Television shots: limiting the introduction of program models, strong support original-radio, variety shows-IT information
Recently, the SARFT issued the notice on the work of promoting independent innovation in radio and TV programs. Notice to strengthen independent innovation, the introduction of model management, 920-time layout and general support policies are further defined. Insiders, marking the SARFT will vigorously support the original programming mode, the suspension "sky-high" introduction of the Copyright Act.
The most detailed most clearly a restraining order
The notice called the previous administration of restraint the most detailed and clear version. The notice for the introduction of model number which stipulates that "each year by Star on television channel launched in 19:30-22:30 mode of introduction of foreign copyright program shall not exceed two. Stars on each TV channel new year broadcast mode of introduction of foreign copyright program of not more than one document, first aired between the years 19:30-22:30 "," the same reality show, in principle, only a quarter within a year. " This also means that the brothers run two seasons a year's pageantry will no longer exist.
Meanwhile, of the notification of the filing demands on TV introduces copyright show. "Satellite channel broadcast the introduction of foreign copyright model programs (including the newly introduced that year and introduced the program in previous years), shall be two months in advance to the provincial press and publication Bureau of radio and television for the record, for examination and approval, to the record of the State press and publication administration. "Otherwise the program will not be broadcast. "By June 15 to the administration of summary declaration this year have been broadcast in multicast multicast mode of introduction of foreign copyright program. On July 1, the new mode of introduction of foreign copyright show on the air, such as not complying with the requirements of this circular for the record or not accurately record, once verified the show immediately off the air. ”
In October 2013, the SARFT had to "photocopy" limit specified that "new pattern of foreign copyright per year per TV show not more than one. "To a certain extent curb the wave of crazy introduction, but the TV started to" joint development "in the form of playing the ball. In view of this situation, the latest the notice clearly "joint development" category, stating that "with overseas agencies to undertake joint research and development, inviting overseas personnel for creative personnel or outside personnel play a major role in producing the program, if the Chinese side has the full intellectual property rights, as with the introduction of foreign copyright model program management. ”
Restrictions at the same time, Administration will strongly encourage original, "920" as an important base for promoting independent innovation, different themes in different areas to develop diverse, differentiated program. Entertainment programs to be taken not to over arrangements for replay. "920" should be rendered public in general features, theme distribution, shape, different from each other, broadcast the results in different styles.
Model costs of introduction of soaring
The industry believes that, of the notification of the means from the national level, the blind introduction, through the introduction of Copyright Act says no. In recent years, with domestic television arts vs upgrade, the introduction of model prices rise gradually. In 2015, media statistics, not a "copy program" (no mode of introduction) cases, from 2013 to 2015, formal introduction mode has been confirmed and will be the introduction of models of "Korean-style" Arts there are 21, the name of "joint development" program of at least 8 per cent. The run brothers, in the mood for sister, the great challenge ', the true man of ... ... From Friday to Sunday, going on to meet with major TV Korea Arts model wars, "if one day Korea said Chinese variety shows are theirs, we really have nothing to say. ”
Introduction brings model costs soaring. In 2012, the Shanghai SMG's channel "entertainment" broadcast of Mamma Mia! Mode of purchase and only for each 10,000 yuan. 2013 of Hunan TV's I'm a singer, copyright fee for introducing common valuation is every 50,000 to 60,000 yuan. But by the year 2014, Korea TV mode charging while also increasing programming costs, "model fee + fee" package prices are more than do almost. In a reality TV show broadcast the end of 2014, Korea team is mainly responsible for the production of parts, collected a total of about 30 million production costs in the first quarter, but in the second quarter when other party directly asking price of 60 million Yuan. By the year 2015, Korea must not only collect royalties, production costs, they will be involved in Internet copyright, film, games, such as derivative development proceeds. Industry sources, Korea SBS Television request for cooperation is "three added below the 120 million partnership against."
Limits bring Arts knockoff rampage?
Chinese producers of "buy buy buy" not only promote Han Zong's worth, also drives the price of Europe, America, Japan Arts boom. Was one of the most obvious example is to create a domestic variety of 2.0 times the voice of China. In 2012, the bright stars making the introduction of this program, copyright fees cost 20 million Yuan, but by the year 2013, royalty fees and other derivatives packaging cost up to 80 million yuan of the proceeds. In early 2016, bright, star-making and copyright Netherlands Tapla company parted ways. Insiders say contributes to copyright price margin is unsustainable, "Tapla hope bright star at an annual cost of about 110 million acquisition of ' voice ' of more than more than 100 programs, copyright, was rejected by the bright stars". Subsequently, listing Tang film and television become buyers, the $ 60 million price bought the right 5 years of production by the Vioce. In the Interior variety gives way Outdoor Arts, singing talent iterative updates to I want to sing you, burn the juvenile and the sight of your voice when playing, the older Arts cashes worth through advertising, a mystery.
