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published in(发表于) 2016/6/28 13:48:28
Hai Tao, China report: Cantonese love health food, dolls like to make water not wet, Zhejiang,

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Hai Tao, China report: Cantonese love health food, dolls like diaper-Haitao, Zhejiang-IT information

June 28 message, Internet financial platform dug fiscal joint NetEase test pulled released sea Amoy family credit data Facebook report (following referred to report), report said, national the big provinces on sea Amoy products is another man's poison, which Beijing people keen filter water device; Guangdong people most focused on into fill, Hubei people most love day Han goods, Zhejiang of doll most like urine not wet, Liaoning of doll most love imports milk . Through shared analysis of the report data, mining in cross-border e-commerce, exit Haitao, Haitao collectively Hai Tao users ' buying habits, preferences, and Hai Tao behavior and personal finance credit potential links.

Report shows sea scouring white-collar women in pursuit of the quality life of the one or two-tier cities, and 85, most of the annual income of over 100,000 yuan, average credit card limit is 30,000 yuan. Hai Tao family credit card use frequency is 1.8 times of the Hai Tao, and the credit card delinquency rate as the national average credit card user 1/23.

Hangzhou into a "sea of Amoy"

Reported sales in Hai Tao's top ten cities, Hangzhou beat North Canton deep at the top, followed by Chengdu, Wuhan, Nanjing, Xian, Ningbo.

Bang PA-screen by one or two cities, while sales, but growth list is dominated by two or three cities. Wuhan, Guiyang, Hangzhou, in the top three, Putian, Urumqi, Zhengzhou, Fuyang, Chengdu, Ningbo, Nanjing and other cities are listed top ten.

The other hand, consumers like per capita is the highest in Western cities, is ranked first in Guiyang, Lhasa, Zunyi, Hangzhou, yushu from second to fourth place. Western City Hai Tao Xiao likes needs should not be overlooked.

It is worth mentioning that, Hangzhou is only in size, per capita consumer like the amount entering the TOP10, growth of the three aspects of the city, became veritable "sea Amoy".

In addition, all major provinces and cities on the sea wash product is another man's poison. Beijing attach importance to water quality (water filter), Cantonese, most supplements (supplements), Tibetans love "a Poser", Hai Tao big luxuries most Hubei people in Japan and South Korea, and Zhejiang dolls favorite diaper wet; Liaoning dolls the most picky eater (Hai Tao imported milk powder).

▲ Local people wonderful hobby

Backbone generation are scouring the sea, after the arc like most HF

? After the arc like most HF

In scouring the sea force, the Elimination of different ages have different features like. Report shows that total number of generation Hai Tao 52.52%, is the backbone of the Hai Tao Group and $literal the average monthly credit card up, shot the largest party; after the average monthly credit card number at the top, after the more recognized than predecessors Hai Tao, as these people growing economic strength, its extinction like the force to be reckoned with. Meanwhile, fledgling 00 before consumers like amount number and also there are bright spots, heralds the emergence of a large group of Hai Tao new force.


中国海淘报告:广东人爱保健品,浙江娃娃喜欢尿不湿 - 海淘 - IT资讯

6月28日消息,互联网金融平台挖财联合网易考拉发布《海淘族信用数据脸谱》报告(以下简称报告),报告称,全国各大省市对海淘产品各有所爱,其中北京人热衷滤水器;广东人最注重进补,湖北人最爱日韩货,浙江的娃娃最喜欢尿不湿,辽宁的娃娃最爱进口奶粉。报告通过共享分析双方数据,挖掘了以跨境电商、出境海淘、个人海淘为统称的海淘用户的购买习惯、产品偏好,以及海淘行为和个人金融信用的潜在联系。

报告显示,海淘族以追求品质生活的一二线城市白领女性为主,多为85后,年收入10万元以上居多,信用卡平均额度则在3万元左右。海淘族的信用卡使用频率是非海淘族的1.8倍,而信用卡逾期率仅为全国信用卡用户平均水平的1/23。

杭州成“海淘之都”

报告称,在海淘销量排名前十的城市中,杭州力压北上广深高居榜首,其次是成都、武汉、南京、西安、宁波。

虽然销量榜被一二线城市霸屏,但增速榜则以二三线城市为主。武汉、贵阳、杭州居前三甲,莆田、乌鲁木齐、郑州、阜阳、成都、宁波、南京等城市均列前十位。

另一方面,人均消喜欢最高的城市则以西部城市为主,位列第一的是贵阳市,拉萨、遵义、杭州、玉树分列第二至第四名。西部城市的海淘消喜欢需求不可小觑。

值得一提的是,杭州是唯一一个在规模、人均消喜欢金额、增速三个方面都进入TOP10的城市,成为名副其实的“海淘之都”。

此外,各大省市对海淘产品各有所爱。北京人重视水质(热衷滤水器);广东人最注重进补(热衷保健品);西藏人最爱“耍大牌”,海淘大牌奢侈品最多;湖北人最在日韩货,浙江的娃娃最喜欢尿不湿;辽宁的娃娃最挑食(海淘进口奶粉)。

▲各地方人的奇葩爱好

80后是海淘中坚力量,90后消喜欢最高频

▲90后消喜欢最高频

在海淘大军中,不同年龄层也有不同的消喜欢特点。报告显示,80后占海淘族总人数52.52%,是海淘族的中坚力量;而70后的月均刷卡金额最高,出手最大方;90后则居月均刷卡次数榜首,90后比起前辈们更认可海淘,随着这部分人经济实力增长,其消喜欢力不可小觑。与此同时,初出茅庐的00后在消喜欢金额和笔数方面也都有亮点,预示着一大群海淘新生力军的出现。






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