True fans of the game in the live video: brush the powder up to 99%-webcast, network anchors-IT information
On Tuesday night, Zhai Xueting open mapping App began her broadcast half an hour later, screen display 3,013 fans watch her live, this was her fifth live, mostly live their own lives, occasionally singing or dancing, but mostly to chat with viewers. "Interacting with only a few, however, and all my friends. ”
According to Zhai Xueting introduced her by more than 100 Yuan gains from the live, "this is your friend. More than 3,000 people, robots still more can have 100 true fans is very good. "Zhai Xueting is advertising agency media planning, live into the circle, she said, robot fans have become a live platform for well known things.
Recently, the media "opened eight" broke the live platform reflected serious brush powder, author of eight sister called from 36 krypton Institute received an analytical report, called live streaming platform mapping of brush powder up to 99%, that is, for every 100 fans had 99 robot fans. The messages research points out that there are a lot of doubts: arranged in front of several audiences of its irregular, reflecting, and reflecting the audience numbers start with 4000, and in accordance with the law of increasing certain. A number in front of an audience and fans, attention to a few other information are irregularly distributed, which is 1000 number of audience attention.
36 krypton public relations department confirmed to the reporter for the China Youth Daily ? Green online with such a study, but refused to provide the original text, because they are already covered by reflecting the PR and the pressure.
Reporter for the China Youth daily-China Youth online select night live peak, reflecting 10 live room fan check. In one of the live, online fans is 18173, reporters found in the information to obtain the 100 spectators, standing in the front of the audience reflect, irregular arrangement, and these fans have a certain amount of concern about the number, number of fans, and reflecting the number of votes. At the back of the audience concerned the number of, the number of fans and reflecting the votes of zero, very few focus on number 1 or 2, reflecting guest lists of their observations, their reflected numbers begin with 121, arranged behind the number increments.
In another broadcast, online audiences for 8855, 100 spectators also available as described above, at the back of the audience reflect, as 8-bit number begins with 5066 gradually increasing. China Youth Daily: cyan online reporter-click to enter the 15-room, found the back of the audience consisted mostly of 12, 50, 11, 71, 10 starts, a number, number of fans, attention, reflecting declining and drilling into law, some even to zero, reporter chat with the fans to interact and have not received a reply.
Live robot for announcers, fans, is no secret. Hata Ahaus is sing App singer, often live in the reflected his singing had 672,000 followers, reflecting 7,854 on fans. According to him, live up to more than more than 6,000 audiences, "but the actual audience is less than 1000, right? From small gift will feel in the audience. "For a robot fan, he became used to good robot fan some degree make anchor feel that they have a lot of people watching, not embarrassed, viewers will find the Studio was very lively.
Audience and fans of anchor banter robot, anchor "proud sprout master" studio audience wuli gray and host interactive says: "do not the red hair, is a robot. ”
In order to know whether the other live streaming platform also existed robot fan, reporter for the China Youth daily-China Youth online in different sign verified as anchor in broadcast platform.
"Pepper" live on, reporter registered himself with a random number account, create live room, the camera on the table, the whole black screen broadcast. Broadcasting began a minute, watch live audience into the room one after another, and increase audience size is always more stable, ten minutes before the live broadcast, the audience has increased by nearly 70, while live does not have any content. After the audience reaches a certain amount, Xinhua issued a red, but there is no one to grab.
Subsequently, the reporter for the China Youth daily-China Youth online click on the information found, one-fan-free user audience, number of gifts and gifts are all zero. After their identity one by one entry, find pepper, all of those users to "19730" starts, last three digits randomly within a certain range, not to enter the sort, it can be concluded that all viewers of the live room is the "robot".
In order to verify the conclusions true, reporters invited to a real friend to join the live room. Not brought to the friends to the flow, left not take away traffic reporter noted, the real audience significantly different from other viewers, pepper, has always ranked first in the live, real user priority is set above the robots.
