Is not groundless, Jingdong shop buy 1th, routine in? Jing dong, 1th, shop, Wal-Mart-IT information
Madden June 18 crazy enough, e-commerce industry was another blockbuster rattled about East of Beijing. Yesterday, sources say, Jing dong will be 40 billion yuan to buy 1th shop . In this regard, both declined to comment. On the surface, some 40 billion yuan, "the Fantasticks", acquired some decline 1th, also cannot help to enterprises directly. However, a deeper look, the news may not be unfounded. The industry believes that Jingdong cannot be ruled out cooperation with the 1th Wal-Mart shop behind the management. Against sky cat and the O2O business, Jingdong and Wal-Mart both had great strategic significance.
Blockbuster acquisition rumors
Everything is possible on the Internet. This time, the creation of "6·18" Big East as characters talk: the former would buy 1th to 40 billion yuan from the Wal-Mart store.
Yesterday morning, "Wal-Mart shop sell 1th, Jingdong disk access" message in the e-commerce industry and retail spread. News, citing multiple sources said, Beijing is in talks to buy the 1th of its store in the East, "Beijing East, shop on 1th takeover talks have been at an advanced, basic set amount will exceed 40 billion yuan". In addition, sources said, in addition to the Beijing East, Ali and HNA group also seems to deliberately buy 1th from Wal-Mart stores, had led negotiations in stalemate.
In response, Beijing business today reporter contact Jing dong, Wal-Mart, respectively. But both declined to comment on the matter. But, sources said, the message has been identified or announced this week. Rumors of another acquirer Ali made it clear that no takeover.
Jingdong to buy or not
Although the recent development in the field of view from the Internet, there are former rival finally buried the hatchet and the case, but came out of the details of the acquisition, acquisition unlikely finish, first of all is the price.
"Shop 1th, not to say junk assets, but after the acquisition must be the hope of profit", said Li Chengdong, e-commerce analyst. Li Chengdong, currently rumored 40 billion purchase price is too high, two times the PS (Price to Sales Ratio), "it's crazy." Industry analysts believe that the 1th shop has been relegated to the Shanghai market, acquisitions of Jingdong and without too much significance, 40 billion yuan to buy is purely a "plain". In addition, even shop 1th, worth so much money, with Jing dong current scale is also difficult to complete the acquisition.
In addition to the price, and for B2C e-commerce platform of Jingdong and 1th significance and perhaps much, shop. Northern Research Institute analysis shows that, although Beijing East started with 3 c, 1th, the owner of food and daily necessities, but the two sides merged business contact ratio is still too high, for B2C business is little complementarity, besides acquisitions for Beijing to expand eastwards is not a decisive role.
If, as the rumors say, Jingdong and 1th stores 40 billion yuan trading, trade shops, not 1th, but bosses behind Wal-Mart. Some analysts said, the acquisition or evolution into Wal-Mart's equity investment in Jingdong, 1th shop is part of, and Tencent will trade quicker Inc Monrovia, QQ before shopping and Pat packed into the Beijing East is the same routine. If you follow the above method of trading, East of Beijing was eager to supermarket category of resources, and price-global retail leader Wal-Mart and Wal-Mart can also ease, and with better resources.
In fact, 2011 investment Beijing Wal-Mart East for more than six months of negotiations, valuations, and all agreed, but East Beijing cannot accept the terms of buying out gradually breaks down. If the analysis above ground, are realized between Wal-Mart and the Jingdong passion.
Third change of ownership
1th shop rumor started with the supermarket category is not new, even more frequently, particularly after the founder lost control. 1th shop several times in an open statement to refute rumors, but rumors of the 1th shop purchase, which says, "no official comment".
Public information in 2008, Yu Gang, Liu Junling was founded 1th shop in May 2010, needed life-saving 1th take ping an investment of 80 million Yuan, at the cost of shop 1th, 80% shares. Wal-Mart shares, 1th May 2011 shop, 17.7% shares in August 2012, China's Ministry of Commerce approved the 1th store holdings increased to 51.3%, to become the largest shareholder. Earlier, analysts said, is after Christmas and Wal-Mart shares, Yu Gang and Liu junling has lost control of the 1th shop, after dilution, 1th, shop management and staff share only 11.8%.
