Webcast platform data fraud: room has over 1.3 billion people-live anchor, Webcast-IT information
June 17, according to the news aspect of voice of China reported, to see the audience through the network chat recorded singing and playing games will have money and you only need a computer, a webcam, headset and microphone, even through a cell phone can. This is now the net red Favorites--live.
According to incomplete statistics, online live streaming platform in China number nearly 200, and the total number of users on those platforms have reached 200 million . From the first show broadcast to later games live and people live, to the star of the recently born live, the development of the broadcasting industry can be "in full swing" four words to describe.
In broadcast platform for large, popular broadcast room shows watched hundreds of thousands of millions. However, after repeated investigations found that anchor, brokerage firm, live platform three-party in popularity, number of gifts have acts of fraud.
Last September, a domestic e-sports team players, when in a live broadcast platform, display room to watch the number was more than 1.3 billion people . From this live streaming platform data fraud, from the insider of insiders knew became public "secret". Lee was a small outdoor live platform host, data fraud is normal in his opinion, he thinks it is decided as the broadcast industry's revenue model. He admitted that "(live platform) pattern is the same, someone send something (virtual gifts), the platform will each month based on the amount of hand-me-down, into the anchor. Percentage of host platform and how to talk about it. Fans are concerned about people watching is to watch in real time the number, two are not the same, but you say he's real, sure is fake. ”
Viewers from the broadcast platform to buy virtual gifts to send anchors, anchors with virtual gifts from a live platform for cash, live platform partitioning. Because people generally have a herd mentality, many rooms online, will the user caused certain psychological implications of the new Studio, making them more willing to participate in the interactive and gifts. As a result, anchor and live platform has a false motivation. So How can I give live room online or watch the number of frauds? Anchors Lee told reporters that there are two methods: "buy" or "platform for change". The first method is you can buy on Taobao fans, selling popular number of the Studio, how much to buy as many as you want to brush, and twitter followers to buy similar, there is also a live platform when packaging your, you will add a little popularity.
Broadcast viewing numbers were can you buy? A famous journalist live applications to register an account, then found a Taobao shop can provide brushes popular services, has chosen a "number 10 bucks to buy 1000 people watched online" package. After you provide your ID number, reporter's live room in 5 minutes, total entered 1095 viewers, but up to half an hour of live television, these "people" without any interaction. Taobao sellers will these dumb zombie powder, called robots. So small mouth Lee's live platform in the background changes live room online, what is it? A live platform crew Zhao disclosed that past, the simplest method is "multiples", that is, the real number of online viewing, multiplied by a certain factor, at least twice, more than 10 times .
In addition, there are media reports, Live platform will now establish a data model, not just watched "multiples", but rather on live data, integrated dynamic host number of online viewing . Li said as a presenter although he never seen such "models", but live platform dynamic is present. But if the "water" marks not too obvious, easy to be identified. "Like platform saw two people watching the broadcast, you brush out five, this is more true, can't be your brush out 50, that's fake. ”
A live platform who wouldn't give his name is responsible for the operational staff also confirmed that Xiao Li says, he added platform to anchor the room fans, known as the "vest". He explained that "we must first have a vest, second vest, we'll do a levels adjustment on the numbers. For example start gives you 20, then you live well, adhere to 100 minutes, will give you the room to join the dozens of. I want to push your room, it is necessary to let you watch the numbers reach a certain amount. ”
The staff,"vest" are also divided into robots and real-life backstage staff of two . Presenter buy buy popular fan, live platform data fraud, suffering from strong broadcast industry data has spawned a "prosperity" scene, but no one wants to go to plug the loopholes, because interest has benefited not only the anchor and platform, and brokerage firms. An account of live platform staff in charge of operations, brokerage firms and broadcast platform, at a lower price to buy virtual gifts, "puppet," or "cattle" to anchor, to guide the user consumption, and eventually pumped into profit. For example, "red in charge of their network broadcast, for example, when brokerage firms spend 100 Yuan to buy virtual gifts continue to host, for other viewers to see there really is a gift, guiding the audience and ask them to spend money on gifts gifts. Gifts received by the anchors are able to liquidate, liquidate this part may become 200. For brokerage companies, he cut income from host, come back, take the 110 dollars, which will make 10 dollars. For the platform, as more people in the background consumes, so the platform is able to cut. ”
Survey, many anchors declined interview requests, there are more live streaming platform staff, for live data fraud problems, they are more inconvenience. Late at night, a game live streaming platform, 2.6 million viewers a game host to perform a "five-kill" after the success of using Arabic numerals "6" (playing very well, "sneak" sounds like) barrage consisting of live brush all over the screen, virtual gifts, like rain falling down.
