Behind the outbreak of the mad: China-made mobile phones a year Super 30% vendor killed-large Coke, Amoi, millet-IT information
In domestic mobile phone manufacturers such as Huawei, OPPO, VIVO shine behind, also has a large Coke, Amoi mobile phones manufacturer's tragic end. At the just-opened "Mobile World Congress Shanghai" (MWCS), Beijing business today reporter found that compared to the past, absence of the many mobile phone manufacturers, many of which are withdrawn from the market because of mismanagement. According to the Institute of information and communications engineer Peng Zhen, China introduced in 2014, mobile phone manufacturers have 445 2015 only 309, down 136 a year. We can see in the Chinese mobile phone industry behind the outbreak of mad, markets are not the pie, what kind of domestic manufacturers has the last laugh in the future, is also the focus of attention in the industry.
Ice fire market days
On Wednesday, MWCS has attracted industry interest was officially opened as a global event in the field of mobile terminals, mobile phone manufacturers concern MWCS, mainstream companies participating in full. Beijing business news reporter on the scene saw, not only the company, OPPO, Jin, sales in the world's top five mobile phone manufacturers exhibiting, like millet, music video, LG and other enterprises are not only participating, but also sponsors.
And in these enterprises to present their products and technologies, development of thriving at the same time, also there was a large wave of mobile phone manufacturers in the gradual withdraw from the stage of history, who created all the myth of da Cola mobile phone brand was once as high as 7 billion yuan worth of Amoi mobile phones.
Natural selection, survival of the fittest. Backlash against a large number of mobile phones businesses actually was destined to end. It is understood that since the rise of smart phones, whether it is the traditional cellphones or Internet companies will begin investing, manufactured smart phones, making China Smartphone brand sprung. Data show that in 2011, feature and smart phone in China listed new models of 4,744.
While the Chinese market is big enough, but also difficult to feed so many brands, under the market mechanism, because of some enterprises and products adapt market environment, and was abandoned by the user.
Particularly in the past year, there were 136 mobile phone manufacturers out of the market.
Competition among enterprises worst
There is no doubt that market competition of warming is exacerbating factors in the Smartphone industry. Insiders even commented, the Smartphone battle year after year, without a moment's rest, nor any brand can rest, because in this market, failed to stop. Evaluation of 360 Zhou hongyi, founder is "smart phone industry was not the Red Sea, but a sea".
Intense competition from a number of listed products to peep. According to the data issued by the China Research Institute of information and communications, 2016 1 March market new models of smartphones in China up to 274, in other words, average daily 3 new smartphones in the China market. And this is not the peak in 2013, China market new models of smartphones to 2,288, 6 a day on average, twice what it is today.
Judging from the pattern of China's Smartphone market, a few years ago China's mobile phone market is the "cool China" (, cool, Lenovo ZTE, Huawei), but now in addition to Huawei and other handset makers have left behind.
In March of this year, coke mobile founder Ding Xiuhong forwarded a moratorium on the Cola announcement of mobile phones businesses, announced that large Coke series mobile phone hardware development, software development, marketing and business cooperation, suspended, KeleUI will no longer be able to continue to provide upgrade service. The reason given was, "we are also resolutely determined to fight, but the mobile industry shuffled faster and more brutal than expected."
Letv holdings Senior Vice President Feng Xing, letv mobile industry landscape evaluation on the current, "the mobile phone industry has begun changing curtain, we had in the early days of radical changes. Those don't change, slow and incomplete players could not escape the fate of being eliminated. "
Operation thinking needed changing
For mobile phone manufacturers, the past is not the most difficult time of the year. With the further decline in market demand, future competition could also be more cruel. According to the latest market research firm Strategy Analytics data showed first quarter of the year, global smart phone shipments by 3%.
The decline in the size of the market, for old and new mobile phone brand is undoubtedly a good thing. But for many cell phone manufacturers, but not without opportunities. In fact, in 2015, in a large number of companies falling at the same time, also ushered in a music video, 360 new brand enters, and quickly occupied the segment of the market. This year during the MWCS, letv mobile publishing "6G+128G" version of Max 2, launched a new original gold color at the same time, also open to the public, second generation Super phone has sold over 4 million, exceeded 2 million in May alone Sales Department. Earlier, letv will release anniversary of the listing sales exceeded 10 million.
Letv mobile phone growth reasons, Feng Xing view, letv Mobile's core competence is two stick around users ' needs, adhere to ecological models, development of variety of whole channels.
Feng Xing further stated that the time of radical changes in the Smartphone industry, eco is a proven development paths, industry should shift from traditional management device to operate user's mind. Eco-phone layout is the most important ecological and innovative trader, nowhere is not ecological, hope that more peers join the ranks of eco. As for the trader, is "stereo channel, multidisciplinary operation mode", online operators and offline all channels and on the open market.
Practitioners noted that the Smartphone iteration is accelerating now, and price wars have become a significant feature of homogeneity. Market is saturated, although slower growth but still large enough high-end market show a higher vitality. Manufacturer's share ranks in the past two years there have been a number of changes, the strong get stronger and the weak weaker ahead of Matthew, shuffling in the market will continue.
