$ 26.2 billion takeover of LinkedIn led the British, did Microsoft transition night? -Microsoft, LinkedIn, led the British-IT information
"In fact, the deal will not change anything. In a couple of years now, we will find that all of the company's changes are of our own making, the decision in our own hands. ”
United States local time on June 16, the leading British (LinkedIn) submitted an updated file, CEO jiefu·weina reiterated insistence on independence of the company. Just 3 days ago, tech giant Microsoft announced through its acquisition of the $ 26.2 billion .
Microsoft used to be overlord of the PC era, but in the era of mobile Internet has disappeared. Acquisitions led the British to allow Microsoft to catch up with the times?
Microsoft's largest
$ 26.2 billion, not only is Microsoft's largest acquisition in history, and also United States industry's largest acquisition.
United States local time on June 13, Microsoft announced at 26.2 billion dollars (about RMB 172.5 billion) price, acquire professional networking site led the British. This means that Microsoft's select premium of nearly 50% to acquire leading British.
According to the China Times reporter, led the British now has 433 million registered users and more than 2 million paying subscribers. 2015 fiscal year sales of nearly $ 3 billion. After the takeover, led the British to maintain independent operations at Microsoft, Weiner will continue to serve as CEO.
Microsoft had previously led the British showed interest.
Sources said, before leading the British market in 2011, Microsoft has repeatedly tried to buy led the British. News also said that Microsoft had bid $ 500 million acquisition of leading British and close to an agreement, but ultimately failed.
Microsoft sky-high collar behind the British, from the field of mobile social networking is good. Leading British product with Microsoft's existing product structure is clearly complementary.
Microsoft CEO satiya·Nadela announced the purchase after the analyst meeting, led Britain and existing Microsoft Office 365, Dynamics products combined with business prospects, is in line with Microsoft's core value proposition. He also said, the next step both sides will research led British talent management products and services, combined with the Dynamics.
According to the reporter, Dynamics is Microsoft business software for businesses, including resource management, solutions and other business software.
In addition, led the British to have Microsoft's data was needed.
Nadela, led Britain as the world's leading social network, with large amounts of data. Microsoft Graph data from existing Office 365 and Dynamics, and led the British data are complementary.
Bloomberg analyst Anurag Rana believes that leading British success in the Chinese market has become Microsoft buys one of the most important factors.
According to the reporter, led the British formally entered the Chinese market in January 2014. Big Chinese companies such as Tencent, Huawei, ZTE and Lenovo are customers.
Shifting to the mobile Internet applications
Microsoft sky-high led Britain, reflects Microsoft's strategy in the era of mobile Internet transfer. As overlord of the PC era, Microsoft's familiar traditional software licensing models in the age of the mobile Internet experience serious challenges.
On April 22 this year, Microsoft announced third quarter of 2016 fiscal year that ended March 31. Microsoft's revenue, net profit, operating profit and other indicators all declined during the period.
Earnings, Microsoft's revenue in the current period 20.531 billion dollars, up by 6%. Net profit of US $ 3.756 billion, but fell 25%. $ 5.283 billion operating profit, down 20%.
Among them, to 5.44 billion euros from the hands of Nokia acquisition of mobile business, is an important reason led to the decline of Microsoft.
Microsoft ever hoping to promote their Nokia phones mobile operating system, Windows Phone. But reported in 2016 to natural quarter Q1, sold 2.3 million Lumia Smartphone, 15.7 million feature phones. Among them, the Lumia sales of mobile phones fell 73%, while revenues were down 43%.
2016 a quarter issued by the research firm Gartner worldwide Smartphone market research report shows that Android's market share in the current period 14.8% of 84.1%,iOS, and the Windows Phone market share slipped to 0.7%.
Microsoft has made in dealing with their mobile service.
The afternoon of May 18, owned in Hong Kong-listed Hon Hai Fu Zhikang (02038. HK) announced $ 350 million price, buy Microsoft's feature phones Division (Feature phone).
News that sell functional machine business, Microsoft's Mobile Division may also be substantially cut 50% and incorporating it into Microsoft's device sales. This means that mobile phones businesses or will no longer be the focus of Microsoft.
In the mobile hardware declined, the Windows Mobile platform is not higher than the case, Microsoft's power is transferred from the hard and soft, and large data to the cloud for more income.
Nadela said in an analysts meeting, cloud computing services is the strongest Microsoft field, if coupled with the acquisition of leading cloud computing assets from Britain, bringing not only the services increase, there is also a strong service network, which will offer the best long-term opportunity for Microsoft.
In fact, Microsoft acquired as early as 2012, another enterprise social network provider, Yammer, and integrate with Office 365, to increase the interoperability of Office 365.
Microsoft has set for itself the 2018 fiscal year business revenue reached $ 20 billion goal.
Microsoft CFO aimi·hude Analyst Conference that, as of April this year, we are still on track to achieve this goal according to plan. Today has brought the British, it can accelerate our realization of this goal.