This is Yu Gang leave, had been started. In November 2012, said outgoing messages, 1th, shop a number of senior management overhead of Wal-Mart; September 2014, 1th, shop is outgoing will change owners again, China resources, following a rumor, "1th, shop and a strategic partner of Wal-Mart never had exposure to capital China resources co." In March 2015, starting another round of rumors of separation, but this rumor was confirmed, then the night of July 14, Wal-Mart and shop 1th, also issued a statement saying, 1th, shop founder Yu Gang, Liu Junling has decided to leave the 1th shop to create their next career.
Wholly owned by Wal-Mart less than a year, 1th rumors still outgoing, shop owners, regardless of the buyers was rumored in Beijing East, Ali, HNA or just a rumor, the B2C category supermarkets boss is clearly worse than before. From 2008-2013, 1th, shop sales from 4.17 million Yuan soared to 11.5 billion yuan. However, with the arrival of Wal-Mart, 1th, restraint in the money draining a variety, while Beijing East, Ali also squeezed the 1th to market shop market, 1th, shop become a second-tier business areas and increasingly marginalized.
Traditional retail participants to the Beijing business today said, traditional retail electrical contractor hesitates to burn numerous but not see earnings hopes. He said, Yu Gang and Wal-Mart of VAM, 1th, shop 2014 earnings, Yu Gang on gambling does not succeed. Explanation of performance in early 2015 at the meeting, Yu Gang, Wal-Mart asked for by did not release specific sales figures. However, the Wal-Mart buyers shop 1th, and not do, on the one hand domestic B2C pattern has been set, 1th, shop much hope of breakthrough, only global supply chains by Wal-Mart in a particular category, such as imported food differences in terms of development, gradually decrease in value; the other, traditional retail and e-commerce are two very different ideas, docked on both sides and no significant advance.
Something for everyone
Wal-Mart's investment in 1th shops belonging to strategic investments, not short-term financial investments, and the latter is exploring effective channels to understand the Chinese market. In April 2015, Wal-Mart President and CEO Doug mcmillon (Doug Mcmillon) plan ahead Wal-Mart introduced to China in the next three years, he said in answer to a question, "investment in our shop 1th, allows us to have the opportunity to fast into the e-commerce market, and test innovative solutions in China".
Last year, Wal-Mart China continue to claim to be a O2O companies, B2C e-commerce, 1th shops, weakening the value of the company. Doug mcmillon said 1th store began running in December 2014 "community mine purchase" items, namely in the service coverage area, the fastest 3 hours to complete the speed distribution of consumer staples such as meat, milk and eggs. A month later, Wal-Mart in Shenzhen O2O platform launched its own "quick buy" (later renamed "Wal-Mart"), and some delivery personnel from the 1th, shop local delivery team.
O2O is committed to do the company's Wal-Mart, has passed the 1th shop find out quick response system based on mobile, in the case of physical retail stores also struggled, dumping is not impossible to see profitable B2C burden. Looking back at rumours of another protagonist, East of Beijing in the last year to 4.3 billion stake in Yong-Hui, occupies about 10% of its shares, but the integration of more reflected in fresh supply chain and East of Beijing on the home. Supermarket category of line Shang operation still is from 0 started, 1th, shop cumulative years of supermarket category operation experience and the consumption groups still for longer than 3C digital short Yu daily department store of Beijing East value bandits shallow, if can with a right of price won 1th, shop, will can relief resist from days cat supermarket and suning of attack, then who has formed Union, and complement each other, Beijing East is still singles alone bucket. Meanwhile, 1th, the dominant area of the store is a vulnerable area east of the Yangtze Delta, cat supermarket in Beijing spent 1 billion yuan subsidy grab consumers at the same time, Jing dong also needs a strong force against the cat's lair.