疯狂爆发的背后：中国国产
手机一年内超三成厂商阵亡 - 大可乐,夏新,
小米 - IT资讯
在华为、OPPO、vivo等国产手机厂商大放异彩的背后，也有着像大可乐、夏新等手机厂商的悲情落幕。在刚刚开幕的“世界移动大会·上海”（MWCS）上，北京商报记者发现，相比以往，有不少手机厂商缺席，其中很多是因为经营不善而退出市场。据中国信息通信研究院高级工程师彭臻介绍，2014年中国手机厂商有445家，2015年只剩下309家，一年就减少了136家。可见，在国产手机行业疯狂爆发的背后，市场不光有馅饼，未来什么样的国产厂商能笑到最后，也是业内关注的焦点。
市场冰火两重天
本周三，备受行业关注的MWCS正式开幕，作为移动终端领域的一场全球盛会，MWCS备受手机厂商的关注，主流企业悉数到场参展。北京商报记者在现场也看到，不仅有华为、OPPO、金立等全球销量前五的手机厂商参展，另外像小米、乐视、LG等企业不仅参展，同时也是赞助商。
而在这些企业不断展示产品和新技术，发展欣欣向荣的同时，也有一大波手机厂商在逐渐退出历史舞台，如曾创造众筹神话的大可乐手机以及品牌价值曾一度高达70亿元的夏新手机。
物竞天择，适者生存。一大批手机企业的淡出其实是早已注定的结局。据了解，自智能手机崛起以来，无论是传统手机厂商还是互联网公司，便开始疯狂投入资源，制造智能手机，使得中国智能手机品牌如雨后春笋般涌现。数据显示，2011年，中国的功能机和智能手机上市新机型竟达到4744款。
尽管中国市场足够大，但也难以养活如此多的品牌，在市场化的机制下，一些企业和产品最后因为适应不了市场环境，而遭到用户的抛弃。
这在过去一年里表现尤为突出，有136家手机厂商退出市场。
企业间竞争惨烈
毫无疑问，市场竞争激烈程度升温是加剧智能手机行业洗牌的主要因素。有业内人士甚至评价道，智能手机之战年复一年，没有片刻休息，也没有任何一个品牌敢休息，因为在这个市场上，停下等于失败。360创始人周鸿祎更是评价，“智能手机行业已经不是红海，而是血海”。
激烈的竞争情况从上市产品数量即可窥一斑。据中国信息通信研究院发布的数据显示，2016年1-3月，在中国市场上市的智能手机新机型高达274款，也就是说，平均每天有3款新智能手机在中国市场上市。而这还不是巅峰数据，2013年，中国市场上市的智能手机新机型为2288款，平均每天6款，是现在的两倍。
另外从中国智能手机市场格局来看，前几年中国手机市场格局是“中华酷联”（中兴、华为、酷派、联想），但如今除了华为，其他手机厂商已经纷纷掉队。
就在今年3月，大可乐手机创始人丁秀洪转发《关于暂停大可乐手机业务的公告》，宣布大可乐全系列手机硬件研发、软件研发、市场运营和商务合作等全部暂停，KeleUI也将不再继续提供升级服务。给出的原因是，“原本我们也抱着毅然的决心坚持战斗，但是手机行业的洗牌比预期更快、更残酷”。
乐视控股高级副总裁、乐视移动总裁冯幸对当下行业格局则这样评价，“手机行业变局的大幕已经拉开，我们已经处于激烈变革的初期。那些不会变、变得慢、变得不彻底的玩家摆脱不了被淘汰的命运”。
运营思路需转变
对于手机厂商来说，过去的一年还不是最艰难的时候。随着市场需求的进一步下降，未来的竞争可能还会更加残酷。据市场研究机构Strategy Analytics最新数据显示，今年一季度，全球智能手机出货量同比下跌3%。
市场规模的下滑，对于新老手机品牌来说无疑不是一件好事。但对于众多的手机厂商来说，却并非没有机会。事实上，就在2015年，在一大批企业倒下的同时，也迎来了乐视、360等新品牌的进入，并快速占领了部分市场。就在今年MWCS期间，乐视移动发布“6G+128G”版乐Max 2，在推出全新色系原力金的同时，也对外公布，第二代超级手机已经累计销售突破400万部，5月单月销量突破200万部。而在更早些时候，乐视便对外公布上市一周年销量突破1000万部。
对于乐视手机高速增长的原因，冯幸认为，乐视手机的核心竞争力就是两个坚持，围绕用户需求，坚持生态模式，坚持全渠道多品种的开发。
冯幸进一步表示，在智能手机行业激烈变革的当下，生态将是一条行之有效的发展路径，行业应当从传统的经营设备的思维转变到经营用户的思维。生态手机最重要的是布局生态和创新操盘，无处不是生态，希望更多同行加入到生态的行列之中。至于操盘，则是“全渠道、多兵种立体化操盘模式”，线上线下运营商、线下公开市场等所有渠道并重。
有从业者指出，如今智能手机迭代速度正在加快，同质化与价格战成为显著特征。市场容量趋于饱和，虽然低增长却依然足够大，高端市场表现出了较高的活力。厂商的份额排名在这两年间也发生了一些变化，未来强者越强、弱者越弱的马太效应将呈现，市场洗牌还将继续。