China National Internet Information Office: search engine visible distinction between paid search information
Beijing News Alerts (reporter Li Dandan) on June 25, China National Internet Information Office issued the regulations on the administration of Internet Information Services (hereinafter referred to as the regulations). Requirements of the regulations, provides paid search information services should be in accordance with customer-related qualifications, clearly paid search information page ceiling visible distinction between paid search and natural search results information.
National Internet Information Office official said, introduced the provisions aimed at regulating Internet information search services, promote the healthy and orderly development of Web search industry, protect the legitimate rights and interests of citizens, legal persons and other organizations, to protect national security and the public interest.
National Information Office, in charge of the Internet, search engines in the Internet information is integrated, user-friendly access played an important role, but there are also some problems. Some search results contain rumors, obscenity, pornography, violence, murder, terrorism and other illegal information; some search results have lost objectivity and fairness, in violation of business ethics and compliance, misleading and influence the public judgment. These problems undermine network ecosystem, disrupting Internet information and communication order, against the interests of the public, the majority of Internet users detest, called upon relevant regulations as soon as possible, information search service.
The regulations clearly, national Internet Information Office is responsible for supervision and law enforcement of national Internet information search services, local Internet information according to the responsibilities of the Office responsible for the administration of Web search services in regulatory enforcement.
Provides requirements, Internet information search service provides who should implementation subject responsibility, established sound information audit, and public information real-time inspections, information security management system, shall not to links, and summary, and Lenovo Word, form provides contains legal regulations ban of information content; provides paid search information service should law identification customer about qualification, clear paid search information page proportion ceiling, striking distinguish natural search results and paid search information, on paid search information article-by-article raises significantly identifies; Through means such as broken links, making improper benefits.
National Internet Information Office officials stressed that the Internet information service providers shall effectively assume corporate social responsibility, in accordance with the relevant laws and regulations to strengthen their management, for Internet users to provide objective, impartial and authoritative search results. Meanwhile, to improve the professional quality of Web search service in China, establishing and perfecting the complaints, reported receiving system of management and protection of users ' rights, active public scrutiny. National Internet Information Office welcomes the majority of Internet users continue to Internet related offences and supervise and report negative information, jointly promoting cyberspace more clear. China Internet illegal information reporting centre Web site: www.12377.CN telephone: 12377 report email: jubao@12377.CN.
Attached:
Full text of the provisions on the administration of Internet information services
First to standardize the Internet search service, promote the healthy and orderly development of Web search industry, protect the legitimate rights and interests of citizens, legal persons and other organizations, to protect national security and the public interest, in accordance with the decision of the Standing Committee of the national people's Congress on strengthening of the protection of network information and the Office of the State Council on authorizing the State Internet information is responsible for the management of Internet content notice, these provisions are formulated.
Article in the People's Republic of China territory of Web search services, these provisions shall apply.
Internet search services in these rules refers to the use of computer technology on the Internet collection and treatment service for users to retrieve all kinds of information.
Third national Internet Information Office is responsible for the supervision and administration of national Internet information search services and law enforcement. Local Internet information according to the responsibilities of the Office responsible for the administration of Web search services in regulatory enforcement.
Fourth Internet information search service organizations should establish self-discipline systems and industry guidelines to guide Internet information service providers establish service standards, urged Internet search service provider's provision of services, subject to public supervision according to law, improve the professional quality of Web search service in China.
Article fifth Internet information search service provider should make laws and regulations of the relevant qualification.
Sixth Internet information service providers should implement responsibility, establish information audits, public information from inspections, emergency handling and protection of personal information and other information security management systems, security control measures, for the relevant departments to perform their duties to provide the necessary technical support.
Article seventh Internet information service providers shall not be links, summaries, snapshot, keywords, related search, recommendation forms containing content prohibited by laws and regulations.
Article eighth Web search services provider search results found during apparently containing content prohibited by laws and regulations information, Web site and application, should stop providing relevant search results, keep records, and timely reports to State or local Internet Information Office.
Nineth Web search service providers, and their employees, not by disconnecting links or providing search results that contained false information by means of seeking illegitimate interests.
Tenth Web search service provider should provide objective, impartial and authoritative search results and must not harm national interests and public interests, as well as the lawful rights and interests of citizens, legal persons and other organizations.
11th Internet information search service provider search information services, should be in accordance with customer-related qualifications, clearly paid search information page ceiling visible distinction between paid search and natural search results information on paid search information article by article raises significant identity.
Internet information service providers to provide commercial information services shall comply with the relevant laws and regulations.
12th Internet information search service providers should establish and improve the public complaints, reports and user protection system, published in a prominent position complaints, reports, accept public supervision, handling public complaints and report in a timely manner shall bear the liability for damages caused by users ' rights.
13th article of the regulations come into force on August 1, 2016.
