Live network anchorwoman discipline problems: Strip respite to make eye-anchor, host, self-IT information
In the restaurant, if you see a beautiful woman sitting next holds a mobile phone talking and laughing, please don't be surprised, she's just doing live. Eating, makeup, fitness, no matter what APP live over the network in real time for users to see.
Not related to graphics and text
Beginning in 2014, this webcast fires up, sought after by Internet users. This year is the first year of commercialization real start webcast.
The afternoon of June 27, vanke 2015-general meeting of shareholders held in Shenzhen, more of the whole APP live video. Live by a general meeting of shareholders and the media attention, users can join the discussion, ask questions when you watch the live.
Live Web development
Webcast looks very new, in fact, that form the Internet from computers with cameras that have been born. It can be said that video chatting is show a live prototype.
Escalation of the new generation of mobile devices, the popularity of network coverage, were becoming accessible by webcast broadcast, broadcast feast of netizens anywhere, anytime.
The first QQ chat room, users spend money decorating chat scene, dressed up for their chat image decoration, such as virtual goods payment is in the form of live Web 1.0 era.
With the popularization of computers, Internet and televised forms used to play live. As represented by the League of heroes, dota game, forming a multiplayer online competitive gameplay modes. When the big tournaments and pomp of the video cameras were trained on the game, and professionals responsible for the game explains, this is the live Web 2.0 era.
At present, the industries are integrated into the live webcast lovers, live 3.0 era has arrived.
On the ipanda, audience HD cameras can watch in real time the Panda's daily life and live on the APP, some live teaching make-up, some live baking and even teachers live online problem-solving, and so on. Themes live attracted many new fans, peak with live people a day income up million. On November 11 last year, Panda, a female anchor of TV live broadcasting their own city, even 3 days sleep, Panda TV network founder Wang Sicong tips worth 70,000 yuan red packet, overnight, attracted a lot of netizens joined the broadcast team.
Commercialization of webcast
Live on the Internet in the evolution of the mainstream business model is still advertising and virtual props. Live on the map APP tips, the most expensive presents can be a virtual diamond purchase and recharge the interface, the minimum charge is 60 Yuan to buy 60 diamonds. Reporters saw the anchors have been received during the live fans send virtual "luxury liner", takes over more than 1300 Yuan.
In recent years, star hot also makes many of the reality show stars became interested in broadcasting. Actress fan bingbing and "ELLE" magazine, live at fashion week; singer JJ Lin live cooking; Jay live online game; more and more stars to join the broadcast. On May 4, Wang Baoqiang transboundary fish TV platforms broadcast filming the scene, reported that 5 million people watched live on record.
On May 25, Lei finished live first product launch in the history of domestic enterprises. Lei said in a live broadcast: "cell phone live this great era. This way, with a new interactive way, want entrepreneurs to play a game. "Lei can be seen live commercial enterprises pay attention to.
June 21, at 9 o'clock in the morning, activities held in Boao, a car brand, many female anchors to arrive at the scene on the APP to do live. "Many beauties, are doing live ... ... Many many Super-APP people. "A female anchors read brand advertisements explaining to the audience.
"The facilitator is Li Ai, which is the largest network anchor in the history of time. "Anchorwoman" fighter girl "said. Reporters hear activity in the Studio host said: "this event has 5 million people watched online. "During the broadcast, viewers have been watching the discussion on the car brand, audience that:" the car is very smart, anchors are trends. ”
Market fragmentation severely
As Webcast produced many screen red, well-known fans of live platform with the red-headed network effects capital concerns. According to incomplete statistics, famous investment in broadcast platform 2013 approximately 170 million yuan in 2014, about 790 million Yuan, while the 2015 rose to 2.37 billion yuan, an average annual growth rate at around 300%.
AI Media Advisory published data show that China Webcast platform users to 200 million, large live platform online close to 4 million daily during peak periods at the same time, simultaneously broadcast live more than 3,000 rooms. From a long-term perspective, network live mode or will evolve into a video conversation, room for further expansion of the market.
According to founder securities expected 2016 broadcast market will reach 15 billion yuan, 2020 broadcast market scale will reach 60 billion yuan.
But industry insiders believe, high heat, more need to be alert. According to the data of the Ministry of culture, announced in April, domestic network live about 200 enterprises, this number is still growing. In other words, there are more than more than 200 platforms vying for 200 million users, competition is not fierce. Assuming 2016 market could reach 15 billion yuan, on average less than 100 million yuan each platform share, market fragmentation is very serious.