Zhihou, reporter with the spectator into the number one live room "red glow that you get." Live room page displays real-time audience reach 26895. Press down the top four spectator users find audience in the top four has a lot of gifts and gift amounts, but concerned about the number and the number of fans is all zeros. Easy to live the original Song Jianmin, Deputy Chief to explain this behavior, this user give bloggers have given a lot of money, can pull a large number of real users compete to imitate, which caused you to come to me to busy gift-giving scene, which is precisely the live platform source of profit.
In the "Crystal live" platform, press the entire black screen broadcast 6 minutes watched 122; "Meow broadcast" live on the platform, press black screen live 3 minutes, the audience quickly ballooned to 100 people, 13 minutes later, the audience quickly ballooned to 200 people. For some time thereafter, the audience fell slightly, but will not be less than 150 people. After a few minutes, reporters invited to a real user enters, the audience quickly rose to 202, real user access can bring about 50 "zombie powder". This user left, added 50 spectators did not leave rapidly. Random point to open the messages these, found the messages these fans are zero zero attention in live television and reporters without any interaction.
In addition to platform distribution of robot fans, some anchors also paying fans. "Pepper" anchor "actor Xiong Wei", said he had paid 10 Yuan for 2000 zombie fans. In his view, fake fans on anchor, and without a great deal of influence, a major role is to go into online audiences can see the Studio lot, anchors share on other platforms also appears on the live audience, higher number of viewers will appeal to other audiences.
"Green Giant forest" sign is a popular karaoke host, he brushes his fans think is a mechanism for the development of the platform, in the Studio put some trumpet, will make the broadcast more popular. He mentioned that the anchor in broadcast platform profits mainly depends on the interaction with fans, so the studio audience how much is still to be evaluated through interactive. He said karaoke robot platform will exist for all fans, this is a normal phenomenon of the broadcasting industry as a whole.
Broadcast Vice President said Song Jianmin, number of fans is not only the effect of anchor's popularity even more crucial is the venture investment in the camera App. At present, the vast majority of video broadcast App at the financing stage, quality of anchors, anchor line number, fans watched the number of VCs people checking the Internet company's core indicators in this one, robot fans there will have great effect on fans online data evaluation.
Yang is a live streaming App "broadcasting" founder, she said, live brush powder has become the industry's "unspoken rules" exist. "Fake fan's function is to let the Studio's popularity, the platform is to spend the least amount of money for active promotion of the Studio. "In her view, the platform development stage fake fans are upset.
Currently "broadcasting" has gone through two rounds of financing, Yang introduced, for investors, and platform of active number, retired number total user base is the main concern of the data, whether these data reflect the App can be profitable. Yang said that the number of user retention and active are the focus of investor survey, "active high number, description and user interaction, and high viscosity. User represents the number of retained their identity on this platform, and these have a direct impact on earnings. ”
"So this is one reason fans live platform fraud. "Yang said.
Yang introduced, currently, video Live App of profit early main by playing tours function, user in platform Shang purchase gift, platform can from pumped into, late is will and other platform or App for flow replacement, that user groups each other replacement, "here different platform of flow also will has water, platform to can screening which data is really, which data is fake, for data authenticity, company are has background of data do analysis. ”
"For the Internet company, brush powder cannot be used as long-term behavior. "Yang said that if the platform has been the false fans, can lead to reduction in real user import, and will influence the further development of the platform," anchor is also very smart, discern true audience, platform long-standing fans of robot behavior would harm the host's enthusiasm over the anchor will leave the loss of anchor for live streaming platform is a huge loss, it was a vicious circle. ”
National CEO of a large live platform in their own circle of friends and rival company false data were transmitted the opening article, his message was: the water had subsided, learn who's swimming naked.
