to production companies to make money.
The resident evil series of five films, with a total investment cost of 248 million dollars, harvests worldwide box office of $ 904 million, box office returns on investment 218%; the Tomb Raider series, with a total investment cost of $ 217 million, worldwide box office total of $ 439 million, return on investment is 102%.
But most of the other tour film modified costs were not recovered. The need for speed to the killer 47 average returns are hovering around 10%, below the industry's average rate of return, if you remove the theater into, for producers, which is not making money.
In 2010, he was pinned to the Prince of Persia: the blade when, in the case of investment cost $ 229 million, grossed only $ 336 million, and he was and Word of mouth double failure at the box office, directly led to the only try again after 6 years in Hollywood as a result fantasy adaptation of the video game.
According to the IMDB data, more than 30 game adaptations of film scores is generally low. Highest score was 6.7 points of the 2002 resident evil, at least 2003-the House of the dead 2, an average of 4.9 points.
Dawn breaks the spell
For now, the Warcraft can't really break the tour changed movie curse. But Warcraft is closest to break the spell of the game IP film adaptations.
Game IP film adaptations since the 90 's, always give the audience perception of thin plot and the absence of fighting, this stereotype is Warcraft important cause of cold in North America. However it is to be noted that, prior to the release of Warcraft, with great view of the world and the story line, breaking the traditional perception of the audience for the world of Warcraft is promising, but final results are not satisfactory, some negative waves for this reason.
Swimming in the past to change film, action game IP accounts for the vast majority, then horror, crime and adventure themes, science fiction and drama make up only to 9%.
Action adventure theme games adapted from movies, larger problems is produced and adapted model is relatively simplistic, action-adventure game design focuses on the player in control, strategy and battle experience, expanded the story in itself is not strong, and it is difficult to meet the requirements of players into the game.
Now type expansion, in particular, is rich in plot and complete view of the game appeared frequently, let tour changed the film ushered in a possible turning point. Upgrade the quality of films, from a pure fan of the original film into the film, just like man-modified movie.
Another curse may be broken turn gamers from the changes in mass, according to a 2015 ESA (Entertainment Software Association) the latest data, United States game number of players has reached 155 million. The emergence of new technologies such as VR and an opportunity.
China's box office miracles began to shine
Talk about the Warcraft movie in the United States and the historical dimension of the situation. Looking to go back to the Warcraft movie in the Chinese situation. Now everyone in the prediction of the world of Warcraft in China to reach 152 billion total box office.
But its fifth days a record 1.03 billion at the box office ticket sales records, the Warcraft movie in the chip rate is still 55% of cases fell for the bluff at the box office, behind only 156 million at the box office in four days. Warcraft movie, I'm afraid the situation is not so good.
To has today, Warcraft including points reflected in within, has released has 10 days, is core groups game players of purchasing power almost has release finished, but movie and no because quality and raised reputation effect, in market Shang of voice still is to "feelings" mainly, regardless of is players also is has see had of general audience, are no to and too more other of positive evaluation.
Track rental and ticket giveaways and wave activity also draws to a close, Blue interactive, touch technology, ACFUN, Panda TV, fighting fish TV, Lenovo Group, hero interactive entertainment companies have organized track rental events and play network, Oriental shadow, NetEase, 360 ad placement companies to release the tickets almost.
In this case, the film attractive for non-players are not very well, flagging trends have emerged, if not hold high chip rate, perhaps after the Dragon Boat Festival holiday has passed, box office status more ugly.
For producers, this is probably a very bad message, the production costs of about $ 160 million of the Warcraft, plus marketing costs, total as much as $ 250 million, that is to say the global box office of more than $ 500 million, after deducting the line into, producers can turn a profit.
But worse at the box office in North America, the pressure is more on the Chinese market. 152 billion for the film's box office miracles for Warcraft, was passing.
Hard copy
Warcraft movie is not game film of the reversion, there is also a criterion, is whether film modified by a later shadow copies. From this dimension, Warcraft movie big, homemade movie, does not have much significance, perhaps even was overdraw market similar to the movie.
Produced by Wanda pictures, the huayi brothers, in the shadow, Tencent, Warcraft and enjoy the extraordinary special treatment. With only WINS no defeat of Wanda, the chip rate of 80%, strong's background was a cooperative effort by other theaters. Warcraft grates up to 13,548 released zero field on the first day, all day on the first day chip is as high as 120,000.
And lack of apparent diving and staying power at the box office, theaters still gives very high chip, if not a son, it's hard to imagine this kind of treatment, and what can be foreseen is, in order to shore up the box office, this situation will continue.
In the aftermath of Warcraft, many domestic game companies are accelerating their progress of the classic game of IP television. But on the cover and fan loyalty, these IP and Warcraft is there is a big gap, and view of the world and the story line can't compare with Warcraft.