The other hand, because of the high operating cost of live, bandwidth and other basic technical inputs is very large, hired well-known anchors also have very large costs, many platforms at a loss. Live streaming platform approach appears to be diverse, but mainly relies on value-added services, business model is single, live platform of profitability is still not satisfactory.
High costs, has decided to live "throwing money" nature. Under the capital helped early live platform will be active on-line, but in "burn" swim platform for hundreds of millions of dollars off the sea is not so easy .
As to how to clean
2015 "reticulocyte economy" hot, "nets red" famous one of the channels. In order to quickly become famous, stand to earn two pure silver, some strange, catching the eye of network broadcast platform, desperate to increase traffic. Related to violence, yellow, novelty and a series of live content occurs frequently, is condemned.
Press random live video, some anchors just live their eating, sleeping, "most of the time was selling MoE, telling stories, money, eat or sing what. "A spare anchor to reporters, when I'm traveling or shopping via live platform," anyway, idle is idle. "
On one occasion, several young men live "bucket empty the pond water", the audience followed a couple hours .
Reporters learned that Norway had a similar "slow TV" programs, spent 14 hours making a bird activity in the room and this program has 3 million people, Norway a total population of 5 million.
In addition to the "boring" live, a vulgar content in broadcast platform abound .
In early June this year, 40 9 Webcast platform anchors were banned, will become more and more popular live yellow-related issues to the public. In related news, many anchors "even if fully clothed, also will get some breathing space to attract fans throw money." "Once two fans with each single 1314 rhythm took turns throwing red envelopes to the same woman, just to attract attention, anchorwoman overnight got more than 10,000 yuan, the final broadcast ended in off his coat. ”
In addition to the content beyond the vulgar, live platform data fraud have become industry of "you know" Secrets: fans can brush, viewers may also be mixed with water, continuous send gifts may be cheap to buy. Scalping Webcast platform, data, mixed with water, it is routine.
However, regulation Webcast industry there is a legal vacuum. Although the existing laws and regulations on Internet Webcast can be adjusted, but still walking, this industry is still a grey area. And for real-time supervision of live programming is a huge project, broadcast industry discipline is a problem to be solved.