视频直播间里的真假粉丝游戏：刷粉率高达99% - 网络直播,网络主播 - IT资讯
周二晚，翟雪婷打开映客App开始她的直播，半小时后，屏幕显示有3013个粉丝观看她的直播，这是她第五次进行直播，主要是直播自己的生活状态，偶尔会唱歌或者跳舞，但多数是和观众聊天。“但和我互动的只有几个，而且都是我的朋友。”
据翟雪婷介绍，她从直播获得了100多元收益，“这也是自己的朋友给的。3000多个观众里，还是机器人比较多，能有100个真粉丝就很不错了。”翟雪婷是广告公司的媒介策划，刚入直播圈子，她说，机器人粉丝已经成为直播平台尽人皆知的事情。
近日，自媒体“开八”爆料直播平台映客刷粉严重，作者八姐称其从36氪研究院获得一份分析报告，称直播平台映客的刷粉率高达99%，即每100个粉丝里有99个是机器人粉丝。研究指出观众的信息存在很多疑点：排列在最前面的若干位观众其映客号不规则，而之后的观众映客号均以4000开头，并符合一定递增规律。前面的若干观众、粉丝数、关注数等其他信息均是不规则分布，而后面的观众关注数统一为1000。
36氪公关部向中国青年报·中青在线记者证实有这样一份研究报告，但拒绝提供原文，原因是他们已受到映客的公关和压力。
中国青年报-中青在线记者选择晚间直播高峰期，对映客10个直播房间进行粉丝抽查。在其中一个直播间中，在线粉丝为18173，记者从可获取的100个观众的信息中发现，排在前面的观众映客号呈现不规则的排列，并且这些粉丝均有一定量的关注人数、粉丝数及映票数量。排在后面的观众其关注人数、粉丝数及映票数基本都为零，极个别的关注人数为1或2，将他们的映客号列成表格观察发现，其映客号多以121开头，后面数字成递增排列。
在另一直播间中，在线观众为8855人，可获取的100名观众也成上文所述现象，排在后面的观众映客号多为以5066开头逐渐递增的8位数字。中国青年报·中青在线记者共点击进入15个房间，统计发现后面的观众大部分以12、50、11、71、10等数字开头，粉丝数、关注数、映票数及送钻数都成规律递减，有些甚至直接为零，记者与这些粉丝聊天进行互动，均未收到回复。
直播间机器人粉丝存在对于主播们而言，并不是秘密。hata阿豪是唱吧App的歌手，常在映客上进行直播，他在唱吧有67.2万的粉丝，在映客上有7854个粉丝。据他介绍，直播中最多的一次有6000多观众收看，“但实际的观众不到1000吧？从送的小礼物里也能感觉到观众的多少。”对于机器人粉丝，他觉得习惯就好，机器人粉丝一定程度能让主播觉得自己有很多人观看，不至于尴尬，观众进来也会觉得这个直播间很热闹。
观众也会与主播调侃机器人粉丝的存在，在主播“傲娇萌主”的直播间，观众wuli灰灰和主播互动说：“不要发红包，都是机器人。”
为了了解其他直播平台是否也存在机器人粉丝的现象，中国青年报-中青在线记者在不同的直播平台中注册账号作为主播进行了验证。
在“花椒”直播上，记者给自己注册了一个随机的数字账号，创建了直播房间后，将镜头对准桌子，全程黑屏直播。直播开始一分钟，陆续有观众进入房间观看直播，且增加的观众量始终比较稳定，直播前十分钟，观众人数增长了将近70人，而记者并未产生任何有内容的直播。在观众数量达到一定量后，记者发出红包，但并没有人来抢。
随后，中国青年报-中青在线记者点开观众信息发现，观众均为一级无粉丝用户，收礼数和送礼数也都为零。将他们的身份信息一一录入后，发现这些用户的花椒号全部以“19730”打头，后三位在一定范围内随机排列，并不以进入先后进行排序，基本可以断定直播房内的所有观众均是“机器人”。