Next month, Wal-Mart China's new CEO took office, in either of the first two efforts, Wal-Mart China stores along wire are electrical contractor. For Wal-Mart, after the new Government took office, it is necessary to reduce our burden on the road and not lose layout to the field of e-commerce, this is a dilemma problem. Beijing economic daily reporter Wang Yun Shao Lanjie
1th, store events
The year 2008
Yu Gang, Liu Junling was founded 1th shop
The year May 2010
Ping an Group invested 80 million Yuan obtained 80% shares
The year May 2011
Wal-Mart shares 17.7%
The year July 2015
Wholly owned by Wal-Mart, 1th shop
并非空穴来风，京东收购1号店的套路在哪？ - 京东,1号店,沃尔玛 - IT资讯
6月18日疯狂大促还不够劲爆，电商行业又被另一个关于京东的重磅消息震动。昨日，有消息称，京东将以400亿元收购1号店。对此，双方都不予置评。从表面上看，400亿元有些“异想天开”，收购有些没落的1号店也无法对企业产生直接帮助。不过，从深层次看，这一消息或许并非空穴来风。业界认为，不能排除京东与1号店幕后资方沃尔玛合作的可能。对抗天猫及推动O2O业务，对于京东和沃尔玛双方都有重大战略意义。
惊天收购传闻
在互联网领域一切皆有可能。这一次，创立“6·18”大促的京东成为传言主角：前者将以400亿元从沃尔玛手中收购1号店。
昨日上午，“沃尔玛卖掉1号店，京东成接盘侠”的消息在电商行业和零售圈流传。消息援引多方信源表示，京东正在洽谈收购沃尔玛旗下1号店，“京东对1号店的收购谈判已经进入后期，基本敲定，收购金额将超400亿元”。此外，更有消息称，除了京东外，阿里和海航集团似乎也有意从沃尔玛手中收购1号店，导致谈判曾陷入胶着状态。
对此，北京商报记者分别联系京东、沃尔玛。不过双方均表示对此事不予置评。但有消息人士称，该消息已经确定，或于本周对外公布。传言的另一收购方阿里则明确表示不会收购。
京东买不买
虽然从互联网领域近来的发展轨迹来看，昔日竞争对手最终握手言和的案例大量存在，但从此次传出的收购细节来看，收购恐怕难以完成，首先就是价格方面。
“1号店虽不能说是垃圾资产，但收购后肯定是无望盈利的”，电商分析师李成东表示。在李成东看来，目前传言的400亿元收购价过高，两倍于PS（市销率），“这跟疯了差不多”。业内分析认为，已经退居上海市场的1号店，对京东而言并无太大收购意义，400亿元收购价纯属“漫天要价”。此外，即便1号店值这么多钱，凭借京东目前的规模怕也难以完成收购。
除了价格方面，同为B2C电商平台的京东和1号店合并或许也无太大意义。北商研究院分析认为，虽然京东以3C起家，1号店主打食品和日用百货，但双方合并的话业务重合度还是过高，对于B2C业务几乎没有互补作用，此外收购对于京东扩张而言也无决定性作用。
如果真如传言所说，京东与1号店存在400亿元大交易，但交易对象不会是1号店，而是背后老板沃尔玛。有分析称，此次收购或将演变成沃尔玛以股权投资京东，1号店正是其中一部分，这和之前腾讯将易迅、QQ网购及拍拍打包融入京东是同样的套路。如果按照上述方法交易，京东得到了渴望的超市品类资源，且股价有了全球零售老大沃尔玛的加持；沃尔玛也可以轻松前行，并且有了更优秀的电商资源。
事实上，2011年沃尔玛就投资京东谈判半年多，估值等全部谈妥，但因京东无法接受逐渐全盘收购的条款而告吹。如果上述分析落地，也算实现了沃尔玛和京东之间的夙愿。
第三次易主
