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published in(发表于) 2016/6/19 10:53:37
About 70% Chinese consumers are not satisfied with the domestic health food market

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The Association: 70% consumers for domestic health food market in China is not good enough _ | | Association of health food news

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China News Agency, Beijing, June 19 (reporter Liu Changzhong) 19th reporters from China's State administration for industry and Commerce Forum on food safety awareness week theme was informed that investigations revealed that some 70% consumers ' overall evaluation of the domestic health food market "not very satisfied".


19th national food safety week business days. On that day by the State administration for industry and Commerce Forum on food safety awareness week organized by topic, published by the China Consumer Association "health-food consumer awareness survey" showed that nearly one-third consumer health food "very well" and "understand" 70% consumers for health care choices "Overview", "don't know" and "don't know".


As consumers of health foods and accurate identification and awareness is low, survey results show that overall evaluation of some 70% consumers for domestic health food market "not too happy"; while the 40.98% consumer preference for foreign health food. Some consumer confidence in the quality of functional foods lack sufficient 27.59% of consumers think that "can't". In contrast, low domestic health food approval.


Survey results show that consumers buy health food products are most concerned about "functional" and "safety" factor, 78.08% and 73.5% respectively, followed by "price", "brand" and "word of mouth".


The survey also showed that consumers are on the market for so-called "health food products" (including health food, illegally claimed efficacy of ordinary food, illegal production of fake health food etc) advertising less trusting, accounted for more than 60% and about 40.97% of the consumers that "often" and "health food products" pose as drug phenomenon.


Liyuanguang, Deputy Secretary General of the China consumers Association in disclosure of the report, said that the survey results show that consumers lack of accurate identification and recognition of health food, health food labeling signs, health features, categories and other aspects of cognitive confusion, consumer attitudes and consumer confidence needs to be further promoted.


He called on relevant government departments to further clarify and improve laws and regulations and related standards, clear health foods and other types of claimed health products regulatory position and responsibilities.


It is understood that the administrative measures for health food registration and filing will be implemented on July 1, 2016. (End)



Responsible editor: Kun Qu SN117





Article keywords:
Health food Association

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中消协:约七成消费者对中国国内保健品市场不太满意|保健食品|中消协_新闻资讯

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  中新社北京6月19日电 (记者 刘长忠)记者19日从中国国家工商总局食品安全宣传周主题座谈会上获悉,调查显示,约七成消费者对国内保健食品市场总体评价“不太满意”。


  19日是中国全国食品安全宣传周工商日。在当日由国家工商总局举办的食品安全宣传周主题座谈会上,中国消费者协会公布的“保健食品消费者认知度问卷调查报告”显示,近三分之一消费者对保健食品“非常了解”和“比较了解”,近七成消费者对保健食品选择“大概了解”、“不太了解”和“不了解”。


  由于消费者对保健食品准确辨识度和认知度偏低,调查结果显示,约七成消费者对国内保健食品市场总体评价“不太满意”;而40.98%消费者则偏爱国外保健食品。部分消费者对国内外保健食品质量都缺乏足够信心,27.59%的消费者认为“作用都不行”。相比之下,国内保健食品认可度偏低。


  调查结果显示,消费者购买保健食品时最关注“功能”和“安全性”因素,分别占78.08%和73.50%;其次是“价格”、“品牌”和“口碑”。


  这份调查报告结果同时显示,消费者对于市场上所谓“保健食品”(含保健食品、非法宣称功效的普通食品、非法生产经营的假冒保健食品等)广告宣传信任度较低,占比超过六成;同时约40.97%的消费者表示“经常遇到”“保健食品”冒充药品现象。


  中国消费者协会副秘书长栗元广在披露该报告时说,调查结果表明,消费者对保健食品缺乏准确的辨识度和认知度,对于保健食品标识标志、保健功能、类别划分等方面认知较混乱,消费观念和消费信心有待进一步提升。


  他呼吁政府相关部门进一步明确和完善法律法规和相关标准,明确保健食品以及其他各类声称保健功效产品的监管定位和职责。


  据悉,《保健食品注册与备案管理办法》将于2016年7月1日正式实施。(完)



责任编辑:瞿崑 SN117





文章关键词:
保健食品 中消协

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