(Editors: Liu Cheng UN649)
2016-06-25 09:00:17
The Beijing News
中国国家互联网信息办公室：搜索引擎须醒目区分付费搜索信息
新京报快讯(记者李丹丹)6月25日，中国国家互联网信息办公室发布《互联网信息搜索服务管理规定》(以下简称《规定》)。《规定》要求，提供付费搜索信息服务应当依法查验客户有关资质，明确付费搜索信息页面比例上限，醒目区分自然搜索结果与付费搜索信息。
国家互联网信息办公室有关负责人表示，出台《规定》旨在规范互联网信息搜索服务，促进互联网信息搜索行业健康有序发展，保护公民、法人和其他组织的合法权益，维护国家安全和公共利益。
国家互联网信息办公室有关负责人介绍，搜索引擎在对网上信息进行整合、方便用户查阅方面发挥了重要作用，但同时也存在不少问题。部分搜索结果含有谣言、淫秽、色情、暴力、凶杀、恐怖等违法信息;部分搜索结果有失客观公正，违反行业道德和规范，误导和影响公众判断。这些问题破坏了网络生态，扰乱了互联网信息传播秩序，侵害了公众利益，广大网民深恶痛绝，呼吁尽快出台信息搜索服务的有关管理规定。
《规定》明确，国家互联网信息办公室负责全国互联网信息搜索服务的监督管理执法工作，地方互联网信息办公室依据职责负责本行政区域内互联网信息搜索服务的监督管理执法工作。
《规定》要求，互联网信息搜索服务提供者应当落实主体责任，建立健全信息审核、公共信息实时巡查等信息安全管理制度，不得以链接、摘要、联想词等形式提供含有法律法规禁止的信息内容;提供付费搜索信息服务应当依法查验客户有关资质，明确付费搜索信息页面比例上限，醒目区分自然搜索结果与付费搜索信息，对付费搜索信息逐条加注显著标识;不得通过断开相关链接等手段，牟取不正当利益。
国家互联网信息办公室有关负责人强调，互联网信息搜索服务提供者应当切实承担企业社会责任，依照相关法律法规加强自身管理，为网民提供客观、公正、权威的搜索结果。同时，企业要提高互联网信息搜索服务从业人员的职业素养，建立健全投诉、举报受理处置和用户权益保护制度，主动接受公众监督。国家互联网信息办公室欢迎广大网民继续对网上相关违法和不良信息进行监督举报，共同促进网络空间更加清朗。互联网违法和不良信息举报中心网址：www.12377.cn，举报电话：12377，举报邮箱：jubao@12377.cn。
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《互联网信息搜索服务管理规定》全文
第一条 为规范互联网信息搜索服务，促进互联网信息搜索行业健康有序发展，保护公民、法人和其他组织的合法权益，维护国家安全和公共利益，根据《全国人民代表大会常务委员会关于加强网络信息保护的决定》和《国务院关于授权国家互联网信息办公室负责互联网信息内容管理工作的通知》，制定本规定。
第二条 在中华人民共和国境内从事互联网信息搜索服务，适用本规定。
本规定所称互联网信息搜索服务，是指运用计算机技术从互联网上搜集、处理各类信息供用户检索的服务。
第三条 国家互联网信息办公室负责全国互联网信息搜索服务的监督管理执法工作。地方互联网信息办公室依据职责负责本行政区域内互联网信息搜索服务的监督管理执法工作。
第四条 互联网信息搜索服务行业组织应当建立健全行业自律制度和行业准则，指导互联网信息搜索服务提供者建立健全服务规范，督促互联网信息搜索服务提供者依法提供服务、接受社会监督，提高互联网信息搜索服务从业人员的职业素养。
第五条 互联网信息搜索服务提供者应当取得法律法规规定的相关资质。
第六条 互联网信息搜索服务提供者应当落实主体责任，建立健全信息审核、公共信息实时巡查、应急处置及个人信息保护等信息安全管理制度，具有安全可控的防范措施，为有关部门依法履行职责提供必要的技术支持。
第七条 互联网信息搜索服务提供者不得以链接、摘要、快照、联想词、相关搜索、相关推荐等形式提供含有法律法规禁止的信息内容。
第八条 互联网信息搜索服务提供者提供服务过程中发现搜索结果明显含有法律法规禁止内容的信息、网站及应用，应当停止提供相关搜索结果，保存有关记录，并及时向国家或者地方互联网信息办公室报告。
第九条 互联网信息搜索服务提供者及其从业人员，不得通过断开相关链接或者提供含有虚假信息的搜索结果等手段，牟取不正当利益。
第十条 互联网信息搜索服务提供者应当提供客观、公正、权威的搜索结果，不得损害国家利益、公共利益，以及公民、法人和其他组织的合法权益。
第十一条 互联网信息搜索服务提供者提供付费搜索信息服务，应当依法查验客户有关资质，明确付费搜索信息页面比例上限，醒目区分自然搜索结果与付费搜索信息，对付费搜索信息逐条加注显著标识。
互联网信息搜索服务提供者提供商业广告信息服务，应当遵守相关法律法规。
第十二条 互联网信息搜索服务提供者应当建立健全公众投诉、举报和用户权益保护制度，在显著位置公布投诉、举报方式，主动接受公众监督，及时处理公众投诉、举报，依法承担对用户权益造成损害的赔偿责任。
第十三条 本规定自2016年8月1日起施行。
(责任编辑：刘盛钱 UN649)
2016-06-25 09:00:17
新京报