Easy to return to activity-filled final, 6.53 million users recharge for 6 billion-to-IT information

On July 1, a few days ago, lasted 7 months "100% back-filled activities" came to an end, officials said in 227 days of active period, recharge some 6.53 million users, the cumulative amount exceeding 6 billion yuan. From July 1, the user can still get cash back in to recharge, but it became 50% and, in addition, has been trying to present its products to charge users.

Senior Marketing Director, Hu Xulei: "on November 17 last year '100% back-filled ' activities, a total of more than 6.53 million people, total amount of recharge more than 6 billion yuan, average amount of recharge 918, complex charge rate of up to 67.4%. ”

Such help to half a year to complete as founder and Chairman Jia Yue Ting as easy to develop "Japanese added millions of new order, added millions of new drivers, vehicle" sangebaiwan goals. Easy to travel across the founder said, 227 days depending on the help of the past to "revive".

In this round of back-filled activities, presented to a lot of music depending on the products to prepaid users, including: Le Super TV, over 100,000 units, letv superphone over 200,000 music ecosystem members nearly 300,000, and nearly 100,000 other hardware.

On June 21, had held a news conference to announce the "car-sharing eco" new strategies and corporate branding from "easy to use" changed its name to "easy". Hu Xulei said that from July 1, will start a new "ecological back-filled" activities: easy to charge a certain amount will return in accordance with 50%, Le super video, will also give Member, letv Mall cash coupons, Super Sport membership product.

Easy to return to activity-filled entrance ( click here to participate ), cash back at 50%.

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易到充返活动收官，653万用户充值60亿 - 易到 - IT资讯

7月1日消息，日前，易到持续7个多月的“100%充返活动”宣告结束，官方表示在长达227天的活动期内，约有653万用户进行了充值，累计金额超60亿元。从7月1日起，用户在易到充值仍可获得返现，但比例变成了50%，此外，易到一直在尝试赠送乐视旗下的产品给充值用户。

易到高级市场营销总监胡绪雷介绍：“去年11月17日开始‘100%充返’活动以来，共有超653万人参与，总充值金额超过了60亿元，人均充值额918元，复充率高达67.4%。”

这样的表现帮助易到提前半年完成了乐视创始人、董事长贾跃亭为易到制定的“百万日订单、新增百万司机、新增百万车辆”三个百万目标。易到创始人周航更表示，过去的227天乐视帮助易到“起死回生”。

在这轮充返活动中，易到赠送了大量的乐视旗下产品给充值用户，具体包括：乐视超级电视超10万台，乐视超级手机超20万部，乐视生态会员近30万个，以及其他硬件近10万个。

6月21日，易到曾经召开发布会宣布了“共享汽车生态”的新战略，并将公司品牌从“易到用车”更名为“易到”。胡绪雷称，从7月1日起，易到将开始新的“生态充返”活动：在易到充值一定金额将按照50%返现，还将赠送乐视超级影视会员、乐视商城现金抵用券、乐视超级体育会员等产品。

易到充返活动入口（点此参与），目前返现比例为50%。

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