But in Microsoft's many acquisitions under unpleasant circumstances, led the British to Microsoft in the mobile Internet era how much power?
262亿美元收购LinkedIn领英，
微软转型晚了吗？ -
微软,LinkedIn,领英 - IT资讯
“实际上，这项交易不会改变任何东西。过一两年再看，我们会发现公司所有的变化都是我们自己造成的，决定权在我们自己手中。”
美国当地时间6月16日，在领英（LinkedIn）提交的一份最新文件中，CEO杰夫·韦纳再次表达了对公司独立性的坚持。就在3天前，科技巨头微软宣布以262亿美元的天价将其收购。
微软曾是PC时代的霸主，但在移动互联网时代已经有所没落。而收购领英，能够让微软赶上这个时代么？
微软最大手笔
262亿美元，不仅是微软收购史上的最大手笔，也是美国科技界的最大一笔收购。
美国当地时间6月13日，微软宣布将以262亿美元（约合1725亿元人民币）的价格，收购职业社交网站领英。这意味着微软选择溢价将近50%来收购领英。
据《华夏时报》记者了解，领英目前拥有4.33亿注册用户和超200万付费用户。2015财年营收接近30亿美元。在收购后，领英将在微软内部保持独立运营，韦纳将继续担任CEO。
微软此前早已对领英流露出兴趣。
有消息称，在领英2011年上市前，微软曾多次试图收购领英。消息还称，微软曾经报价5亿美元收购领英，并接近达成协议，但最终还是未能成功。
微软天价收购领英的背后，源于对移动社交领域的看好。而领英的产品则与微软现有的产品格局显然形成互补。
微软CEO萨提亚·纳德拉在宣布收购后的分析师会议上表示，领英和微软现有的Office 365、Dynamics等产品结合后的业务前景，正符合微软的核心价值定位。他同时表示，下一步双方将研究领英在人才管理方面的产品和服务，怎样与Dynamics相结合。
据记者了解，Dynamics是微软公司面向企业的商业软件，包括资源管理、解决方案等一系列商用软件。
此外，领英拥有的大数据也被微软所需要。
纳德拉表示，领英作为全球领先的职业社交网络，拥有大量的数据。微软Graph现有的数据来自Office 365和Dynamics，与领英的数据是互补的。
彭博咨询分析师Anurag Rana认为，领英在中国市场的成功也成为微软收购的一个重要因素。
据记者了解，领英于2014年1月正式进入中国市场。中国本土巨头公司如腾讯、华为、中兴、联想均是其客户。
向移动互联应用转移
微软天价收购领英，折射出微软在移动互联时代的战略转移。作为PC时代的霸主，微软熟悉的传统软件授权模式在移动互联网时代遭遇严峻挑战。
今年4月22日，微软公布了截至3月31日的2016财年第三季度财报。微软的营收、净利润、运营利润等指标在当期全部出现下滑。
财报显示，当期微软实现营收205.31亿美元，同比下跌6%。净利润达到37.56亿美元，但同比下滑25%。而52.83亿美元的运营利润，则同比下降20%。
其中，以54.4亿欧元从诺基亚手中并购来的移动业务，是导致微软业绩下滑的重要原因。
微软曾经希望借诺基亚手机推广自己的移动操作系统Windows Phone。但财报显示，其在2016年Q1自然季度，共售出230万台Lumia智能手机，1570万台功能型手机。其中，Lumia手机的销量同比下跌73%，而营收则下滑43%。
而调研机构Gartner发布的2016年一季度全球智能手机市场调研报告显示，当期安卓市场份额达到84.1%，iOS占比14.8%，而Windows Phone市场份额则下滑至0.7%。
微软已经在处置自己手中的移动业务。
5月18日下午，鸿海旗下在香港上市的富智康（02038.HK）宣布，以3.5亿美元的价格，买下微软的功能手机事业部（Feature phone）。
消息称，在卖掉功能机业务后，微软手机事业部也可能大幅裁员逾50%，并将其并入微软装置销售部门。这意味着，手机业务或将不再是微软的重点业务。
在移动硬件式微、Windows移动平台占比不高的情况下，微软的发力方向正在从硬转软，向云和大数据寻求更多收入。
纳德拉在分析师会议中表示，云计算业务是微软势头最强劲的领域，如果再加上收购领英带来的云计算方面的资产，带来的不只是服务的增加，还有一个强大的服务网络，这将给微软带来最好的长期变现机会。
事实上，微软早在2012年便收购了另一家企业社交网络提供商Yammer，并将其与Office 365进行整合，以增加Office 365的协同能力。
而微软还为自己定下了2018财年商业云业务营收达到200亿美元的目标。
微软CFO艾米·胡德在分析师会议上表示，截至今年4月份，我们仍然在实现这个目标的轨迹上按计划发展。今天有了领英，它能够加速我们对这一目标的实现。
但在微软诸多收购屡不如意的情况下，领英能够为微软在移动互联时代增添多少助力？