Feelings have been Warcraft playing cards to the extreme cases, subsequent difficulty of conversion films on the promotion and marketing of shadow will be greatly enhanced. Especially in the case of poor film quality and feeling of Warcraft cards have been an excessive squeeze the spending power of the market.
In other words, wants to opportunistic tour movie opportunity had not a lot. Under birth of hot money, however, will have a big edge there was no travel change cinema, could hurt market thoroughly.
As said, is it possible to use high quality film to copy the myth. Sir Mark and the effects of the gods it is people hopes for game adaptation of the fantasy genre. And China has not had the game IP cinematic precedents are usually idols TV adaptation, industry also generally agreed that the television series than the film easily, the risk is much lower.
In China and globally, appears true Games movies of reversion, would also take time.
《魔兽》是游戏电影化的翻身之作？答案很残酷 - 魔兽,魔兽电影 - IT资讯
从6月7日零点点映开始，《魔兽》电影在中国就一路创造票房奇迹。首映票房超过了5000万元，首日票房2.5亿元，上映第五天票房超10亿元。上映十天，《魔兽》票房已经累计到了11.8亿。
但是抛开情怀和粉丝光环来看，《魔兽》并没有达到它所号称的游改电影翻身之作的高度。全球来看，它也并没有打破游改电影的魔咒。虽然在中国不断创造纪录，但是更像是一种偶然且催化的成功，从某种意义来说，是透支了续集乃至同类型游戏产品的市场。
至于《魔兽》之后，游戏IP电影化成为大热门，但是现实很残酷，《魔兽》其实是一个很难复制的成功案例。
美国评论票房双挫折
在中国创造记录的同时，《魔兽》在北美却遭遇了票房惨败，和恶评如潮的命运。
在《魔兽》上映之前，欧美的影评人基本上就给娱乐一边倒的差评，几大重要杂志报纸给与了“经典的失败电影”、“华丽的虚饰”、“死气沉沉”等评价。
虽然《魔兽》在北美影院拍片率并算不太高，但是3400家影院上映四天仅有2837万美元（猫眼数据），票房不到《招魂2》的二分之一，开局表现并不好。
在欧美主要的三大电影评分网站上，《魔兽》的IMDb评分为7.7/10，另一家网站Metacritic上影评人的打分只有32/100，“烂番茄”（Rotten Tomatoes）上，《魔兽》只拿到了4.1分的平均得分，而“新鲜度”仅有27%，是暑期档大片中评价最低的一部。
正式上映之后，除了影评人的评价之外，在社交网络上，《魔兽》的口碑也遭遇了滑铁卢。例如觉得浪费了《魔兽》IP，根本没有好好讲故事，面无表情看完等恶评也开始发酵。
在差评和游改电影题材的影响下，《魔兽》票房的走势十分堪忧，欧美媒体预测《魔兽》在北美的最终票房很可能只有7000万美元左右。但是四天的票房来看，7000万也许都岌岌可危。也许box office Mojo预计的4500美元才是最后的结果。
如果没有中国市场，恐怕《魔兽》将完全被归到游戏影视化的失败案例里。约1.6亿美金制作成本，加上营销费用约2.5亿美金的总成本，能让制作单位赔的裤子都没了。
游改电影魔咒
游戏IP电影化，在1993年就开始了。《超级玛丽》被改编成的电影《超级马里奥兄弟》是第一部游改电影。但是一开局就惨败告终，上映3周后仅收获2100万美元的票房，不及4800万美元投资成本的一半，IMDb得分也仅有4分。
自从《超级马里奥兄弟》之后，游改电影似乎一直没有跳出票房低和口碑差的魔咒。
好莱坞自1993年至2014年共有30余部游戏改编电影的案例。从票房的角度来说，仅有《生化危机》系列和古墓丽影系列高于行业平均回报率，给制作公司赚到了钱。
《生化危机》系列五部电影，总投资成本2.48亿美元，收获全球票房9.04亿美元，票房的投资回报率218%；《古墓丽影》系列总投资成本2.17亿美元，全球票房合计4.39亿美元，投资回报率为102%。