为了验证结论的真实有效，记者邀请一位真实好友加入直播房间。该好友加入后没有带来流量，离开后也没有带走流量，记者注意到，这位真实观众的花椒号明显与其他观众不同，在直播时也始终排在第一，因此真实用户的优先级设置高于机器人。
之后，记者以观众的身份进入排名第一的直播房间“丹霞你变美”。直播房间页面显示实时观众人数达到26895人。记者点开排名前四的观众用户，发现排名前四位的观众均有大量的送礼和收礼金额，但是关注人数和粉丝人数全部为零。易直播原副总裁宋建民解释这一行为说，这批用户给博主送出了大量礼金，可以拉动一大批真实用户竞相模仿，从而造成你来我往的热闹送礼场面，这些恰恰是直播平台的利润来源。
在“水晶直播”平台上，记者全程黑屏直播6分钟，观看人数122；在“喵播”直播平台上，记者黑屏直播3分钟，观众迅速激增到100人，13分钟后，观众迅速激增到200人。此后一段时间内，观众稍有回落，但是不会低于150人。几分钟后，记者邀请一位真实用户进入，观众数迅速上升到202，真实用户进入可以带来大概50个“僵尸粉”。这位用户离开后，增加的50个观众并没有随之迅速离开。随机点开这些观众的信息，发现这些观众的信息都是零粉丝零关注，在直播过程中与记者无任何互动。
除了平台分配的机器人粉丝，一些主播也会花钱购买粉丝。“花椒”的主播“演员熊伟”称，自己曾花10元钱买了2000个僵尸粉。他认为，假粉丝的存在对主播而言并没有很大的影响，主要的作用就是进入直播间后能看到在线观众很多，主播分享到其他平台上也会显示这个直播间的观众，较高的观众数会吸引其他观众进入。
“绿巨人先森”是全民K歌的签约主播，他认为刷粉丝是平台发展的机制，在直播间放一些小号，会让直播间看起来更热闹。他提到，主播在直播平台的盈利主要取决于与粉丝的互动，所以直播间观众的多少还是要通过互动性来评价。他说，在全民K歌平台也会存在机器人粉丝，这是整个直播行业的正常现象。
易直播原副总裁宋建民介绍说，粉丝数量的多少影响的不仅是主播的人气，更关键是影响风险投资人对视频直播App的投资。目前，绝大多数的视频直播App处在融资阶段，主播的质量、主播在线的数量、粉丝在线观看的数量成为风投人考核互联网公司的核心指标，在这其中，机器人粉丝的存在会对粉丝在线数据考核产生很大的影响。
杨雪是视频直播App“要播”的创始人，她坦言，直播刷粉已经成了行业的“潜规则”，普遍存在。“假粉丝的功能就是让直播间的人气旺一些，平台就是花最少的钱让直播间的活跃度提升。”她认为，平台发展前期，假粉丝是无奈之举。
目前“要播”已经历两轮融资，杨雪介绍，对于投资方而言，平台的活跃人数、留存数量合用户总基数是主要关注的数据，这些数据能反映App是否能有盈利。杨雪说，日活跃数和用户留存数是投资方考察的重点，“日活跃数高，说明与用户的互动强，黏性高。用户的留存数则代表他们对这个平台的认同，这些都直接影响盈利。”
“所以这也是直播平台粉丝造假的原因之一。”杨雪说。
杨雪介绍，目前，视频直播App的盈利前期主要靠打赏功能，用户在平台上购买礼品，平台可从中抽成，后期则会与其他平台或App进行流量置换，即用户群体互相置换，“这里不同平台的流量也会有水分，平台要能甄别哪些数据是真，哪些数据是假，对于数据真伪，公司都有后台的数据做分析。”
“对于互联网公司来说，刷粉并不能作为长久的行为。”杨雪说，假若平台一直存在假粉丝，会导致真实用户导入量减少，会影响平台的进一步发展，“主播也很聪明，辨别出真假观众，平台长期存在机器人粉丝的行为会伤害主播的积极性，长此以往主播会离开，主播的流失对于直播平台来说是巨大的损失，这是一个恶性循环。”
国内一家大型直播平台的CEO在自己的朋友圈转发了竞争对手公司数据造假被揭的文章，他的留言是：水退了，才知道谁在裸泳。