易主传闻对于以超市品类起家的1号店来说并不新鲜，甚至有点频繁，尤其是在创始人失去控股权后。1号店多次以公开声明的方式来驳斥谣言，不过对于此次1号店被洽购的传闻，后者表示，“官方不予置评”。
公开资料显示，2008年于刚、刘峻岭创立1号店；2010年5月，急需资金救命的1号店接受了平安集团出资的8000万元，代价是1号店80%股权。2011年5月沃尔玛入股1号店，占股17.7%；2012年8月，中国商务部批准沃尔玛对1号店的控股增至51.3%，成为最大股东。此前有分析人士称，在被平安和沃尔玛入股后，于刚和刘峻岭就失去了对1号店的控制权，股权稀释后，1号店管理层及其员工所占股份仅剩下11.8%。
这正是于刚屡被传离职的开始。2012年11月，传出消息称，1号店多位高层被沃尔玛架空；2014年9月，1号店再次被传出将易主华润，后遭到辟谣，“1号店及战略合作伙伴沃尔玛从未与华润集团就资本合作事宜有过接触”。2015年3月，又一轮离职传闻开始，不过，这波传闻最终被证实，随后的7月14日深夜，沃尔玛和1号店同时发出声明称，1号店创始人于刚、刘峻岭已决定离开1号店去开创他们的下一个事业。
被沃尔玛全资控股不到一年，1号店仍然传出易主传闻，不管接盘者是传闻中的京东、阿里、海航亦或只是一个谣言，这个超市品类的B2C老大显然已经今不如昔了。从2008-2013年，1号店的销售额从417万元一路飙升到115亿元。不过，随着沃尔玛入主，1号店在砸钱引流上克制了很多，同时京东、阿里上市也挤压了1号店的市场规模，1号店成为电商领域的第二梯队并日益边缘化。
有传统零售业人士向北京商报记者表示，传统零售做电商的犹豫在于烧钱无数而且看不到盈利希望。据他透露，于刚和沃尔玛之间存在对赌协议，以1号店2014年的业绩来看，于刚对赌并没有成功。在2015年初的业绩说明会上，于刚以沃尔玛要求为由没有发布具体销售额数字。不过，沃尔玛接盘1号店后并不好做，一方面国内B2C格局已定，1号店突围的希望不大，只能借助沃尔玛全球供应链在个别品类，如进口食品等方面差异化发展，价值逐渐降低；另外，传统零售和电商是两种截然不同的思路，双方的对接并没有明显的推进。
各取所需
沃尔玛对1号店的投资属于战略投资，非短期财务投资，并且后者是试探了解中国市场的有效渠道。2015年4月，沃尔玛全球总裁兼首席执行官董明伦（Doug Mcmillon）来华介绍沃尔玛未来三年的发展计划，他在回答记者提问时表示，“我们对1号店的投资让我们能够有机会快速地进入电商市场，并且在中国测试一些创新的解决方案”。
从去年开始，沃尔玛中国不断向外宣称自己是一个O2O公司，对于B2C电商1号店来说，公司价值日益削弱。董明伦提到了1号店2014年12月开始运行的“小区雷购”项目，即在服务覆盖区域，最快3个小时完成肉蛋奶等消费必需品的极速配送。一个月后，沃尔玛便在深圳推出了自己的O2O平台“速购”（后改名叫“沃尔玛”），部分配送人员来自于1号店当地配送团队。
对于致力于做O2O公司的沃尔玛来说，已经通过1号店摸索出基于移动端的快速反应体系，在实体零售门店也在艰难度日的情况下，甩掉看不到盈利的B2C包袱并非没有可能。反观传闻另一主角，京东在去年以43亿元入股永辉，占有其10%左右的股份，但双方的整合更多体现在生鲜供应链和京东到家上。超市品类的线上运营依然是从0起步，1号店累积多年的超市品类运营经验及消费群体依然对于长于3C数码短于日用百货的京东价值匪浅，如果能用一个合适的价格拿下1号店，便可安心抵挡来自天猫超市和苏宁的进攻，而后者已经结成联盟、优势互补，京东却依然单打独斗。同时，1号店的优势区域长三角恰恰是京东的弱势区域，天猫超市在北京砸下10亿元补贴抢消费者的同时，京东也需要一股强大的力量来对抗天猫的老窝。
下个月，沃尔玛中国新任CEO将走马上任，在前两任的努力下，沃尔玛中国优化线下门店的同时也做好了电商的占位。对于沃尔玛来说，新官上任后，既要减轻包袱上路，又不能失去对电商领域的布局，这是一个难以两全的问题。北京商报记者王运邵蓝洁
1号店大事记
2008年
于刚、刘峻岭创立1号店
2010年5月
平安集团出资8000万元获得80%股份
2011年5月
沃尔玛入股17.7%
2015年7月
沃尔玛全资控股1号店