网络直播女主播自律成问题：脱衣喘息赚眼球 - 女主播,主播,自律 - IT资讯
在餐厅用餐时，如果看到邻座的美女举着手机有说有笑，请不要惊讶，她只是在做直播。吃饭、化妆、健身，无论做什么都可以通过网络直播的APP实时播放给网民看。
图文无关
2014年开始，这种网络直播的形式突然火了起来，受到网民的追捧。而今年，可谓是网络直播商业化真正起步的元年。
6月27日下午，万科2015年度股东大会在深圳总部召开，多个APP全程视频直播。直播股东大会受到股民和媒体人士的关注，网民可以在收看直播时加入讨论、提问。
网络直播发展历程
网络直播看上去很新颖，其实这种互联网形态从电脑配备摄像头后就已经诞生。可以说，视频聊天就是秀场直播的雏形。
而移动设备的换代升级、网络覆盖的普及，让网络直播成为人人可播、随时随地直播的网民盛宴。
在最初的QQ聊天室里，网民花钱装饰聊天场景，为自己的聊天形象装饰打扮，这种为虚拟商品付费的形式就是网络直播的1.0时代。
而随着电脑的普及，网民又将电视直播的形式运用到游戏直播。以英雄联盟、dota等游戏为代表，形成了多人同时在线竞技的游戏模式。大型赛事时，一些视频网站将摄像机对准了游戏盛况，并且会有专业人士负责游戏讲解，这便是网络直播的2.0时代。
目前，网络直播爱好者将各行业都融入了直播，直播3.0时代到来了。
ipanda上，观众可以通过高清摄像头实时观看大熊猫的日常生活；而在直播APP上，有人直播教学化妆，有人直播烘焙，甚至有老师在线直播解题，诸如此类。题材新颖的直播吸引了不少粉丝，高峰时期有直播人士一天收入可达万元。去年11月11日，大陆熊猫TV一名女主播直播自己连睡3天觉，被熊猫TV创始人王思聪打赏价值7万元的网络红包，一时之间，吸引了不少网民加入直播队伍。
网络直播商业化
在网络直播的演进中，主流的盈利模式依旧是广告和虚拟道具。在映客APP的直播打赏里，最便宜的礼物需要一颗虚拟钻石购买，而在充值界面，最低充值是60元人民币购买60颗钻石。记者看到，直播期间有主播收到粉丝送的虚拟“豪华邮轮”，需要花费人民币1300余元。
近年来，明星真人秀节目的火热也让诸多明星对直播产生了兴趣。女星范冰冰和“ELLE”杂志合作，直播出席时装周；歌手林俊杰直播做饭；周杰伦直播打线上游戏；越来越多明星加入直播。5月4日，王宝强跨界在斗鱼TV平台直播电影拍摄现场，据报道，该直播创下了500万人同时观看的纪录。
5月25日，雷军独自完成了国内企业史上第一场产品发布会直播。雷军在直播中表示：“手机直播这一伟大的时代来临了。这种方式有全新的互动形式，希望企业家也来玩一玩。”雷军此举可以看出，网络直播商业化受到了企业的重视。
6月21日上午9点，某汽车品牌在博鳌举办活动，不少女主播抵达现场在APP上做直播。“特别多美女，都是在做直播……很多APP的人超多。”一名女主播念完品牌广告语后向观众解说。
“主持人是李艾，这次活动是历史上网络主播最多的一次哦。”女主播“霸妹儿”说。记者在直播间听到活动主持人说：“本次活动有500万人在线观看。”直播期间，收看的观众也一直在讨论该车企品牌，有观众认为：“车企很聪明啊，请主播做活动是趋势嘛。”
市场碎片化严重
由于网络直播造出许多网红，知名直播平台随着当家网红的粉丝效应受到资本关注。据不完全统计，知名直播平台的投资2013年约为1.7亿元，2014年约7.9亿元左右，而2015年增长到了23.7亿元，年均增长率在300%左右。
艾媒咨询公布的数据显示，中国网络直播平台用户数量为2亿，大型直播平台每日高峰时段同时在线人数接近400万，同时进行直播的房间数量超过3000个。从长远来看，网络直播的模式或将演变为视频对话，市场空间进一步扩大。
根据方正证券的预计，2016年直播市场规模将达到150亿元，2020年直播市场的规模将达到600亿元。
但业内人士认为，热度越高，行业越需要警惕。根据文化部4月公布的数据，国内网络直播企业约有200家，这一数量目前还在保持增长。也就是说，有200多个平台在争夺2亿用户，竞争不可谓不激烈。假定2016年市场规模可以达到150亿元，那么平均每家平台获得的份额不足1亿元，市场碎片化程度很严重。
另一方面，由于直播的运营成本较高，带宽等基础技术投入很大，聘请知名主播也有很大成本投入，很多平台处于亏损状态。直播平台的盈利方式看似多样，但主要依靠增值服务，商业模式比较单一，直播平台的盈利情况仍不理想。
成本高，决定了直播“砸钱”的本性。在资本的推波助澜之下，前期直播平台会踊跃上线，但在动辄“烧”掉上亿美元的平台海洋里游泳，并不是那么容易。
行业乱象如何整治
2015年“网红经济”大热，作为“网红”成名的渠道之一。为了快速出名，站稳脚跟赚足银两，一些网络直播平台出奇招、抓眼球，铤而走险增加点击量。暴力、涉黄、猎奇等一系列直播内容频现，备受诟病。
记者随机点开直播视频，一些主播仅仅是直播自己吃饭、睡觉，“多数时候就是卖萌，讲故事，要钱，或者唱歌吃饭啥的。”一名业余主播向记者介绍，自己出去旅游或者购物的时候也会通过平台直播，“反正闲着也是闲着”。
有一次，几名年轻人直播“用水桶舀干池塘水”，竟然有观众跟着看了几个小时。
记者了解到，挪威有一档类似“慢电视”的节目，花了14个小时拍一只在房间里的鸟的活动，结果这个节目有300万人看，而挪威一共也才500万人口。
除了“无聊”的直播外，低俗内容在直播平台上也大量存在。
今年6月初，9家网络直播平台的40名主播遭到封禁，将愈来愈火爆的网络直播涉黄问题推向大众视野。据相关报道，不少主播“即便不脱衣服，也会弄一些喘息声吸引粉丝扔钱”。“曾有两位粉丝以每单1314元的节奏轮番向同一女主播扔红包，只为吸引关注，女主播一晚上就拿到一万多元，最后直播以脱去上衣收场。”
除此之外内容低俗之外，直播平台的数据造假也成了业内“你懂的”秘密：粉丝量可以刷，观众人数也可能是掺了水的，不间断的礼物可能是贱价购买送的。网络直播平台刷单、数据掺水，都是套路。
不过，对于网络直播行业的监管存在法律上的真空地带。虽然现有一些关于互联网的法律法规可以调节网络直播行业，但仍有人打擦边球，这一行业仍存在灰色地带。而且对于直播节目的实时监管确实是一项巨大的工程，直播行业严格自律是一个亟待解决的问题。