但是其他大部分游改电影连成本都没有收回。《极品飞车》到《杀手47》等平均回报率都在10%左右徘徊，也低于行业的平均回报率，如果去掉影院分成，对制作方而言是没有赚到钱的。
2010年，被寄予厚望的《波斯王子：时之刃》，在投资成本2.29亿美元的情况下，全球票房仅有3.36亿美元，并且遭遇票房和口碑的双重失败，直接导致导致好莱坞6年后才再次尝试奇幻类视频游戏的改编。
以IMDB数据来看，30部多部游戏改编电影的评分也普遍偏低。得分最高的是2002年《生化危机》的6.7分，最低是2003年《死亡之屋》的2分，平均4.9分。
打破魔咒有曙光
目前来看，《魔兽》虽然不能算是真正打破游改电影魔咒。但是《魔兽》确实是最接近打破魔咒的游戏IP改编电影。
游戏IP改编电影在90年代以来，一直都给观众单薄剧情和无脑打斗的观感，这种刻板印象也是《魔兽》北美市场遇冷的重要原因。不过需要指出的是，在《魔兽》上映之前，凭借宏大的世界观和故事线，观众对于《魔兽》打破传统印象是有希望的，但是最终呈现的结果却让人不甚满意，恶评如潮也有一部分这个原因。
在过去游改电影中，动作游戏IP占到了绝大多数，然后再是惊悚、犯罪和冒险题材，科幻和剧情类仅占到9%。
动作冒险题材游戏改编电影，比较大的问题就是制作和改编模式相对单一，动作冒险类游戏的设计重点是玩家在操控、策略和打斗上的体验，本身故事拓展性不强，而且很难满足游戏玩家对于代入感的要求。
现在游戏类型的拓展，尤其是有丰富的剧情和完整的世界观的优秀游戏频频出现，让游改电影迎来了可能的转机。通过电影质量的升级，从原来的纯粉丝电影变成大众电影，就像漫改电影一样。
另一个魔咒可能被打破的转机，则是游戏玩家从小众到大众的变化，据2015年ESA（娱乐软件协会）的最新数据，美国游戏玩家数量已高达1.55亿。新技术例如VR的出现，也是机会所在。
中国票房奇迹开始失色
谈了那么多《魔兽》电影在美国和历史维度中的情况。重新回过头来看看《魔兽》电影在中国的情况。现在基本大家都在预测《魔兽》在中国将达到15-20亿的总票房成绩。
但是在上映第五天票房创下10.3亿的票房记录后，《魔兽》电影在排片率依旧有55%的情况下，票房出现断崖式下跌，后面四天仅有1.56亿票房。对于《魔兽》电影来说，恐怕情况也不太妙。
到了今天，《魔兽》包括点映在内，已经上映了10天，也就是核心群体游戏玩家的购买力几乎已经释放完毕，但是电影并没有因为质量而引发口碑效应，在市场上的声音依旧是以“情怀”为主，无论是玩家还是已经看过的普通观众，都没有给与太多其他的正面评价。
而且大波包场与赠票活动也基本接近尾声，蓝港互动、触控科技、ACFUN、熊猫TV、斗鱼TV、联想集团、英雄互娱等多家公司都组织了包场活动，多玩网、东方影都、网易云信、360等贴片广告厂商的赠票也释放地差不多了。
在这种情况下，电影对于非玩家群体的吸引力并不是表现地很好，后劲不足的趋势已经呈现出来，如果不是高排片率撑着，恐怕在端午假期过去之后，票房下跌的状态会更难看。
对于制作方而言，这恐怕是一个很糟糕的消息，《魔兽》的制作成本约为1.6亿美金，加上营销费用，总体高达2.5亿美金，也就是说全球票房要超过5亿美金，扣除院线分成后，制作方才有可能实现盈利。
但是北美糟糕的票房，让这种压力更多地压在了中国市场。15-20亿对于别的电影而言是票房奇迹，对于《魔兽》而言，就是及格线了。
难以复制
对于《魔兽》电影是不是游戏电影化的翻身之作，还有一个评判标准，就是能不能被之后的影改电影复制。从这个维度而言，其实《魔兽》电影的大爆，对于国产电影而言，并不具有太多的借鉴意义，甚至可能是透支了类似电影的市场。
出品方万达、中影、腾讯影业、华谊兄弟，让《魔兽》享受了非凡的特殊待遇。背负只许胜不许败使命的万达，此次排片率高达80%，强大的背景也让其他院线大力配合。《魔兽》上映首日零点场排片高达13548场，首日全天排片更是高达12万场。
并且在票房出现明显跳水和后劲不足的情况，院线依旧给与极高排片，如果不是亲儿子，很难想象会有这种待遇，而且可以预见的是，为了力挺票房，这种情况还将继续。
在《魔兽》之后，不少国产游戏公司都加快了自己经典游戏IP影视化的进度。但是就覆盖面和粉丝忠诚度上，这些IP和《魔兽》还是存在很大差距，而且世界观和故事线也没办法和《魔兽》相比。
在情怀牌已经被《魔兽》打到了极致的情况下，后续的影改电影在推广和营销上难度将大大提高。尤其是在电影质量不佳的情况下，《魔兽》的情怀牌已经将市场的消费力进行了一次过度榨取。
也就是说，还想投机取巧的游改电影机会已经不会很多了。但是在热钱的催生下，一定会有一大波抢时间的游改电影出现，可能彻底伤害市场。
至于说，可不可能用质量高的影片去复制神话。《爵迹》和《封神榜》的特效实在是让人对于奇幻题材的游戏改编不抱希望。而且中国此前从未有过游戏IP电影化的先例，通常都是偶像剧电视的改编，业内人士也普遍认为，电视剧改编要比电影难度小，风险也低很多。
在中国和全球范围内，出现真正的游戏电影化的翻身之作，恐怕都还需要时间。