Popularity at a geometric rate growing broadcast industry, exposing problems is also increasing. Some time ago, vulgar for network broadcast platform that exposes problems provided for relevant departments. Now, also exposed the problem of false prosperity. Signs show that the webcast as a rapidly emerging industry, requires relevant departments to guide and regulate. Only in this way can live healthily
网络直播平台数据造假：曾有房间超13亿人观看 - 直播,主播,网络直播 - IT资讯
6月17日消息 据中国之声《新闻纵横》报道，通过网络对着看不到的观众聊天唱歌打游戏就会有钱入账，而你仅仅需要一台电脑，一个摄像头，耳机和麦克风，甚至只通过一个手机就可以。这就是如今网红们的最爱——直播。
据不完全统计，目前我国在线直播平台数量接近200家，而这些平台的用户总数已经达到2亿。从最早的秀场直播，到后来的游戏直播和全民直播，再到近日刚刚诞生的明星直播，直播行业的发展可以用“如火如荼”四个字来形容。
在一些大型的直播平台，高人气的直播房间，显示的观看人数有几十万甚至上百万。不过，经过记者反复调查发现，主播、经纪公司、直播平台三方在人气值、礼物数等方面有造假的行为。
去年9月份，国内某电子竞技战队的队员，在一家直播平台直播的时候，其显示的房间观看人数，竟然超过了13亿人。从此直播平台数据造假，从圈内人熟知的内幕，变成了公开的“秘密”。小李是一名小型直播平台的户外主播，在他看来数据造假是很正常的，他认为这是由于直播产业的盈利模式所决定的。他坦言，“（直播平台）模式都是一样的，别人送东西（虚拟礼物），平台就会根据每个月的送的东西的多少，跟主播进行分成。分成比例就看主播和平台怎么谈了。粉丝数是点了关注的人，观看数是实时观看的人数，两者不一样，但是你说他真假，肯定是有一定虚假成分。”
观众从直播平台买虚拟礼物送主播，主播拿虚拟礼物从直播平台兑换现金，直播平台从中分成。由于人们普遍具备从众心理，房间的在线人数越多，就会对新入直播间的用户造成一定心理暗示，使其更愿意参与互动以及送礼物。如此一来，主播和直播平台都有了造假的动力。那么如何才能给直播房间的在线人数或者说观看人数造假呢？主播小李告诉记者，有两种方法：“自己买”或者“平台改”。第一种方法是你自己就可以在淘宝上购买粉丝，有专门卖直播间人气数量的，想刷多少想买多少都随你，和微博买粉丝数量类似，还有一种是直播平台想包装推广你的时候，就会稍微加一点人气。
直播的观看人数也能花钱买吗？记者在某知名直播应用上注册了一个账户，然后在淘宝找到了一家可以提供刷人气服务的店铺，选择了一款“10块钱购买1000人在线观看人数”的套餐。在提供了自己的ID号码之后，记者的直播房间，在5分钟之内，总计进入了1095个观看者，但是在长达半小时的直播过程中，这些“人”没有任何互动。淘宝卖家将这些不会说话的僵尸粉，称之为机器人。那么小李口中的直播平台自己在后台修改直播房间的在线人数，又是怎么回事儿？一家直播平台工作人员赵女士透露，以往最简单的方法就是“乘倍数”，也就是把在线观看的真实人数，乘以一个倍数，少则2倍，多则10倍。
此外，还有媒体报道，现在直播平台会建立一个数据模型，不仅仅是简单把观看人数“乘倍数”，而是依据直播的各项数据，综合动态调整主播的在线观看人数。小李表示，作为主播他虽然没见过这种“模型”，不过直播平台的动态调整是存在的。但是如果“注水”痕迹太明显也不行，容易被人识破。“比如平台看到有两个人在看你的直播，就给你多刷出来五个，这样子就比较真，不可能给你多刷出来50个，那就太假了。”
一位不愿意透露姓名的某直播平台负责运营的工作人员也证实了小李的说法，他把平台给主播房间加进去粉丝，称为“马甲”。他介绍，“我们首先肯定是有马甲号的，第二个我们会在马甲数字上做一个级别调整。比如说一开始的时候给你20个，后来看你直播的不错，坚持了100分钟，再给你房间加入几十个。我想把你的房间往前推，必须要让你的观看人数达到一定量。”
这位工作人员介绍，“马甲”也分为机器人和真实的后台工作人员两种。主播买人气买粉丝，直播平台数据造假，虚火旺盛的直播行业用数据刷出了一片“繁荣”景象，却没有人想去填补漏洞，因为利益链中获利的不仅仅是主播和平台，还有经纪公司。某直播平台负责运营的工作人员解释，经纪公司和直播平台合作，以更低的价格购买虚拟礼物，用“傀儡号”或者“黄牛号”给送给主播，以此引导网友消费，并且最终抽成获利。他举例，“比如说自己的网红在做主播的时候，经纪公司花了100块钱购买虚拟礼物不断送给主播，让其他观众看到真的有送礼物，引导这些观众让他们也去花钱买礼物送礼物。主播所收到的礼物都是能变现的，变现的这一部分可能就变成200。对于经纪公司来说，他从主播的收入中抽成，比如说拿回来110块钱，这样公司就挣了10块钱。对于平台来说，因为有更多人在它的后台消费了，所以平台也能够从中抽成。”
调查中，不少主播婉拒了采访要求，也有更多直播平台工作人员表示，对于直播数据造假的问题，他们不便多说。深夜，某游戏直播平台，260万观众在一名游戏主播完成一个“五连杀”的成就之后，用阿拉伯数字“6”（玩得很好，很“溜”的谐音）组成的弹幕刷满了整个直播屏幕，虚拟礼物也像雨点般掉落下来。
火爆程度以几何速度增长的直播行业，暴露的问题也越来越多。前段时间，针对网络直播平台所暴露出的低俗化问题，相关部门就做出了规定。如今，又曝光出了虚假繁荣的问题。种种迹象表明，网络直播作为一种快速兴起的行业，亟需要相关部门予以引导与规范。只有这样才能让网络直播行业健康地成长