However, insiders fear, do not let domestic companies "buy buy buy" will again cause Arts parody was so rampant on the Mainland. From last year end of to now, well-known program limit challenge, and every day, and four name help, and hidden of singer have exposure out game, and plot, and set suspected plagiarism day Han program, outside television haicheng times to radio sent letter on this for complaints...... "encourages original, must distinguish authenticity, prevent domestic market became plagiarism, and cottage of flood of to, this thing shut China TV people of dignity. ”
广电总局再出手：限制引进节目模式，大力扶持原创 - 广电总局,综艺节目 - IT资讯
近日，国家广电总局发出《关于大力推动广播电视节目自主创新工作的通知》。通知就加强自主创新、引进模式管理、920时段编排、总局扶持政策等做了进一步明确。业内人士认为，此举标志着广电总局将大力扶持原创节目模式，叫停“天价”引进版权行为。
堪称最细致最明确的一版限制令
该《通知》堪称历届总局限制令中最细致最明确的一版。《通知》对于引进模式数量做出限制，规定“各电视上星综合频道每年在19:30—22:30开播的引进境外版权模式节目，不得超过两档。每个电视上星综合频道每年新播出的引进境外版权模式节目不得超过一档，第一年不得在19:30—22:30之间播出”，“同一档真人秀节目，原则上一年内只播出一季”。这也意味着《奔跑吧兄弟》一年两季的盛况将不复存在。
同时，《通知》对卫视引进版权节目提出备案要求。“上星综合频道播出引进境外版权模式节目(包括当年新引进和往年引进的节目)，均需提前两个月向省新闻出版广电局备案，审核同意后，向国家新闻出版广电总局备案。”否则节目将不得播出。“6月15日前向总局汇总申报今年已播在播将播的引进境外版权模式节目。7月1日起，新开播的引进境外版权模式节目，如未按本通知要求备案或未如实备案，一经查实该节目立刻停播。”
2013年10月，广电总局也曾对“引进版权”进行限制，当时规定“每家卫视每年新引进的国外版权模式节目不得超过一档。”此举虽然在一定程度上遏制了疯狂引进的浪潮，但各家卫视又开始以“中外联合开发”的形式打起了擦边球。针对这种情况，最新的《通知》明确了“联合开发”的范围，指出“与境外机构联合研发、邀请境外人员担任主创人员或境外人员在节目制作中发挥主要指导作用的节目，如中方未取得完全知识产权，视同引进境外版权模式节目管理。”
限制的同时，总局将大力鼓励原创，将“920”时段作为推动自主创新的重要基地，在不同主题不同领域开发多样态、差异化的节目。娱乐类节目要注意不得过度安排重播。“920”时段总体上应呈现公益特色鲜明、题材均衡分布、形态相互区别、风格各有千秋的播出效果。
大量引进带来模式费用疯长
业内人士认为，《通知》意味着从国家层面上，对盲目引进、天价引进版权的行为说不。近年来，随着国内电视综艺大战升级，引进模式价格逐步走高。2015年，有媒体曾做统计，在不算“山寨节目”(无模式引进)的情况下，2013年到2015年，已经确认正式引进模式和将要引进模式的“韩式”综艺共有21档，打着“中韩联合研发”的节目至少在8档以上。《奔跑吧兄弟》、《花样姐姐》、《了不起的挑战》、《真正男子汉》……从周五到周日，各大卫视其实都在上演韩国综艺模式大战，“如果有一天韩国人说中国的综艺节目都是他们的，我们还真无话可说。”
大量引进必然带来模式费用的水涨船高。2012年，上海SMG的地面频道“新娱乐”播出的《妈妈咪呀！》模式购买费仅为每期1万元人民币。2013年湖南卫视的《我是歌手》，版权引进费用业内普遍估价是每期5万至6万元。但是到了2014年，韩国电视台在收取模式授权费的同时还增收节目制作费用，“模式费+制作费”的打包价格几乎都在千万以上。2014年底播出的一档真人秀中，韩国团队主要负责制作部分，第一季共收取了约3000万元制作费用，但是在谈第二季合作时，对方直接开价6000万元。到了2015年，韩国不但要收版权费、制作费，还要参与网络版权、电影、游戏等衍生开发进行收益分成。业内人士透露，韩国SBS电视台对于合作者的要求是“三项费用相加低于1.2亿合作免谈”。
限制会否造成综艺山寨版横行？
中国制作方的“买买买”不仅推广了韩综的身价，还带动了欧美、日综艺价格的暴涨。其中最明显的例子当属开创了国内综艺2.0时代的《中国好声音》。2012年，灿星制作将此节目引入，版权费用花费2000万元，但到了2013年，版权费用与其他衍生品收益的打包费用上涨到了8000万元。2016年初，灿星制作与版权所有方荷兰Tapla公司分道扬镳。有内部人士透露，导致双方缘尽的正是无法承受的版权价格，“Tapla希望灿星以每年1.1亿左右的费用收购‘好声音’在内的100多项节目版权，被灿星拒绝”。随后，上市公司唐德影视成为接盘侠，以6000万美金的价格买下《the Vioce》5年的制作权。在室内综艺逐渐让位户外综艺，歌唱选秀迭代更新为《我想和你唱》、《燃烧吧少年》、《看见你的声音》等等玩法时，这档老牌综艺能够通过广告兑现身价，还未可知。
不过，也有业内人士担忧，不让国内公司“买买买”，会不会再度造成内地综艺山寨版横行。从去年年底到现在，知名节目《极限挑战》、《天天向上》、《四大名助》、《隐藏的歌手》相继曝出游戏、情节、设置疑似抄袭日韩节目，境外电视台海城多次向广电总局发函对此进行投诉……“鼓励原创，必须分清真伪，防止国内市场成为抄袭、山寨的泛滥之地，这事关中国电视人的尊严。”